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East 29th Vital Serum Ingredients Explained

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Published on June 23, 2022 Submitted by dnicholson

Overview

What it is

Serum with 29 ingredients that contains BHA, hyaluronic acid, niacinamide, retinoid, Vitamin C and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any parabens, silicones or sulfates

Fun facts

East 29th is from Canada. This product is used in 1 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

BHA
Retinoid
Vitamin C
Vitamin E
Niacinamide
Hyaluronic Acid

Benefits

Hydrating (2)
Good For Oily Skin (2)
Redness Reducing (4)
Reduces Irritation (2)
Skin Texture (3)
Reduces Large Pores (3)
Anti-Aging (5)
Dark Spots (3)
Scar Healing (4)
Acne Fighting (4)
Brightening (6)

Concerns

Drying (2)
May Worsen Oily Skin
Irritating (5)
Rosacea (2)
Eczema (3)

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning, Solvent
2
Cleansing, Foaming
3
Skin Conditioning
Not safe for Fungal Acne Icon
4
Humectant, Skin Conditioning, Skin Protecting, Solvent
0 / 0
Helps hydrate Dry Skin IconHelps brighten skin Icon
5
Skin Conditioning
Not safe for Fungal Acne Icon
6
Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconGood for Minimizing Pores IconGood for Dark Spots IconHelps fight Acne IconHelps brighten skin Icon
7
Emollient, Skin Conditioning, Skin Protecting, Tonic
8
Antimicrobial, Astringent, Skin Conditioning, Soothing, Tonic
9
Skin Conditioning
10
Moisturising, Skin Conditioning
11
Masking, Skin Conditioning
12
Masking, Skin Conditioning
May cause irritation Icon
13
Skin Conditioning
14
Skin Conditioning
15
Skin Conditioning
1-3 / 1-3
Retinoid IconCan worsen Dry Skin IconGood for Oily Skin IconMay cause irritation IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconNot safe for Fungal Acne IconHelps fight Acne Icon
16
Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconMay cause irritation IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon
17
Antioxidant, Masking
2 / 0
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconNot safe for Fungal Acne IconHelps brighten skin Icon
18
Emulsifying, Masking, Perfuming, Skin Conditioning
0-3 / 0
Fragrance IconOil IconNot safe for Fungal Acne Icon
19
Humectant, Moisturising, Skin Conditioning
Hyaluronic Acid IconMay cause irritation IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon
20
Astringent, Perfuming, Skin Conditioning, Tonic
Fragrance Icon
21
Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Skin Conditioning, Skin Protecting, Tonic
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging IconHelps fight Acne Icon
22
Emollient, Humectant, Skin Conditioning
23
Emollient, Skin Conditioning
24
Masking, Perfuming, Skin Conditioning
Fragrance IconHelps reduce Skin Redness IconHelps reduce irritation Icon
25
26
Perfuming, Preservative, Solvent
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon
27
Masking, Preservative, Skin Conditioning
BHA IconPreservative IconCan worsen Dry Skin IconGood for Oily Skin IconMay cause irritation IconGood for Minimizing Pores IconGood for Scar Healing IconHelps fight Acne IconMay worsen Eczema IconMay worsen Rosacea IconHelps brighten skin Icon
28
Preservative
Preservative IconMay worsen Eczema Icon
29
Emulsion Stabilising

Ingredients Explained

This product contains 29 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
2
What it does: Cleansing, Foaming

Caprylyl/Capryl Glucoside is an alkyl glucoside. This just means it is creating by reacting alcohol and sugar. It is a cleansing and foaming ingredient.

Caprylyl/Capryl Glucoside helps remove the dirt, oil, and other pollutants from your skin.

3
What it does: Skin Conditioning
Community Rating: Very Disliked

Polyglyceryl-10 Laurate is an ester of lauric acid and Polyglycerin-10.

Polyglyceryl-10 Laurate is a cleansing agent and emulsifier. It helps gather dirt, oil, and other pollutants to be rinsed away. As an emulsifier, it helps prevent ingredients from separating, such as oil and water.

Polyglyceryl-10 Laurate may not be fungal acne safe.

