This brightening serum is formulated around Alpha-Arbutin and Niacinamide to fade the look of dark spots and brighten dull-looking skin.
This hydrating serum is formulated around Niacinamide and Oryza Sativa Extract to hydrate skin and strengthen the skin barrier.
What's inside
What's inside
Key Ingredients
Benefits
Concerns
No concerns
Ingredients Side-by-side
Water
Skin ConditioningButylene Glycol
HumectantAlpha-Arbutin
AntioxidantNiacinamide
SmoothingSodium Hyaluronate
HumectantHydroxyacetophenone
AntioxidantCitrus Limon Fruit Extract
MaskingPolyacrylate Crosspolymer-6
Emulsion StabilisingGlycerin
HumectantPanthenol
Skin ConditioningTremella Fuciformis Sporocarp Extract
AntioxidantPhenoxyethanol
PreservativeXanthan Gum
EmulsifyingEthylhexylglycerin
Skin ConditioningSodium Phytate
ChelatingCitric Acid
BufferingDisodium EDTA
ChelatingBetaine
HumectantPotassium Sorbate
PreservativeTocopherol
AntioxidantWater, Butylene Glycol, Alpha-Arbutin, Niacinamide, Sodium Hyaluronate, Hydroxyacetophenone, Citrus Limon Fruit Extract, Polyacrylate Crosspolymer-6, Glycerin, Panthenol, Tremella Fuciformis Sporocarp Extract, Phenoxyethanol, Xanthan Gum, Ethylhexylglycerin, Sodium Phytate, Citric Acid, Disodium EDTA, Betaine, Potassium Sorbate, Tocopherol
Oryza Sativa Bran Water
MaskingDipropylene Glycol
HumectantGlycerin
HumectantMethylpropanediol
SolventWater
Skin ConditioningButylene Glycol
HumectantMethyl Gluceth-10
EmulsifyingNiacinamide
Smoothing1,2-Hexanediol
Skin ConditioningPanthenol
Skin ConditioningHydroxyethyl Urea
HumectantPentylene Glycol
Skin ConditioningSodium Polyacrylate
AbsorbentOryza Sativa Extract
AbsorbentCaprylic/Capric Triglyceride
MaskingCarbomer
Emulsion StabilisingHydrogenated Lecithin
EmulsifyingEthylhexylglycerin
Skin ConditioningPolyquaternium-51
Skin ConditioningAdenosine
Skin ConditioningAllantoin
Skin ConditioningSodium Phytate
ChelatingXanthan Gum
EmulsifyingCeramide NP
Skin ConditioningSodium Hyaluronate
HumectantAlpha-Arbutin
AntioxidantAngelica Keiskei Extract
AntioxidantCorchorus Olitorius Leaf Extract
Skin ConditioningDioscorea Japonica Root Extract
Skin ConditioningHibiscus Esculentus Fruit Extract
Skin ConditioningNelumbo Nucifera Root Extract
Skin ConditioningBeta-Glucan
Skin ConditioningTocopherol
AntioxidantDefatted Rice Bran Extract
AntioxidantArbutin
AntioxidantZinc Stearate
Cosmetic ColorantDefatted Rice Bran
Skin ConditioningOryza Sativa Bran
AbrasiveHydrolyzed Rice Protein
Skin ConditioningOryza Sativa Seed Protein
AntioxidantHoney Extract
HumectantHyaluronic Acid
HumectantHydrolyzed Hyaluronic Acid
HumectantOryza Sativa Bran Water, Dipropylene Glycol, Glycerin, Methylpropanediol, Water, Butylene Glycol, Methyl Gluceth-10, Niacinamide, 1,2-Hexanediol, Panthenol, Hydroxyethyl Urea, Pentylene Glycol, Sodium Polyacrylate, Oryza Sativa Extract, Caprylic/Capric Triglyceride, Carbomer, Hydrogenated Lecithin, Ethylhexylglycerin, Polyquaternium-51, Adenosine, Allantoin, Sodium Phytate, Xanthan Gum, Ceramide NP, Sodium Hyaluronate, Alpha-Arbutin, Angelica Keiskei Extract, Corchorus Olitorius Leaf Extract, Dioscorea Japonica Root Extract, Hibiscus Esculentus Fruit Extract, Nelumbo Nucifera Root Extract, Beta-Glucan, Tocopherol, Defatted Rice Bran Extract, Arbutin, Zinc Stearate, Defatted Rice Bran, Oryza Sativa Bran, Hydrolyzed Rice Protein, Oryza Sativa Seed Protein, Honey Extract, Hyaluronic Acid, Hydrolyzed Hyaluronic Acid
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Alpha-Arbutin is a brightening active used to fade dark spots, melasma, and post-acne marks. Structurally, it is a hydroquinone with a sugar molecule attached (but is much gentler than raw hydroquinone).
It has a pretty elegant way of working; it slots into tyrosinase, or the key enzyme that your skin uses to make melanin), and competitively blocks it so your skin produces less pigment over time.
There are two forms of arbutin and alpha is the better one to reach for: it works at lower amounts, absorbs into skin more easily, and has a strong safety record.
The science backs this up too: lab and animal studies confirm it lowers melanin by blocking tyosinase and the more you use (up to a point), the more it works.
Human studies look good too.
