Luv it! Alpha Arbutin Complex Serum
A serum with 34 ingredients, including vitamin C, AHA, and niacinamide.
Overview
What it is
Serum with 34 ingredients that contains AHA, hyaluronic acid, niacinamide and Vitamin C
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
Luv it! is from .
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningOryza Sativa Bran Water
MaskingNiacinamide
SmoothingGlycerin
HumectantButylene Glycol
HumectantSodium PCA
HumectantTranexamic Acid
AstringentSodium Hyaluronate
HumectantGlycolic Acid
BufferingLactic Acid
Buffering3-O-Ethyl Ascorbic Acid
Skin ConditioningGlutathione
Alpha-Arbutin
AntioxidantGlycyrrhiza Glabra Root Extract
BleachingPersea Gratissima Oil
Skin ConditioningPersea Gratissima Fruit Extract
EmollientOryza Sativa Bran Oil
EmollientCamellia Sinensis Leaf Extract
AntimicrobialInositol
HumectantTaurine
BufferingBetaine
HumectantZinc Gluconate
Skin ConditioningZinc PCA
HumectantCitrus Aurantium Tachibana Peel Extract
HumectantPaeonia Suffruticosa Root Extract
Skin ProtectingMelatonin
AntioxidantPhenoxyethanol
PreservativeHydroxyethylcellulose
Emulsion StabilisingBeta-Alanine
HumectantPolysorbate 20
EmulsifyingEthylhexylglycerin
Skin ConditioningTriethanolamine
BufferingTetrasodium EDTA
Sodium Benzoate
MaskingWater, Oryza Sativa Bran Water, Niacinamide, Glycerin, Butylene Glycol, Sodium PCA, Tranexamic Acid, Sodium Hyaluronate, Glycolic Acid, Lactic Acid, 3-O-Ethyl Ascorbic Acid, Glutathione, Alpha-Arbutin, Glycyrrhiza Glabra Root Extract, Persea Gratissima Oil, Persea Gratissima Fruit Extract, Oryza Sativa Bran Oil, Camellia Sinensis Leaf Extract, Inositol, Taurine, Betaine, Zinc Gluconate, Zinc PCA, Citrus Aurantium Tachibana Peel Extract, Paeonia Suffruticosa Root Extract, Melatonin, Phenoxyethanol, Hydroxyethylcellulose, Beta-Alanine, Polysorbate 20, Ethylhexylglycerin, Triethanolamine, Tetrasodium EDTA, Sodium Benzoate
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterOryza Sativa Bran Water comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.
According to INCI, this ingredient is used for masking and perfuming.
Masking ingredients are used to obscure or block properties of other ingredients. They are commonly used to block the scent of a product.
Peruming ingredients help give products a scent and can be natural or synthetically created.
Learn more about Oryza Sativa Bran WaterNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolSodium PCA is the sodium salt of pyroglutamic acid. It is naturally occurring in our skin's natural moisturizing factors where it works to maintain hydration.
The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.
This ingredient has skin conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.
Learn more about Sodium PCATranexamic Acid is best used for treating hyperpigmentation, discoloration, and melasma. It can also help build a stronger skin barrier.
Once applied, Tranexamic Acid starts decreasing inflammation from UV exposure. Tranexamic Acid also prevents our skin cells from meeting the pigment production cells.
Its brightening property makes it great at reducing the appearance of acne scars and marks.
Fun fact: Tranexamic Acid is also a medication used to reduce heavy bleeding.
This acid is derived from lysine, an amino acid.
Learn more about Tranexamic AcidSodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateGlycolic Acid is arguably the most famous AHA with a ton of research to back up its benefits.
Its main role is to remove the top layer of dead skin cells, allowing newer skin cells to emerge.
Specifically, AHAs work by breaking down the structural "glue" holding the old skin cells in place. Getting rid of the old skin cells allows skin to regenerate newer skin cells in its place. A build up of dead skin cells can lead to tired and dull looking skin.