Learn more about Polyglyceryl-10 Laurate
4
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
5
What it does: Skin Conditioning
Community Rating: Very Disliked

Polyglyceryl-10 Oleate isn't fungal acne safe.

6
What it does: Smoothing
Community Rating: Loved

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide
7
What it does: Emollient, Skin Conditioning, Skin Protecting, Tonic
Community Rating: Very Disliked

Citrus Limon Peel Extract is created from the peel of a lemon. Lemon peels contain Vitamin C. Lemon peels also exhibit antibacterial, antioxidant, and antifungal properties.

8
What it does: Antimicrobial, Astringent, Skin Conditioning, Soothing, Tonic

We don't have a description for Euphrasia Officinalis Extract.

9
What it does: Skin Conditioning
Community Rating: Liked

Vaccinium Myrtillus Fruit Extract comes from the bilberry plant. This plant is native to Eurasia.

Vaccinium Myrtillus Fruit Extract contains antioxidant compounds called anthocyanins. Anthocyanins help fight free-radicals. Free-radicals are molecules that may damage your skin cells. Fighting off these molecules can help reduce signs of aging.

Vaccinium Myrtillus Fruit Extract also helps reduce irritation.

Learn more about Vaccinium Myrtillus Fruit Extract
10
What it does: Moisturising, Skin Conditioning
Community Rating: Liked

This ingredient is also called sugarcane extract. It is a moisturizing humectant and has skin soothing properties.

Similar to hyaluronic acid, sugarcane can attract moisture to your skin.

Glycolic acid is a derivative of sugarcane. While glycolic acid is an AHA with exfoliating properties, sugarcane is not an AHA.

A study from 2021 found the compounds in sugarcane extract to have antioxidant, antimicrobial, and anti-inflammatory activity. The study also suggests these compounds can inhibit skin ageing enzymes and promote collagen synthesis.

Learn more about Saccharum Officinarum Extract
11
What it does: Masking, Skin Conditioning
Community Rating: Very Disliked

Citrus Aurantium Dulcis Fruit Extract is more commonly known as the bitter orange. Native to Southeast Asia, this extract is commonly found in both cosmetics and foods.

The bitter orange possesses antibacterial and antioxidant properties.

It can also be mildly exfoliating due to the citric acid, an AHA.

Citrus fruits are rich in flavonoids, alkaloids, and vitamin C.

Learn more about Citrus Aurantium Dulcis Fruit Extract
12
What it does: Masking, Skin Conditioning
Community Rating: Very Disliked

Citrus Limon Fruit Extract comes from lemons. While lemon extract is exfoliating and antimicrobial, it can also cause skin sensitivity.

Lemons contains antioxidants, which may help with anti-aging. They are also rich in citric acid, an AHA.

And of course, lemons are rich in Vitamin C. Vitamin C helps with skin-brightening and increasing collagen production.

The acidity of lemons may work as an astringent for acne.

However, lemons can also cause skin sensitivity due to its limonene content. It can also increase photosensitivity, or sensitivity to the sun.

This ingredient is also used to add a lemon scent to products.

Learn more about Citrus Limon Fruit Extract
13
What it does: Skin Conditioning
Community Rating: Liked

We don't have a description for Acer Saccharum Extract.

14
What it does: Skin Conditioning
Community Rating: Loved

Phospholipids are naturally found in our skin as they are the main component of cell membranes. Phospholipids have humectant, emollient, antioxidant properties.

The phospholipids in our skin can be naturally depleted. Replenishing the phospholipids in our skin can help hydrate your skin. Due to their hygroscopic nature, they act as humectants and emollients. Humectants draw moisture from the air to your skin, while emollients help trap moisture in. This ingredient is non-occlusive.

Studies show phospholipids display antioxidant activity and may help with reducing the signs of aging.

Phospholipids are complex lipids that contain glycerin, two fatty acids, and a phosphate group. Some foods that contain phospholipids include soybeans and milk. The phospholipids found in soy come from Lecithin. This ingredient can also be synthetically created.

