Overview
What it is
Shampoo with 47 ingredients
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, scar healing and dark spots
Free From
It doesn't contain any harsh alcohols, common allergens, oils, parabens, silicones or sulfates
Fun facts
Kimtrue is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Lauroyl Sarcosinate
CleansingC12-18 Alkyl Glucoside
Emulsion StabilisingSodium C14-16 Olefin Sulfonate
CleansingPEG-120 Methyl Glucose Dioleate
EmulsifyingSodium Lauroyl Methylaminopropionate
CleansingDipropylene Glycol
HumectantAspartic Acid
MaskingSodium Methyltaurate
Skin ConditioningCocamidopropyl Hydroxysultaine
CleansingSodium Cocoyl Amino Acids
CleansingCocamide Methyl Mea
Alanine
MaskingHydrolyzed Keratin
HumectantSerine
MaskingGlycine
BufferingValine
MaskingArginine
MaskingIsoleucine
Skin ConditioningLeucine
Skin ConditioningRoyal Jelly Extract
Skin ConditioningLanolin
EmollientTaurine
BufferingProline
Skin ConditioningSqualane
EmollientSodium Polyaspartate
HumectantSodium Cocoyl Alaninate
Polyquaternium-10
Vitex Trifolia Fruit Extract
Skin ConditioningGentiana Scabra Extract
HumectantPolygonum Multiflorum Root Extract
Skin ConditioningButylene Glycol
HumectantPolysorbate 20
EmulsifyingGlutamic Acid
HumectantSodium Lactate
BufferingGlycerin
HumectantSodium Chloride
MaskingEthylhexylglycerin
Skin ConditioningHydroxyethyl Urea
HumectantCetoleth-20
EmulsifyingCeteth-20
CleansingCocamide Mea
EmulsifyingPotassium Hydroxide
BufferingCitric Acid
BufferingDisodium EDTA
Parfum
MaskingPhenoxyethanol
PreservativeWater, Sodium Lauroyl Sarcosinate, C12-18 Alkyl Glucoside, Sodium C14-16 Olefin Sulfonate, PEG-120 Methyl Glucose Dioleate, Sodium Lauroyl Methylaminopropionate, Dipropylene Glycol, Aspartic Acid, Sodium Methyltaurate, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Amino Acids, Cocamide Methyl Mea, Alanine, Hydrolyzed Keratin, Serine, Glycine, Valine, Arginine, Isoleucine, Leucine, Royal Jelly Extract, Lanolin, Taurine, Proline, Squalane, Sodium Polyaspartate, Sodium Cocoyl Alaninate, Polyquaternium-10, Vitex Trifolia Fruit Extract, Gentiana Scabra Extract, Polygonum Multiflorum Root Extract, Butylene Glycol, Polysorbate 20, Glutamic Acid, Sodium Lactate, Glycerin, Sodium Chloride, Ethylhexylglycerin, Hydroxyethyl Urea, Cetoleth-20, Ceteth-20, Cocamide Mea, Potassium Hydroxide, Citric Acid, Disodium EDTA, Parfum, Phenoxyethanol
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil.
As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.
Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.
We don't have a description for C12-18 Alkyl Glucoside yet.
Sodium C14-16 Olefin Sulfonate is a cleansing agent made from a mixture of long chain sulfonate salts. It can also help produce foam.
This ingredient may be drying. We recommend speaking with a professional if you have concerns.
Peg-120 Methyl Glucose Dioleate is used to improve texture and stability of a product. It is sugar based and helps thicken a product.
Once applied, it also creates a thin film to trap moisture in. This helps keep your skin hydrated.
This ingredient is the polyethylene glycol ether of the diester of oleic acid and methylglucose. The 120 represents an average of 120 moles of ethylene oxide.
There is limited research on this ingredient, although it is considered safe to use in skincare products.
Learn more about PEG-120 Methyl Glucose DioleateWe don't have a description for Sodium Lauroyl Methylaminopropionate yet.
Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.
This ingredient helps:
Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.
As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.
