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Bleach Reincarnation Mask Versus Shiseido Fino Premium Touch Hair Mask - Japan

Hair Mask
Hair Mask
British Brand United Kingdom
Japanese Brand Japan

Updated on October 04, 2024

Overview

What they are

These products are both reef safe hair masks. They have a total of 10 ingredients in common

Suited For

They're both likely to be good for anti aging, dry skin and scar healing

Free From

They both do not contain any parabens or sulfates

What's Inside

They both contain harsh alcohols, fragrances and silicones

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

Free from

Safety & Ethics

British Brand

Brand country of origin

Free from

Safety & Ethics

Japanese Brand

Brand country of origin

At a glance

Click on any of the items below to learn more

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients, at a glance

What's in this product, and how it might affect your skin.

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Reincarnation Mask
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Loved by users
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Cetearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

2 Com. / 1 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon3 Concerns
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Behentrimonium Chloride Preservative
Preservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Liked by users
PreservativePreservative Icon
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Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Loved by users
2 Benefits
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Octyldodecanol Emollient, Masking

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

Disliked by users
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Cetrimonium Chloride Antimicrobial, Emulsifying, Preservative
Preservative Icon

This ingredient is a preservative, antimicrobial, and emulsifier. It is often used in cosmetics for its ability to cleanse, condition, and reduce static.

Mixed reviews
PreservativePreservative Icon
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Amodimethicone
Silicon Icon

Amodimethicone is a type of silicone.

Disliked by users
SiliconSilicon Icon
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Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very disliked
AlcoholAlcohol Icon4 Concerns
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Sodium Benzoate Masking, Preservative
Preservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked by users
PreservativePreservative Icon
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Lactic Acid Buffering, Humectant, Skin Conditioning
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Lactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.

Loved by users
AHAAHA Icon7 Benefits2 Concerns
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Dipropylene Glycol Masking, Solvent

Dipropylene Glycol is a synthetically created stabilizer and solvent. It is a part of the glycol class in the alcohol family.

Disliked by users
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Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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Hydrolyzed Wheat Protein Skin Conditioning

We don't have a description for Hydrolyzed Wheat Protein yet.

Disliked by users
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Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol Skin Conditioning

We don't have a description for Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol yet.

Not enough ratings
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Lauryl Pyrrolidone Cleansing

We don't have a description for Lauryl Pyrrolidone yet.

Not enough ratings
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Trideceth-12 Emulsifying

We don't have a description for Trideceth-12 yet.

Not enough ratings
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Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
Very disliked
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon2 Concerns
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Polyamide-2

We don't have a description for Polyamide-2 yet.

Not enough ratings
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Benzoic Acid Masking, Preservative
Preservative IconMay worsen Eczema Icon

Benzoic Acid is used to preserve and adjust the pH of products.

Disliked by users
PreservativePreservative IconMay worsen EczemaMay worsen Eczema Icon
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Saccharomyces/Magnesium Ferment

We don't have a description for Saccharomyces/Magnesium Ferment yet.

Mixed reviews
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Helianthus Annuus Seed Extract Skin Conditioning

Helianthus Annuus Seed Extract comes from sunflower seeds.

Mixed reviews
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Potassium Sorbate Preservative
Preservative Icon

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Disliked by users
PreservativePreservative Icon
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Saccharomyces/Iron Ferment Skin Conditioning

We don't have a description for Saccharomyces/Iron Ferment yet.

Disliked by users
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Saccharomyces/Zinc Ferment Skin Conditioning

We don't have a description for Saccharomyces/Zinc Ferment yet.

Mixed reviews
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Saccharomyces/Copper Ferment Skin Conditioning

We don't have a description for Saccharomyces/Copper Ferment yet.

Mixed reviews
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Saccharomyces/Silicon Ferment Skin Conditioning

We don't have a description for Saccharomyces/Silicon Ferment yet.

Disliked by users
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Benzyl Salicylate Perfuming, UV Absorber
Fragrance IconMay cause irritation IconEU Allergen Icon

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

Very disliked
FragranceFragrance Icon2 Concerns
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Coumarin Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Coumarins are a group of substances found naturally in plants. There are over 1300 types of coumarins identified. It has a natural vanilla scent.

Very disliked
FragranceFragrance Icon2 Concerns
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Linalool Perfuming
Fragrance IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Very disliked
FragranceFragrance Icon4 Concerns
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Fino Premium Touch Hair Mask
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Loved by users
Learn more
Sorbitol Humectant, Masking, Skin Conditioning
0 / 0 Helps hydrate Dry Skin Icon

Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.

0 Com. / 0 Irr.
Loved by users
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration.

1 Com. / 0 Irr.
Very disliked
SiliconSilicon Icon
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Hydrogenated Rapeseed Oil Emollient, Skin Conditioning
Oil IconNot safe for Fungal Acne Icon

Hydrogenated Rapeseed Oil comes from the rapeseed plant. This plant is closely related to mustard, cabbage, broccoli, cauliflower and turnip.

Very disliked
OilOil IconNot safe for Fungal AcneNot safe for Fungal Acne Icon
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Isopentyldiol Humectant, Solvent

Isopentyldiol is a synthetic solvent, humectant, and emollient.

Liked by users
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Behentrimonium Chloride Preservative
Preservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Liked by users
PreservativePreservative Icon
Learn more
Amodimethicone
Silicon Icon

Amodimethicone is a type of silicone.

