Wella Color Fresh Mask Cool Espresso

Wella Color Fresh Mask

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Color: Cool Espresso

Hair mask with 36 ingredients that contains Vitamin E

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What's inside

Ingredients List

Key Ingredients

Benefits

Concerns

Ingredients Explained

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Solvent

Propylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.

As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.

The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.

True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).

It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.

Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.

Learn more about Propylene Glycol
Emollient, Emulsifying, Emulsion Stabilising

Cetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.

Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.

It plays several roles in a formula:

Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.

Multiple assessments have found it to be non-irritating and non-sensitizing to most people.

However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.

Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.

Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.

Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.

This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.

A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.

Learn more about Cetearyl Alcohol

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

It does not cause irritation or sensitization in leave-on products at 1-5%.

Cleansing, Emulsifying, Surfactant

Steareth-20 is an emulsifier and solubilizer. It is created from stearyl alcohol with ~20 units of ethylene oxide to give it a strong preference for water.

As an emulsifier, it helps oil-in-water emulsions like lotions, creams, and cleansers stay stable. It also solubilizes small amounts of oil-loving ingredients (like fragrance) into water-based formulas.

You'll likely find this ingredient with steareth-2 (it's oil-loving sister) where the two work together to give products a cushiony feel.

Typical use levels sit at around 1-5% and this ingredient has been found to be non-irritating by the CIR Expert Panel.

Learn more about Steareth-20
Preservative

Phenoxyethanol is one of the most widely used preservatives in skincare (and for good reason!).

It has a large spectrum of antimicrobial activity and especially effective bacteria, yeast, and mold while only having a weak effect on your skin's natural microbiome.

On a cellular level, it disrupts the cell membranes of microbes by poking holes that make the cell leak. This shuts down the chemical reactions the microbe needs to make energy so it can no longer survive.

Another perk of this ingredient is that it stays functional across a wide pH range (3-10).

You'll often see it paired with boosters like Ethylhexylglycerin; one study showed that a 1:9 ratio of Ethylhexylglycerin to Phenoxyethanol damages bacterial membranes as effectively as doubling the Phenoxyethanol concentration on its own.

Typical use concentrations range from 0.3-1% depending on the formula, and this ingredient is capped at 1% int the EU.

Safety-wise, the fear mongering does not hold up to the evidence. The EU's Scientific Committee on Consumer Safety and FDA consider it safe as a preservative at up to 1%, including for children of all ages.

Adverse systemic effects only showed up in animal studies at exposures roughly 200x higher than what people get from cosmetics. And despite its very widespread use, this ingredient is a rare sensitizer and allergic reactions are uncommon.

Learn more about Phenoxyethanol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin

Isopropyl Alcohol is a small, fast-evaporating alcohol.

Formulators use it as a solvent, a way to think out thick liquids, an antifoaming agent, and occasionally a fragrance ingredient.

Reported use concentrations run from 0.002%-100% and any number over 50% usually comes from a nail product.

Actual skincare numbers run much lower: cleansers (0.3-26%), toners (0.07-7%), face moisturizers (0.04-0.2%).

The Cosmetic Ingredient Review Expert Panel reviewed it and concluded it is safe in the present practices of use and the International Agency for Research on Cancer classifies it as a non-carcinogenic to humans.

True allergy to this ingredient is uncommon but real: 44 out of 1,450 patients patch tested between 1992-2011 reacted with most cases clustering in people with leg ulcers, occupational hand eczema, or repeated use of Isopropyl Alcohol on already-broken skin.

Irritation and dryness are far more likely than allergy; before you throw away your skincare, just know this is dose-dependent and the risk is modest.

The irritant potential of the alcohols used in hand antiseptics is very low and skin irritation is significantly lower after alcohol application than after detergents (though isopropanol is somewhat more irritating than ethanol).

A 70% solution was a severe eye irritant in rabbit eye tests so the industry keeps this ingredient at low percentages in eye-area products.