Studies show Dipropylene Glycol is considered safe to use in skincare.
Learn more about Dipropylene GlycolAspartic Acid is an amino acid that our bodies produce naturally. It is an antioxidant.
Our body uses Aspartic Acid to help build collagen and elastin. It also plays a role in hydrating skin.
We don't have a description for Sodium Methyltaurate yet.
Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.
It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.
We don't have a description for Sodium Cocoyl Amino Acids yet.
We don't have a description for Cocamide Methyl Mea yet.
Alanine is an amino acid and is already found in the human body. Our skin uses alanine to build collagen, elastin, and keratin.
Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.
As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.
Learn more about Hydrolyzed KeratinSerine is an amino acid naturally found in our body. Our bodies use amino acids to create protein.
Amino-acids help give keep our skin hydrated. They play an important role in the skin barrier, which keeps the skin plump and firm.
Serine is a non-essential amino acid, meaning we don't need to obtain it from eating foods.
Learn more about SerineThis ingredient is an amino acid that helps build proteins and moisturizes skin. It is already present in our skin as our bodies produce them naturally.
Glycine already plays a role in helping keep our skin moisturized as amino acids transport moisture throughout our skin.
As collagen is made up of glycine and other amino acids, it is believed glycine may help our skin produce more collagen.
Learn more about GlycineValine is an essential amino acid. It is used by our bodies for tissue repair and muscle growth.
An essential amino acid is one in which our bodies cannot naturally produce so we must get them through diet. Foods such as eggs, dairy, red meat, and fish contain valine.
This ingredient can either be derived from an animal product or be synthetically created.
Learn more about ValineArginine is an amino acid that is important for human development. Your body uses is it to produce hair keratin and skin collagen.
As a cosmetic ingredient, Arginine has antioxidant properties and can also help repair damaged skin. This ingredient is derived either synthetically or from animals.
Arginine isn't fungal acne safe when used in the presence of other lipids (fats, fatty acids, oils, esters, etc). Oils and fats occur naturally within the skin, so take caution when using Arginine if you're prone to fungal acne.
Learn more about ArginineIsoleucine is an amino acid that helps reinforce our skin barrier. This amino acid plays a role in creating protein for the body.
Fun fact: Isoleucine is found in meat, fish, dairy, legumes, and nuts.
We don't have a description for Leucine yet.
Royal Jelly Extract comes from a secretion made by worker honeybees. This secretion is white and described as creamy.
This compound has antibacterial, anti-aging, and anti-inflammatory properties.
Studies show Royal Jelly to contain amino acids, fatty acids, and a variety of vitamins, including Vitamin Bs. Many of these components are antioxidants, which help with anti-aging. The fatty acids in Royal Jelly make it a hydrating ingredient.
Several animal studies show Royal Jelly to boost collagen production and reduce inflammation.
The Vitamin Bs found in Royal Jelly include:
Royal Jelly is derived from honeybees. This means it is not vegan.
Learn more about Royal Jelly ExtractLanolin is a wax secreted by animals with wool, such as sheep. It is a waterproof emollient.
Emollients help soften and moisturize the skin by creating a film. This film prevents moisture from escaping, helping the skin stay hydrated.
Unlike true fats, lanolin contains sterol esters instead of glycerides. It also contains fatty acids and alcohols.
Because lanolin comes from an animal, it is not considered vegan. Sheep secrete lanolin through sebaceous glands to help protect their skin from the environment.
The answer to this question depends on the brand itself. Being cruelty-free means a brand does not experiment or harm animals. We recommend looking into how brands source their lanolin. Lanolin is cruelty-free if it is gathered without harming the animal.
Learn more about LanolinWe don't have a description for Taurine yet.
Proline is an amino-acid. It helps moisturize the skin and plays an important role in creating proteins.
Our skin uses proline as one of the building blocks for producing collagen.
In medicine, proline is used as an osmoprotectant. This means it helps prevent oxidative degradation in other drugs.
Our bodies are able to produce proline naturally, but certain conditions may inhibit this production. In that case, proline can be obtained from eating egg whites, soy protein, dairy products, asparagus, mushrooms, and seaweed.
