Tower 28 Beauty Swipe Serum Concealer - 7.0 KTOWN Versus Maybelline Fit Me Liquid Concealer - 20 Sand
Updated on June 29, 2024
Overview
What they are
These products are both concealers. They have a total of 8 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin and scar healing
Free From
They both do not contain any harsh alcohols, common allergens, fragrances or oils
What's Inside
They both contain sulfates
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 23 ingredients
What's inside (and what isn't)
What's inside (and what isn't)
At a glance
Click on any of the items below to learn more
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 23 ingredients
Key Ingredients
Benefits
Concerns
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningHydrogenated Polyisobutene
EmollientIsononyl Isononanoate
EmollientPropanediol
Solvent
Glycerin
Humectant
Polyglyceryl-3 Polyricinoleate
Emulsifying
Polyglyceryl-3 Diisostearate
Emulsifying
Disteardimonium Hectorite
StabilisingSorbitan Isostearate
Emulsifying
Magnesium Sulfate
Sodium Dehydroacetate
Preservative
Caprylyl Glycol
Emollient1,2-Hexanediol
Skin Conditioning
Magnesium Stearate
Cosmetic ColorantTocopheryl Acetate
Antioxidant
Sodium Lauroyl Glutamate
Lysine
Skin ConditioningMagnesium Chloride
Sodium Hyaluronate
Humectant
Cassia Angustifolia Seed Polysaccharide
Skin ConditioningCentella Asiatica Extract
Cleansing
Lactobacillus Ferment Lysate
Skin Conditioning
Camellia Sinensis Leaf Extract
Antimicrobial
Punica Granatum Bark/Fruit Extract
AntimicrobialLactobacillus Ferment
Skin ConditioningCaffeine
Skin Conditioning
CI 77002
Cosmetic ColorantCI 77891
Cosmetic ColorantIron Oxides
Water, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, CI 77002, CI 77891, Iron Oxides
Water
Skin ConditioningCyclopentasiloxane
Emollient
Hydrogenated Polyisobutene
EmollientGlycerin
Humectant
Sorbitan Isostearate
Emulsifying
Propylene Glycol
Humectant
Titanium Dioxide
Cosmetic Colorant
Ozokerite
Emulsion StabilisingPhenoxyethanol
Preservative
Magnesium Sulfate
Disteardimonium Hectorite
StabilisingDisodium Stearoyl Glutamate
CleansingMethylparaben
Preservative
Acrylates Crosspolymer
AbsorbentAlumina
Abrasive
Butylparaben
Masking
Aluminum Hydroxide
EmollientTocopherol
Antioxidant
Silica
Abrasive
Chamomilla Recutita Extract
Skin Conditioning
CI 77891
Cosmetic ColorantIron Oxides
Mica
Cosmetic Colorant
Water, Cyclopentasiloxane, Hydrogenated Polyisobutene, Glycerin, Sorbitan Isostearate, Propylene Glycol, Titanium Dioxide, Ozokerite, Phenoxyethanol, Magnesium Sulfate, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Methylparaben, Acrylates Crosspolymer, Alumina, Butylparaben, Aluminum Hydroxide, Tocopherol, Silica, Chamomilla Recutita Extract, CI 77891, Iron Oxides, Mica
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinHydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneMagnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.
You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.
One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.
Learn more about Magnesium SulfateSorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
As an emulsifier, Sorbitan Isostearate prevents oils and water from separating.
Due to its isostearic acid base, it may not be safe for Malassezia or fungal acne.
Learn more about Sorbitan IsostearateWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterThis ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
Ingredient Ratings
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When to use
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 23 ingredients
Reviews
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