Versus

Shiseido Fino Premium Touch Hair Mask - Japan Versus Eva NYC Lift Off Volumizing Hair Mask

Hair Mask
Hair Mask
Japanese Brand Japan
American Brand United States

Updated on October 04, 2024

Overview

What they are

These products are both reef safe hair masks. They have a total of 4 ingredients in common

Suited For

They're both likely to be good for dry skin

Free From

They both do not contain any common allergens, parabens or sulfates

What's Inside

They both contain fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Key Ingredients

Benefits

Concerns

Benefits

Concerns

Ingredients Side-by-side

found in both products
Fino Premium Touch Hair Mask
Lift Off Volumizing Hair Mask

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Humectant, Skin Conditioning, Solvent

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may develop a rash when using this ingredient.

Learn more about Propylene Glycol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum

When to use

103 Routines
36% use in am
64% use in pm
48% use every day
When to use See routines that use it ->
1 Routine
100% use in am
0% use in pm
100% use every day

Reviews

Here's what our community thinks

Shiseido Fino Premium Touch Hair Mask 31 ingredients

4.4 /5
from 9 ratings
Soft (4) Cleansing (2) Color Care (1)
GabriellaTsoukalas's avatar

GabriellaTsoukalas

1 year ago
Review

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I can't find it in Greece. It's amazing and leaves your hair silky smooth. Be careful: 1) Don't put TOO much product. Just two fingertips may be enough for the whole hair. 2) ALWAYS dry your hands before touching it otherwise you may put water on the Show more

tsukidoki's avatar

tsuki

8 months ago
Review

makes my hair super soft and silky after using

#soft

Eva NYC Lift Off Volumizing Hair Mask 31 ingredients

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