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Bliss Bright Idea Serum Ingredients Explained

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Published on July 13, 2020

Overview

What it is

Serum with 38 ingredients that contains exfoliants, hyaluronic acid, peptides, Vitamin C and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, scar healing, dark spots and better texture

Free From

It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates

Fun facts

Bliss is from United States. This product is used in 43 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

Vitamin C
Vitamin E
Exfoliators
Hyaluronic Acid
Peptides

Benefits

Hydrating (3)
Redness Reducing
Reduces Irritation
Skin Texture
Anti-Aging (2)
Dark Spots (2)
Scar Healing (2)
Brightening (2)

Concerns

Irritating
Rosacea (2)
Eczema (2)

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning, Solvent
2
Humectant, Skin Conditioning, Skin Protecting, Solvent
0 / 0
Helps hydrate Dry Skin IconHelps brighten skin Icon
3
Skin Conditioning
Vitamin C IconHelps reduce Skin Redness IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing Icon
4
Solvent
5
Skin Conditioning
Peptide IconNot safe for Fungal Acne Icon
6
Bleaching, Emollient, Skin Conditioning, Smoothing, Soothing
Good for Dark Spots Icon
7
Emollient, Skin Conditioning
1 / 0
Helps hydrate Dry Skin Icon
8
Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconMay cause irritation IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon
9
Emulsion Stabilising, Humectant, Skin Conditioning, Skin Protecting
Oil Icon
10
Emulsion Stabilising, Humectant, Skin Conditioning, Stabilising
Oil Icon
11
Emollient, Skin Conditioning
3 / 0
Oil IconNot safe for Fungal Acne Icon
12
Humectant, Skin Conditioning
0 / 0
Hyaluronic Acid Icon
13
Emollient, Emulsifying, Skin Conditioning
14
Masking, Skin Conditioning, Soothing
Helps reduce irritation Icon
15
16
Emulsifying, Emulsion Stabilising, Gel Forming, Skin Conditioning
17
Emulsion Stabilising, Skin Conditioning
18
Masking
19
Antioxidant
Antioxidant Icon
20
Emollient, Humectant, Skin Conditioning
21
Emollient, Skin Conditioning, Solvent
22
Emulsion Stabilising
23
24
Not safe for Fungal Acne Icon
25
Emollient, Emulsifying
1 / 0
Not safe for Fungal Acne Icon
26
Emulsion Stabilising
27
Emulsifying
28
Abrasive, Absorbent
Exfoliant IconMay worsen Eczema IconMay worsen Rosacea Icon
29
Solvent
30
Emulsifying, Skin Conditioning, Solvent
0-2 / 0-1
31
Humectant, Solvent
0 / 0
32
Buffering, Masking
33
34
Preservative
Preservative Icon
35
Skin Conditioning
36
Buffering, Masking
AHA IconMay cause irritation IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconMay worsen Rosacea IconHelps brighten skin Icon
37
Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
38
Perfuming, Solvent
Fragrance Icon

Ingredients Explained

This product contains 38 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
2
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
3
What it does: Skin Conditioning
Community Rating: Liked

You might know this ingredient as Ethyl Ascorbic Acid, a more stable version of ascorbic acid.

Like other types of vitamin C, this ingredient has many benefits including reducing wrinkles, skin soothing, dark spot fading, and fighting against free radicals.

3-O-Ethyl Ascorbic Acid interferes with the process of skin darkening, helping to reduce hyperpigmentation. It also encourages the skin to produce more collagen.

Once applied, 3-O-Ethyl Ascorbic Acid is converted to Vitamin C deeper in the skin's layers. This process is slow but makes this ingredient more tolerable for skin.

The optimum pH range for this ingredient is 4 - 5.5

Learn more about 3-O-Ethyl Ascorbic Acid
4
What it does: Solvent
Community Rating: Liked

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
5
What it does: Skin Conditioning
Community Rating: Liked

Palmitoyl Tripeptide-5 isn't fungal acne safe and is a peptide.

6
What it does: Bleaching, Emollient, Skin Conditioning, Smoothing, Soothing
Community Rating: Liked

Glycyrrhiza Glabra Root Extract is an extract of the roots of Licorice. It has been found to have several benefits such as skin hydrating, conditioning, and soothing.

One component, glabridin, has extra potent antioxidant and soothing properties. It has also been found to block pigmentation from UVB rays in guinea pigs.

Licorice Root also contains a flavonoid. Flavonoids are a natural substance from in plants. Flavonoids also have antioxidant properties.

Another component, glycyrrhizin, has been found to have anti-inflammatory and antimicrobial benefits. This may make licorice root extract effective at treating acne. However, more research is needed to support this.

Liquiritin is one of the flavone compounds found in licorice. It has been found to help lighten skin by preventing tyrosinase from reacting with tyrosine. When the two react, protein is converted to melanin. Melanin is the substance in your body that gives your features pigmentation.

