This brightening serum is formulated around Tocopheryl Acetate and Allantoin to brighten dull-looking skin and hydrate skin.
This hydrating serum is formulated around Niacinamide and Sodium Hyaluronate to hydrate skin and brighten dull-looking skin.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningGlycerin
HumectantButylene Glycol
HumectantEthylhexyl Palmitate
EmollientCeteareth-25
CleansingCaprylic/Capric Triglyceride
MaskingParaffinum Liquidum
EmollientCeteareth-6
EmulsifyingPEG-100 Stearate
SurfactantGlyceryl Stearate
EmollientPropylene Glycol
HumectantHydroxyacetophenone
AntioxidantCarbomer
Emulsion StabilisingPhenoxyethanol
PreservativeEthylhexylglycerin
Skin ConditioningTocopheryl Acetate
AntioxidantAllantoin
Skin ConditioningNiacinamide
SmoothingOlea Europaea Fruit Oil
MaskingCaprylhydroxamic Acid
Xanthan Gum
EmulsifyingSodium Hydroxide
BufferingDisodium EDTA
Parfum
MaskingBenzyl Alcohol
PerfumingPersea Gratissima Fruit Extract
EmollientLinalyl Acetate
MaskingLinalool
PerfumingCeramide NP
Skin ConditioningCI 42090
Cosmetic ColorantCI 19140
Cosmetic ColorantWater, Glycerin, Butylene Glycol, Ethylhexyl Palmitate, Ceteareth-25, Caprylic/Capric Triglyceride, Paraffinum Liquidum, Ceteareth-6, PEG-100 Stearate, Glyceryl Stearate, Propylene Glycol, Hydroxyacetophenone, Carbomer, Phenoxyethanol, Ethylhexylglycerin, Tocopheryl Acetate, Allantoin, Niacinamide, Olea Europaea Fruit Oil, Caprylhydroxamic Acid, Xanthan Gum, Sodium Hydroxide, Disodium EDTA, Parfum, Benzyl Alcohol, Persea Gratissima Fruit Extract, Linalyl Acetate, Linalool, Ceramide NP, CI 42090, CI 19140
Water
Skin ConditioningPropylene Glycol
HumectantGlycereth-26
HumectantGlycerin
HumectantButylene Glycol
HumectantCetyl Ethylhexanoate
EmollientNiacinamide
Smoothing1,2-Hexanediol
Skin ConditioningCaprylyl Glycol
EmollientTromethamine
BufferingPolyglyceryl-3 Methylglucose Distearate
EmulsifyingCarbomer
Emulsion StabilisingEthylhexylglycerin
Skin ConditioningSodium Hyaluronate
HumectantAcrylates/C10-30 Alkyl Acrylate Crosspolymer
Emulsion StabilisingXanthan Gum
EmulsifyingParfum
MaskingMoringa Oleifera Seed Oil
EmollientLimonene
PerfumingCitrullus Lanatus Fruit Extract
Skin ConditioningLinalool
PerfumingCI 16035
Cosmetic ColorantWater, Propylene Glycol, Glycereth-26, Glycerin, Butylene Glycol, Cetyl Ethylhexanoate, Niacinamide, 1,2-Hexanediol, Caprylyl Glycol, Tromethamine, Polyglyceryl-3 Methylglucose Distearate, Carbomer, Ethylhexylglycerin, Sodium Hyaluronate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Parfum, Moringa Oleifera Seed Oil, Limonene, Citrullus Lanatus Fruit Extract, Linalool, CI 16035
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolCarbomer is a synthetic thickening and gelling agent. It's basically the ingredient that gives a lot of serums, gels, creams, and sunscreens their smooth, non-sticky texture.
Although legally permitted at very high levels, carbomers are normally used at concentrations below 1%.
It also needs to be neutralized to actually thicken, and because it is a large molecule, it doesn't really penetrate the skin barrier.
Allergy-wise, the risk is very low. Clinical studies show carbomers have low potential for skin irritation/sensitization even at concentrations up to 100%.
A 2024 UK study patch-tested 1,302 patients and found true allergy to the parent group of carbomer to be rare with no confirmed relevant reactions.
Learn more about CarbomerEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamideParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPropylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum