Emma Hardie Purifying Pink Clay Detox Mask
A wash off mask with 33 ingredients, including exfoliants and vitamin E.
Overview
What it is
Wash off mask with 33 ingredients that contains exfoliants and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores, scar healing and dark spots
Free From
It doesn't contain any parabens, silicones or sulfates
Fun facts
Emma Hardie is from United Kingdom.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningKaolin
AbrasiveGlycerin
HumectantCetearyl Alcohol
EmollientGlyceryl Stearate
EmollientPEG-100 Stearate
SurfactantOctyldodecanol
EmollientVaccinium Myrtillus Fruit Extract
Skin ConditioningPhenoxyethanol
PreservativeBenzyl Alcohol
PerfumingPropanediol
SolventSaccharum Officinarum Extract
MoisturisingSodium Stearoyl Glutamate
CleansingParfum
MaskingCitrus Aurantium Dulcis Fruit Extract
MaskingCitrus Limon Fruit Extract
MaskingSodium Hydroxide
BufferingEchium Plantagineum Seed Oil
Skin ConditioningIllite
AbrasiveEthylhexylglycerin
Skin ConditioningDisodium EDTA
Dehydroacetic Acid
PreservativeAcer Saccharum Extract
Skin ConditioningHelianthus Annuus Seed Oil Unsaponifiables
EmollientLens Esculenta Seed Extract
Skin ProtectingCardiospermum Halicacabum Flower/Leaf/Vine Extract
Skin ConditioningAgastache Mexicana Flower/Leaf/Stem Extract
Skin ConditioningTocopherol
AntioxidantGeraniol
PerfumingLimonene
PerfumingCitronellol
PerfumingLinalool
PerfumingCI 77491
Cosmetic ColorantWater, Kaolin, Glycerin, Cetearyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, Octyldodecanol, Vaccinium Myrtillus Fruit Extract, Phenoxyethanol, Benzyl Alcohol, Propanediol, Saccharum Officinarum Extract, Sodium Stearoyl Glutamate, Parfum, Citrus Aurantium Dulcis Fruit Extract, Citrus Limon Fruit Extract, Sodium Hydroxide, Echium Plantagineum Seed Oil, Illite, Ethylhexylglycerin, Disodium EDTA, Dehydroacetic Acid, Acer Saccharum Extract, Helianthus Annuus Seed Oil Unsaponifiables, Lens Esculenta Seed Extract, Cardiospermum Halicacabum Flower/Leaf/Vine Extract, Agastache Mexicana Flower/Leaf/Stem Extract, Tocopherol, Geraniol, Limonene, Citronellol, Linalool, CI 77491
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterKaolin is a clay. It is used for oil control and to help minimize pores. Like other clays, kaolin has the ability to absorb excess sebum or oil. This can help clean out pores and mattify the skin.
Some types of kaolin may have exfoliating properties. When water is added to kaolin, it becomes a paste with small abrasive particles.
Most kaolin is a white color, but may be pink/orange/red depending on where it comes from.
The name 'kaolin' comes from a Chinese village named 'Gaoling'. Kaolin clay comes from rocks rich in kaolinite. Kaolinite, the mineral, has a silicate layered structure. Kaolinite is formed from chemical weathering of aluminum siilicate minerals.
Besides skincare, kaolin is commonly used to make glossy paper, in ceramics, toothpaste, and as medicine to soothe stomach issues.
Learn more about KaolinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinCetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholGlyceryl Stearate is made by reacting glycerin with stearic acid (typically sourced from plant oils like palm or coconut). It's an emulsifier, emollient, and mild occlusive.
Emulsifiers help ingredients like oil and water stay mixed so your formula stays nicely blended and uniform in texture.
This ingredient is typically used in concentrations between 1-10%. Studies have found it to be non-sensitizing, non-phototoxic, and non-photoallergenic.
