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Updated on November 09, 2023

Overview

What they are

These products are both cruelty-free foundations. They have a total of 13 ingredients in common

Suited For

They're both likely to be good for anti aging, dry skin and brightening skin

Free From

They both do not contain any common allergens, fragrances, oils or parabens

What's Inside

They both contain silicones and sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

KVD Vegan Beauty Good Apple Serum Foundation Deep 098

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Good Apple Serum Foundation
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon
SiliconSilicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

1 Com. / 0 Irr.
Very Disliked Full details ->
Isododecane Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

Disliked Full details ->
Trimethylsiloxysilicate Emollient, Skin Conditioning

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

Disliked Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Cetyl Peg/Ppg-10/1 Dimethicone Emulsifying, Skin Conditioning
Silicon Icon
SiliconSilicon Icon

This ingredient is a high molecular weight silicone. It has emulsifying and skin conditioning properties.

Very Disliked Full details ->
Pyrus Malus Fruit Extract Skin Conditioning

Pyrus Malus Fruit Extract is extract from Apples. Apples are rich in Vitamin C, sugars, and antioxidants.

Cydonia Oblonga Leaf Extract Skin Conditioning

We don't have a description for Cydonia Oblonga Leaf Extract.

Unknown Full details ->
Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Dimethicone Crosspolymer Emulsion Stabilising

Dimethicone Crosspolymer is a silicone created by modifying dimethicone with hydrocarbon side chains. Due to its large size, it does not penetrate skin. It is considered non-occlusive.

Very Disliked Full details ->
Silica Abrasive, Absorbent
Exfoliant IconMay worsen Eczema IconMay worsen Rosacea Icon
ExfoliantExfoliant Icon 2 Concerns

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Disliked Full details ->
Sodium Chloride Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon
3 Concerns

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

Very Disliked Full details ->
Dimethicone/Vinyl Dimethicone Crosspolymer Skin Conditioning

Dimethicone/Vinyl Dimethicone Crosspolymer is a silicone used to improve the texture of products and absorb oil. It does not get absorbed into the skin.

Very Disliked Full details ->
Magnesium Sulfate
Sulfate Icon
SulfateSulfate Icon

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

Very Disliked Full details ->
Triethoxycaprylylsilane

Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.

Disliked Full details ->
Sodium Dehydroacetate Preservative
Preservative Icon
PreservativePreservative Icon

This ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.

Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Benzoic Acid Masking, Preservative
Preservative IconMay worsen Eczema Icon
PreservativePreservative Icon May worsen EczemaMay worsen Eczema Icon

Benzoic Acid is used to preserve and adjust the pH of products.

Disliked Full details ->
C24-28 Alkyl Methicone Emollient, Skin Conditioning
Silicon Icon
SiliconSilicon Icon

C24-28 Alkyl Methicone is a type of silicone.

Unknown Full details ->
Dehydroacetic Acid Preservative
Preservative Icon
PreservativePreservative Icon

Dehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.

Propylene Carbonate Solvent

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Unknown Full details ->
Potassium Sorbate Preservative
Preservative Icon
PreservativePreservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked Full details ->
Citric Acid Buffering, Masking
AHA IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation IconMay worsen Rosacea Icon
AHAAHA Icon 4 Benefits 2 Concerns

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

Disliked Full details ->
Sodium Benzoate Masking, Preservative
Preservative Icon
PreservativePreservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked Full details ->
Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate Antioxidant
Antioxidant Icon
AntioxidantAntioxidant Icon

Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (long name, huh?) is a synthetic antioxidant.

Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation Icon
Vitamin EVitamin E Icon AntioxidantAntioxidant Icon 4 Benefits May cause irritationMay cause irritation Icon

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Aluminum Hydroxide Emollient, Humectant, Skin Protecting

Aluminum Hydroxide is a form of aluminum. It can be naturally found in nature as the mineral gibbsite. In cosmetics, Aluminum Hydroxide is used as a colorant, pH adjuster, and absorbent.

Disliked Full details ->
CI 77499 Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Titanium Dioxide Cosmetic Colorant, UV Absorber, UV Filter
0 / 0 Mineral UV Filter IconNon-Reef-Safe Icon
Mineral UV FilterMineral UV Filter Icon Non-Reef-SafeNon-Reef-Safe Icon

Titanium dioxide is known for its UVA and UVB protection properties. It is non-comedogenic and non-irritating. Titanium Dioxide is a physical sunscreen. Physical sunscreens reflect light and prevent it from reaching your skin.

