Flavor: Shea Butter & Vitamin E
Flavor: Strawberry Jello Salad
Lip Moisturizer
Lip Moisturizer
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

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Hydrating 100% Works Well 67% Absorbs Well 33%
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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Aroma refers to an ingredient, or mixture of ingredients, that impart or mask a flavor.

The name is slightly confusing. This is because INCI associates aroma with flavor instead of smell.

Here is the official definition from the The International Cosmetic Ingredient Dictionary and Handbook:

“Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor.”

INCI shows the only purpose of aroma to be "flavouring".

However, due to regulation differences, some companies may use aroma in place of parfum.

In Canada, this ingredient only has to be listed in concentrations above 1%.

Learn more about Aroma
UV Absorber, UV Filter

Also known as Avobenzone, this ingredient is an oil-soluble used to absorb the full spectrum of UVA rays (peak 357 nm).

It's one of the most effective UVA filters available but has a major caveat of photostability: avobenzone is susceptible to photodegradation.

This means it can lose efficacy when exposed to sunlight without the help of a stabilizing agent.

Studies show antioxidants (like vitamin E or vitamin C) and some UV filters (like octocrylene and Tinosorb S) can meaningfully improve its stability in a formulation.

The maximum allowable concentration according to regulation is 3% in the US + Canada, and 5% in the EU, Australia, China, Korea, and ASEAN countries.

It has a well-support safety profile: a comprehensive 2025 review found minimal toxicity with no evidence of carcinogenicity.

Overall, avobenzone is a safe and regulated ingredient used in sunscreen for over 40 years.

Learn more about Butyl Methoxydibenzoylmethane
Emollient, Masking, Skin Conditioning

Theobroma Cacao Seed Butter comes from the Theobroma cacoa, or Cacao tree. Cacao trees are native to tropical landscapes.

Like other plant butters, Cacao seed butter is an emollient. Emollients help soothe and soften your skin. By creating a barrier to trap moisture in, emollients help keep your skin hydrated.

Cacao seed butter contains antioxidants known as polyphenols. Antioxidants help fight free-radical molecules by stabilizing them. Unstable free-radicals may cause damage to your skin cells. Antioxidants may help with anti-aging.

Theobroma Cacao Seed Butter can be bad for acne prone skin.

Learn more about Theobroma Cacao Seed Butter
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate

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