Here's our complete breakdown comparing the ingredients, attributes, and more of Tower 28 Beauty Swipe Serum Concealer 7.0 KTOWN versus Maybelline Fit Me Liquid Concealer Sand .
Last updated on October 13, 2023. Published on September 29, 2023
Overview
What they are
These products are both concealers. They have a total of 7 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for anti aging, dry skin and brightening skin
Free From
They both do not contain any harsh alcohols, common allergens, fragrances or oils
What's Inside
They both contain sulfates
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.
Price
Ingredient Info
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 22 ingredients
Alcohol Free
This product is free of harsh alcohols 🎉
Silicon Free
This product is free of silicons 🎉
Fragrance Free
This product is free of fragrances 🎉
Contains Sulfate
Ingredients in this product that are types of sulfate:
Paraben Free
This product is free of parabens 🎉
Oil Free
This product is free of oils 🎉
Not Malassezia Safe
Ingredients in this product that are not malassezia safe:
Reef Safe
This product is free of ingredients that damage reefs 🎉
EU Allergen Free
This product is free of EU allergens 🎉
Vegan
This product is vegan 🎉
Cruelty Free
This product is cruelty-free 🎉
Alcohol Free
This product is free of harsh alcohols 🎉
Contains Silicon
Ingredients in this product that are types of silicon:
Fragrance Free
This product is free of fragrances 🎉
Contains Sulfate
Ingredients in this product that are types of sulfate:
Contains Parabens
Ingredients in this product that are types of parabens:
Oil Free
This product is free of oils 🎉
Not Malassezia Safe
Ingredients in this product that are not malassezia safe:
Not Reef Safe
Ingredients in this product that are not reef safe:
EU Allergen Free
This product is free of EU allergens 🎉
Non Vegan
This product is not vegan 😥
Not Cruelty Free
This product is not cruelty-free 😥
At a glance
Click on any of the items below to learn more
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 22 ingredients
Notable Ingredients
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Benefits
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
Notable Ingredients
This product contains 1 ingredient that may have this attribute:
Benefits
This product contains 2 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 5 ingredients that may have this attribute:
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Join SkinSortIngredients Compared
Ingredients that are highlighted in purple are present in both products.
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 22 ingredients
Water • Hydrogenated Polyisobutene • Isononyl Isononanoate • Propanediol • Glycerin • Polyglyceryl-3 Polyricinoleate • Polyglyceryl-3 Diisostearate • Disteardimonium Hectorite • Sorbitan Isostearate • Magnesium Sulfate • Sodium Dehydroacetate • Caprylyl Glycol • 1,2-Hexanediol • Magnesium Stearate • Tocopheryl Acetate • Sodium Lauroyl Glutamate • Lysine • Magnesium Chloride • Sodium Hyaluronate • Cassia Angustifolia Seed Polysaccharide • Centella Asiatica Extract • Lactobacillus Ferment Lysate • Camellia Sinensis Leaf Extract • Punica Granatum Bark/Fruit Extract • Lactobacillus Ferment • Caffeine • CI 77002 • CI 77891 • CI 77491
Water • Cyclopentasiloxane • Hydrogenated Polyisobutene • Glycerin • Sorbitan Isostearate • Propylene Glycol • Titanium Dioxide • Ozokerite • Phenoxyethanol • Magnesium Sulfate • Disteardimonium Hectorite • Disodium Stearoyl Glutamate • Methylparaben • Acrylates Crosspolymer • Alumina • Butylparaben • Aluminum Hydroxide • Tocopherol • Silica • Chamomilla Recutita Extract • CI 77491 • Mica
Ingredients Side-by-side
Ingredients that are highlighted in purple are present in both products.
Learn more about what what Com. / Irr. ratings are
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterTower 28 Beauty Swipe Serum Concealer 7.0 KTOWN contains this as ingredient number 1.
Maybelline Fit Me Liquid Concealer Sand contains this as ingredient number 1.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneTower 28 Beauty Swipe Serum Concealer 7.0 KTOWN contains this as ingredient number 2.
Maybelline Fit Me Liquid Concealer Sand contains this as ingredient number 3.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinTower 28 Beauty Swipe Serum Concealer 7.0 KTOWN contains this as ingredient number 5.
Maybelline Fit Me Liquid Concealer Sand contains this as ingredient number 4.
Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteTower 28 Beauty Swipe Serum Concealer 7.0 KTOWN contains this as ingredient number 8.
Maybelline Fit Me Liquid Concealer Sand contains this as ingredient number 11.
Sorbitan Isostearate is an emulsifer and cleaning agent. It is created from isostearic acid and sorbitol.
As an emulsifier, Sorbitan Isostearate prevents oils and water from separating.
Due to its isostearic acid base, it may not be safe for Malassezia or fungal acne.
Learn more about Sorbitan IsostearateTower 28 Beauty Swipe Serum Concealer 7.0 KTOWN contains this as ingredient number 9.
Maybelline Fit Me Liquid Concealer Sand contains this as ingredient number 5.
Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.
In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.
You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.
One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.
Learn more about Magnesium SulfateTower 28 Beauty Swipe Serum Concealer 7.0 KTOWN contains this as ingredient number 10.
Maybelline Fit Me Liquid Concealer Sand contains this as ingredient number 10.
Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491Tower 28 Beauty Swipe Serum Concealer 7.0 KTOWN contains this as ingredient number 29.
Maybelline Fit Me Liquid Concealer Sand contains this as ingredient number 21.
Here's what our community thinks of the ingredients in these two products.
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 22 ingredients
Usage
Here's some more info on how this product is used by our community.
When to use
Tower 28 Beauty Swipe Serum Concealer 29 ingredients
Maybelline Fit Me Liquid Concealer 22 ingredients
Reviews
Here's what our community thinks
Maybelline Fit Me Liquid Concealer 22 ingredients
Alternatives
Our Dupe Finder has found 4 potential alternatives that have similar ingredients to Tower 28 Beauty Swipe Serum Concealer 7.0 KTOWN.
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