Disliked by users
SiliconSilicon Icon
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Hydroxypropyl Arginine Lauryl/Myristyl Ether Hcl Skin Conditioning

We don't have a description for Hydroxypropyl Arginine Lauryl/Myristyl Ether Hcl yet.

Not enough ratings
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Dihydroxyethyl Stearyl Glycinate

We don't have a description for Dihydroxyethyl Stearyl Glycinate yet.

Not enough ratings
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Glutamic Acid Humectant

Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.

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Trehalose Humectant, Moisturising

Trehalose is a disaccharide made of two glucose molecules (glucose is sugar!). Trehalose is used to help moisturize skin. It also has antioxidant properties.

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Squalane Emollient, Skin Conditioning
1 / 0 Helps hydrate Dry Skin Icon

Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.

1 Com. / 0 Irr.
Loved by users
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Steartrimonium Chloride Preservative
Preservative Icon

Steartrimonium Chloride is a preservative.

Not enough ratings
PreservativePreservative Icon
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PEG-90m Emulsion Stabilising

We don't have a description for PEG-90m yet.

Not enough ratings
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PCA Humectant, Moisturising

PCA is derived from amino acids and is naturally found in our skin's barrier.

Loved by users
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Phytosteryl/Octyldodecyl Lauroyl Glutamate Skin Conditioning

We don't have a description for Phytosteryl/Octyldodecyl Lauroyl Glutamate yet.

Not enough ratings
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Hydrolyzed Wheat Protein Skin Conditioning

We don't have a description for Hydrolyzed Wheat Protein yet.

Disliked by users
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Polyquaternium-64

We don't have a description for Polyquaternium-64 yet.

Not enough ratings
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Hydrolyzed Silk Gland Powder Humectant

We don't have a description for Hydrolyzed Silk Gland Powder yet.

Not enough ratings
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Royal Jelly Extract Skin Conditioning
Good for Scar Healing Icon

Royal Jelly Extract comes from a secretion made by worker honeybees. This secretion is white and described as creamy.

Liked by users
Good for Scar HealingGood for Scar Healing Icon
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Isopropyl Alcohol Solvent
0 / 0 Alcohol IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

0 Com. / 0 Irr.
Very disliked
AlcoholAlcohol Icon4 Concerns
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Cetyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 2 Fatty Alcohol Icon

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

2 Com. / 2 Irr.
Very disliked
Fatty AlcoholFatty Alcohol Icon
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Octyldodecanol Emollient, Masking

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

Disliked by users
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Alcohol Antimicrobial, Astringent, Masking
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

Very disliked
AlcoholAlcohol Icon5 Concerns
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Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 Helps hydrate Dry Skin IconMay worsen Eczema IconMay worsen Rosacea Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
Very disliked
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon2 Concerns
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Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0 Helps hydrate Dry Skin Icon

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Mixed reviews
Helps hydrate Dry SkinHelps hydrate Dry Skin Icon
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Tocopherol Antioxidant, Masking, Skin Conditioning
0-3 / 0-3 Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconHelps with Anti-Aging IconGood for Scar Healing Icon

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

0-3 Com. / 0-3 Irr.
Liked by users
Vitamin EVitamin E IconAntioxidantAntioxidant Icon3 Benefits
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Phenoxyethanol Preservative
Preservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very disliked
PreservativePreservative Icon
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Sodium Benzoate Masking, Preservative
Preservative Icon

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Disliked by users
PreservativePreservative Icon
Learn more
Parfum Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Very disliked
FragranceFragrance Icon2 Concerns
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CI 15985 Cosmetic Colorant

Ci 15985 is a dye made from petroleum. It is synthetically created and approved by the FDA for use in foods and cosmetics.

Very disliked
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Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Preservative
Liked

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Emollient, Masking
Disliked

Octyldodecanol is a fatty alcohol. It is primarily used to enhance the texture of products.

As an emulsifier, Octyldodecanol helps prevent the oils and waters from separating. It also prevents ingredients from creating foam when shaken.

Octyldodecanol is created by reducing fatty acid to an alcohol.

Due to its high molecular weight, it does not get absorbed into the skin.

Learn more about Octyldodecanol
Disliked

Amodimethicone is a type of silicone.

Solvent
Very Disliked

Isopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.

This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Isopropyl Alcohol
Masking, Preservative
Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Masking, Perfuming
Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Skin Conditioning
Disliked

We don't have a description for Hydrolyzed Wheat Protein yet.

Humectant, Skin Conditioning, Solvent
Very Disliked

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may develop a rash when using this ingredient.

Learn more about Propylene Glycol
Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

When to use

87 Routines
32% use in am
68% use in pm
47% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Bleach Reincarnation Mask 30 ingredients

Reincarnation Mask hasn't been rated yet.
Rate it now

Shiseido Fino Premium Touch Hair Mask 31 ingredients

4.5 /5
from 8 ratings
Soft (3) Cleansing (1) Color Care (1)
GabriellaTsoukalas's avatar

GabriellaTsoukalas

1 year ago · Oily Skin
Review

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I...

LOVE IT
My boyfriend bought me one from his trip to Japan. One year later, STILL not finished. I bought a new one already from the States cause I can't find it in Greece. It's amazing and leaves your hair silky smooth. Be careful: 1) Don't put TOO much product. Just two fingertips may be enough for the whole hair. 2) ALWAYS dry your hands before touching it otherwise you may put water on the product. I hope Shiseido finds out how much this product is amazing and sell it to other countries too.

tsukidoki's avatar

tsuki

5 months ago · Dry Skin
Review

makes my hair super soft and silky after using