Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Sesame oil comes from sesame seeds. Sesame oil is rich in fatty acids and Vitamin E.

It has antibacterial, antioxidant, and anti-inflammatory properties. The phenolic compounds of this ingredient (including vitamin E) give it these properties.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Wheatgerm oil is a yellow/reddish oil derived from germs on the common wheat. It is rich in Vitamin E, an ingredient with many skin benefits.

About 80% of the oil is made up of fatty acids. The majority of these include linoleic acid and linolenic acid.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.