Kenra Color Permanent Coloring Creme Versus Ion Color Brilliance Intensive Shine Demi Permanent Crème Hair Color
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCetearyl Alcohol
EmollientCeteareth-50
CleansingPEG-40 Hydrogenated Castor Oil
EmulsifyingPropylene Glycol
HumectantCocamidopropyl Betaine
CleansingAmmonia
BufferingOleth-3
EmulsifyingOleic Acid
EmollientParfum
MaskingEthanolamine
BufferingSodium Sulfite
PreservativeEDTA
ChelatingErythorbic Acid
AntioxidantPolyquaternium-22
Toluene-2,5-Diamine Sulfate
Bisabolol
Antioxidant2-Amino-4-Hydroxyethylaminoanisole Sulfate
Benzyl Salicylate
PerfumingPhenyl Trimethicone
Skin ConditioningResorcinol
AntioxidantSilicone Quaternium-15
Linalool
PerfumingLimonene
PerfumingLaureth-4
EmulsifyingM-Aminophenol
Coumarin
PerfumingP-Aminophenol
Aloe Barbadensis Leaf Juice
Skin ConditioningOleth-5 Phosphate
SurfactantDioleyl Phosphate
BufferingAcetic Acid
BufferingLaureth-23
CleansingPotassium Sorbate
PreservativeSodium Benzoate
MaskingWater, Cetearyl Alcohol, Ceteareth-50, PEG-40 Hydrogenated Castor Oil, Propylene Glycol, Cocamidopropyl Betaine, Ammonia, Oleth-3, Oleic Acid, Parfum, Ethanolamine, Sodium Sulfite, EDTA, Erythorbic Acid, Polyquaternium-22, Toluene-2,5-Diamine Sulfate, Bisabolol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Benzyl Salicylate, Phenyl Trimethicone, Resorcinol, Silicone Quaternium-15, Linalool, Limonene, Laureth-4, M-Aminophenol, Coumarin, P-Aminophenol, Aloe Barbadensis Leaf Juice, Oleth-5 Phosphate, Dioleyl Phosphate, Acetic Acid, Laureth-23, Potassium Sorbate, Sodium Benzoate
Water
Skin ConditioningCetearyl Alcohol
EmollientMyristyl Alcohol
EmollientCeteareth-50
CleansingPropylene Glycol
HumectantLauryl Alcohol
EmollientCocamidopropyl Betaine
CleansingLimnanthes Alba Seed Oil
Skin ConditioningDimethicone PEG-8 Meadowfoamate
EmollientOleth-5 Phosphate
SurfactantPEG-40 Hydrogenated Castor Oil
EmulsifyingDioleyl Phosphate
BufferingParfum
MaskingSodium Sulfite
PreservativeSodium Sulfate
PEG-15 Cocopolyamine
EmulsifyingEDTA
ChelatingPhenyl Trimethicone
Skin ConditioningLactic Acid
BufferingSilicone Quaternium-15
Laureth-4
EmulsifyingLinalool
PerfumingGeraniol
PerfumingLaureth-23
CleansingAcetic Acid
BufferingGlycerin
HumectantCitronellol
PerfumingDimethicone
EmollientGlyceryl Stearate
EmollientPolysorbate 60
EmulsifyingCellulose Gum
Emulsion StabilisingTriticum Vulgare Gluten
HumectantSorbitan Laurate
EmulsifyingSilica
AbrasiveBenzoic Acid
MaskingWater, Cetearyl Alcohol, Myristyl Alcohol, Ceteareth-50, Propylene Glycol, Lauryl Alcohol, Cocamidopropyl Betaine, Limnanthes Alba Seed Oil, Dimethicone PEG-8 Meadowfoamate, Oleth-5 Phosphate, PEG-40 Hydrogenated Castor Oil, Dioleyl Phosphate, Parfum, Sodium Sulfite, Sodium Sulfate, PEG-15 Cocopolyamine, EDTA, Phenyl Trimethicone, Lactic Acid, Silicone Quaternium-15, Laureth-4, Linalool, Geraniol, Laureth-23, Acetic Acid, Glycerin, Citronellol, Dimethicone, Glyceryl Stearate, Polysorbate 60, Cellulose Gum, Triticum Vulgare Gluten, Sorbitan Laurate, Silica, Benzoic Acid
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Acetic Acid is created during the process of fermenting ethanol. It is used to help adjust the pH of cosmetics.