Due to this, glycolic acid helps with:
Fun fact: Glycolic acid increases skin hydration by playing a role in creating molecules that create hyaluronic acid naturally.
When starting glycolic Acid, it is normal to feel slight stinging.
The pH value and concentration of glycolic acid play a role in the effectiveness of the product. Concentrations between 5-20% glycolic acid have been shown to be effective in clinical studies.
Recent studies have shown Glycolic Acid may protect the skin against UV damage. However, you should always wear SPF, especially when using exfoliants.
Read more about some other popular AHA's here:
Learn more about Glycolic AcidLactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.
Benefits of Lactic Acid are that it can help to reduce large pores and reduce the effects of aging. Some potential downsides are that it can be bad for dry skin, cause irritation, worsen eczema, and worsen rosacea.
Not only does it help exfoliate the skin, it helps strengthen the skin's barrier. When applied, lactic acid helps the skin create ceramides.
Lactic acid is an over-the-counter chemical exfoliant that comes from the fermentation of lactose — a carbohydrate found in milk.
Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.
Read more about some other popular AHA's here:
Learn more about Lactic AcidYou might know this ingredient as Ethyl Ascorbic Acid, a more stable version of ascorbic acid.
Like other types of vitamin C, this ingredient has many benefits including reducing wrinkles, skin soothing, dark spot fading, and fighting against free radicals.
3-O-Ethyl Ascorbic Acid interferes with the process of skin darkening, helping to reduce hyperpigmentation. It also encourages the skin to produce more collagen.
Once applied, 3-O-Ethyl Ascorbic Acid is converted to Vitamin C deeper in the skin's layers. This process is slow but makes this ingredient more tolerable for skin.
The optimum pH range for this ingredient is 4 - 5.5
Learn more about 3-O-Ethyl Ascorbic AcidGlutathione is an antioxidant naturally found in our bodies. It is made up of three amino acids: glycine, cysteine, and glutamic acid.
As an antioxidant, it prevents oxidative damage to parts of our cell.
While glutathione is said to help with fading dark spots, the results from research are inconclusive. Further studies are needed. With that said, gluthatione has been shown to protect our skin from UV-B induced damage.
This ingredient is naturally occurring in plants, animals, fungi, and some bacteria.
Learn more about GlutathioneAlpha-Arbutin is made from hydroquinone and glucose. It may also be derived from the fermentation of soybeans.
This ingredient an antioxidant, meaning it helps protect your skin cells against damage.
Studies show this ingredient helps improve hyperpigmentation and fade discoloration.
Alpha-Arbutin may be used with other ingredients that help with hyperpigmentation. These ingredients include retinol, Vitamin C, niacinamide, and tranexamic acid.
Learn more about Alpha-ArbutinGlycyrrhiza Glabra Root Extract is an extract of the roots of Licorice. It has been found to have several benefits such as skin hydrating, conditioning, and soothing.
One component, glabridin, has extra potent antioxidant and soothing properties. It has also been found to block pigmentation from UVB rays in guinea pigs.
Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.
Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.
Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.
Learn more about Glycyrrhiza Glabra Root ExtractPersea Gratissima Oil is also known as avocado oil.
Avocado Oil has antioxidant properties. It is mostly made up of the glycerides of fatty acids. About 67% of these fatty acids is made up of oleic acid. Palmitic acid and linoleic acid are also present.
These fatty acids help hydrate and soften the skin. It may increase collagen content in the skin. Collagen helps keep your skin plump and firm. This ingredient helps reduce inflammation and has not shown to clog pores.
This ingredient may not be fungal-acne safe due to its high fatty acid content.
Avocados also have B vitamins, vitamin K, vitamin C, vitamin E, and potassium.
Learn more about Persea Gratissima OilPersea Gratissima Fruit Extract comes from the avocado.
Avocados are rich in fatty acids. About 67% of these fatty acids is made up of oleic acid. Palmitic acid and linoleic acid are also present.
