Shampoo
Shampoo
American United States
American United States

What's inside

What's inside

Key Ingredients

No key ingredients

Benefits

Concerns

Ingredients Side-by-side

Show highlights for:

Water

Skin Conditioning

Sodium Methyl Cocoyl Taurate

Cleansing
Coconut Derived Icon

Sodium Lauroyl Methyl Isethionate

Cleansing

Cocamidopropyl Hydroxysultaine

Cleansing
Coconut Derived Icon

Sodium Chloride

Masking

Sorbitan Oleate Decylglucoside Crosspolymer

Cleansing

Hydroxypropyltrimonium Inulin

Emulsion Stabilising

Sodium Levulinate

Skin Conditioning

Coconut Acid

Cleansing
Coconut Derived IconMay worsen Seborrheic Dermatitis IconNot safe for Fungal Acne Icon

Parfum

Masking
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Rosacea Icon

Sodium Benzoate

Masking
Preservative Icon

Glycerin

Humectant
0 / 0 Helps hydrate Dry Skin IconGood for Scar Healing IconGood for Barrier Repair Icon

Sodium Methyltaurate

Skin Conditioning

Trisodium Ethylenediamine Disuccinate

Chelating

Potassium Sorbate

Preservative
Preservative Icon

Sodium Gluconate

Chelating

Cocamidopropyl Dimethylamine

Emulsifying
Coconut Derived Icon

Citric Acid

Buffering
AHA IconHelps brighten skin IconMay worsen Rosacea Icon

C13-15 Alkane

Solvent

Panthenol

Skin Conditioning
0 / 0 Helps hydrate Dry Skin IconHelps reduce irritation IconHelps reduce Skin Redness IconGood for Scar Healing IconGood for Barrier Repair Icon

Melia Azadirachta Leaf Extract

Skin Conditioning

Melia Azadirachta Flower Extract

Skin Conditioning

Dimethylaminopropylamine

Acetic Acid

Buffering

3-Hexenol

Masking
Synthetic Fragrance IconFragrance Icon

Linalool

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Phenethyl Alcohol

Masking

Benzyl Acetate

Masking
Synthetic Fragrance IconFragrance Icon

Methylbenzyl Acetate

Masking
Synthetic Fragrance IconFragrance Icon

Isobutyl Methyl Tetrahydropyranol

Masking

Citronellol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Geraniol

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Linalyl Acetate

Masking
May cause irritation IconEU Allergen Icon

Cinnamal

Perfuming
Synthetic Fragrance IconFragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Cinnamyl Alcohol

Perfuming
Fragrance IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Hydroxycitronellal

Perfuming
Fragrance IconMay worsen Eczema IconMay cause irritation IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

P-Menthan-7-Ol

Masking
Synthetic Fragrance IconFragrance Icon

Dimethyl Phenylethyl Carbinyl Acetate

Perfuming
Synthetic Fragrance IconFragrance IconEU Allergen Icon

Heliotropine

Masking
Synthetic Fragrance IconFragrance Icon

2-T-Butylcyclohexyl Acetate

Masking
Synthetic Fragrance IconFragrance Icon

Citronellyl Acetate

Masking

Eugenia Caryophyllus Leaf Oil

Masking
Oil IconEssential Oil IconFragrance IconMay cause irritation IconMay worsen Perioral Dermatitis IconMay worsen Psoriasis IconMay worsen Rosacea IconEU Allergen Icon

Geranyl Acetate

Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon

Vanillin

Masking
May worsen Eczema IconMay cause irritation IconMay worsen Rosacea IconEU Allergen Icon

Delta-Damascone

Masking
Silicon IconSynthetic Fragrance IconFragrance IconMay cause irritation Icon

Rose Ketone-4

Perfuming
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Trimethylbenzenepropanol

Masking
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Ethyl 2,2-Dimethylhydrocinnamal