The pH of your skin is important to maintaining a healthy barrier. This barrier keeps your skin hydrated and protects your skin from external factors such as bacteria.
We don't have a description for Ceteareth-50 yet.
Cetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.
Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.
It plays several roles in a formula:
Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.
Multiple assessments have found it to be non-irritating and non-sensitizing to most people.
However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.
Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.
Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.
Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.
This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.
A 2019 study has also observed Malassezia growth in the presence of this ingredient, confirming it to be not-fungal acne safe.
Learn more about Cetearyl AlcoholCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineWe don't have a description for Dioleyl Phosphate yet.
EDTA is a chelating agent. This is just a fancy way of saying it grabs onto metal ions and holds them so they don't cause trouble.
Trace metals like iron, copper, and calcium sneak into products through water and raw materials. These metals make oils go rancid, cause color and texture changes, and stop preservatives and cleansers from doing their job properly.
EDTA locks them up so it's a neat little background helper ingredient.
Typical use is under 2% but numbers as high as 10-25% have been reported in hair color products.
The Cosmetic Ingredient Review panel looked at the whole family and concluded they're safe as used. At cosmetic concentrations, they have not been found to be skin irritants or sensitizers.
Clinical testing has found no absorption through skin so the scary-sounding oral toxicity numbers from animal studies aren't relevant to a face cream.
One real formulation note: this ingredient is a penetration enhancer so it can slightly increase how much of the other ingredients get through (though this is more of a thing for formulators to work around).
Allergy is genuinely rare; there are a handful of case reports so be sure to avoid if you're patch test positive to EDTA.
Learn more about EDTALaureth-23 is a nonionic surfactant made by attaching ~23 ethylene oxide units to lauryl alcohol. Lauryl alcohol is a fatty alcohol derived from coconut or palm kernel oil.
All those attached units makes it very water-loving. This is why it's used to get something oily to dissolve into something watery; it works as an emulsifier, cleansing agent, and solubilizer.
It's typically used at levels below 5% but can go up to 8.5% in hand cleansers.
Human irritation data for this ingredient looks good: a 2024 study found that Laureth-23 had the lowest irritation score of all the fatty alcohol ethoxylates tested.
Sensitization risk is also low for allergies, the CIR found:
The only notable finding was slight irritation of the clear membrane in the eyes of rabbits so that's worth knowing for eye-area products.
There is one caveat for this whole ingredient family: ethoxylated surfactants slowly oxidize when exposed to air, and it's the oxidation products, not the fresh material, that act as sensitizers.
A study that patch tested 528 dermatitis patients found stronger reactions to the oxidized surfactants; this is mostly a formulation and shelf life issue.
This ingredient does have a comedogenic rating of 3, but this doesn't mean a formula with this ingredient will clog pores. Human testing has proved that any finished product with this ingredient won't automatically make you break out; it really comes down to concentration, formula, and your skin.
The chemistry for this ingredient is reassuring; Malassezia uses long chain fatty acids from its surroundings (C11-24) to grow, and Laureth-23 has no fatty acid for it to grab onto.
Supporting this, closely related alkyl PEG ethers like Ceteth-20 get used in Malassezia lab work as neutral carriers to disperse a separately added fatty acid (not as the food source itself).
Learn more about Laureth-23Laureth-4 is a nonionic surfactant made by attaching an average of four ethylene oxide units to Lauryl Alcohol, a fatty alcohol from coconut or palm kernel oil.
In a formula, it does two jobs:
A 2012 assessment found this ingredient is used in leave-on products at up to 21%, which is at the very high end for the category; most cosmetic use is far lower and typically in the single digits.
