John Frieda Frizz Ease Flawlessly Straight Shampoo
A shampoo with 31 ingredients, including vitamin E.
Overview
What it is
Shampoo with 31 ingredients that contains Vitamin E
Cool Features
It is reef safe
Suited For
It has ingredients that are good for dry skin, brightening skin, sensitive skin and scar healing
Free From
It doesn't contain any parabens
Fun facts
John Frieda is from United Kingdom. This product is used in 1 routines created by our community.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Laureth Sulfate
CleansingSodium Lauryl Sulfate
CleansingGlycol Distearate
EmollientDimethicone
EmollientCocamidopropyl Betaine
CleansingCetyl Alcohol
EmollientBetaine
HumectantCocamide Mea
EmulsifyingGlyceryl Oleate
EmollientParfum
MaskingGuar Hydroxypropyltrimonium Chloride
Skin ConditioningBenzyl Alcohol
PerfumingSodium Chloride
MaskingDisodium EDTA
Malic Acid
BufferingLaureth-23
CleansingLaureth-4
EmulsifyingGlycine
BufferingPolyquaternium-7
Tocopheryl Acetate
AntioxidantSimmondsia Chinensis Seed Oil
EmollientHydrolyzed Keratin
HumectantPPG-9
Skin ConditioningMethylchloroisothiazolinone
PreservativeSodium Hydroxide
BufferingMethylisothiazolinone
PreservativeLinalool
PerfumingHexyl Cinnamal
PerfumingButylphenyl Methylpropional
PerfumingLimonene
PerfumingWater, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Glycol Distearate, Dimethicone, Cocamidopropyl Betaine, Cetyl Alcohol, Betaine, Cocamide Mea, Glyceryl Oleate, Parfum, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Sodium Chloride, Disodium EDTA, Malic Acid, Laureth-23, Laureth-4, Glycine, Polyquaternium-7, Tocopheryl Acetate, Simmondsia Chinensis Seed Oil, Hydrolyzed Keratin, PPG-9, Methylchloroisothiazolinone, Sodium Hydroxide, Methylisothiazolinone, Linalool, Hexyl Cinnamal, Butylphenyl Methylpropional, Limonene
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterSodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfateSodium Lauryl Sulfate (SLS) is a surfactant, cleansing agent, and foaming agent. You'll find it in a wide range of products from shampoos to face cleansers.
It:
The Cosmetic Ingredient Review Panel has assessed it in 1983, 2002, and 2005 and found it to be safe in formulations at low concentrations.
SLS is a well-documented skin irritant at higher concentrations or with prolonged exposure. It's actually the gold standard positive control used in dermatological patch testing, meaning doctors use it because they know it will cause a reaction in people.
In one large study of 43,000 patiences tested with 0.25% SLS, about 22% showed some level of reactivity. It increases transepidermal water loss that disrupts your outermost layer of skin.
Face cleansers often pair this ingredient with mild co-surfactants like Cocamidopropyl Betaine to buffer its harshness.
Just so you know, SLS does not trigger true allergic contact dermatitis. This just means it can irritate your skin but doesn't cause your immune system to develop a lasting allergy to it.
Despite internet rumors, SLS is not considered a carcinogen by any major regulatory body.
Learn more about Sodium Lauryl SulfateGlycol Distearate is an emulsifier and emollient that adds a "pearly" appearance to formulations.
That lustrous look you see in many shampoos is due to this ingredient: when cooled, it crystallizes into small platelets that reflect light to give products that rich, shimmering look.
This ingredient is considered safe at present practices of use and concentration and repeated insult patch test with 50% Glycol Distearate on 125 subjects found no evidence of skin irritation, hypersensitivity, or acute toxicity.
Typical use concentrations range from 0.1-10%.
Because it's an ester of stearic acid, it falls into the range that Malassezia likes to metabolize. This ingredient may not be fungal acne safe.
Learn more about Glycol DistearateDimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineCetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.
Its main roles are:
Though it has "alcohol" in the name, it is not related to denatured alcohol or ethyl alcohol.
The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient may not be fungal acne safe. It is a primary fatty alcohol with a chain length above 12 carbons. A study from 2019 show Malassezia can feed on fatty alcohols in this range, so it may trigger fungal acne in those prone to it.
Learn more about Cetyl AlcoholBetaine is a humectant. Like hyaluronic acid, it helps attract and retain moisture in the skin. It’s known for being gentle and for helping the skin maintain balanced hydration.