0 Com. / 0 Irr.
Born This Way Natural Finish Longwear Liquid Foundation
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Cyclopentasiloxane Emollient, Skin Conditioning, Solvent
Silicon Icon
SiliconSilicon Icon

Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.

Disliked Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Aluminum Starch Octenylsuccinate Absorbent

Aluminum Starch Octenylsuccinate is a synthetic powder used as an absorbent, thickener, and anti-caking agent.

Disliked Full details ->
Isododecane Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

Disliked Full details ->
Polyglyceryl-4 Isostearate Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Polyglyceryl-4 Isostearate isn't fungal acne safe.

Very Disliked Full details ->
Cetyl Peg/Ppg-10/1 Dimethicone Emulsifying, Skin Conditioning
Silicon Icon
SiliconSilicon Icon

This ingredient is a high molecular weight silicone. It has emulsifying and skin conditioning properties.

Very Disliked Full details ->
Hexyl Laurate Emollient, Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Hexyl Laurate isn't fungal acne safe.

Very Disliked Full details ->
Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon
SiliconSilicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

1 Com. / 0 Irr.
Very Disliked Full details ->
Ethylhexyl Methoxycinnamate UV Absorber, UV Filter
0 / 0 Chemical UV Filter IconMay cause irritation IconNon-Reef-Safe Icon
Chemical UV FilterChemical UV Filter Icon 2 Concerns

Ethylhexyl Methoxycinnamate is an organic compound that provides UVB protection. It often goes by the more common name of octinoxate. It is created from methoxycinnamic acid and 2-ethylhexanol.

0 Com. / 0 Irr.
Very Disliked Full details ->
Magnesium Sulfate
Sulfate Icon
SulfateSulfate Icon

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

Very Disliked Full details ->
Diphenyl Dimethicone Emollient, Emulsifying, Skin Conditioning
Silicon Icon
SiliconSilicon Icon

Diphenyl Dimethicone is a type of silicone.

Very Disliked Full details ->
Tribehenin Emollient, Skin Conditioning
0 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Tribehenin comes from glycerin and behenic acid.

0 Com. / 0 Irr.
Very Disliked Full details ->
Triethoxycaprylylsilane

Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.

Disliked Full details ->
Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

Disliked Full details ->
Polysilicone-11

We don't have a description for Polysilicone-11.

Disliked Full details ->
Propylene Carbonate Solvent

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Unknown Full details ->
Tetrahexyldecyl Ascorbate Antioxidant, Skin Conditioning
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Dark Spots IconHelps brighten skin Icon
Vitamin CVitamin C Icon AntioxidantAntioxidant Icon 5 Benefits

Tetrahexyldecyl Ascorbate is a form of Vitamin C.

Cocos Nucifera Water Masking

Coconut water is the liquid found inside coconuts with hydrating, anti-inflammatory, and antioxidant properties.

Ethylhexyl Palmitate Emollient
2-3 / 0 May worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon
3 Concerns

Ethylhexyl Palmitate is created from 2-ethylhexyl alcohol and palmitic acid. It is a fatty acid ester.

2-3 Com. / 0 Irr.
Very Disliked Full details ->
Rhododendron Ferrugineum Extract Masking, Skin Protecting

We don't have a description for Rhododendron Ferrugineum Extract.

Unknown Full details ->
Alcohol Antimicrobial, Astringent, Masking
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
AlcoholAlcohol Icon 5 Concerns

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

Very Disliked Full details ->
Silica Dimethyl Silylate Emollient, Emulsion Stabilising

This silica is mainly used to thicken oils and suspend particles in oils. It is not water soluble.

Very Disliked Full details ->
Lecithin Emollient, Emulsifying, Skin Conditioning

Lecithin is a term for a group of substances found in plants, animals, and humans. They are made up of mixture of fatty acids. These fatty acids usually are a mixture of phosphoric acid's choline ester connected to stearic, oleic, and palmitic acids. Most lecithins are created from plant ingredients scuh as sunflower.

Disliked Full details ->
Pistacia Lentiscus Gum Masking

We don't have a description for Pistacia Lentiscus Gum.

