Rationale #5 The Serum

Vaccinium Myrtillus Fruit Extract comes from the bilberry plant. This plant is native to Eurasia.

Bilberry contains antioxidant compounds called anthocyanins. Anthocyanins help fight free-radicals. Free-radicals are molecules that may damage your skin cells. Fighting off these molecules can help reduce signs of aging.

Dimethyl Isosorbide is a solvent and helps deliver actives into your skin. It is created from sorbitol.

As a solvent, dimethyl isosorbide helps dissolve other ingredients. This helps ensure even distribution of an ingredient. It may also be used to decrease the thickness of a product.

Salicylic Acid (also known as beta hydroxy acid or BHA) is one of the most well-known ingredients for treating skin that struggles with blackheads and acne. It helps to exfoliate both the skin's surface and pores, and also acts as an anti-inflammatory agent.

This multitasking property makes it a great ingredient for cleaning out pores, controlling oil production, and reducing inflammation.

Lactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.

Benefits of Lactic Acid are that it can help to reduce large pores and reduce the effects of aging. Some potential downsides are that it can be bad for dry skin, cause irritation, worsen eczema, and worsen rosacea.

This ingredient is also called sugarcane extract. It is a moisturizing humectant and has skin soothing properties.

Similar to hyaluronic acid, sugarcane can attract moisture to your skin.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Citrus Aurantium Dulcis Fruit Extract is more commonly known as the bitter orange. Native to Southeast Asia, this extract is commonly found in both cosmetics and foods.

The bitter orange possesses antibacterial and antioxidant properties.

Citrus Limon Fruit Extract comes from lemons. While lemon extract is exfoliating and antimicrobial, it can also cause skin sensitivity.

Lemons contains antioxidants, which may help with anti-aging. They are also rich in citric acid, an AHA.

Sodium levulinate is the a sodium salt of Levulinic Acid. If dissolved in an aqueous solution, the two ingredients become identical.

It is a skin conditioning agent, meaning it helps soften and hydrate your skin.

We don't have a description for Acer Saccharum Extract yet.

We don't have a description for Diutan Gum yet.

Tea tree leaves have antioxidant, anti-inflammatory, and antimicrobial properties.

Sodium Anisate comes from fennel. It is used as a preservative and to add flavoring.

Sodium Anisate has antimicrobial properties.

We don't have a description for Mentha Australis Leaf Extract yet.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

• It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
• It is a humectant, which means that it helps attract moisture into the skin.
• It helps improve product application.
• It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

Santalum Spicatum Seed Oil is an oil.

Citrus Aurantium Dulcis Oil comes from the bitter orange, an orange native to Southeast Asia.

This orange is commonly used in cosmetics and food. It is a common ingredient for marmalade.

Citrus Aurantium Bergamia Leaf Oil is an oil.

Juniperus Mexicana Oil is an oil.

Pelargonium Graveolens Oil is the pressed oil of the Rose Geranium plant.

Rose Geranium contains antimicrobial, anti-inflammatory, and antioxidant properties. It has been shown to reduce bacteria and fungus. The antioxidants may help reduce the signs of aging, such as fine-lines and wrinkles.

Citrus Aurantium Amara Flower Oil is the volatile oil obtained from the flowers of the Bitter Orange, Citrus aurantium L. var. amara L., Rutaceae

Eugenia Caryophyllus Leaf Oil is a fragrance and is an oil. It can cause irritation.

Citrus Aurantium Bergamia Fruit Oil is the oil from the bergamot orange. It is native to Italy.

This ingredient is used to add fragrance to products. It contains limonene, linalool, and linalyl acetate.

Citrus Grandis Peel Oil is an essential oil that is derived from the peel of a Grapefruit. It is composed largely of limonene, which is a fragrance that can cause irritation for sensitive skin.

Citrus Limon Peel Oil is created from the peels of the lemon. It is used to add a lemon-scent to products. Lemon peel oil also has antibacterial, antifungal, and antioxidant properties. However, it may also cause phototoxicity and sensitize skin.