Betaine is mainly used to improve hydration and support calmer skin. It helps skin cells regulate water balance because it functions as an osmolyte.
Some studies suggest betaine may support making skin tone more even.
Fun fact: Betaine naturally exists in the skin and the body. In cosmetic products, it can be either plant-derived (most commonly from sugar beets) or synthetically produced for consistency and stability.
Betaine is also known as trimethylglycine.
Learn more about BetaineThis ingredient is made by combining the fatty acids from coconut oil with monoethanolamine. It is an emulsifier that helps boost foam, thicken texture, and help keep ingredients together in a formula.
Glyceryl Oleate is the monoester of glycerin and oleic acid. It is a skin-conditioning emollient that also helps form emulsions.
What makes glyceryl oleate special is its "re-fatting" effect.
When you wash your hair and skin with a surfactant-based cleanser, the surfactants grab onto everything. This includes your skin's natural lipids, or the fats that live in your skin barrier and sebum. Once you rinse these surfactants away, it leaves your skin feeling tight, dry, and clean (in a not-good way).
Re-fatting is essentially putting some of these lipids back. Glyceryl oleate deposits a thin layer of emollient lipids back on the skin or hair surface reduce some of the barrier damage.
Also, glyceryl oleate isn't a foreign molecule to your skin. It's chemically identical to something your skin already produces and manages naturally. This is why it tends to be well-tolerated with low risk of irritation.
Typical use levels range from 0.5-5%.
Glyceryl Oleate has a function of "perfuming" in the CosIng database. This just means that the ingredient has some scent character that can contribute to the product's overall smell.
The scent of this ingredient is described as "waxy".
As an ester of oleic acid, this ingredient may not be fungal acne safe. This is because oleic acid falls into the carbon-chain length that Malassezia can use as a substrate.
Learn more about Glyceryl OleateParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumThis ingredient is derived from guar gum. It is a skin conditioning agent that creates a thin, breathable film to reduce water loss during cleansing.
This leaves the skin feeling soft rather than stripped and also contributes to a creamier lather.
Due to the large molecule size, this ingredient is unlikely to penetrate skin.
Learn more about Guar Hydroxypropyltrimonium ChlorideBenzyl Alcohol is an aromatic alcohol with several roles: it's a preservative, solvent, and mild fragrance component with a floral scent.
This ingredient has been deemed safe for use in cosmetic formulations at concentrations up to 5%, and up to 10% in hair dyes. You'll typically see 0.5-2% in most rinse-off or leave-on products.
As a preservative, it works by disrupting the membrane of microbial proteins. This helps keep bacteria and fungi from growing in your products.
The sensitization picture is actually quite assuring as well:of nearly 71,000 patients patch tested with benzyl alcohol, only 0.21% showed a positive reaction with most of them being weakly positive.
This led researchers to conclude that benzyl alcohol cannot be regarded as a significant contact allergen.
It is worth noting this ingredient is classified as one of the EU's regulated fragrance allergens and restricted to 1% in finished products.
Labels must also declare it in concentrations above 0.001% in leave-on products and 0.01% in rinse-off products.
At concentrations around 5%, localized redness and itching can appear as a direct irritant response and not as a true allergic reaction.
Learn more about Benzyl AlcoholChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideDisodium EDTA is a chelating agent. It grabs onto and deactivates metal ions that sneak into your products from water, packaging, or air.
This ingredient mainly works behind the scenes and helps with:
On top of that, this ingredient can counteract the effects of hard water by binding to the minerals in it.
One thing worth knowing is that Disodium EDTA has been shown to be a mild penetration enhancer. It can help other ingredients absorb into skin more effectively which can be a double-edged sword (great for actives, but can also make the active too strong if you have sensitive skin).
Clinical patch testing showed no significant skin irritation at typical use concentrations and minimal dermal absorption.
You'll most likely see this ingredient near the end of an ingredient list. It's typically found in concentrations less than 1%.
Learn more about Disodium EDTAMalic Acid is an acid with both AHA and BHA properties, but is considered an AHA because its AHA properties are stronger.
It can be naturally found in unripe fruit and especially apples (its name from the latin word "malum", meaning apple!).
Like other AHAs, malic acid gently removes the top layer of dead skin cells to reveal smoother, brighter skin underneath.
Though it’s considered milder and less potent than glycolic or lactic acid, it can help improve:
Due to its larger molecular structure, it penetrates the skin more slowly and is often used in combination with other AHAs to enhance their overall effectiveness.
