Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Versus Honest Beauty 2-in-1 Extreme Length Mascara + Lash Primer
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCopernicia Cerifera Cera
Emollient
Glyceryl Stearate
Emollient
Hydrogenated Olive Oil Stearyl Esters
Emulsion Stabilising
Synthetic Wax
Abrasive
Vp/Va Copolymer
Stearic Acid
Cleansing
Helianthus Annuus Seed Wax
Skin Conditioning
Palmitic Acid
Emollient
Butylene Glycol
Humectant
Olea Europaea Oil Unsaponifiables
Skin Conditioning
Aminomethyl Propanol
BufferingRicinus Communis Seed Oil
Masking
1,2-Hexanediol
Skin Conditioning
Caprylyl Glycol
Emollient
Polyimide-1
Galactoarabinan
Rhus Succedanea Fruit Wax
Shorea Robusta Resin
TonicSodium Dehydroacetate
Preservative
Lecithin
Emollient
Tocopherol
Antioxidant
Ascorbyl Palmitate
Antioxidant
Citric Acid
Buffering
CI 77499
Cosmetic ColorantCI 77007
Cosmetic ColorantWater, Copernicia Cerifera Cera, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, Vp/Va Copolymer, Stearic Acid, Helianthus Annuus Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, CI 77499, CI 77007
Water
Skin ConditioningBeeswax
Emulsion Stabilising
Potassium Cetyl Phosphate
EmulsifyingGlycerin
Humectant
Glyceryl Stearate Se
Emulsifying
Copernicia Cerifera Wax
Castor Isostearate Beeswax Succinate
Skin Conditioning
Acacia Senegal Gum
MaskingCellulose
Absorbent
Glyceryl Behenate
Emollient
Jojoba Esters
Emollient
Tocopherol
Antioxidant
Ethylhexylglycerin
Skin ConditioningCaprylyl Glycol
Emollient
Cetyl Palmitate
Emollient
Sorbitan Olivate
Emulsifying
Sorbitan Palmitate
Emulsifying
Xanthan Gum
EmulsifyingCaprylic/Capric Glycerides
EmollientSodium Benzoate
Masking
Cellulose Gum
Emulsion StabilisingPotassium Sorbate
Preservative
Sodium Phytate
Phosphoric Acid
BufferingCI 77499
Cosmetic ColorantGlyceryl Stearate
Emollient
Zea Mays Starch
Absorbent
Cetearyl Alcohol
Emollient
Water, Beeswax, Potassium Cetyl Phosphate, Glycerin, Glyceryl Stearate Se, Copernicia Cerifera Wax, Castor Isostearate Beeswax Succinate, Acacia Senegal Gum, Cellulose, Glyceryl Behenate, Jojoba Esters, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Cetyl Palmitate, Sorbitan Olivate, Sorbitan Palmitate, Xanthan Gum, Caprylic/Capric Glycerides, Sodium Benzoate, Cellulose Gum, Potassium Sorbate, Sodium Phytate, Phosphoric Acid, CI 77499, Glyceryl Stearate, Zea Mays Starch, Cetearyl Alcohol
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid or alcohol, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolCi 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
Glyceryl Stearate is made by reacting glycerin with stearic acid (typically sourced from plant oils like palm or coconut). It's an emulsifier, emollient, and mild occlusive.
Emulsifiers help ingredients like oil and water stay mixed so your formula stays nicely blended and uniform in texture.
This ingredient is typically used in concentrations between 1-10%. Studies have found it to be non-sensitizing, non-phototoxic, and non-photoallergenic.
A close cousin of this ingredient is Glyceryl Stearate SE ("self-emulsifying"). This just has a small amount of sodium or potassium stearate added so it can emulsify without a co-emulsifier.
Since this ingredient is an ester of a C18 fatty acid, it may not be fungal acne safe. The Malassezia yeast can potentially metabolize within the C11-C24 range.
Fun fact: The human body also creates Glyceryl Stearate naturally.
Learn more about Glyceryl StearateTocopherol is a fat-soluble antioxidant known as Vitamin E.
You'll find this ingredient in the vast majority of skincare (for good reason). It works to neutralize free radicals, or unstable molecules generated by UV exposure, pollution, and other environmental stressors, before they can cause oxidative damage to your skin cells.
Topically applied tocopherol has been shown to protect against UV damage by ramping up the skin's own natural defense enzymes.
It also acts as a skin conditioning agent; some studies show that regular topical use can improve the skin's water-binding capacity over 2-4 weeks.
This ingredient is especially loved for being a team player. When combined with Vitamin C, the photoprotective effect of both ingredients roughly doubles and the combo also helps reduce UV-induced DNA damage.
This ingredient has some brightening potential but it's more of a prevention ingredient than spot-fader. Cell studies show it can slow down melanin production but it's worth noting that it's not the most powerful brightener out there.
In formulations, it also serves as a stabilizer that helps protect other oxidation-prone ingredients from degrading.
Concentrations usually range from 0.1-1% in most leave-on products.
Learn more about TocopherolWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water
