Color Wow Insta-Wow Advanced Dry Shampoo

Color Wow Insta-Wow Advanced Dry Shampoo

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Overview

What it is

Dry shampoo with 35 ingredients

Cool Features

It is cruelty-free and reef safe

Suited For

It has ingredients that are good for dry skin, sensitive skin, oily skin and scar healing

Free From

It doesn't contain any parabens, silicones or sulfates

Fun facts

Color Wow is from United States.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Ingredients List

Benefits

Concerns

Ingredients Explained

We don't have a description for Hydrofluorocarbon 152a yet.

Solvent

This ingredient is also known by its brand name, Dymel-A.

It is a colorless gas and often used in aerosols.

Antimicrobial, Astringent, Masking

Alcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.

The "denat" part just means "denatured"; common denaturants include Denatonium Benzoate, t-butyl alcohol, and Diethyl Phthalate. This step makes the alcohol undrinkable (and lets brand skip taxes related to beverage alcohol).

This ingredient gets a bad rep because it is irritating and drying due to its astringent property. Astringents draw out natural oils in tissue to constrict pores and dry out your skin.

However, alcohol denat. is not all that bad.

Due to its low molecular weight, alcohol denat. tends to evaporate quickly. One study on pig skin found half of applied alcohol evaporated in 10 seconds and less than 3% stayed on skin.

This also helps other ingredients become better absorbed upon application.

Studies are conflicted about whether this ingredient causes skin dehydration. One study from 2005 found adding emollients to propanol-based sanitizer decreased skin dryness and irritation. Another study found irritation only occurs if your skin is already damaged.

Small amounts of alcohol are generally tolerated by oily skin or people who live in humid environments.

The rule of thumb is this ingredient will probably not affect your skin much if it is near the end of an ingredients list.

One thing to note:
People with ALDH2 (aldehyde dehydrogenase 2) deficiency may experience skin irritation from continued alcohol use. About 8% of the world's population have this deficiency.

The Cosmetic Ingredient Review Expert Panel has determined denatured alcohols to be safe for use in concentrations between 0.05% and 12% (depending on which denaturant is used).

Also...

This ingredient has antimicrobial and solvent properties.

The antimicrobial property helps preserve products and increase their shelf life. As a solvent, it helps dissolve other ingredients.

Look for formulas that contain glycerin, hyaluronic acid, or panthenol if you want to offset any drying effect.

This ingredient will trip away your skin's natural oils/lipids that help it lock in moisture. This can worsen dryness, trigger eczema flare-ups, and aggravate rosacea.

Be sure to patch test any product with this ingredient if you have dry or sensitive skin, eczema, or rosacea.

Learn more about Alcohol Denat.

We don't have a description for Dimethylimidazolidinone Rice Starch yet.

Absorbent

We don't have a description for Distarch Phosphate yet.

Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Solvent

Propanediol is an all-star ingredient. It softens, hydrates, and smooths the skin. 

It’s often used to:

Propanediol is not likely to cause sensitivity and considered safe to use. It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Cleansing, Surfactant

Capryloyl Glycine is created by adding an acyl group to glycine and caprylic acid chloride.

It is a cleanser due to its surfactant properties. Surfactants help dirt, oil, and other polluants be more easily rinsed away. According to manufacturers, Capryloyl Glycine also helps soften the skin and regulate sebum production.

Emerging studies show Capryloyl Glycine may inhibit hair growth. It may also cause allergies for some people. We recommend speaking with a professional if you have any questions about this ingredient.

Learn more about Capryloyl Glycine

Saccharomyces Ferment Filtrate is the watery, nutrient-rich liquid left over after you ferment a yeast (genus Saccharomyces).

The yeast cells themselves are filtered out so you're getting the "broth" of skin-friendly molecules: amino acids, peptides, minerals, vitamins, organic acids, and beta-glucan.

Evidence-wise, its relatives (like Galactomyces) are the ones with the most published lab work. Keratinocyte studies show these ferments can boost barrier-related markers. This ingredient is generally assumed to behave similarly thanks to its overlapping composition.

This ingredient may not be fungal acne safe because its a fermentation filtrate. The exact composition is batch-variable and can include fatty acids and lipids byproducts.

Learn more about Saccharomyces Ferment Filtrate
Astringent, Skin Conditioning, Soothing

Hamamelis Virginiana Water is made by distilling parts of the witch hazel plant. You can also call this ingredient "witch hazel water".

The name 'Hamamelis Virginiana Water' refers to the distillation product used in cosmetics. On the other hand, 'Witch Hazel' refers to the active drug ingredient.

Unless it is specified to be non-alcohol, many types of witch hazel ingredients are distilled in denatured alcohol.

Witch Hazel water is an astringent, anti-inflammatory antioxidant, and antibacterial ingredient.

It contains tannins. Tannins have a drying effect when used on skin by constricting proteins. The constriction also minimizes the appearance of pores.

Both the tannins and fragrance found in witch hazel may be skin-sensitizing.

Witch hazel water gets anti-inflammatory and antibacterial properties from its catechin and gallic acid content.

Indigenous groups have used witch hazel to help treat inflammation in North America for centuries.

Learn more about Hamamelis Virginiana Water
Cleansing, Foaming, Surfactant

Coco-Glucoside is a surfactant, or a cleansing ingredient. It is made from glucose and coconut oil.

Surfactants help gather dirt, oil, and other pollutants from your skin to be rinsed away.

This ingredient is considered gentle and non-comedogenic. However, it may still be irritating for some.

Learn more about Coco-Glucoside
Skin Conditioning

Sarcosine is a skin conditioning ingredient. It is a synthetic amino acid.