Learn more about ProlineSqualane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.
Because squalane boosts hydration in the skin, it also comes with plenty of benefits: it is an antioxidant and can help fight free radicals and skin damage. Squalane is also found to have a detoxifying effect when applied.
Squalane comes from squalene, which occurs naturally within the sebum of our skin. It is one of the oils our skin produces to keep itself hydrated. Squalane is the hydrogenated version of squalene and has a longer shelf life.
Research shows that squalane is non-irritating (even at 100% concentration).
In general, it's a fantastic ingredient. It does a great job at hydrating the skin, and it's suitable for those with sensitive skin.
The source of squalane may impact malassezia / fungal acne. This is because olive oil derived squalane can contain impurities such as fatty acids and plant waxes. Sugarcane derived squalane is recommended for anyone with malassezia concerns.
Is squalane vegan?
This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.
Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.
Read more about squalene with an "e".
Is squalane an oil?
Squalane is often called an oil, but it’s technically not; it’s a hydrocarbon, meaning it’s only made of carbon and hydrogen, unlike true oils which are triglycerides made of fatty acids and glycerol.
The term “oil-free” isn’t regulated, so companies can define it however they want. Some exclude all oils, while others just avoid mineral oil or comedogenic oils.
While some people avoid oils thinking they cause breakouts, the right kind of oil (or oil-like ingredient like squalane) can actually help balance and hydrate your skin. It’s worth testing out simple oils or squalane to see what works best for your skin.
Learn more about SqualaneWe don't have a description for Sodium Polyaspartate yet.
This ingredient is a surfactant and foam producer.
Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10We don't have a description for Vitex Trifolia Fruit Extract yet.
We don't have a description for Gentiana Scabra Extract yet.
We don't have a description for Polygonum Multiflorum Root Extract yet.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolPolysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.
As a surfactant, it helps collect dirt and oils for washing. Emulsifiers prevent oils and water from separating.
Polysorbate 20 also adds scent to a product. Since it is made using sorbitol, it has a sweet scent. Sorbitol can also be found in fruits such as apples and peaches.
The lauric acid used to create Polysorbate 20 is often derived from coconuts.
Polysorbate 20 may not be fungal acne safe.
Learn more about Polysorbate 20Glutamic Acid is an amino acid that is found in all living organisms. Our bodies use this to help nerve cells in the brain communicate with other cells.
In cosmetics, glutamic acid is a famous humectant. It draws water from the air to your skin, keeping your skin hydrated (like hyaluronic acid).
An in-vitro study from 2024 found glutamic acid to play a role in inhibiting inflammation and thus a potential skin-soothing ingredient.
Other studies show it to be have potential wound healing, skin barrier repair, and hair growth properties.
Glutamic acid has poor solubility in water and other solvents.
Learn more about Glutamic AcidSodium Lactate is the sodium salt of lactic acid, an AHA. It is a humectant and sometimes used to adjust the pH of a product.
This ingredient is part of our skin's NMF, or natural moisturizing factor. Our NMF is essential for the hydration of our top skin layers and plasticity of skin. NMF also influences our skin's natural acid mantle and pH, which protects our skin from harmful bacteria.
High percentages of Sodium Lactate can have an exfoliating effect.
Fun fact: Sodium Lactate is produced from fermented sugar.
Learn more about Sodium LactateGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.
The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.
Scrubs may use salt as the primary exfoliating ingredient.
Learn more about Sodium ChlorideEthylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
We don't have a description for Cetoleth-20 yet.
We don't have a description for Ceteth-20 yet.
We don't have a description for Cocamide Mea yet.
Potassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.
Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.
Using high concentrations of Potassium Hydroxide have shown to irritate the skin.
Learn more about Potassium HydroxideCitric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidDisodium EDTA plays a role in making products more stable by aiding other preservatives.
It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.
Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.
Learn more about Disodium EDTAParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
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Where it's from
Kimtrue is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Published October 1, 2025 • Added by BlackCat808