One genuine caution: a 70% solution was a severe eye irritant in rabbit eye tests, so it belongs at low percentages in eye-area products, which is where the industry already keeps it.

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Learn more about Isopropyl Alcohol
Cosmetic Colorant

Mica is a naturally occurring mineral used to add shimmer and color in cosmetics. It can also help improve the texture of a product or give it an opaque, white/silver color.

Serecite is the name for very fine but ragged grains of mica.

This ingredient is often coated with metal oxides like titanium dioxide. Trace amounts of heavy metals may be found in mica, but these metals are not harmful in our personal products.

Mica has been used since prehistoric times throughout the world. Ancient Egyptian, Indian, Greek, Roman, Aztec, and Chinese civilizations have used mica.

Learn more about Mica

We don't have a description for Polyquaternium-37 yet.

We don't have a description for Hc Blue No. 2 yet.

Potassium Phosphate is the term for the salts of potassium and phosphate ions. Our bodies naturally create and use potassium phosphate.

In cosmetics, potassium phosphate is used to adjust the pH level of products. Our skin has a natural pH level. Maintaining this pH level is important for our skin barrier. If the skin barrier is disrupted, our skin can experience dehydration and irritation.

This ingredient is used in medicine to help treat low blood levels of phosphorus.

Learn more about Potassium Phosphate

This ingredient is an emollient designed to leave a non-greasy feel. It is also a skin conditioning agent and viscosity modifier.

Skin irritation studies for this ingredient (up to 80%) showed mimimal to no irritation.

One thing worth knowing: this ingredient may enhance the skin penetration of other ingredients.

Overall, this ingredient is a well-tolerated and lightweight emollient.

Learn more about Propylene Glycol Dicaprylate/Dicaprate

We don't have a description for Hc Blue No. 16 yet.

Skin Conditioning

This ingredient is also known as Avocado oil. It's the cold-pressed oil from the flesh of the avocado fruit packed with fatty acids (mostly oleic acid).

The rich fatty acid profile allows it to function as a skin conditioning agent and emollient; it helps soften and smooth skin while reducing water loss.

Preclinical research has found that topical avocado oil increased collagen synthesis and reduced inflammation during wound healing, giving it some skin-repairing credibility.

The unsaponifiable fraction of the oil is also interesting: studies on avocado unsaponifiables showed that it helped skin produce more collagen and other structural compounds that support healing.

The CIR Expert Panel has found this ingredient to be non-irritating in formulations.

This ingredient may not be fungal acne safe. This is because the oleic acid content falls within the range that Malassezia can use as a food source.

This ingredient does have a comedogenic rating of 0-3, but this doesn't mean a formula with this ingredient will clog pores. Human testing has proved that any finished product with a comedogenic ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.

Learn more about Persea Gratissima Oil
Antioxidant, Skin Conditioning

Tocopheryl Acetate is a stable, shelf-friendly form of vitamin E.

Formulators love it because plain vitamin E oxidizes quickly once it hits air. This acetate version stays stable and resists going off, helping to extend a product's shelf life.

It's actually inactive on its own and works like a slow-release "storage" form; the enzymes in your skin called esterases gradually convert it into active vitamin E over time.

One in vivo study showed 5% of the acetate in the living layer of the epidermis converted to vitamin E after 5 days of application. This study also found the skin gained protection against UV damage even though the conversion was slow and small.

Once converted, vitamin E acts as a skin's main fat-soluble antioxidant that fights free radicals to protect skin from damage.

Topical vitamin E generally boosts the skin's photoprotection, and it reduced UV-damage in animal models.

This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.

Overall, it has a pretty solid safety profile and has been found to be non-irritating and non-comedogenic. Allergic reactions may happen but stay rare due to how widely the ingredient gets used.

The concentration will vary depending on the formula; industry data shows 0.1% in baby lotions, 3% in lipsticks, and 5% in foot powders. You can also find this ingredient at 100% in a pure vitamin E oil.