A close cousin of this ingredient is Glyceryl Stearate SE ("self-emulsifying"). This just has a small amount of sodium or potassium stearate added so it can emulsify without a co-emulsifier.
Since this ingredient is an ester of a C18 fatty acid, it may not be fungal acne safe. The Malassezia yeast can potentially metabolize within the C11-C24 range.
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearatePeg-100 Stearate is an emollient and emulsifier. As an emollient, it helps keep skin soft by trapping moisture in. On the other hand, emulsifiers help prevent oil and water from separating in a product.
PEGS are a hydrophilic polyether compound . There are 100 ethylene oxide monomers in Peg-100 Stearate. Peg-100 Stearate is polyethylene glycol ester of stearic acid.
Octyldodecanol is a fatty alcohol sourced from plant oils like coconut or palm (or made synthetically).
It is:
You'll likely see this in many BHA products because this is the go-to solvent for salicylic acid.
This ingredient is typically used at levels between 2-20%.
Regarding fungal acne:
In 2019, this ingredient was tested against multiple Malassezia species (the yeast that causes fungal acne) and showed no growth.
Vaccinium Myrtillus Fruit Extract comes from the bilberry plant. This plant is native to Eurasia.
Bilberry contains antioxidant compounds called anthocyanins. Anthocyanins help fight free-radicals. Free-radicals are molecules that may damage your skin cells. Fighting off these molecules can help reduce signs of aging.
Vaccinium Myrtillus Fruit Extract also helps reduce irritation.
Learn more about Vaccinium Myrtillus Fruit ExtractPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Benzyl Alcohol is an aromatic alcohol with several roles: it's a preservative, solvent, and mild fragrance component with a floral scent.
This ingredient has been deemed safe for use in cosmetic formulations at concentrations up to 5%, and up to 10% in hair dyes. You'll typically see 0.5-2% in most rinse-off or leave-on products.
As a preservative, it works by disrupting the membrane of microbial proteins. This helps keep bacteria and fungi from growing in your products.
The sensitization picture is actually quite assuring as well:of nearly 71,000 patients patch tested with benzyl alcohol, only 0.21% showed a positive reaction with most of them being weakly positive.
This led researchers to conclude that benzyl alcohol cannot be regarded as a significant contact allergen.
It is worth noting this ingredient is classified as one of the EU's regulated fragrance allergens and restricted to 1% in finished products.
Labels must also declare it in concentrations above 0.001% in leave-on products and 0.01% in rinse-off products.
At concentrations around 5%, localized redness and itching can appear as a direct irritant response and not as a true allergic reaction.
Learn more about Benzyl AlcoholPropanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.ย
Itโs often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolThis ingredient is also called sugarcane extract. It is a moisturizing humectant and has skin soothing properties.
Similar to hyaluronic acid, sugarcane can attract moisture to your skin.
Glycolic acid is a derivative of sugarcane. While glycolic acid is an AHA with exfoliating properties, sugarcane is not an AHA.
A study from 2021 found the compounds in sugarcane extract to have antioxidant, antimicrobial, and anti-inflammatory activity. The study also suggests these compounds can inhibit skin ageing enzymes and promote collagen synthesis.
Learn more about Saccharum Officinarum ExtractSodium Stearoyl Glutamate is an amino-acid based emulsifier. It is made by combining stearic acid with L-glutamic acid and neutralizing it to a sodium salt.
As an emulsifier, it works mainly as an oil-in-water one and helps keep the oil and water in your formulas blended. It also contributes to a smooth, non-greasy skin feel.
This ingredient is biodegradable and commonly available in natural/COSMOS-certified grades.
Learn more about Sodium Stearoyl GlutamateParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of โFRAGRANCEโ or โPARFUMโ according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumCitrus Aurantium Dulcis Fruit Extract is more commonly known as the bitter orange. Native to Southeast Asia, this extract is commonly found in both cosmetics and foods.
The bitter orange possesses antibacterial and antioxidant properties.
It can also be mildly exfoliating due to the citric acid, an AHA.
