Lauric Acid is a fatty acid or lipid. About half of fatty acids in coconut oil is lauric acid.

This ingredient helps hydrate and sooth skin. As a humectant, it helps trap moisture. It also aids in cleaning and enhancing the texture of products.

Myristic Acid is a saturated fatty acid. It is naturally found in milk fat. Other sources include palm oil, coconut oil, and butter fat.

Myristic Acid is an emulsifer and cleanser. As an emulsifer, it stabilizes a product by preventing ingredients from separating. Myristic Acid helps clean your skin by acting as a surfactant. It tends to gather oil and dirt on your skin to be easily rinsed away.

This ingredient is more commonly known as IPMP or Isopropyl Methylphenol. It is a preservative and has antimicrobial properties.

According to the EPA, this ingredient is allowed for use in cleansers, creams, powders, bath products, toothpaste, perfume, and more.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Salicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.

Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.