Versus

InstaNatural Vitamin C Serum Versus The Ordinary Niacinamide 10% + Zinc 1%

Serum
Serum
American Brand United States
Canadian Brand Canada

Updated on March 04, 2025

Overview

What they are

These products are both vegan, cruelty-free, and reef safe serums. They have a total of 3 ingredients in common

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin, reducing pores, scar healing and dark spots

Free From

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

What's inside (and what isn't)

What's inside (and what isn't)

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Vitamin C Serum

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum
Skin Conditioning, Solvent

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.

This property also makes Pentylene Glycol a great texture enhancer. It can also help thicken or stabilize a product.

Pentylene Glycol also acts as a mild preservative and helps to keep a product microbe-free.

Some people may experience mild eye and skin irritation from Pentylene Glycol. We always recommend speaking with a professional about using this ingredient in your routine.

Pentylene Glycol has a low molecular weight and is part of the 1,2-glycol family.

Learn more about Pentylene Glycol

When to use

10 Routines
80% use in am
20% use in pm
100% use every day
16,080 Routines
48% use in am
52% use in pm
94% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

InstaNatural Vitamin C Serum 37 ingredients

Vitamin C Serum hasn't been rated yet.
Rate it now

The Ordinary Niacinamide 10% + Zinc 1% 11 ingredients

3.2 /5
from 243 ratings
Great Value (57) Irritating (48) Broke Me Out (48)
Clover's avatar

Clover

1 year ago
Review

Gotta give credit where credit is due
WOW… lot of people ganging up on this incredibly affordable/popular serum. I understand the criticisms, but personally I don’t believe the intensity is warranted. For so many people this was the start of their skincare journey; it certainly was mine! And because I had never used ingredients like niacinamide or zinc on my face before, of course I noticed an Show more

nicolecrs's avatar

nicolecrs

9 months ago
Review

I've repurchased this so many times and tried different niacinamide serums but this one is my fav. It improves my hormonal acne so much and controls sebum production. Also, when I had the worst fungal acne flare-up ever, this and the lactic acid 5% SAVED ME. It burned a lot but now I don't have any bumps whatsoever. It won't work immediately so consistency is key. (I have combo-oily skin)

#great value
#light
#absorbs well
#light scent