Lemon peel oil contains limonene, a skin sensitizing ingredient. Another component is furanocoumarin, which induces phototoxicity in skin.

Litsea Cubeba Fruit Oil is a fragrance and is an oil.

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

The hydrophilic trait of Pentylene Glycol makes it a humectant. As a humectant, Pentylene Glycol helps draw moisture from the air to your skin. This can help keep your skin hydrated.

We don't have a description for Magnesium Aspartate yet.

Zinc gluconate has antibacterial and wound healing properties. It is particularly effective against fighting inflammatory acne.

This ingredient is the zinc salt of the PHA gluconic acid. PHAs are gentle cousins to AHAs.

Citrus Australasica Fruit Extract is an antioxidant.

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

This ingredient is a copper salt known for its wound healing properties.

Our bodies use copper to help stabilize our skin's collagen and elastin. Its also an essential for superoxide dismutase, an enzyme with strong antioxidant properties.

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

This ingredient is an amino acid that helps build proteins and moisturizes skin. It is already present in our skin as our bodies produce them naturally.

Glycine already plays a role in helping keep our skin moisturized as amino acids transport moisture throughout our skin.

Serine is an amino acid naturally found in our body. Our bodies use amino acids to create protein.

Amino-acids help give keep our skin hydrated. They play an important role in the skin barrier, which keeps the skin plump and firm.

Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.

In cosmetics, glutamic acid is a famous humectant. It draws water from the air to your skin, keeping your skin hydrated (like hyaluronic acid).

Aspartic Acid is an amino acid that our bodies produce naturally. It is an antioxidant.

Our body uses Aspartic Acid to help build collagen and elastin. It also plays a role in hydrating skin.

We don't have a description for Leucine yet.

Alanine is an amino acid and is already found in the human body. Our skin uses alanine to build collagen, elastin, and keratin.

Lysine is an essential amino acid. Your body is unable to produce it naturally and we mainly get lysine from food sources.

Our bodies use lysine for growth and tissue repair. The skin uses amino acids as a precursor for building protein, and therefore keratins, collagen and elastin.

Arginine is an amino acid that is important for human development. Your body uses is it to produce hair keratin and skin collagen.

As a cosmetic ingredient, Arginine has antioxidant properties and can also help repair damaged skin. This ingredient is derived either synthetically or from animals.

Tyrosine is one of the amino acids used to create protein. It plays a role in melanin production.

A study from 2012 found tyrosine to show promising results in restoring skin volume.

Phenylalanine is an amino acid. It is a skin soothing and hydrating ingredient. Amino acids play a crucial role in wound healing and skin hydration.

This ingredient is also used to help even out skin tone due to its ability to disrupt the melanin production process.

Proline is an amino-acid. It helps moisturize the skin and plays an important role in creating proteins.

Our skin uses proline as one of the building blocks for producing collagen.

Threonine is an amino-acid. It helps hydrate the skin and has antioxidant benefits.

Our skin uses threonine for creating collagen and elastin. Humans are not able to create threonine and must get it through eating foods such as fish, lentils, poultry, sesame seeds, and more.

Valine is an essential amino acid. It is used by our bodies for tissue repair and muscle growth.

An essential amino acid is one in which our bodies cannot naturally produce so we must get them through diet. Foods such as eggs, dairy, red meat, and fish contain valine.

Isoleucine is an amino acid that helps reinforce our skin barrier. This amino acid plays a role in creating protein for the body.

Fun fact: Isoleucine is found in meat, fish, dairy, legumes, and nuts.

Histidine is a semi-essential amino acid used by our bodies to create protein. It has humectant and skin conditioning properties.

Our bodies use histidine to create filaggrin - filaggrin is a structural protein that the skin uses in maintaining skin barrier.

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Citral is a fragrance and used to add a lemon-like scent to products. It is both naturally found in plants and created synthetically. In plants, it is commonly occurring in lemon myrtle, lemongrass, lemon tea-tree, lemon verbena, and other citruses.

The EU mandates Citral be listed separately as a fragrance. It is a known allergen and may cause contact dermatitis. Citral can also used as a masking ingredient.

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.