Masking
Synthetic Fragrance IconFragrance Icon

Cyclamen Aldehyde

Masking
May cause irritation Icon

Ethyl Vanillin

Masking

Gamma-Decalactone

Perfuming
Synthetic Fragrance IconFragrance Icon

Ionone

Astringent
Synthetic Fragrance IconFragrance Icon

Methyl Ionones

Masking

Dimethyl Phenethyl Butyrate

Perfuming
Synthetic Fragrance IconFragrance Icon

Phenylisohexanol

Masking

Raspberry Ketone

Masking
Synthetic Fragrance IconFragrance Icon

Methyldihydrojasmonate

Masking

Cis-3-Hexenyl Salicylate

Perfuming
Synthetic Fragrance IconFragrance Icon

Tetramethyl Acetyloctahydronaphthalenes

Masking
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Dodecahydro-Tetramethylnaphthofuran

Perfuming
Synthetic Fragrance IconFragrance Icon

Isopropyl Myristate

Emollient
3-5 / 3 Bad for Acne Prone Skin IconMay worsen Perioral Dermatitis IconMay worsen Seborrheic Dermatitis IconMay worsen Keratosis Pilaris IconMay worsen Oily Skin IconNot safe for Fungal Acne Icon

Benzyl Salicylate

Perfuming
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Phenethyl Phenylacetate

Perfuming
Synthetic Fragrance IconFragrance Icon

Benzyl Benzoate

Antimicrobial
Synthetic Fragrance IconFragrance IconMay cause irritation IconEU Allergen Icon

Pogostemon Cablin Leaf Oil

Masking
Oil IconMay cause irritation IconEU Allergen Icon

Cosmone

Perfuming

Methylcyclopentadecenone

Masking

5-Cyclohexadecenone

Perfuming
Synthetic Fragrance IconFragrance Icon

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Buffering, Chelating, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Rosacea skin has a lower threshold for acids generally, with 62.5% of rosacea subjects in one study reacting to lactic acid in a sting test. This is why we mark citric acid as a potential rosacea trigger.

However, this ingredient shows up as a pH adjuster or chelator at roughly 0.1-1% in many products. These low levels are unlikely to be an issue for rosacea skin and becomes a potential trigger at exfoliating concentrations (20%). Because everybody's skin is unique, we recommend a patch test if you are unsure.

Learn more about Citric Acid
Cleansing, Foam Boosting, Skin Conditioning

Cocamidopropyl Hydroxysultaine is a synthetic cleansing agent, though it is derived from coconut oil.

It is used to enhance the texture of products by boosting lather and thickening the texture. As a cleanser, Cocamidopropyl Hydroxysultaine is mild.

Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Perfuming

Linalool is a small, naturally occurring scent molecule found in plants like lavender, coriander, bergamot, and more.

It is one of the two most-used fragrance ingredients in cosmetics and added purely for smell. Since it's not used for a skin benefit, there's no "effective dose". Concentration depends on the fragrance load of the product.

The EU requires it to be named on the label above 0.001% in leave-on and 0.01% in rinse-off products.

Fresh linalool is a weak sensitizer but air exposure turns some of it into hydroperoxides, which are strong sensitizers. Those oxidation products are the actual allergy concern.

Patch-test clinics see positive reactions to linalool hydroperoxides in about 4% to 12% of dermatitis patients depending on country and test concentration.

Resassuringly, one analytical study found hydroperoxide levels in real fragranced products to be orders of magnitude below what induced sensitization in animal studies with no evidence of oxidation building up during normal storage.

The practical takeaway is that linalool is fine for most people but worth avoiding if you have a confirmed fragrance contact allergy or a badly compromised barrier.

Products stored a long time after opening are also the high-risk scenario since that is when oxidation happens.

The scent of linalool is described as floral, spicy tropical, and citrus-like.

Learn more about Linalool
Skin Conditioning

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.

Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):

Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.

This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

This ingredient is also referred to as pro-vitamin B5.

Learn more about Panthenol
Masking, Perfuming

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.

For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.

The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.

One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.

Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Parfum can also be used to mask or cover an unpleasant scent.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
Preservative

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

This ingredient comes from potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Both potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

You'll often find this ingredient used with other preservatives.

