Em Cosmetics Shapeshift Tubing Mascara
A vegan and cruelty-free mascara that contains 22 ingredients.
Overview
What it is
Mascara with 22 ingredients
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for dry skin and brightening skin
Free From
It doesn't contain any common allergens, parabens, silicones or sulfates
Fun facts
Em Cosmetics is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningAcrylates Copolymer
CI 77499
Cosmetic ColorantGlyceryl Stearate Se
EmulsifyingGlycerin
HumectantAlcohol Denat.
AntimicrobialPvp
Emulsion StabilisingCopernicia Cerifera Wax
Ricinus Communis Seed Oil
MaskingVp/Eicosene Copolymer
Stearic Acid
CleansingArgania Spinosa Kernel Oil
EmollientPhenoxyethanol
PreservativeHydrogenated Castor Oil
EmollientMethylglucamine
Xanthan Gum
EmulsifyingTromethamine
BufferingCellulose
AbsorbentGlyceryl Caprylate
EmollientSodium Dehydroacetate
PreservativeEthylhexylglycerin
Skin ConditioningDisodium EDTA
Water, Acrylates Copolymer, CI 77499, Glyceryl Stearate Se, Glycerin, Alcohol Denat., Pvp, Copernicia Cerifera Wax, Ricinus Communis Seed Oil, Vp/Eicosene Copolymer, Stearic Acid, Argania Spinosa Kernel Oil, Phenoxyethanol, Hydrogenated Castor Oil, Methylglucamine, Xanthan Gum, Tromethamine, Cellulose, Glyceryl Caprylate, Sodium Dehydroacetate, Ethylhexylglycerin, Disodium EDTA
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterAcrylates Copolymer is used as a film-forming agent and texture enhancer.
After applied, Acrylates Copolymer forms a thin film cover that helps skin feel more soft. It can help sunscreens become more water-resistant.
It is also used to make a product more thick.
Learn more about Acrylates CopolymerCi 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Glyceryl Stearate Se is a self-emulsifying (SE) form of glyceryl stearate. Self-emusifying means this ingredient automatically blends with water. It is an emulsifier, emollient, and cleansing agent.
As an emulsifier, Glyceryl Stearate Se prevents ingredients such as oil and water from separating. It is also a surfactant, meaning it helps cleanse the skin. Surfactants help gather oil, dirt, and other pollutants so they may be rinsed away easily.
Emollients help your skin stay smooth and soft. It does so by creating a film on top of the skin that helps trap moisture in.
Learn more about Glyceryl Stearate SeGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinAlcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.
This ingredient gets a bad rep because it is irritating and drying - mostly due to its astringent property. Astringents draw out natural oils in tissue, constricting pores and leaving your skin dried out.
However, alcohol denat. is not all that bad.
Due to its low molecular weight, alcohol denat. tends to evaporate quickly. One study on pig skin found half of applied alcohol evaporated in 10 seconds and less than 3% stayed on skin.
This also helps other ingredients become better absorbed upon application.
Studies are conflicted about whether this ingredient causes skin dehydration. One study from 2005 found adding emollients to propanol-based sanitizer decreased skin dryness and irritation. Another study found irritation only occurs if your skin is already damaged.
Small amounts of alcohol are generally tolerated by oily skin or people who live in humid environments.
The rule of thumb is if this alcohol is near the end of an ingredients list, it will probably not affect your skin much.
Also...
This ingredient has antimicrobial and solvent properties.
The antimicrobial property helps preserve products and increase their shelf life. As a solvent, it helps dissolve other ingredients.
Other types of astringent alcohols include:
Learn more about Alcohol Denat.Pvp is a water-soluble synthetic polymer and common hairstyling ingredient. It is a film-forming ingredient and used to "hold" specific shapes of hair.
Pvp is less effective in high-humidity. It tends to draw moisture, but this moisture dismantles the structure and "hold".
Copernicia Cerifera Wax comes from a palm tree native to Brazil. This wax is added to help give a thicker texture. It also helps create a film when applied.
Copernicia Cerifera Wax contains aliphatic esters, diesters of cinnamic acid, myricyl cerotate, and small quantities of cerotic acid and myricyl alcohol.
Copernicia Cerifera Wax has the highest melting point of all natural waxes and low solubility.
Copernicia Cerifera Wax has commonly been used in Brazilian Folk medicine.
Learn more about Copernicia Cerifera WaxRicinus Communis Seed Oil is the INCI name for castor oil.
Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.
Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.
Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about Ricinus Communis Seed OilWe don't have a description for Vp/Eicosene Copolymer yet.
Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.
As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.
Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.
Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about Stearic AcidYou may know this ingredient as argan oil. Argan Oil has antioxidant, hydrating, and soothing properties.
Studies have shown argan oil can help fight again radical damage from the sun. This makes it effective at preventing hyperpigmentation.
Large amounts of vitamin E found in argan oil helps the skin retain water. Argan oil also contains fatty acids such as linoleic acid, oleic acid, and palmitic acid. It is also a good source of lipids.
Another benefit of argan oil is skin-soothing. It can help reduce inflammation-related skin symptoms.
Argan Oil is effective at regulating sebum production in pores. This can make it effective at treating hormonal acne.
Traditionally, argan oil was used for its antibacterial and antifungal properties. However, argan oil contains fatty acids that may make it not fungal-acne safe.
Argan Trees are native to Morocco.
Learn more about Argania Spinosa Kernel OilPhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Hydrogenated Castor Oil is created by adding hydrogen to castor oil. This helps stabilize the castor oil and raises the melting point. At room temperature, hydrogenated castor oil is solid.
Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.
As a wax-like substance, Hydrogenated Castor Oil acts as an emollient. Emollients help keep your skin stay soft and smooth by creating a barrier. This barrier helps trap moisture.
Hydrogenated Castor Oil may not be fungal-acne safe. We recommend speaking with a professional.
Learn more about Hydrogenated Castor OilWe don't have a description for Methylglucamine yet.
Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.
On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.
Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.
Learn more about Xanthan GumTromethamine helps balance the pH and improve the texture of a product. It is synthetically created.
As an emulsifier, Tromethamine prevents oil and water ingredients from separating. This helps stabilize the product and elongate a product's shelf life. Tromethamine also makes a product thicker.
Tromethamine helps balance the pH level of a product. Normal pH level of skin is slightly acidic (~4.75-5.5). The acidity of our skin is maintained by our glands and skin biome. Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Oral Tromethanmine is an anti-inflammatory drug but plays the role of masking, adding fragrance, and/or balancing pH in skincare.
1,3-Propanediol, 2-amino-2-(hydroxymethyl)-
Learn more about TromethamineCellulose is the main component of plant cell walls. It is used as an emulsifier, absorbent, and texture enhancer.
This ingredient has many functions:
Fun fact: Cellulose is the most abundant form of organic polymer on Earth.
Learn more about CelluloseGlyceryl Caprylate comes from glycerin and caprylic acid, a fatty acid from coconut. It has emollient and emulsifier properties.
As an emollient, it helps hydrate your skin. Emollients work by creating a barrier on your skin to trap moisture in, helping to keep your skin soft and smooth.
On the other hand, emulsifiers prevent ingredients (such as oil and water) from separating.
Learn more about Glyceryl CaprylateThis ingredient is a preservative with antimicrobial properties. It is the sodium salt of dehydroacetic acid.
It is especially effective at preventing bacterial and fungal growth in low concentrations.
Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.
Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.
Learn more about Disodium EDTAReviews
No written reviews yet. Be the first to review this product.
Where it's from
Em Cosmetics is a American brand
Often compared with
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated October 4, 2024 • Added by anemone