

Overview
What it is
Shampoo with 33 ingredients that contains AHA
Cool Features
It is reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any parabens
Fun facts
Kao is from Japan.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside (and what isn't)
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningAmmonium Laureth Sulfate
CleansingAlcohol Denat.
AntimicrobialGlycol Distearate
EmollientLauryl Hydroxysultaine
CleansingLauramidopropyl Betaine
CleansingMalic Acid
BufferingHelianthus Annuus Seed Oil
EmollientLanolin Acid
CleansingHea Succinate
Myristyl Alcohol
EmollientStearyl Alcohol
EmollientPPG-2 Hydroxypropyltrimonium Cellulose
EmollientPPG-3 Caprylyl Ether
SolventPPG-7
Skin ConditioningCocamide Mea
EmulsifyingGuar Hydroxypropyltrimonium Chloride
Skin ConditioningIsodecyl Glyceryl Ether
Polyquaternium-10
Polyquaternium-52
Laureth-4
EmulsifyingSodium Laureth-4 Carboxylate
CleansingLaureth-16
EmulsifyingLaureth-23
CleansingTea-Laureth Sulfate
CleansingStearoxypropyl Dimethylamine
Bis-Isobutyl PEG-14/Amodimethicone Copolymer
Dimethicone
EmollientHydroxylated Lanolin
EmollientBenzoic Acid
MaskingBenzyl Alcohol
PerfumingPhenoxyethanol
PreservativeParfum
MaskingWater, Ammonium Laureth Sulfate, Alcohol Denat., Glycol Distearate, Lauryl Hydroxysultaine, Lauramidopropyl Betaine, Malic Acid, Helianthus Annuus Seed Oil, Lanolin Acid, Hea Succinate, Myristyl Alcohol, Stearyl Alcohol, PPG-2 Hydroxypropyltrimonium Cellulose, PPG-3 Caprylyl Ether, PPG-7, Cocamide Mea, Guar Hydroxypropyltrimonium Chloride, Isodecyl Glyceryl Ether, Polyquaternium-10, Polyquaternium-52, Laureth-4, Sodium Laureth-4 Carboxylate, Laureth-16, Laureth-23, Tea-Laureth Sulfate, Stearoxypropyl Dimethylamine, Bis-Isobutyl PEG-14/Amodimethicone Copolymer, Dimethicone, Hydroxylated Lanolin, Benzoic Acid, Benzyl Alcohol, Phenoxyethanol, Parfum
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterAmmonium Laureth Sulfate is a type of sulfate.
Alcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.
This ingredient gets a bad rep because it is irritating and drying - mostly due to its astringent property. Astringents draw out natural oils in tissue, constricting pores and leaving your skin dried out.
However, alcohol denat. is not all that bad.
Due to its low molecular weight, alcohol denat. tends to evaporate quickly. One study on pig skin found half of applied alcohol evaporated in 10 seconds and less than 3% stayed on skin.
This also helps other ingredients become better absorbed upon application.
Studies are conflicted about whether this ingredient causes skin dehydration. One study from 2005 found adding emollients to propanol-based sanitizer decreased skin dryness and irritation. Another study found irritation only occurs if your skin is already damaged.
Small amounts of alcohol are generally tolerated by oily skin or people who live in humid environments.
The rule of thumb is if this alcohol is near the end of an ingredients list, it will probably not affect your skin much.
Also...
This ingredient has antimicrobial and solvent properties.
The antimicrobial property helps preserve products and increase their shelf life. As a solvent, it helps dissolve other ingredients.
Other types of astringent alcohols include:
Learn more about Alcohol Denat.Glycol Distearate serves as a pearlizing or opacifying agent in cosmetic products.
It's often included in cleansers and haircare products to give them a lustrous or shimmering appearance.
It is derived from stearic acid, a natural fatty acid commonly found in vegetable oils and animal fats.
Glycol Distearate isn't fungal acne safe.
Learn more about Glycol DistearateWe don't have a description for Lauryl Hydroxysultaine yet.
We don't have a description for Lauramidopropyl Betaine yet.
Malic Acid is an acid with both AHA and BHA properties, but is considered an AHA because its AHA properties are stronger.