Learn more about Potassium Sorbate
Masking

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.

You might see this ingredient used in scrubs as a primary exfoliating ingredient.

Learn more about Sodium Chloride
Chelating, Skin Conditioning

Sodium Gluconate is the sodium salt of gluconic acid. In skincare, its main job is as a chelator.

Chelators grab onto stray metal ions like iron and copper that sneak in through water, raw materials, or manufacturing equipment. This stops them from triggering reactions that cause oils to go rancid, formulas to change color, and actives like vitamin C to fall apart.

This ingredient is often chosen as a biodegradable, gentler-sounding alternative to EDTA. It also pulls double duty as a mild humectant and pH buffer.

Typical use levels sit around 0.1-1% and supplier documents list up to 10% as an acceptable ceiling. Industry data found this ingredient family is mostly used well below 1% in leave on products.

Allergy risk is very low; animal testing has found it to be non-irritating to skin and eyes, mutagenicity assays came back negative, and there are no published reports of allergic contact dermatitis to it.

Learn more about Sodium Gluconate
Cleansing, Surfactant

Sodium Lauroyl Methyl Isethionate is a gentle, sulfate-free cleansing agent. It's basically a mild "soap" molecule derived from coconut that makes a soft, cream foam and is very soluble in water.

Typical concentration use ranges from ~0.6-10% in rinse off products and only trace amounts (~0.009%) in leave on products.

The Cosmetic Ingredient Review Expert Panel has assessed it and concluded it to be safe as used at these concentrations when formulated to be non-irritating.

Allergy and sensitization risk is low and often when someone reacts to a cleanser it's due to the fragrance or preservatives rather than this ingredient itself.

Learn more about Sodium Lauroyl Methyl Isethionate
Skin Conditioning

Sodium levulinate is the a sodium salt of Levulinic Acid. Oncedissolved in an aqueous solution, the two ingredients become identical. It is usually derived from renewable plant sources like corn starch or sugarcane.

In skincare, it mostly acts as a skin conditioning agent that keeps skin soft and hydrated. It also acts as a preservative booster by inhibiting the growth of mold, yeast, and bacteria.

It's often paired with Sodium Anisate as the two create a broad-spectrum preservative system that is popular in "natural" formulations.

This ingredient is water-soluble.

The CIR Expert Panel for Cosmetic Ingredient Safety has concluded this ingredient to be non-irritated and there are no restrictions for use in EU cosmetics. The FDA also allows this ingredient to be used as a food-grade flavoring agent.

Learn more about Sodium Levulinate
Cleansing, Foaming, Surfactant

Sodium Methyl Cocoyl Taurate is a gentle, coconut-derived cleansing surfactant. It's most commonly found in "sulfate-free" cleansers.

As a taurate, it belongs to a class of anionic surfactants prized for being efficient at cleansing without harshness, good performance in hard water, stability across a wide pH range, and easily biodegradable.

It is able to lift away oil and grime and make a nice lather without stripping your skin, so it's a good pick for sensitive skin.

Safety-wise, it has a good record. The CIR Expert Panel has concluded this ingredient to be safe in cosmetics and concentrations go up to 11% in leave-on products or 13% in rinse-off products.

Despite being derived from coconut oil, this ingredient is fungal acne safe. It's a water-soluble surfactant with no fatty oils or esters left intact on skin for the Malassezia yeast to feed.

Learn more about Sodium Methyl Cocoyl Taurate
Cleansing, Emulsifying, Foam Boosting

Sorbitan Oleate Decylglucoside Crosspolymer is also known as Poly Suga®Mulse D9 (We'll call is SODC for short).

SODC is a nonionic fragrance solubilizer. A solubilizer blends small amounts of oils into water-based formulas. It is especially good at solubilizing fragrances in water-only systems.

SODC does not contain PEGs. It is hydrophilic, meaning it has the tendency to mix with water.

In products, SODC acts as an emulsifer by blending waters and oils.

Learn more about Sorbitan Oleate Decylglucoside Crosspolymer
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water

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