W7 Very Vegan Perfectly Matte Foundation
A vegan foundation that contains exfoliants, hyaluronic acid, retinoid, vitamin c and vitamin e.
Overview
What it is
Foundation with 31 ingredients that contains exfoliants, hyaluronic acid, retinoid, Vitamin C and Vitamin E
Cool Features
It is vegan, cruelty-free, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any common allergens, fragrances, oils, parabens or sulfates
Fun facts
W7 is from United Kingdom.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningCyclopentasiloxane
EmollientDimethicone
EmollientTrimethylsiloxysilicate
EmollientButylene Glycol
HumectantPEG-9 Polydimethylsiloxyethyl Dimethicone
EmulsifyingIsododecane
EmollientIsononyl Isononanoate
EmollientVinyl Dimethicone/Methicone Silsesquioxane Crosspolymer
Phenoxyethanol
PreservativeTribehenin
EmollientDisteardimonium Hectorite
StabilisingTriethoxycaprylylsilane
Caprylyl Glycol
EmollientPropylene Carbonate
SolventTrimethoxycaprylylsilane
SmoothingEthylhexylglycerin
Skin ConditioningTocopheryl Acetate
AntioxidantDisodium EDTA
Panthenol
Skin ConditioningAscorbyl Palmitate
AntioxidantRetinyl Palmitate
Skin ConditioningTalc
AbrasiveTocopherol
AntioxidantSodium Hyaluronate
HumectantIsopropyl Alcohol
SolventCI 77891
Cosmetic ColorantIron Oxides
CI 77492
Cosmetic ColorantCI 77491
Cosmetic ColorantCI 77499
Cosmetic ColorantWater, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, PEG-9 Polydimethylsiloxyethyl Dimethicone, Isododecane, Isononyl Isononanoate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Phenoxyethanol, Tribehenin, Disteardimonium Hectorite, Triethoxycaprylylsilane, Caprylyl Glycol, Propylene Carbonate, Trimethoxycaprylylsilane, Ethylhexylglycerin, Tocopheryl Acetate, Disodium EDTA, Panthenol, Ascorbyl Palmitate, Retinyl Palmitate, Talc, Tocopherol, Sodium Hyaluronate, Isopropyl Alcohol, CI 77891, Iron Oxides, CI 77492, CI 77491, CI 77499
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterCyclopentasiloxane, or D5, is a silicone used to improve texture of products and trap moisture.
D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.
It is also an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.
Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.
Learn more about CyclopentasiloxaneDimethicone is a type of synthetic silicone created from natural materials such as quartz.
What it does:
Dimethicone comes in different viscosities:
Depending on the viscosity, dimethicone has different properties.
Ingredients lists don't always show which type is used, so we recommend reaching out to the brand if you have questions about the viscosity.
This ingredient is unlikely to cause irritation because it does not get absorbed into skin. However, people with silicone allergies should be careful about using this ingredient.
Note: Dimethicone may contribute to pilling. This is because it is not oil or water soluble, so pilling may occur when layered with products. When mixed with heavy oils in a formula, the outcome is also quite greasy.
Learn more about DimethiconeThis silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.
It is not soluble in water and helps increase water-resistance in products.
According to a manufacturer, it can blend seamlessly with silicone oils, such as Cyclopentasiloxane.
Learn more about TrimethylsiloxysilicateButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
- It has mild preservative properties.
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
PEG-9 Polydimethylsiloxyethyl Dimethicone is a type of silicone.
Isododecane is a fragrance, emollient, and solvent.
As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.
Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.
Isododecane is not absorbed into skin.
Learn more about IsododecaneIsononyl Isononanoate is a synthetic skin-conditioner and texture enhancer. It is created from nonanoic acid, a fatty acid found in cocoa and lavender oil.
As an emollient, Isononyl Isononanoate helps keep your skin soft and smooth. This is because emollients create a barrier on the skin to trap moisture in.
Isononyl Isononanoate helps give products a velvet feel and improves spreadability.
Learn more about Isononyl IsononanoateWe don't have a description for Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer yet.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Tribehenin comes from glycerin and behenic acid.
It is used as an emollient, or moisturizer. Emollients form a thin barrier on skin to prevent moisture from escaping.
This ingredient may not be Malassezia folliculitis, or fungal-acne safe.
Learn more about TribeheninDisteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteTriethoxycaprylylsilane is a silicone used to bind and stabilize ingredients.
