Versus

Fable & Mane HoliRoots Shampoo Versus Not Your Mother’s Matcha Green Tea & Wild Apple Blossom Shampoo

Shampoo
Shampoo
British Brand United Kingdom
American Brand United States

Updated on July 03, 2024

Overview

What they are

These products are both vegan, cruelty-free, and reef safe shampoos. They have a total of 10 ingredients in common

Suited For

They're both likely to be good for sensitive skin

Free From

They both do not contain any harsh alcohols, parabens, silicones or sulfates

What's Inside

They both contain fragrances

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

About this product

About this product

At a glance

Click on any of the items below to learn more

Benefits

Concerns

Benefits

Concerns

Ingredients Side-by-side

found in both products
HoliRoots Shampoo

Water

Skin Conditioning

Sodium Cocoyl Isethionate

Cleansing

Aloe Barbadensis Leaf Juice

Skin Conditioning
Helps reduce Skin Redness IconHelps reduce irritation Icon

Cocamidopropyl Hydroxysultaine

Cleansing

Parfum

Masking
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon

Decyl Glucoside

Cleansing

Lauryl Glucoside

Cleansing

Sodium Lauroyl Sarcosinate

Cleansing

Maltitol

Humectant

Xylitol

Humectant

Xylitylglucoside

Humectant

Anhydroxylitol

Humectant

Cocos Nucifera Oil

Masking
4 / 0 Fragrance IconOil IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon

Helianthus Annuus Seed Oil

Emollient
0 / 0 Oil IconHelps hydrate Dry Skin IconNot safe for Fungal Acne Icon

Pueraria Lobata Root Extract

Humectant

Bacopa Monnieri Extract

Skin Conditioning

Eclipta Prostrata Extract

Skin Conditioning

Pelvetia Canaliculata Extract

Skin Protecting

Aegle Marmelos Root Extract

Skin Conditioning

Centella Asiatica Extract

Cleansing
Helps reduce Skin Redness IconHelps reduce irritation Icon

Desmodium Gangeticum Root Extract

Skin Conditioning

Gmelina Arborea Root Extract

Skin Conditioning

Oroxylum Indicum Root Extract

Skin Conditioning

Premna Serratifolia Root Extract

Skin Conditioning

Solanum Indicum Root Extract

Skin Conditioning

Solanum Xanthocarpum Root Extract

Masking

Stereospermum Suaveolens Root Extract

Skin Conditioning

Tribulus Terrestris Root Extract

Skin Conditioning

Orbignya Speciosa Kernel Oil

Emollient
Oil Icon

Curcuma Longa Root Extract

Masking
Fragrance Icon

Melia Azadirachta Leaf Extract

Skin Conditioning

Phyllanthus Emblica Fruit Extract

Humectant

Withania Somnifera Root Extract

Skin Conditioning

Astrocaryum Murumuru Seed Butter

Emollient
Not safe for Fungal Acne Icon

Linum Usitatissimum Seed Oil

Perfuming
Fragrance IconOil IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Hibiscus Sabdariffa Flower Extract

Skin Conditioning

Trigonella Foenum-Graecum Seed Extract

Perfuming
Fragrance Icon

Hydroxypropyl Guar Hydroxypropyltrimonium Chloride

Hydrolyzed Wheat Protein Pg-Propyl Silanetriol

Skin Conditioning

Ethylhexylglycerin

Skin Conditioning

Polyquaternium-10

Polyquaternium-7

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon

Coconut Acid

Cleansing
Not safe for Fungal Acne Icon

Sodium Isethionate

Cleansing

Sodium Lauroyl Lactylate

Emulsifying

Coco-Glucoside

Cleansing

Disodium Cocoyl Glutamate

Cleansing

Glyceryl Oleate

Emollient
Fragrance IconNot safe for Fungal Acne Icon

Citric Acid

Buffering
AHA IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconHelps brighten skin IconMay worsen Rosacea Icon

Potassium Sorbate

Preservative
Preservative Icon

Phenoxyethanol

Preservative
Preservative Icon

Leuconostoc/Radish Root Ferment Filtrate

Antimicrobial
Not safe for Fungal Acne Icon

Coumarin

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water

Sodium cocoyl isethionate is a natural ingredient from coconut oil. It is an ultra gentle cleanser that gives a nice foam without drying the skin or impacting the skin barrier.

The amount of foam created depends on the amount of sodium cocoyl isethionate used in the product.

This ingredient also helps improve the spreadability of a product.

Learn more about Sodium Cocoyl Isethionate
Cleansing, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Cleansing, Emulsifying, Foaming

Sodium Lauroyl Sarcosinate is a cleansing agent and emulsifier. It is a surfactant derived from sarcosine, and a common source is coconut oil. As a surfactant, Sodium Lauroyl Sarcosinate helps lift dirts, oil, and other molecules to be washed away. In leave-on products, this ingredient is used as an emulsifier. Emulsifier help prevent ingredients such as oils and waters from separating.

Sodium Lauroyl Sarcosinate is also commonly found as a foaming agent in shampoo, toothpaste, and shaving foam. It is amphiphilic, meaning it loves both water and fats.

Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

For haircare friends: this ingredient is not a silicone.

Learn more about Polyquaternium-10
Buffering, Masking

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc.

Leuconostoc comes from lactic acid.

This ingredient has antimicrobial properties and helps prevent the growth of bacteria in a product.

Leuconostoc is used to make the traditional Korean side-dish, kimchi. It is also used to make sourdough bread (both incredibly yummy foods).

Learn more about Leuconostoc/Radish Root Ferment Filtrate

When to use

2 Routines
100% use in am
0% use in pm
100% use every day
2 Routines
100% use in am
0% use in pm
50% use every day