Bentonite is an aluminium phyllosilicate clay with great absorbent properties. The name 'bentonite' comes from the area where the largest source is found: Fort Benton, Wyoming.

As a clay, bentonite is often used to absorb excess oil and provide exfoliation. It has also been shown to have some antibacterial and anti-inflammatory properties. Studies show bentonite was effective at calming dermatitis from poison ivy and in diaper dermatitis of infants. Bentonite has also been shown to act as a barrier against toxic compounds on your skin.

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.