Learn more about Glycyrrhiza Glabra Root Extract
7
What it does: Emollient, Skin Conditioning
Community Rating: Loved

Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.

Because squalane boosts hydration in the skin, it also comes with plenty of benefits: it is an antioxidant and can help fight free radicals and skin damage. Squalane is also found to have a detoxifying effect when applied.

Squalane comes from squalene, which occurs naturally within the sebum of our skin. It is one of the oils our skin produces to keep itself hydrated. Squalane is the hydrogenated version of squalene and has a longer shelf life.

Research shows that squalane is non-irritating (even at 100% concentration).

In general, it's a fantastic ingredient. It does a great job at hydrating the skin, and it's suitable for those with sensitive skin.

The source of squalane may impact malassezia / fungal acne. This is because olive oil derived squalane can contain impurities such as fatty acids and plant waxes. Sugarcane derived squalane is recommended for anyone with malassezia concerns.

Is squalane vegan? This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.

Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.

Read more about squalene with an "e".

Learn more about Squalane
8
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
9
What it does: Emulsion Stabilising, Humectant, Skin Conditioning, Skin Protecting

Pseudozyma Epicola/Camellia Japonica Seed Oil Ferment Extract Filtrate is an oil.

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What it does: Emulsion Stabilising, Humectant, Skin Conditioning, Stabilising

Pseudozyma Epicola/Camellia Sinensis Seed Oil/Glucose/Malt Extract/Soybean Flour/Yeast Extract Ferment Filtrate is an oil.

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What it does: Emollient, Skin Conditioning
Community Rating: Very Disliked

Glycine Soja Oil comes from the soybean. Glycine Soja is native to eastern Asia.

Soybean oil is an emollient. It is rich in antioxidants and fatty acids including palmitic, stearic, oleic, and linoleic acids.

As an emollient, the fatty acids in soybean oil helps keep your skin soft and hydrated. It does so by creating a film on top that traps moisture in.

Soybean oil is also rich in vitamin E, a potent antioxidant. Vitamin E is also anti-inflammatory and provides a soothing effect.

Studies show soy may help fade hyperpigmentation from UVB. It does so by disrupting the melanin process from UVB induced skin inflammation.

This ingredient may not be malassezia folliculitis, or fungal-acne, safe.

Soybeans are rich in proteins and are part of the legume family. Foods made with soybeans include tofu, soymilk, edamame, miso, and soy sauce.

Learn more about Glycine Soja Oil
12
What it does: Humectant, Skin Conditioning
Community Rating: Loved

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.

Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.

These are some other common types of Hyaluronic Acid:

Learn more about Sodium Hyaluronate
13
What it does: Emollient, Emulsifying, Skin Conditioning
Community Rating: Disliked

Lecithin is a term for a group of substances found in plants, animals, and humans. They are made up of mixture of fatty acids. These fatty acids usually are a mixture of phosphoric acid's choline ester connected to stearic, oleic, and palmitic acids. Most lecithins are created from plant ingredients scuh as sunflower.

Lecithin is an emollient. Emollients help soften the skin and creates a barrier to keep moisture in.

As an emulsifier, it also helps prevent water and oil ingredients from separating. Lecithin can help ingredients be better absorbed by the skin. The phospholipids in Lecithin can produce liposomes. Liposomes help other ingredients get through the skin barrier.

Learn more about Lecithin
14
What it does: Masking, Skin Conditioning, Soothing
Community Rating: Loved

Bisabolol is pimarily used to add fragrance to a product. However, it is also famous for helping soothe skin.

Bisabolol comes from German chamomile essential oil. Synthetic Bisabolol has been shown to be less effective.

Bisabolol helps soothe skin. It does this by blocking the inflammatory signals, helping to reduce your body's reaction to irritation.

Bisabolol also interferes with the process of hyperpigmentation. This can help with reducing dark spots and uneven tone.

Bisabolol is an antioxidant. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells. By fighting these free-radicals, Bisabolol may slow down signs of aging.

Studies have shown Bisabolol to have antimicrobial properties and may be a fungicide. These properties help preserve a product's shelf life.

Bisabolol also helps the absorption of other ingredients.

Learn more about Bisabolol
15
What it does:

We don't have a description for Pullulan.

16
What it does: Emulsifying, Emulsion Stabilising, Gel Forming, Skin Conditioning
Community Rating: Disliked

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
17
What it does: Emulsion Stabilising, Skin Conditioning
Community Rating: Disliked

Sclerotium Gum is a polysaccharide gum made by the fungus, Sclerotium rolfssii. It is similar to xanthan gum.

In cosmetics, Sclerotium Gum is used to thicken the texture and to help stabilize other ingredients.

As an emulsifier, Sclerotium Gum helps prevent ingredients from separating, such as water and oil.