Unknown Full details ->
Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Potassium Sorbate Preservative
Preservative Icon
PreservativePreservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked Full details ->
Sodium Hyaluronate Humectant, Skin Conditioning
0 / 0 Hyaluronic Acid Icon
Hyaluronic AcidHyaluronic Acid Icon

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

0 Com. / 0 Irr.
EDTA

EDTA is the shortened name for ethylenediamine tetraacetic acid. It is a chelating agent and used to stabilize products.

Very Disliked Full details ->
Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Titanium Dioxide Cosmetic Colorant, UV Absorber, UV Filter
0 / 0 Mineral UV Filter IconNon-Reef-Safe Icon
Mineral UV FilterMineral UV Filter Icon Non-Reef-SafeNon-Reef-Safe Icon

Titanium dioxide is known for its UVA and UVB protection properties. It is non-comedogenic and non-irritating. Titanium Dioxide is a physical sunscreen. Physical sunscreens reflect light and prevent it from reaching your skin.

0 Com. / 0 Irr.
CI 77499 Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emollient, Skin Conditioning, Skin Protecting
Very Disliked

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

Dimethicone has been found increase absorption in skin, boosting the benefits of other ingredients. While there is concern for the safety of dimethicone, the levels used in skincare are safe for use.

Emollient, Solvent
Disliked

Isododecane is a fragrance, emollient, and solvent.

As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.

Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.

Isododecane is not absorbed into skin.

Learn more about Isododecane
Humectant, Skin Conditioning, Skin Protecting
Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emulsifying, Skin Conditioning
Very Disliked

This ingredient is a high molecular weight silicone. It has emulsifying and skin conditioning properties.

Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Very Disliked

Magnesium Sulfate is a salt. It can be naturally found in sea water or mineral deposits.

In cosmetics, Magnesium Sulfate is used to thicken a product or help dilute other solids. It is a non-reactive and non-irritating ingredient.

You might recognize Magnesium Sulfate as epsom salt, or the bath salt used to help relieve muscle aches.

One study shows magnesium deficiency may lead to inflammation of the skin. Applying magnesium topically may help reduce inflammation.

Learn more about Magnesium Sulfate

Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.

As an emulsifier, it helps prevent ingredients from separating. This can help elongate the shelf life of products.

Triethoxycaprylylsilane is often used to coat mineral sunscreens ingredients to help give a better feel. It also helps reduce oxidative stress in sunscreens.

Learn more about Triethoxycaprylylsilane
Stabilising
Disliked

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

It can also help stabilize a product by helping to disperse other ingredients.

Hectorite is a rare, white clay mineral.

Learn more about Disteardimonium Hectorite

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Propylene Carbonate is commonly used in makeup and with clay, such as montmorillonite or bentonite.

Studies show this ingredient to be safe for cosmetics. When it is undiluted, it can cause skin irritation. (It is always diluted in skincare and makeup). This ingredient is water-soluble.

Propylene Carbonate is created from propylene glycol and carbonic acid.

Learn more about Propylene Carbonate
Preservative
Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Cosmetic Colorant
Mixed

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Cosmetic Colorant, UV Absorber, UV Filter
Mixed

Titanium dioxide is known for its UVA and UVB protection properties. It is non-comedogenic and non-irritating. Titanium Dioxide is a physical sunscreen. Physical sunscreens reflect light and prevent it from reaching your skin.

Protecting your skin against UV radiation can prevent the signs of aging. Sun damage is associated with fine-lines, wrinkles, loss of firmness, and hyperpigmentation. Titanium dioxide can help prevent premature aging.

With modern production, nano-scale or fine-grade titanium dioxide can be easily produced for cosmetics. In sunscreen, titanium dioxide absorbs UV light. Our skin is not able to absorb Titanium dioxide, even nanoparticles.

Titanium itself is the 9th most common element in the Earth's crust. Titanium dioxide is formed when oxygen is introduced and can be found in ores, dust, sand, and soil.

Pure titanium dioxide is a white powder that is used in many products to add or change color.

Learn more about Titanium Dioxide

Ingredient Ratings

Here's what our community thinks of the ingredients in these two products.

Good Apple Serum Foundation
7
3
17
3
liked
mixed
disliked
not rated
Born This Way Natural Finish Longwear Liquid Foundation
5
4
21
3
liked
mixed
disliked
not rated

When to use

6 Routines
83% use in am
17% use in pm
83% use every day
1 Routine
100% use in am
0% use in pm
100% use every day