Overview
What it is
Shampoo with 36 ingredients that contains Vitamin E
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for dry skin, brightening skin, sensitive skin and scar healing
Free From
It doesn't contain any harsh alcohols, oils, parabens or sulfates
Fun facts
Rusk is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningCocamidopropyl Betaine
CleansingDisodium Laureth Sulfosuccinate
CleansingSodium Cocoyl Isethionate
CleansingSodium Lauroamphoacetate
CleansingSodium Methyl Cocoyl Taurate
CleansingSodium Lauryl Sulfoacetate
CleansingGlycerin
HumectantPolysorbate 20
EmulsifyingSodium PCA
HumectantPolyquaternium-22
PEG-150 Distearate
EmulsifyingGlycol Distearate
EmollientSteareth-4
EmulsifyingParfum
MaskingPolyquaternium-55
Sodium Cocoyl Glycinate
CleansingQuaternium-95
UV AbsorberPropanediol
SolventHydrolyzed Keratin
HumectantLinoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone
Tocopheryl Acetate
AntioxidantHydrolyzed Rhodophyceae Extract
Butylene Glycol
HumectantHypnea Musciformis Extract
Skin ProtectingDMDM Hydantoin
PreservativeIodopropynyl Butylcarbamate
PreservativeCitric Acid
BufferingTetrasodium EDTA
PPG-2 Hydroxyethyl Cocamide
EmulsifyingAmyl Cinnamal
PerfumingButylphenyl Methylpropional
PerfumingCoumarin
PerfumingHexyl Cinnamal
PerfumingLimonene
PerfumingLinalool
PerfumingWater, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauroamphoacetate, Sodium Methyl Cocoyl Taurate, Sodium Lauryl Sulfoacetate, Glycerin, Polysorbate 20, Sodium PCA, Polyquaternium-22, PEG-150 Distearate, Glycol Distearate, Steareth-4, Parfum, Polyquaternium-55, Sodium Cocoyl Glycinate, Quaternium-95, Propanediol, Hydrolyzed Keratin, Linoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone, Tocopheryl Acetate, Hydrolyzed Rhodophyceae Extract, Butylene Glycol, Hypnea Musciformis Extract, DMDM Hydantoin, Iodopropynyl Butylcarbamate, Citric Acid, Tetrasodium EDTA, PPG-2 Hydroxyethyl Cocamide, Amyl Cinnamal, Butylphenyl Methylpropional, Coumarin, Hexyl Cinnamal, Limonene, Linalool
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineThis ingredient is a cleansing agent, surfactant, and foam booster. It considered an alternative to traditional sulfates (Sulfosuccinate) and is allowed in "sulfate-free" products.
According to a manufacturer, this ingredient is mild and can be used in baby and bath options.
Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.
The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.
This ingredient also helps improve the spreadability of a product.
This ingredient hasn’t been shown in studies to feed fungal acne yeast.
Learn more about Sodium Cocoyl IsethionateWe don't have a description for Sodium Lauroamphoacetate yet.
Sodium Methyl Cocoyl Taurate is a gentle, coconut-derived cleansing surfactant. It's most commonly found in "sulfate-free" cleansers.
As a taurate, it belongs to a class of anionic surfactants prized for being efficient at cleansing without harshness, good performance in hard water, stability across a wide pH range, and easily biodegradable.
It is able to lift away oil and grime and make a nice lather without stripping your skin, so it's a good pick for sensitive skin.
Safety-wise, it has a good record. The CIR Expert Panel has concluded this ingredient to be safe in cosmetics and concentrations go up to 11% in leave-on products or 13% in rinse-off products.
Despite being derived from coconut oil, this ingredient is fungal acne safe. It's a water-soluble surfactant with no fatty oils or esters left intact on skin for the Malassezia yeast to feed.
Learn more about Sodium Methyl Cocoyl TaurateSodium Lauryl Sulfoacetate is an organic salt with a naturally sweet odor. It is an alternative to traditional sulfates and is commonly found in "sulfate-free" products.
In cosmetics, this ingredient is used to increase the volume of foam, emulsify ingredients, and as a cleansing agent.
As a cleansing agent, sodium lauryl sulfoacetate helps reduce the surface tension of dirt, oil, and other pollutants so they can be rinsed away easily.
Cosmetic Ingredient Review found this ingredient to irritate the eyes and skin in concentrations of 0.18% and 0.7%.
Learn more about Sodium Lauryl SulfoacetateGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPolysorbate 20 is a gentle, water-soluble emulsifier and mild surfactant. It stops oil and water from separating to keep your formulas blended and stable.
It also acts as a mild penetration enhancer by helping active ingredients absorb slightly better.
The common safety discussion around this ingredient involves a manufacturing byproduct called 1,4-dioxane.
Trace amounts can form during production but the EU's Scientific Committee on Consumer Safety has concluded that levels at/below 10 ppm in finished products are safe (commercial products consistently fall within acceptable margins).
True allergic reactions are uncommon and the CIR Expert Panel has confirmed this ingredient to be safe as used in cosmetics.
Because it is derived from lauric acid, it may not be fungal acne safe.
Learn more about Polysorbate 20Sodium PCA is the sodium salt of pyroglutamic acid. It is naturally occurring in our skin's natural moisturizing factors where it works to maintain hydration.