Malic acid often plays a role in balancing a product’s pH and is usually included in small amounts (around 1-2%) as a supporting exfoliant.
As with all exfoliating acids, you should wear sunscreen daily when using malic acid to protect your newly resurfaced skin.
Fun fact: Malic acid is the compound responsible for the tart flavor of apples and other sour fruits.
While research on malic acid is limited compared to glycolic or lactic acid, it’s still a safe and mild exfoliant.
Read more about some other popular AHA's here:
Learn more about Malic AcidLaureth-23 is created by reacting ethylene oxide with Lauryl Alcohol.
It is a cleansing ingredient. This means it helps lift oils and dirt so they may be rinsed away with water.
The 23 refers to the number of repeating ethylene oxides in the molecule.
Learn more about Laureth-23Laureth-4 is created by reacting ethylene oxide with Lauryl Alcohol. It is a surfactant and emulsifier.
Surfactants reduce the surface tension of ingredients so they can mix better. Emulsifiers prevent ingredients such as oil and water from separating.
Glycine is the smallest amino acid and a key building block of collagen. It's part if your skin's Natural Moisturizing Factor (NMF), or the water-loving molecules in your outermost layer of skin (stratum corneum) that keeps everything hydrated and happy.
A study from 2022 found that an amino acid complex featuring taurine, arginine, and glycine significantly reduced skin irritation, improved redness, and accelerated the skin repair process.
Polyquaternium-7 is a light to clear colored liquid. It is commonly found in haircare products for its film-forming and anti-static properties.
According to a manufacturer, it is a non-paraben and specially developed for negatively charged surfactant systems. This makes it a great hairstyle holder and helps to improve wet hair detangling without adding buildup.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateJojoba oil is one of the most well-studied plant-derived ingredients in cosmetics. It is an emollient with a special structure.
Because it is made up of 97-98% wax esters, it closely mirrors the linear monoesters found in human sebum. This makes it skin compatible, non-greasy, and lightweight.
Unlike other plant oils, jojoba wax doesn't easily penetrate skin. It mostly works in the uppermost layers as an emollient. This just means it forms a light barrier on the skin to help retain moisture.
Formulations with jojoba esters up to 90% reduced transepidermal water loss (TEWL) and increased barrier recovery by 81% (outperforming bisabolol at 47%).
Besides barrier support, the science also suggests jojoba to have anti-inflammatory effects and potential applications for skin infections, aging, and wound healing.
Fun fact: Indigenous cultures have used jojoba as a moisturizer and to help treat burns for centuries.
Fungal acne: The Malassezia yeast is known to metabolize fatty acids in the C11-24 range and jojoba's dominant fatty acid components fall into this range. This ingredient may not be fungal acne safe.
Learn more about Simmondsia Chinensis Seed OilHydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.
As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.
Learn more about Hydrolyzed KeratinWe don't have a description for PPG-9 yet.
Methylchloroisothiazolinone, or MCI, is a synthetic preservative used to protect against the growth of bacteria, yeasts, and fungi in water-based products.
MCI is commonly combined with methylisothiazolinone (MI) in a 3:1 ratio.
This ingredient is safe in cosmetics when formulated to be non-sensitizing and concentrations must not exceed 7.5 ppm in leave-on products / 15 ppm in rinse-off products.
Unfortunately, this ingredient has a well-documented sensitization story. Studies spanning several decades have shown this ingredient + MI to cause skin irritation and allergies.
The use of this ingredient varies around the world:
This just means this ingredient is most likely non-sensitizing in rinse-off products unless you've been diagnosed with a contact allergy to isothiazolinones.
Learn more about MethylchloroisothiazolinoneSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideMI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.
Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI).
Since then, numerous studies have shown this ingredient to cause contact dermatitis, or skin irritation.
The use of this ingredient varies around the world:
Learn more about MethylisothiazolinoneLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalButylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.
In March of 2022, the EU banned this ingredient in both rinse-off and leave-on products. This is because research found Butylphenyl Methylpropional to disrupt fertility in rats.
This ingredient is also a known EU allergen, meaning it is likely to cause an allergic reaction. Irritated skin can be damaging.
We always recommend speaking with a professional if you have any concerns or questions about this ingredient.
Learn more about Butylphenyl MethylpropionalLimonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneReviews
No written reviews yet. Be the first to review this product.
Recent searches
Search reviews by skin type, ingredient, or keyword.
Where it's from
John Frieda is a British brand
Often compared with
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated February 22, 2024 • Added by starstellastar_407