Learn more about Sclerotium Gum
18
What it does: Masking
Community Rating: Disliked

We don't have a description for Acacia Senegal Gum.

19
What it does: Antioxidant
Community Rating: Liked

Hydroxyacetophenone is antioxidant and helps with skin conditioning.

Antioxidants help fight off free-radical molecules. These unstable molecules may damage your skin cells. By helping stabilize free-radicals, antioxidants may help in anti-aging.

Hydroxyacetophenone boosts the efficiency of other preservatives.

Learn more about Hydroxyacetophenone
20
What it does: Emollient, Humectant, Skin Conditioning
Community Rating: Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
21
What it does: Emollient, Skin Conditioning, Solvent

We don't have a description for Hydrogenated Farnesene.

22
What it does: Emulsion Stabilising
Community Rating: Disliked

Polyacrylate Crosspolymer-6 is a texture enhancer and pH adjuster.

It is be used to thicken water-based products and create a gel-texture with a velvet feel.

One manufacturer claims this ingredient to have a pH range of 2-8 and to be biodegradable.

Learn more about Polyacrylate Crosspolymer-6
23
What it does:
Community Rating: Disliked

We don't have a description for 2-Hydroxyethyl Acrylate.

Polyglyceryl-4 Laurate/Succinate isn't fungal acne safe.

25
What it does: Emollient, Emulsifying
Community Rating: Disliked

Glyceryl Stearate is a mix of glycerin and stearic acid.

Glyceryl Stearate is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.

As an emollient, it helps soften skin and supports barrier-replenishing ingredients.

In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced. The human body also creates Glyceryl Stearate naturally.

Learn more about Glyceryl Stearate
26
What it does: Emulsion Stabilising

C14-22 Alcohols is made up of synthetic fatty alcohols. More specifically, these fatty alcohols contain 14 to 22 carbons in the alkyl chain.

Its main purpose is to stabilize products. As an emulsifier, it helps prevent waters and oils from separating.

27
What it does: Emulsifying

We don't have a description for C12-20 Alkyl Glucoside.

28
What it does: Abrasive, Absorbent
Community Rating: Disliked

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Silica is present naturally within the skin during collagen production and when reducing inflammation.

Learn more about Silica
29
What it does: Solvent
Community Rating: Disliked

Dimethyl Isosorbide is a solvent and helps deliver actives into your skin. It is created from sorbitol.

As a solvent, dimethyl isosorbide helps dissolve other ingredients. This helps ensure even distribution of an ingredient. It may also be used to decrease the thickness of a product.

Studies show dimethyl isosorbide is able to penetrate skin to deliver other ingredients into the skin, making them more effective.

Learn more about Dimethyl Isosorbide
30
What it does: Emulsifying, Skin Conditioning, Solvent
Community Rating: Disliked

Hexylene Glycol is a surfactant. Glycols are a class of alcohols. Hexylene Glycol is a surfactant and emulsifier.

As a surfactant, Hexylene Glycol helps gather dirt and oil on your skin to be washed away.

As an emulsifier, Hexylene Glycol helps keep water and oil together. This prevents them from separating in a product. Hexylene Glycol also thins out the texture of a product by lessening viscosity.

Hexylene Glycol has a small molecular weight.

Learn more about Hexylene Glycol
31
What it does: Humectant, Solvent
Community Rating: Mixed

Ethoxydiglycol is a synthetic solvent.

Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.

Ethoxydiglycol also helps deliver other key ingredients into the skin.

Learn more about Ethoxydiglycol
32
What it does: Buffering, Masking
Community Rating: Mixed

Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.

Sodium Citrate helps maintain the pH of a product. Normal pH level of skin is slightly acidic (~4.75-5.5). The acidity of our skin is maintained by our glands and skin biome. Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.

Sodium Citrate is a chelating agent. It neutralizes metal ions from water and prevents them from binding to other ingredients. This ensures the other ingredients will not be altered.

Learn more about Sodium Citrate

Tetrasodium Glutamate Diacetate is a chelating agent. Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted effects and reactions from a product. These metal ions may come from water and are found in miniscule amounts.

Tetrasodium Glutamate Diacetate can also help other preservatives be more effective.

34
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

35
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

36
What it does: Buffering, Masking
Community Rating: Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.

Read more about some other popular AHA's here:

Learn more about Citric Acid
37
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
38
What it does: Perfuming, Solvent
Community Rating: Very Disliked

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
Embed Ingredients

Here's what our community thinks of the 38 ingredients in this product ✨

32% are loved or liked
8% have mixed ratings
39% are disliked or very disliked
21% have no rating yet

When to use

We've created a guide with info on when you should use Bliss Bright Idea Serum. We've also included some recommended products to use it with, as well as some routine inspiration!

Read our guide on when to use Bright Idea Serum ->
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