A 2024 trial found a cream with 5% alpha-arbutin and 2% kojic acid worked about as well as a prescription melasma cream but with fewer side effects. Another study showed 2% alpha-arbutin paired with 10% Trihydroxybenzoic Acid Glucoside and sunscreen faded dark spots and melasma without causing irritation.
Concentration-wise, most serums land in the 1-2% range.
The EU's Scientific Committee on Consumer Safety concluded that alpha-arbutin is safe in face creams up to 2% and body lotions up to 0.5%.
Overall, this is a well-studied and low-irritation brightener that's a great pick for anyone dealing with uneven skin tone. It also pairs well with vitamin C, niacinamide, and sunscreen.
Alpha-Arbutin is a brightening molecule with a sugar attached to it. That sugar makes it love water which is great for keeping products stable...but not so great for getting through your skin.
The outer layer of your skin is oily and waterproof by design so water-loving ingredients have a harder time getting past it.
Lab tests using real human skin show only a tiny fraction of the Alpha-Arbutin applied actually made it below the surface. Most of it just sat on top and eventually got washed or rubbed away.
So why bother?
Because it doesn't really need to go far. Pigment gets made just under the surface so even a small amount landing in the right place can slow it down. Studies where people used 2% Alpha-Arbutin along with sunscreen did see dark spots fade. Keep in mind it's just slow so expect months, not weeks.
You might have heard Alpha-Arbutin turns into hydroquinone (a much stronger, prescription-level brightener) once it's on your face. It can happen in theory since bacteria on your skin can break that sugar off.
But the amount was almost nothing when researchers actually measured it on real people. That's why European safety regulators looked at all of this in 2023 and said 2% for face products and 0.5% for body products is fine.
We can tell you a product has Alpha-Arbutin in it but nobody can tell you how much will absorb into your skin. Here's why:
This is why safety regulators test absorption on actual skin in a lab instead of trying to calculate it. If it could be predicted from an ingredient list, they'd do that.
Learn more about Alpha-ArbutinButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolEthylhexylglycerin is created from glycerin. It is a multitasker ingredient that:
The CIR Expert Panel found minimal skin absorption or sensitization of any kind in a safety assessment. Though this ingredient is considered well-tolerated, a small number of cases of allergic dermatitis have been published since 2002. Just be sure to patch test if you are unsure.
Industry-reported use ranges from 8% in rinse-off products and 2% in leave-on formulations.
Learn more about EthylhexylglycerinGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinNiacinamide is a multitasking form of vitamin B3 that strengthens the skin barrier, reduces pores and dark spots, regulates oil, and improves signs of aging.
And the best part? It's gentle and well-tolerated by most skin types, including sensitive and reactive skin.
You might have heard of "niacin flush", or the reddening of skin that causes itchiness. Niacinamide has not been found to cause this.
In very rare cases, some individuals may not be able to tolerate niacinamide at all or experience an allergic reaction to it.
If you are experiencing flaking, irritation, and dryness with this ingredient, be sure to double check all your products as this ingredient can be found in all categories of skincare.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
When you apply niacinamide to your skin, your body converts it into nicotinamide adenine dinucleotide (NAD). NAD is an essential coenzyme that is already found in your cells as "fuel" and powers countless biological processes.
In your skin, NAD helps repair cell damage, produce new healthy cells, support collagen production, strengthen the skin barrier, and fight environmental stressors (like UV and pollution).
Our natural NAD levels start to decline with age, leading to slower skin repair, visible aging, and a weaker skin barrier. By providing your skin niacinamide, you're recharging your skin's NAD levels. This leads to stronger, healthier, and younger looking skin.
Another name for vitamin B3 is nicotinamide. This vitamin is water-soluble and our bodies don't store it. We obtain Vitamin B3 from either food or skincare. Meat, fish, wheat, yeast, and leafy greens contain vitamin B3.
The type of niacinamide used in skincare is synthetically created.
Learn more about NiacinamidePanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolSodium Hyaluronate is the salt form of hyaluronic acid. It is a long sugar chain that is naturally found in your skin, joints, and connective tissue that maintains hydration and elasticity.
In skincare, it works as a humectant. It pulls water from the environment and deeper layers of skin and binds it to the surface.
Interestingly, the size of the molecule affects its behavior:
Some clinical evidence links low molecular weight versions to improved wrinkle depth, elasticity, anti-inflammatory effects, and barrier repair.
Many serums use a blend of both weights so you can get surface hydration plus longer-lasting and deeper effects.
You'll typically see concentrations between 0.1-2% for this ingredient.
Learn more about Sodium HyaluronateSodium Phytate is the sodium salt of Phytic acid, a compound that plants store phosphorus in. It's the plant-derived alternative to ingredients like Disodium EDTA.
In skincare, this ingredient is a chelator that grabs onto trace metal ions like iron and copper that sneak into formulas through water/raw materials.
Those metals speed up oxidation so binding them keeps oils, fragrance, and actives from going off, stops color changes, and helps the preservative system work harder.
Survey data shows usage levels range from 0.0099%-0.5% in leave-on products, 0.025%-0.3% in rinse-off, and up to 0.05% in eye-area products. Suppliers typically recommend a range between 0.05-0.5%.
Learn more about Sodium PhytateTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterXanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan Gum