Most leave-on skincare keeps it at the lower end, often between 0.5-1%.

Learn more about Tocopheryl Acetate
Masking, Skin Conditioning

This ingredient is also known as Apricot kernel oil, and it comes form the seed kernels of apricot (a member of the Rosaceae family like almond, peach, cherry, and plum).

It's mostly made up of triglycerides: oleic acid (43.9-78.5%), linoleic acid (9.7-37%), and palmitic acid (4.9-7.3%). These numbers vary depending on the variety of Prunus and the ripeness of the fruit; oleic tends to go up at late harvest while linoleic goes down.

Vitamin E is also prevalent in this ingredient and the most dominant form is gamma-tocopherol.

These compounds give the ingredient emollient and skin conditioning properties that keep the skin soft and hydrated.

There's no regulatory maximum cap for this ingredient so you'll see it across a huge concentration range (100% as a single ingredient facial oil).

On allergies: refined cosmetic-grade oils carry almost no protein. The CIR notes that people allergic to a food generally do not react to the refined oil because the allergenic protein does not partition into it (though cold-pressed grades retain more).

However, it's worth patch testing if you have a stone fruit or tree nut allergy because manufacturer processes for removing the protein can vary.

Malassezia lacks the cytosolic fatty acid synthase gene so the yeast cannot make palmitate on its own and instead uses lipases and phospholipases to release fatty acids from host lipids. Since apricot kernel oil is entirely C16-18 (right in the usable range of C11-24), this ingredient may not be fungal acne safe.

Old rabbit-ear testing did assign this ingredient a comedogenic rating of 1-2. The original author has stated that testing on rabbit ears is not an ideal model for human comedogenicity.

Human testing has proved that any finished product with a comedogenic ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.

Just know high-oleic oils tend to feel heavier on oily skin so it's worth patch testing.

Learn more about Prunus Armeniaca Kernel Oil

We don't have a description for Basic Brown 17 yet.

We don't have a description for Hc Red No. 10 yet.

We don't have a description for 2-Amino-6-Chloro-4-Nitrophenol yet.

Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891
Perfuming, UV Absorber

Benzyl Salicylate is a solvent and fragrance additive. It is an ester of benzyl alcohol and salicylic acid. This ingredient can be naturally found in some plants and plant extracts.

In fragrances, Benzyl Salicylate may be a solvent or a fragrance component. In synthetic musk scents, it is used as a solvent. For floral fragrances such as lilac and jasmine, it is used as a fragrance component. The natural scent of Benzyl Salicylate is described as "lightly-sweet, slightly balsamic".

While Benzyl Salicylate has been associated with contact dermatitis and allergies, emerging studies show it may not be caused by this ingredient alone.

However, this ingredient is often used with fragrances and other components that may cause allergies. It is still listed as a known allergen in the EU. We recommend speaking with a professional if you have concerns.

Another study from 2021 shows Benzyl Salicylate may have anti-inflammatory properties.

Learn more about Benzyl Salicylate
Skin Conditioning, Surfactant

We don't have a description for PPG-1 Trideceth-6 yet.

We don't have a description for Hc Red No. 11 yet.

Perfuming, Solvent

Limonene is the compound that gives citrus peel its smell.

In skincare, it shows up as a standalone fragrance ingredient or as a natural compound of citrus and other essential oils.

You'll typically see this ingredient used in very small amounts; anything above 0.001% in a leave-on product or 0.01% in a rinse-off has to be named on the label in the EU. The citrus oils that carry it sit around 0.5-1% in a finished formula.

Fresh limonene is a weak allergen; the real issue is that it slowly reacts with air and then breaks down from oxidation to create hydroperoxides (which are strong sensitizers). This is why suppliers are required to keep the peroxide value below 20 mmol.

Positive reactions in people being investigated for eczema vary:

It's worth skipping if you have a known fragrance allergy or a compromised barrier, but the risk is low for most people.