Some types of phospholipids:

Learn more about Phospholipids
15
What it does: Skin Conditioning
Community Rating: Mixed

Retinyl palmitate is a form of retinoid. It is created from palmitic acid and retinol.

This ingredient has antioxidant and exfoliating properties. Like other types of retinols, retinyl palmitate increases cell turnover. Removing dead skin cells and encouraging the growth of new ones improves skin tone and unclogs pores. This in turn promotes brighter looking skin and even skin texture.

As an antioxidant, retinyl palmitate helps neutralize free-radical molecules. These molecules have the potential to damage skin cells. Thus, antioxidants may help with anti-aging.

Retinyl palmitate can be good for be good for oily skin by helping to unclog pores. However, it may not be good for dry skin and fungal acne.

After using this product, you should follow up with sunscreen.

This ingredient is often added to low-fat milk to increase the levels of Vitamin A.

Learn more about Retinyl Palmitate
16
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
17
What it does: Antioxidant, Masking
Community Rating: Disliked

Ascorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.

Antioxidants help fight free-radical molecules, or molecules that may break down skin cells. Antioxdants help reduce signs of aging.

Ascorbyl Palmitate is a stable version of Vitamin C, meaning it does not disintegrate when exposed to sunlight. However, studies show it does not penetrate skin as well as pure Vitamin C.

Read more about other types of Vitamin C:

Learn more about Ascorbyl Palmitate
18
What it does: Emulsifying, Masking, Perfuming, Skin Conditioning
Community Rating: Very Disliked

Zea Mays Oil is refined oil. It is created from the process of wet milling corn, or zea mays. Zea Mays Oil is fragrance ingredient, hair conditioning agent, occlusive skin conditioning agent, surfactant, and emulsifying agent.

It is composed of several fatty acids, including myristic, palmitic, stearic, oleic, and linoleic.

19
What it does: Humectant, Moisturising, Skin Conditioning
Community Rating: Loved

Hyaluronic acid is naturally found in healthy skin. It is a humectant, meaning it draws moisture to your skin.

Hyaluronic Acid has the capacity to bind to large amounts of water. This ingredient helps hydrate, soothe, and protect the skin.

Fun fact: It is already naturally found in our bodies, such as the fluids of our eyes and our joints.

Studies find this ingredient to have anti-inflammatory and anti-microbial properties. This can help speed up wound-healing,

These are some other common types of Hyaluronic Acid:

Learn more about Hyaluronic Acid
20
What it does: Astringent, Perfuming, Skin Conditioning, Tonic

Citrus Grandis Seed Extract is a fragrance.

21
What it does: Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Skin Conditioning, Skin Protecting, Tonic
Community Rating: Loved

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

Camellia Sinensis Leaf Extract has many benefits. It contains polyphenols, a strong antioxidant. Antioxidants help fight off free-radical molecules that damage skin cells. The antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.

Many components of tea have anti-inflammatory properties. Polyphenols and L-theanine help soothe the skin and reduce irritation. L-theanine is an amino acid that makes up most of the amino acids found in tea leaves. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.

Camellia Sinensis Leaf Extract also contains Vitamin Bs, linoleic acid, magnesium, calcium, iron, and zinc.

Camellia Sinensis Leaf Extract also has antimicrobial properties.

Research has shown both drinking Camellia Sinensis Leaf Tea and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.

Learn more about Camellia Sinensis Leaf Extract
22
What it does: Emollient, Humectant, Skin Conditioning
Community Rating: Loved

Aloe Barbadensis Leaf Extract is an extract of the leaves of the aloe, Aloe barbadensis, Liliaceae.

You may know Aloe to be a good sunburn reliever and inflammation reducer. This is because it contains many components that are known to help reduce irritation and itchiness. These include vitamins, amino acids, polysaccharides, and more. The high water content of aloe also helps give a cooling effect.

Aloe contains the antioxidants Vitamins A, C, and E. These vitamins neutralize free radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

The aloe plant is naturally abundant in polysaccharides, a carbohydrate made of sugar molecules. Polysaccharides help hydrate your skin by mimicking your skin's natural carbohydrates.

As it is easily absorbed by the skin, aloe is a great moisturizer. It is both a humectant and emollient. Emollients help trap moisture in your skin, keeping your skin soft. Humectants draw water from the air to your skin.