A true allergy to Laureth-4 is rare; similar alcohol ethoxylates tested negative for skin sensitization in undiluted guinea pig studies, and related compounds were non-sensitizing in Magnusson-Kligman maximization tests.
There is one caveat for this whole ingredient family: ethoxylated surfactants slowly oxidize when exposed to air, and it's the oxidation products, not the fresh material, that act as sensitizers. This is mostly a formulation and shelf life issue.
Dr. James Fulton's rabbit ear test from the 1980's scored this ingredient as a 5 on the comedogenic scale. Fulton himself described the rabbit ear as not an ideal model and the tests used undiluted ingredients on rabbit ears, which are more reactive than human facial skin.
Dr. Draelos later used a human assay on finished cosmetic products and found that products built with so-called comedogenic ingredients are not necessarily comedogenic themselves.
This ingredient can be potentially pore clogging if it appears high in the ingredient list of a leave-on product.
The fungal acne picture is actually reassuring: Malassezia uses fatty acids from its surroundings (C11-24). This ingredient has nothing for the Malassezia yeast to use since it is an alcohol and not an acid.
Supporting this, closely related ethoxylated alcohol detergents like Ceteth-20 get used in Malassezia lab work as neutral carriers to disperse a separately added fatty acid (not as the food source itself).
Learn more about Laureth-4Linalool is a small, naturally occurring scent molecule found in plants like lavender, coriander, bergamot, and more.
It is one of the two most-used fragrance ingredients in cosmetics and added purely for smell. Since it's not used for a skin benefit, there's no "effective dose". Concentration depends on the fragrance load of the product.
The EU requires it to be named on the label above 0.001% in leave-on and 0.01% in rinse-off products.
Fresh linalool is a weak sensitizer but air exposure turns some of it into hydroperoxides, which are strong sensitizers. Those oxidation products are the actual allergy concern.
Patch-test clinics see positive reactions to linalool hydroperoxides in about 4% to 12% of dermatitis patients depending on country and test concentration.
Resassuringly, one analytical study found hydroperoxide levels in real fragranced products to be orders of magnitude below what induced sensitization in animal studies with no evidence of oxidation building up during normal storage.
The practical takeaway is that linalool is fine for most people but worth avoiding if you have a confirmed fragrance contact allergy or a badly compromised barrier.
Products stored a long time after opening are also the high-risk scenario since that is when oxidation happens.
The scent of linalool is described as floral, spicy tropical, and citrus-like.
Learn more about LinaloolWe don't have a description for Oleth-5 Phosphate yet.
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumPEG-40 Hydrogenated Castor Oil is an emulsifier derived from castor oil.
As an emulsifying agent, it helps other ingredients like fragrances and fat-soluble vitamins dissolve cohesively.
Due to its large molecule size, it doesn't penetrate beyond the skin's surface.
This ingredient has a solid regulatory track record; the CIR Expert Panel first concluded it was safe for use in cosmetics at concentrations up to 100% in 1997. A 2012 reassessment reaffirmed that finding. Safety studies have also found no irritation or evidence of toxicity.
A 2019 study did find this ingredient to grow Malassezia, so this ingredient may not be fungal acne safe.
Learn more about PEG-40 Hydrogenated Castor OilPhenyl Trimethicone is a silicon-based polymer. It is derived from silica.
Phenyl Trimethicone is used as an emollient and prevents products from foaming.
As an emollient, it helps trap moisture in the skin. It is considered an occlusive.
Learn more about Phenyl TrimethiconePropylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.
As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.
The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.
True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).
It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.
Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.
Learn more about Propylene GlycolSilicone Quaternium-15 is a type of silicone.
Sodium Sulfite is a preservative. Preservatives help prevent mold and bacteria from growing in cosmetics.
This ingredient has been shown to break the bonds in hair, acting as a natural straightener.
It is commonly used in food. It should be noted sodium sulfite degrades both vitamins B1 and E.
Fun fact: Sulfites are naturally occuring in wine.
Learn more about Sodium SulfiteWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water