Older or long-opened products are also more likely to bother you than fresh ones due to oxidation.

Learn more about Limonene
Buffering

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide

We don't have a description for Basic Red 76 yet.

We don't have a description for 4-Hydroxypropylamino-3-Nitrophenol yet.

Perfuming

Linalool is a small, naturally occurring scent molecule found in plants like lavender, coriander, bergamot, and more.

It is one of the two most-used fragrance ingredients in cosmetics and added purely for smell. Since it's not used for a skin benefit, there's no "effective dose". Concentration depends on the fragrance load of the product.

The EU requires it to be named on the label above 0.001% in leave-on and 0.01% in rinse-off products.

Fresh linalool is a weak sensitizer but air exposure turns some of it into hydroperoxides, which are strong sensitizers. Those oxidation products are the actual allergy concern.

Patch-test clinics see positive reactions to linalool hydroperoxides in about 4% to 12% of dermatitis patients depending on country and test concentration.

Resassuringly, one analytical study found hydroperoxide levels in real fragranced products to be orders of magnitude below what induced sensitization in animal studies with no evidence of oxidation building up during normal storage.

The practical takeaway is that linalool is fine for most people but worth avoiding if you have a confirmed fragrance contact allergy or a badly compromised barrier.

Products stored a long time after opening are also the high-risk scenario since that is when oxidation happens.

The scent of linalool is described as floral, spicy tropical, and citrus-like.

Learn more about Linalool
Emulsifying

Sorbitan Oleate is a PEG-free emulsifier made by esterifying sorbitol with oleic acid.

You'll likely see it paired with Polysorbate 80 to create the right emulsification balance.

Typical use levels in formulas range from 2-10%.

The CIR Expert Panel has concluded this ingredient to be safe as a cosmetic ingredient.

Since this ingredient is an ester of oleic acid, it may not be fungal acne safe. Oleic acid is a fatty acid that falls into the C11-24 range that Malassezia can metabolize.

This ingredient does have a comedogenic rating of 3, but this doesn't mean a formula with this ingredient will clog pores. Human testing has proved that any finished product with a comedogenic ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.

Learn more about Sorbitan Oleate

We don't have a description for Acrylates/Stearyl Methacrylate Copolymer yet.

Buffering, Chelating, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Rosacea skin has a lower threshold for acids generally, with 62.5% of rosacea subjects in one study reacting to lactic acid in a sting test. This is why we mark citric acid as a potential rosacea trigger.

However, this ingredient shows up as a pH adjuster or chelator at roughly 0.1-1% in many products. These low levels are unlikely to be an issue for rosacea skin and becomes a potential trigger at exfoliating concentrations (20%). Because everybody's skin is unique, we recommend a patch test if you are unsure.

Learn more about Citric Acid

We don't have a description for Hc Blue No. 15 yet.

We don't have a description for Basic Red 51 yet.

Chelating

EDTA is a chelating agent. This is just a fancy way of saying it grabs onto metal ions and holds them so they don't cause trouble.

Trace metals like iron, copper, and calcium sneak into products through water and raw materials. These metals make oils go rancid, cause color and texture changes, and stop preservatives and cleansers from doing their job properly.

EDTA locks them up so it's a neat little background helper ingredient.

Typical use is under 2% but numbers as high as 10-25% have been reported in hair color products.

The Cosmetic Ingredient Review panel looked at the whole family and concluded they're safe as used. At cosmetic concentrations, they have not been found to be skin irritants or sensitizers.

Clinical testing has found no absorption through skin so the scary-sounding oral toxicity numbers from animal studies aren't relevant to a face cream.

One real formulation note: this ingredient is a penetration enhancer so it can slightly increase how much of the other ingredients get through (though this is more of a thing for formulators to work around).

Allergy is genuinely rare; there are a handful of case reports so be sure to avoid if you're patch test positive to EDTA.

Learn more about EDTA

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Where it's from

Wella is a German brand

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· Updated September 22, 2025 Added by anemone