Like other AHAs, it removes the top layer of old and dead skin to reveal the newer layer underneath. It also helps with improving fine lines, wrinkles, skin tone, skin texture, and acne blemishes.
Due to its exfoliating properties, you should wear SPF when using Malic Acid.
Fun fact: The word "Malic" comes from the word "Malum". In Latin, "Malum" means apple. This ingredient is often derived from unripe fruit.
Read more about some other popular AHA's here:
Learn more about Malic AcidHelianthus Annuus Seed Oil is the oil derived from the seeds of a Sunflower. Sunflower seed oil is non-fragrant. It is an emollient, meaning it helps to soften the skin.
Sunflower seed oil contains many fatty acids. The fatty acids found in sunflower seeds include (from highest amount to least): linoleic acid, myristic acid, palmitic acid, stearic acid, arachidic acid, oleic acid, and linolenic acid.
These fatty acids help the skin create ceramides. Ceramides play a role in repairing the skin barrier.
Helianthus Annuus Seed Oil helps moisturize the skin. This in turn helps the skin look more rejuvenated and smoother.
Sunflowers are rich in vitamin E.
Historians believe Indigenous cultures of North America domesticated sunflowers before corn. Thus they relied on sunflower oil for a variety of uses. One such use is moisturizing skin and hair.
Sunflower seed oil may not be fungal acne safe. We recommend speaking with a professional if you have any concerns.
Learn more about Helianthus Annuus Seed OilLanolin Acid is created by heating lanolin with water.
We don't have a description for Hea Succinate yet.
Myristyl Alcohol is type of fatty alcohol. It is a white, waxy solid and insoluble in water.
As an emollient, it hydrates the skin by trapping moisture in.
Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols.
Learn more about Myristyl AlcoholStearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.
Fatty Alcohols are most often used as an emollient or to thicken a product. Emollients help soothe and hydrate the skin by trapping moisture.
They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as solvent alcohols. FDA allows products labeled "alcohol-free" to have fatty alcohols.
Learn more about Stearyl AlcoholWe don't have a description for PPG-2 Hydroxypropyltrimonium Cellulose yet.
We don't have a description for PPG-3 Caprylyl Ether yet.
We don't have a description for PPG-7 yet.
We don't have a description for Cocamide Mea yet.
This ingredient is derived from guar gum.
It is a conditioning ingredient, meaning it helps soften skin and hair.
We don't have a description for Isodecyl Glyceryl Ether yet.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10We don't have a description for Polyquaternium-52 yet.
Laureth-4 is created by reacting ethylene oxide with Lauryl Alcohol. It is a surfactant and emulsifier.
Surfactants reduce the surface tension of ingredients so they can mix better. Emulsifiers prevent ingredients such as oil and water from separating.
We don't have a description for Sodium Laureth-4 Carboxylate yet.
We don't have a description for Laureth-16 yet.
Laureth-23 is created by reacting ethylene oxide with Lauryl Alcohol.
It is a cleansing ingredient. This means it helps lift oils and dirt so they may be rinsed away with water.
The 23 refers to the number of repeating ethylene oxides in the molecule.
Learn more about Laureth-23Tea-Laureth Sulfate is a type of sulfate.
We don't have a description for Stearoxypropyl Dimethylamine yet.
We don't have a description for Bis-Isobutyl PEG-14/Amodimethicone Copolymer yet.
Dimethicone is a type of synthetic silicone created from natural materials such as quartz.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeHydroxylated Lanolin isn't fungal acne safe.
Benzoic Acid is used to preserve and adjust the pH of products.
The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.
In its pure form, Benzoic Acid looks like a white crystalline solid. It has slight solubility in water.
The name of Benzoic Acid comes from gum benzoin, which used to be the sole source of deriving this ingredient. Benzoic Acid is the most simple aromatic carboxylic acid.
Benzoic Acid is naturally occuring in strawberries, mustard, cinnamon, and cloves. It has a slight scent but is not considered to be a fragrance.
Learn more about Benzoic AcidBenzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.
Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.
Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Benzyl AlcoholPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumReviews
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Where it's from
Kao is a Japanese brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published May 12, 2025 • Added by anemone