Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

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Ethylhexyl Methoxycinnamate

UV Absorber, UV Filter

Ethylhexyl Methoxycinnamate is an organic compound that provides UVB protection. It often goes by the more common name of octinoxate. It is created from methoxycinnamic acid and 2-ethylhexanol.

Ethylhexyl Methoxycinnamate absorbs UVB rays with wavelengths between 280-320 nm. UV absorbers protect your skin by using chemical reactions to convert UV rays into heat and energy.

UVB (290-320 nm) rays emit more energy than UVA rays. They are capable of damaging DNA, causing sunburns and are thought to be linked to skin cancer.

The state of Hawaii has banned sunscreens containing octinoxate due to its potential impact on coral reefs. More research is needed to bridge gaps in this research. The European Union allows higher levels of octinoxate in sunscreens than the US and Australia.

Ethylhexyl Methoxycinnamate is oil soluble. It is not stable and may lose efficacy when exposed to sunlight.

Learn more about Ethylhexyl Methoxycinnamate

Butyl Methoxydibenzoylmethane

UV Absorber, UV Filter

Also known as Avobenzone, this ingredient is a chemical sunscreen filter that provides protection in the UV-A range.

Avobenzone is globally approved and is the most commonly used UV-A filter in the world.

Studies have found that avobenzone becomes ineffective when exposed to UV light (it is not photostable; meaning that it breaks down in sunlight). Because of this, formulations that include avobenzone will usually contain stabilizers such as octocrylene.

However, some modern formulations (looking at you, EU!) are able to stabilize avobenzone by coating the molecules.

Avobenzone does not protect against the UV-B range, so it's important to check that the sunscreen you're using contains other UV filters that do!

The highest concentration of avobenzone permitted is 3% in the US, and 5% in the EU.

Learn more about Butyl Methoxydibenzoylmethane

Benzophenone-3

UV Absorber, UV Filter

You probably know this ingredient as Oxybenzone, a sunscreen ingredient. It is a broad-spectrum sunscreen ingredient, meaning it can protect the skin against UVB and short UVA rays. The absorption range is 270-350 nm with peak absorption at 288 and 350 nm.

This chemical ingredient protects your skin by using chemical reactions to convert UV rays into heat and energy. UV absorbers may absorb both UVA and UVB rays. It is often combined with other sunscreen ingredients to help with stability.

Ongoing research is looking into whether oxybenzone causes skin irritation and sensitivity. However, it has been shown to trigger contact dermatitis in some studies.

Oxybenzone is allowed in certain concentrations by many countries. It is allowed up to 6% in the US, and Canada, 5% in Japan, and 10% in Australia. Other countries and regions of the US have banned this ingredient to protect coral reefs and marine ecosystems. These places include Hawaii, Key West, US Virgin Islands, marine parks in Thailand, Aruba, and Palau.

The EU currently allows the following maximum concentrations:

Studies show conflicting results about oxybenzone being absorbed into the human body. The Swedish Research Institute has advised careful use of this ingredient by pregnant women and children. We always recommend speaking with a professional if you have concerns about this ingredient and your health.

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Phospholipids

Skin Conditioning

Phospholipids are naturally found in our skin as they are the main component of cell membranes. Phospholipids have humectant, emollient, antioxidant properties.

Phospholipids are complex lipids that contain glycerin, two fatty acids, and a phosphate group. Some foods that contain phospholipids include soybeans and milk. The phospholipids found in soy come from Lecithin. This ingredient can also be synthetically created.

Due to their hygroscopic nature, they act as both humectants and emollients. Humectants draw moisture from the air to your skin, while emollients help trap moisture in.

The phospholipids in our skin can be naturally depleted. Replenishing the phospholipids in our skin can help hydrate your skin.

Studies show phospholipids display antioxidant activity and may help with reducing the signs of aging.

This ingredient is non-occlusive.

Some types of phospholipids:

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Titanium Dioxide

Cosmetic Colorant, UV Absorber, UV Filter

Titanium dioxide is known for its UVA and UVB protection properties. It is non-comedogenic and non-irritating. Titanium Dioxide is a physical sunscreen. Physical sunscreens reflect light and prevent it from reaching your skin.

Protecting your skin against UV radiation can prevent the signs of aging. Sun damage is associated with fine-lines, wrinkles, loss of firmness, and hyperpigmentation. Titanium dioxide can help prevent premature aging.

With modern production, nano-scale or fine-grade titanium dioxide can be easily produced for cosmetics. In sunscreen, titanium dioxide absorbs UV light. Our skin is not able to absorb Titanium dioxide, even nanoparticles.

Titanium itself is the 9th most common element in the Earth's crust. Titanium dioxide is formed when oxygen is introduced and can be found in ores, dust, sand, and soil.

Pure titanium dioxide is a white powder that is used in many products to add or change color.

Learn more about Titanium Dioxide

Silica

Abrasive, Absorbent

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Silica is present naturally within the skin during collagen production and when reducing inflammation.

Learn more about Silica

Polyisobutene

Polyisobutene is a synthetic polymer made from isobutene.

It is a film-forming agent and helps bind ingredients together.

Polyisobutene is not absorbed by the skin.

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Polysorbate 20

Emulsifying

Polysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.

As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.

Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.

The lauric acid used to create Polysorbate 20 is often derived from coconuts.

Polysorbate 20 may not be fungal acne safe.

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Tocopheryl Acetate

Antioxidant, Skin Conditioning

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate

Phenoxyethanol

Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Ethylhexylglycerin

Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.