Besides fatty acids, avocados also have B vitamins, vitamin K, vitamin C, vitamin E, and potassium.
Learn more about Persea Gratissima Fruit ExtractOryza Sativa Bran Oil comes from the outer layer of a rice kernel. It is a byproduct of milling rice, or the operation to produce a whole grain rice product.
This ingredient has emollient and skin conditioning properties. This is due to its polysaccharides and omega-3 fatty acids.
Emollients help soothe and soften the skin. It does this by creating a protective film on your skin. This barrier helps trap moisture and keeps your skin hydrated.
Learn more about Oryza Sativa Bran OilCamellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.
This ingredient has many skin benefits:
This ingredient contains polyphenols, a strong antioxidant. Antioxidants help fight off molecules that damage skin cells.
On top of that, the antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.
Many components of tea have anti-inflammatory properties.
Polyphenols and L-theanine help soothe the skin and reduce irritation. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.
Other compounds found in tea include: Vitamin Bs, linoleic acid, magnesium, calcium, iron, and zinc.
Research has shown both drinking Camellia Sinensis Leaf Tea and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.
Learn more about Camellia Sinensis Leaf ExtractInositol is a sugar alcohol naturally found in the human body. Our bodies use this ingredient in the process of growing new cells.
Studies show inositol to be a key component for keratinocyte growth.
Keratinocytes make up the majority of the outermost layer of skin. These cells protect our skin from UV exposure, infection, and help keep skin hydrated.
This ingredient is also considered a humectant. Humectants help hydrate the skin by drawing moisture to it.
Learn more about InositolWe don't have a description for Taurine yet.
Betaine is a common humectant (a substance that promotes retention of moisture). It's known to be gentle on the skin and can help balance hydration.
This ingredient is best for improving hydration and soothing irritated skin. Studies also show it helps even out skin tone.
Fun fact: Betaine is naturally created in the skin and body. The kind found within cosmetic products can be either plant-derived or synthetic.
Learn more about BetaineZinc gluconate has antibacterial and wound healing properties. It is particularly effective against fighting inflammatory acne.
This ingredient is the zinc salt of the PHA gluconic acid. PHAs are gentle cousins to AHAs.
Zinc PCA (or "zinc salt") differs slightly from zinc itself. PCA stands for pyrrolidone carboxylic acid. However, Zinc PCA comes from zinc.
It can help reduce redness, regulate sebum, and promote the general healing process of the skin.
Zinc PCA tends to be especially useful for those with oily, acne-prone skin. It's certainly an ingredient worth trying out!
Learn more about Zinc PCAWe don't have a description for Citrus Aurantium Tachibana Peel Extract yet.
Paeonia Suffruticosa Root Extract comes Peony plant. It has anti-inflammatory and antioxidant properties.
Emerging studies also show peony root may help reduce hyperpigmentation.
Ancient Chinese medicine has used peony root to treat dark spots, but studies are looking into this claim more.
Learn more about Paeonia Suffruticosa Root ExtractMelatonin is an antioxidant.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.
This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.
This ingredient can also be found in pill medicines to help our bodies digest other ingredients.
Learn more about HydroxyethylcelluloseWe don't have a description for Beta-Alanine yet.
Polysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.
As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.
Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.
The lauric acid used to create Polysorbate 20 is often derived from coconuts.
Polysorbate 20 may not be fungal acne safe.
Learn more about Polysorbate 20Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
Triethanolamine is an emulsifier and pH adjuster. It is created using ethylene oxide and ammonia. This gives Triethanolamine a nitrogen core and a similar scent to ammonia.
As an emulsifier, it prevents ingredients from separating and enhances texture by adding volume to a product.
PH adjusters are common in cosmetic products. The pH of a product can affect the effectiveness of other ingredients. A product with a high pH may also irritate the skin.
Learn more about TriethanolamineTetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateReviews
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Where it's from
Luv it! is a Turkish brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published July 1, 2025 • Added by fehimannese