Updated on October 25, 2023
Overview
What they are
These products are both cruelty-free and reef safe face primers. They have a total of 5 ingredients in common
Cool Features
They both contain Vitamin E
Suited For
They're both likely to be good for dry skin and brightening skin
Free From
They both do not contain any harsh alcohols, common allergens, fragrances, parabens or sulfates
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
e.l.f. cosmetics Power Grip Primer + 4% Niacinamide 20 ingredients
SHEGLAM Birthday Skin Primer 29 ingredients
At a glance
Click on any of the items below to learn more
e.l.f. cosmetics Power Grip Primer + 4% Niacinamide 20 ingredients
SHEGLAM Birthday Skin Primer 29 ingredients
Notable Ingredients
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Benefits
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Concerns
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This product contains 1 ingredient that may have this attribute:
Notable Ingredients
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Benefits
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 2 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
6 Benefits
Niacinamide has emerged as an all-star ingredient due to its many benefits.
Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.
Polysorbate 80 is a surfactant and emulsifier. It is used to keep ingredients together, and prevent oils and waters from separating.
Antioxidant 4 Benefits May cause irritation
Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
We don't have a description for Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether.
1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.
Hydroxyacetophenone is antioxidant and helps with skin conditioning.
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
Ci 16035 is a synthetic dark-red dye. This dye is created from an acid called Allura red AC, an azo dye.
CI 19140 is also known as Tartrazine. Tartrazine is a synthetic dye used in cosmetics, foods, and medicine to add a yellow color.
Water, Butylene Glycol, Glycerin, Niacinamide, Peg-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus Undatus Fruit Extract, Sodium Hyaluronate, Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, CI 16035, CI 19140
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.
Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Ozokerite is a naturally occuring mineral wax. In cosmetics, ozokerite is used as a texture enhancer.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Polymethylsilsesquioxane is a silicone used as a film forming agent.
Lauryl Peg-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone is a type of silicone.
This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.
Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
2 Concerns
Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.
Dimethicone Crosspolymer is a silicone created by modifying dimethicone with hydrocarbon side chains. Due to its large size, it does not penetrate skin. It is considered non-occlusive.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
Glyceryl Caprylate comes from glycerin and caprylic acid, a fatty acid from coconut.
Antioxidant Helps brighten skin
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Triethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.
4 Benefits 2 Concerns
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.
Water, Cyclopentasiloxane, Dimethicone, Glycerin, Hydrogenated Polyisobutene, Ozokerite, Hdi/Trimethylol Hexyllactone Crosspolymer, Butylene Glycol, Polymethylsilsesquioxane, Lauryl Peg-10 Tris(Trimethylsiloxy)Silylethyl Dimethicone, Trimethylsiloxysilicate, Sodium Chloride, Dimethicone/Peg-10/15 Crosspolymer, Silica, Rosa Centifolia Flower Oil, Epilobium Fleischeri Extract, Paeonia Lactiflora Root Extract, Prunus Persica Kernel Extract, Perilla Ocymoides Leaf Extract, Dimethicone Crosspolymer, Caprylyl Glycol, Glyceryl Caprylate, Tocopheryl Acetate, Ethylhexylglycerin, CI 77891, CI 77491, Triethoxycaprylylsilane, Citric Acid, Potassium Sorbate
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinEthylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.
Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.
This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.
Learn more about Caprylyl GlycolIngredient Ratings
Here's what our community thinks of the ingredients in these two products.
When to use
e.l.f. cosmetics Power Grip Primer + 4% Niacinamide 20 ingredients
SHEGLAM Birthday Skin Primer 29 ingredients
Reviews
Here's what our community thinks
e.l.f. cosmetics Power Grip Primer + 4% Niacinamide 20 ingredients
AshN.
I would say that this is a budget friendly dupe for the Milk Hydro Grip Primer with the additional benefit of Niacinamide for extra brightening. I...
I would say that this is a budget friendly dupe for the Milk Hydro Grip Primer with the additional benefit of Niacinamide for extra brightening. I feel that this helps my makeup stay well in place without drying my under eye area. I'm also a fan of the dewy glow that comes after application.