The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.
This ingredient has skin conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.
Learn more about Sodium PCAWe don't have a description for Polyquaternium-22 yet.
PEG-150 Distearate is a hardworking ingredient that is usually found at the end of a lot of cleansers whose main job is to act as a micellar thickening agent for surfactant-based cleansers.
It works by physically linking up surfactant micelles already in a formula to bump up viscosity and gives products a pourable-but-not-runny body.
Safety-wise, it's been found safe in cosmetics with minimal skin irritation and no evidence of toxicity.
This ingredient may not be fungal acne safe; it's a diester of stearic acid (C18) that falls into the C11-24 range that the Malassezia yeast feeds on. In vitro studies have also shown the Malassezia can metabolize PEG stearates by cleaving the ester bond to release the fatty acid.
Learn more about PEG-150 DistearateGlycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearateWe don't have a description for Steareth-4 yet.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumWe don't have a description for Polyquaternium-55 yet.
Sodium Cocoyl Glycinate is a cleansing agent. It can be naturally derived or synthetically-created.
As a surfactant, it helps clean your skin by gathering dirt, oil, and other pollutants to be rinsed away more easily.
We don't have a description for Quaternium-95 yet.
Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin.
It’s often used to:
Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.
Learn more about PropanediolHydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.
As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.
Learn more about Hydrolyzed KeratinLinoleamidopropyl Pg-Dimonium Chloride Phosphate Dimethicone is a type of silicone.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateWe don't have a description for Hydrolyzed Rhodophyceae Extract yet.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolHypnea Musciformis Extract comes from the red algae called Hypnea musciformis. Hypnea Musciformis is commonly found in the Atlantic, Pacific, and Indian Oceans.
The cell walls of Hypnea Musciformis is rich in carrageenan.
Hypnea Musciformis Extract contains vitamins A, C, and E. It also has calcium, magnesium, sodium, potassium, and iron.
Learn more about Hypnea Musciformis ExtractDMDM Hydantoin has antimicrobial and antifungal properties. It is a preservative that works by slowly releasing formaldehyde over time.
So what's formaldehyde?
DMDM Hydantoin is approved for use in cosmetics all around the world.
In the EU, this ingredient is allowed in personal products up to 0.6 percent.
You might have heard of the class-action lawsuit about it causing hair loss. According to chemists, there has not been a link found between this ingredient and hair loss.
The Hydantoin part of this ingredient is created by reacting glycolic acid and urea.
You can check out alternatives to Dmdm Hydantoin:
phenoxyethanol, potassium sorbate, and sodium benzoate.
Iodopropynyl Butylcarbamate (IPBC) is a preservative that is especially good at getting fungi and mold out of your cosmetics.
IPBC works by leveraging the antimicrobial properties of its iodine containing structure. Iodine has been used as a germicide since the late 1800s and IPBC is a more refined and stable derivative of it.
It is typically used at very low levels in cosmetics, with most formulations using 0.0125% or less (well below its approved maximum).
In the EU, IPBC concentration limits are set at 0.02% in rinse-off products and 0.01% in leave-on products.
Though IPBC is a relatively uncommon contact allergen, patch testing studies show positive reaction rates ranging from 0.3%-0.9% of patients tested. This is still quite low compared to preservatives like methylisothiazolinone which sits at around 4-5%.
Researchers note that existing iodine sensitives or rubber allergies may be the cause of this as IPBC shares a structure with both thiuram (used in rubber) and iodine.
Be sure to patch test if you are unsure and speak with a medical professional about using this ingredient.
Learn more about Iodopropynyl ButylcarbamateCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidTetrasodium EDTA is the salt formed from neutralizing ethylenediamine tetraacetic acid with sodium hydroxide. It is a chelating agent and used to prevent metal ions from binding to other ingredients. This helps keep the product and ingredients stable.
Tetrasodium EDTA comes as a white solid and is soluble in water.
We don't have a description for PPG-2 Hydroxyethyl Cocamide yet.
Amyl Cinnamal is a synthetically produced fragrance. Its scent is reminiscent of jasmine flowers.
Amyl Cinnamal is a known EU allergen. This means it is known to cause skin sensitivity and allergies.
Butylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.
In March of 2022, the EU banned this ingredient in both rinse-off and leave-on products. This is because research found Butylphenyl Methylpropional to disrupt fertility in rats.
This ingredient is also a known EU allergen, meaning it is likely to cause an allergic reaction. Irritated skin can be damaging.
We always recommend speaking with a professional if you have any concerns or questions about this ingredient.
Learn more about Butylphenyl MethylpropionalCoumarins are a group of substances found naturally in plants. There are over 1300 types of coumarins identified. It has a natural vanilla scent.
Coumarin is an identified EU known allergy, meaning it may cause an allergic reaction when applied to the skin.
In many countries, coumarin is banned as a food additive. However, it can be found in soaps, tobacco products, and some alcohol drinks.
Plants use coumarins as a chemical defense. Some plants that have coumarins include lavender, tonka beans, and yellow clovers.
Learn more about CoumarinHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolReviews
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Where it's from
Rusk is a American brand
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We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated January 7, 2026 • Added by BlackCat808