As an emulsifier, it helps prevent ingredients from separating. This can help elongate the shelf life of products.
Triethoxycaprylylsilane is often used to coat mineral sunscreens ingredients to help give a better feel. It also helps reduce oxidative stress in sunscreens.
Learn more about TriethoxycaprylylsilaneCaprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.
Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.
This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.
Learn more about Caprylyl GlycolThis ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.
Propylene Carbonate is commonly used in makeup and with clay, such as montmorillonite or bentonite.
Studies show this ingredient to be safe for cosmetics. When it is undiluted, it can cause skin irritation. (It is always diluted in skincare and makeup). This ingredient is water-soluble.
Propylene Carbonate is created from propylene glycol and carbonic acid.
Learn more about Propylene CarbonateWe don't have a description for Trimethoxycaprylylsilane yet.
Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.
You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.
Tocopheryl Acetate is commonly found in both skincare and dietary supplements.
Learn more about Tocopheryl AcetateDisodium EDTA plays a role in making products more stable by aiding other preservatives.
It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.
Disodium EDTA is a salt of edetic acid and is found to be safe in cosmetic ingredients.
Learn more about Disodium EDTAPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolAscorbyl Palmitate is created by combining pure Vitamin C and palmitic acid. It is an antioxidant and helps reduce hyperpigmentation.
This ingredient is a more stable version of Vitamin C, meaning it does not disintegrate as quickly when exposed to sunlight. However, studies show it does not penetrate skin as well as pure Vitamin C.
Ascorbyl Palmitate is oil soluble.
Read more about other types of Vitamin C:
Learn more about Ascorbyl PalmitateRetinyl palmitate is a form of retinoid. Retinoids are the superstar class of anti-aging ingredients that include tretinoin and retinol.
This particular ingredient has had a bumpy year with its rise and fall in popularity.
First, Retinyl palmitate is created from palmitic acid and retinol. It is a retinol ester and considered one of the weaker forms of retinoid.
This is because all retinoids have to be converted to Tretinoin, AKA retinoic acid. Retinyl Palmitate is pretty far down the line and has to go through multiple conversions before its effects are seen.
Due to this long and ineffective conversion line, the benefits of Retinyl Palmitate are debated.
Studies show Retinyl Palmitate to help:
Dermatologists say this ingredient is ineffective because it isn't used in high enough concentrations in cosmetics.
This ingredient used to be found in sunscreens to boost the efficacy of sunscreen filters.
The downfall of Retinyl Palmitate was due to released reports about the ingredient being correlated to sun damage and skin tumors.
While there is a study showing this ingredient to cause DNA damage when exposed to UV-A, there is no concrete proof of it being linked to skin cancer. It is safe to use when used correctly.
All retinoids increase your skin's sensitivity to the sun in the first few months of usage. Be especially careful with reapplying sunscreen when using any form of retinoid.
Currently, this ingredient is still allowed in cosmetics all over the world. In Canada, cosmetics must have a warning label stating the product to contain Retinyl Palmitate
Fun fact: This ingredient is often added to low-fat milk to increase the levels of Vitamin A.
Learn more about Retinyl PalmitateTalc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.
Some Baby powders are made by combining talc with corn starch. The word "talc" comes from Latin and originates from Arabic. Talc is a mineral commonly found throughout the world.
If you have any concerns about using talc, we recommend checking out the FDA's official page.
Learn more about TalcTocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.
Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.
Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.
You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.
There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.
Learn more about TocopherolSodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateIsopropyl Alcohol is more commonly known as rubbing alcohol. It is most commonly used as a solvent, meaning it helps other ingredients dissolve.
This ingredient is an astringent alcohol. Astringent alcohols may also irritate skin as they high amounts may strip away your skin's natural oils.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Isopropyl AlcoholCi 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.
It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.
Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.
Learn more about CI 77891This ingredient is a combination of red, black, and yellow iron oxide pigments. This combination of colors is usually found in foundation, because it results in a "skin" color.
Ci 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77492 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77492Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.
Iron III oxides are classified as inorganic chemicals for coloring.
Synthetically created Ci 77491 is considered safer than those naturally found. This is because the synthetically created version may contain less impurities. Iron oxides are generally non-toxic and non-allergenic.
Learn more about CI 77491Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
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Where it's from
W7 is a British brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated March 23, 2025 • Added by starstellastar_407