Mascara
Mascara
American United States
American United States

What's inside

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Side-by-side

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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Acacia Senegal Gum has skin soothing, thickening, and formulation stabilizing properties. It comes from the Acacia tree that is native to sub-Saharan Africa.

Absorbent

Cellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.

This ingredient has many functions:

Fun fact: Cellulose is the most abundant form of organic polymer on Earth.

Learn more about Cellulose
Cosmetic Colorant

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Copernicia Cerifera Wax comes from a palm tree native to Brazil; another name for this ingredient is Carnauba Wax.

This ingredient is used to thicken texture and also leaves behind a film when applied.

Fun fact: This wax has the highest melting point of all natural waxes and low solubility.

Learn more about Copernicia Cerifera Wax
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Emulsifying

Glyceryl Stearate SE is a self-emulsifying (SE) form of Glyceryl Stearate. It comes with a small amount of soap (usually potassium or sodium stearate) that gives it the "SE" part.

That soap lets it pull oil and water together on its own which is why it shows up as an emulsifier, thickener, and emollient.

Industry survey data shows this ingredient is used around 1-5% but Glyceryl Stearate goes as high at 17% in a leave-on deodorant.

Safety-wise, it's pretty boring: it's been deemed safe for topical use in 1982 and again most recently in 2021 by the CIR. Human repeat insult patch tests come back non-irritating, non-sensitizing, non-phototoxic, and non-photoallergenic.

This ingredient does carry a comedogenic rating of 3 from the old rabbit-ear assay. Just remember testing finished products in humans showed that formulas built with "comedogenic" ingredients are not necessarily comedogenic themselves. It's worth patch testing if you're breakout prone, and always listen to your skin.

The Malassezia yeast can potentially metabolize the stearic acid in this ingredient, so it may not be fungal acne safe.

Allergy is rare: a 310-patient patch test study of common emulsifiers found this ingredient was not a meaningful reactor. Isolated case reports do exist so a true contact allergy is possible but uncommon.

Learn more about Glyceryl Stearate Se
Emollient, Moisturising, Skin Conditioning

Jojoba Esters is a wax created from Jojoba oil. It is an emollient and film-forming ingredient. In bead form, it is an exfoliator.

This ingredient has high oxidative stability, meaning it doesn't break down when exposed to oxygen.

Its similarity to our skin's natural oils makes it a great emollient. Emollients help soften and soothe our skin by creating a barrier on top. This barrier helps trap moisture in, keeping skin hydrated.

It is created using either the hydrogenation or transesterification processes on jojoba oil.

Learn more about Jojoba Esters
Emulsifying, Surfactant

Potassium Cetyl Phosphate is the potassium salt of a mixture. This mixture consists of the esters from phosphoricacid and cetyl alcohol.

Potassium Cetyl Phosphate is an emulsifier and cleansing agent. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

As a cleansing agent, Potassium Cetyl Phosphate helps gather oils, dirts, and pollutants from your skin. This makes it easier to rinse them away with water.

Learn more about Potassium Cetyl Phosphate
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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