Citrus fruits are rich in flavonoids, alkaloids, and vitamin C.
Learn more about Citrus Aurantium Dulcis Fruit ExtractCitrus Limon Fruit Extract comes from lemons. While lemon extract is exfoliating and antimicrobial, it can also cause skin sensitivity.
Lemons contains antioxidants, which may help with anti-aging. They are also rich in citric acid, an AHA.
And of course, lemons are rich in Vitamin C. Vitamin C helps with skin-brightening and increasing collagen production.
The acidity of lemons may work as an astringent for acne.
However, lemons can also cause skin sensitivity due to its limonene content. It can also increase photosensitivity, or sensitivity to the sun.
This ingredient is also used to add a lemon scent to products.
Learn more about Citrus Limon Fruit ExtractSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideEchium Plantagineum Seed Oil is an oil and isn't fungal acne safe. It can help to reduce redness.
Illite is an exfoliant.
Ethylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTADehydroacetic Acid is a synthetic preservative that keeps your products safe from microbes.
As an organic acid, it penetrates microbial cell walls and disrupts cellular metabolism. This makes it effective against bacteria, yeast, and mold.
It is effective at low concentrations (<0.6%). Clinical studies have found it to be non-irritating, non-sensitizing, and non-photosensitizing.
Learn more about Dehydroacetic AcidWe don't have a description for Acer Saccharum Extract yet.
This ingredient is the small fraction of sunflower seed oil (~1.5-2% of the whole oil) that cannot be turned into soap.
This concentrated fraction is rich in skin-nourishing compounds like free fatty acids, tocopherols, and phytosterols. Linoleic acid makes up about 48-74% of its composition.
Unsaponifiables have high antioxidant potential due to the tocopherols, carotenoids, and phenolic acids that help protect skin from free radical damage. On the other hand, linoleic acid supports the skin's barrier by replenishing ceramides and reducing transepidermal water loss.
A manufacturer-sponsored clinical study found that a cream with 2% of this ingredient increased skin moisturization by 48.6% after 1 hour and 34.2% after 24 hours.
Using this cream twice-daily for 4 weeks showed meaningful improvement in dryness, roughness, and desquamation (the shedding of dead skin cells).
Keep in mind this is a small, industry-funded study so it'd be great to see independent replication. However, the mechanism is consistent with well-establish linoleic and phytosterol research.
While this ingredient is generally considered safe, those with an Asteraceae/Compositae plant allergy should patch test this ingredient.
Fungal acne: this ingredient is not considered safe for fungal acne because the Malassezia yeast preferentially metabolizes in the C11-24 range. Linoleic acid falls into this range at C18.
Learn more about Helianthus Annuus Seed Oil UnsaponifiablesWe don't have a description for Lens Esculenta Seed Extract yet.
Cardiospermum halicacabum extract is more commonly known as Balloon Vine Extract.
Agastache Mexicana is a shrub from North America. All parts of this shrub contain antioxidants.
Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells.
Tocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolGeraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.
Monoterpenes are naturally found in many parts of different plants.
Geraniol can be found in many essential oils including Rose Oil and Citronella Oil. The scent of Geraniol is often described as "rose-like". Many foods also contain Geraniol for fruit flavoring.
Geraniol can irritate the skin when exposed to air. However, irritation depends on the ability of geraniol to penetrate into the skin. In general, geraniol is not able to penetrate skin easily.
Geraniol is colorless and has low water-solubility. However, it is soluble in common organic solvents.
Like citronellol, it is a natural insect repellent.
2,6-Octadien-1-ol, 3,7-dimethyl-, (2E)-
Learn more about GeraniolLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneCitronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".
Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.
Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.
Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,
Citronellol is also a natural insect repellent.
Learn more about CitronellolLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolCi 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491Reviews
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Where it's from
Emma Hardie is a British brand
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Read more about usยท Updated September 9, 2025 • Added by taranbirfagura