Other components of aloe include sugars such as monosaccharides and polysaccharides, folic acid, choline, many common minerals such as calcium, fatty acids, amino acids, and Vitamin B12.

Aloe does not protect against UV rays, despite it soothing sunburns.

There are over 420 species of aloe but Aloe Barbadensis is the most commonly used for topical products.

Learn more about Aloe Barbadensis Leaf Extract
23
What it does: Emollient, Skin Conditioning
Community Rating: Liked

Cucumis Sativus Fruit Extract comes from the cucumber. Cucumis Sativus is native to South Asia and can now be found on every continent.

Cucumbers are mostly made up of water (95%), and the other 5% is composed of: vitamin C, caffeic acid, fatty acids, amino acids, and other minerals.

Cucumbers have anti-aging, anti-inflammatory, and hydrating properties.

Vitamin C and Caffeic acid are potent antioxidants that may help with anti-aging. Antioxidants help neutralize free-radical molecules, or unstable molecules that may damage our skin cells and DNA.

Cucumbers contain shikimate dehydrigenase, an enzyme shown to help reduce inflammation and soothe the skin. The amino acids help nourish our skin's natural acid mantle. Our acid mantle is formed from the mixing of sebum and sweat. This slightly acidic film acts as a barrier to protect us from bacteria, viruses, and other contaminants.

Unless you have an allergy to cucumbers, it is generally a non-irritating ingredient.

Learn more about Cucumis Sativus Fruit Extract
24
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Liked

Calendula Officinalis Flower Extract comes from the common Marigold plant. Marigolds contain flavonoids. Flavonoids are a group of substances found naturally in plants. They possess antioxidant and inflammation properties.

Antioxidants help fight free-radical molecules. Free-radical molecules are capable of damaging our cells and other genetic material. Antioxidants help stabilize free-radicals by donating extra electrons. This may help reduce the signs of aging.

Calendula Officinalis Flower Extract may help soothe your skin by reducing inflammation. Emerging studies show it inhibits NO production safely, therefore reducing inflammation.

Marigolds have been used in traditional medicine throughout Asia and Europe.

Learn more about Calendula Officinalis Flower Extract
25
What it does:
Community Rating: Liked

Sodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.

Sodium Phytate is a chelating agent. Chelating agents help prevent metals from binding to water. This helps stabilize the ingredients and the product.

26
What it does: Perfuming, Preservative, Solvent
Community Rating: Very Disliked

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
27
What it does: Masking, Preservative, Skin Conditioning
Community Rating: Liked

Salicylic Acid (also known as beta hydroxy acid or BHA) is one of the most well-known ingredients for treating skin that struggles with blackheads and acne. It helps to exfoliate both the skin's surface and pores, and also acts as an anti-inflammatory agent.

This multitasking property makes it a great ingredient for cleaning out pores, controlling oil production, and reducing inflammation.

Unlike AHAs which are water soluble, Salicylic Acid is oil soluble. This means that it's able to exfoliate the inside of pores and reduce blackheads.

Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.

It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing a Salicylic Acid into your routine.

In general, Salicylic Acid is a great ingredient for oily acne-prone skin.

While salicylic acid does not increase sun-sensitivity, we still recommend wearing SPF.

If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.

Learn more about Salicylic Acid
28
What it does: Preservative
Community Rating: Very Disliked

Sorbic Acid is a preservative. It is the most commonly used food preservative in the world.

Sorbic Acid is a natural antibiotic and highly effective at preventing the growth of fungus. It is less effective against bacteria.

Potassium Sorbate, another commonly-used preservative, is the potassium salt of Sorbic Acid.

Sorbic Acid may worsen eczema. We recommend speaking with a professional if you have any concerns.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Learn more about Sorbic Acid
29
What it does: Emulsion Stabilising

We don't have a description for Dehydroxanthan Gum.

Embed Ingredients

Here's what our community thinks of the 29 ingredients in this product ✨

52% are loved or liked
3% have mixed ratings
31% are disliked or very disliked
14% have no rating yet

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