It is an intermediate and byproduct in glycine synthesis and degradation. Glycine is an amino acid naturally found in our skin.

This ingredient also goes by the name of methylglycline.

Learn more about Sarcosine
Humectant, Masking, Solvent

Dipropylene Glycol is a synthetically created humectant, stabilizer, and solvent.

This ingredient helps:

Dipropylene glycol is technically an alcohol, but it belongs to the glycol family (often considered part of the ‘good’ alcohols). This means it is hydrating and gentle on skin unlike drying solvent alcohols like denatured alcohol.

As a masking agent, Dipropylene Glycol can be used to cover the smell of other ingredients. However, it does not have a scent.

Studies show Dipropylene Glycol is considered safe to use in skincare.

Learn more about Dipropylene Glycol
Skin Conditioning

Moringa Oleifera Seed Extract comes from the seeds of the Moringa oleifera plant.

Moringa seeds have antioxidant, anti-inflammatory, and skin hydrating properties. These seeds are rich in oils, proteins, monounsaturated fats, and tocopherols.

As an emollient, moringa seed oil helps trap moisture in the skin by creating a film on top. This helps keep your skin hydrated and soft.

Many compounds in moringa seed oil are antioxidant and anti-inflammatory. These compounds include Vitamin E. , catechins, ferulic acid, and more.

Another compound found in Moringa seed oil is oleic acid.

Moringa trees are native to the Himalayan mountains.

Learn more about Moringa Oleifera Seed Extract

We don't have a description for Nymphaea Caerulea Flower Extract yet.

Nelumbium Speciosum Flower Extract comes from the Lotus Flower. It is rich in antioxidants.

The antioxidant properties in lotus flower come from compounds such as flavonoids.

In traditional Asian medicine, Lotus flower seeds were used to help treat inflammation.

Learn more about Nelumbo Nucifera Flower Extract

We don't have a description for Epilobium Angustifolium Flower/Leaf/Stem Extract yet.

Skin Conditioning

We don't have a description for Quercus Suber Bark Extract yet.

Perfuming, Skin Conditioning

Olive tree leaves contain more antioxidants than olive fruit.

This is due to its rich flavonoid and polyphenol content. However, the antioxidant content varies depending on plant variety, harvesting method, leaf maturity, and extraction method.

This ingredient also has a natural fragrance. Read more about fragrance in cosmetics here.

Learn more about Olea Europaea Leaf Extract
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Masking, Preservative

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
Buffering, Masking

Disodium Phosphate is a water-soluble powder used as a pH adjuster and mild chelating agent. It basically holds a specific pH and binds stray metal ions so your product stays stable.

This ingredient is usually used at very low levels and concentrations range from 0.000054% - 2.9%. The CIR Expert Panel states this ingredient to be non-irritating at current use levels.

Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Perfuming, Skin Conditioning

Alpha-Isomethyl Ionone is a fragrance. It can be synthetically created or naturally occurring.

The scent of Alpha-Isomethyl Ionone is described as "flowery" but can also be "woody".

Naturally occurring Alpha-Isomethyl Ionone may be found in Saccharomyces cerevisiae, or the yeast used to make wine and bread.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Alpha-Isomethyl Ionone
Masking, Tonic

Juniperus Virginiana Oil is the volatile oil obtained from the fruits and leaves of the Red Cedar tree. This tree is native to North America.

Masking, Perfuming

This ingredient is also known as Galaxolide. It is a synthetic fragrance used to add a "sweet musky floral" odor.

The EU Scientific Committee for Consumer Safety deems this ingredient to be an allergen and irritant.

Perfuming, Tonic

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

Monoterpenes are naturally found in many parts of different plants.

Geraniol can be found in many essential oils including Rose Oil and Citronella Oil. The scent of Geraniol is often described as "rose-like". Many foods also contain Geraniol for fruit flavoring.

Geraniol can irritate the skin when exposed to air. However, irritation depends on the ability of geraniol to penetrate into the skin. In general, geraniol is not able to penetrate skin easily.

Geraniol is colorless and has low water-solubility. However, it is soluble in common organic solvents.

Like citronellol, it is a natural insect repellent.

2,6-Octadien-1-ol, 3,7-dimethyl-, (2E)-

Learn more about Geraniol
Masking, Perfuming, Skin Conditioning

This ingredient is also known as ISO E Super. It is a synthetic perfuming and masking ingredient.

The manufacturer describes this scnet as amber and woody.

According to the EU, this ingredient is a known allergen and some people may develop skin sensitivity from repeated exposure.

Learn more about Tetramethyl Acetyloctahydronaphthalenes
Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
Masking

Linalyl Acetate is the acetate ester of linalool and can be naturally found in many flowers and spice plants.

This ingredient is often used to add a scent or mask an unpleasant one in products.

Linalyl acetate is mildly toxic to humans and toxic to fish.

Learn more about Linalyl Acetate
Masking, Skin Conditioning

Citrus Aurantium Dulcis Peel Oil is oil from the peel of an orange fruit.

Limonene and linalool make up the majority of oils from citrus peels. Limonene has a "citrus" fragrance. Citrus peels also contain flavonoids, which have anti-inflammatory properties.

Citrus peel is also a rich source of flavonoids. Flavonoids are natural antioxidants and help protect your skin against damage. Flavonoids are a group of compounds naturally found in vegetables and fruits.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Citrus Aurantium Dulcis Peel Oil
Masking, Perfuming

Terpineol is a fragrance. It can cause irritation.

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Where it's from

Color Wow is a American brand

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· Updated August 27, 2025 Added by anemone