Here's our complete breakdown comparing the ingredients, attributes, and more of It’s a 10 Potion 10 Miracle Leave-In versus It’s a 10 Miracle Leave-In Plus Keratin .
Published on April 16, 2023
Overview
What they are
These products are both cruelty-free leave-in conditioners. They have a total of 15 ingredients in common
Suited For
They're both likely to be good for sensitive skin
Free From
They both do not contain any harsh alcohols or sulfates
What's Inside
They both contain common allergens, fragrances, parabens and silicones
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that need an update? Let us know.
Leave-in Conditioner
A type of no-rinse conditioner that hydrates the hair.
Leave-in Conditioner
A type of no-rinse conditioner that hydrates the hair.
Price
Ingredient Info
It’s a 10 Potion 10 Miracle Leave-In 23 ingredients
It’s a 10 Miracle Leave-In Plus Keratin 24 ingredients
Alcohol Free
This product is free of harsh alcohols 🎉
Contains Silicon
Ingredients in this product that are types of silicon:
Contains Fragrance
Ingredients in this product that are forms of fragrance:
Sulfate Free
This product is free of sulfates 🎉
Contains Parabens
Ingredients in this product that are types of parabens:
Contains Oils
Ingredients in this product that are types of oil:
Not Malassezia Safe
Ingredients in this product that are not malassezia safe:
Not Reef Safe
Ingredients in this product that are not reef safe:
Contains EU Allergens
Ingredients in this product that are EU allergens:
Non Vegan
This product is not vegan 😥
Cruelty Free
This product is cruelty-free 🎉
Alcohol Free
This product is free of harsh alcohols 🎉
Contains Silicon
Ingredients in this product that are types of silicon:
Contains Fragrance
Ingredients in this product that are forms of fragrance:
Sulfate Free
This product is free of sulfates 🎉
Contains Parabens
Ingredients in this product that are types of parabens:
Oil Free
This product is free of oils 🎉
Not Malassezia Safe
Ingredients in this product that are not malassezia safe:
Not Reef Safe
Ingredients in this product that are not reef safe:
Contains EU Allergens
Ingredients in this product that are EU allergens:
Non Vegan
This product is not vegan 😥
Cruelty Free
This product is cruelty-free 🎉
At a glance
Click on any of the items below to learn more
It’s a 10 Potion 10 Miracle Leave-In 23 ingredients
It’s a 10 Miracle Leave-In Plus Keratin 24 ingredients
Benefits
This product contains 1 ingredient that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 3 ingredients that may have this attribute:
Benefits
This product contains 2 ingredients that may have this attribute:
This product contains 3 ingredients that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Concerns
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
This product contains 3 ingredients that may have this attribute:
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Join SkinSortIngredients Compared
Ingredients that are highlighted in purple are present in both products.
It’s a 10 Potion 10 Miracle Leave-In 23 ingredients
It’s a 10 Miracle Leave-In Plus Keratin 24 ingredients
Water • Propylene Glycol • Cetearyl Alcohol • Cyclopentasiloxane • Behentrimonium Chloride • Quaternium-80 • Parfum • Phenoxyethanol • Methylparaben • Panthenol • Propylparaben • Ethylparaben • Caprylic/Capric Triglyceride • Sodium Hydroxide • Bambusa Vulgaris Stem Extract • Phyllanthus Emblica Fruit Extract • Rosa Rubiginosa Seed Oil • Coffea Arabica Seed Oil • Benzyl Benzoate • Limonene • Geraniol • Hexyl Cinnamal • Linalool
Water • Propylene Glycol • Cetearyl Alcohol • Cyclopentasiloxane • Behentrimonium Chloride • Quaternium-80 • Phenoxyethanol • Parfum • Methylparaben • Panthenol • Propylparaben • Ethylparaben • Aloe Barbadensis Leaf Juice • Butylene Glycol • Sodium Hydroxide • Hydrolyzed Keratin • Keratin Amino Acids • Helianthus Annuus Seed Extract • Hydrolyzed Silk • Camellia Sinensis Leaf Extract • Benzyl Benzoate • Benzyl Salicylate • Hydroxycitronellal • Linalool
Ingredients Side-by-side
Ingredients that are highlighted in purple are present in both products.
Learn more about what what Com. / Irr. ratings are
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 1.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 1.
Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.
This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.
Those with sensitive skin or conditions may deliver a rash when using this ingredient.
Learn more about Propylene GlycolIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 2.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 2.
Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.
Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.
Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.
This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.
Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.
Learn more about Cetearyl AlcoholIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 3.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 3.
Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.
D5 is considered lightweight and volatile. Volatile means it evaporates quickly after application. Once evaporated, D5 leaves a thin barrier that helps keep skin hydrated.
D5 is an emollient. Emollients help soften the skin and prevent water loss. Silicones create a silky texture in products. D5 helps other ingredients become more spreadable.
Studies show D5 is safe to use in skincare products. We recommend speaking with a skincare professional if you have concerns.
Learn more about CyclopentasiloxaneIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 4.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 4.
This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.
It does not cause irritation or sensitization in leave-on products at 1-5%.
It’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 5.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 5.
We don't have a description for Quaternium-80.
It’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 6.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 6.
Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.
In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.
Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Products use parfum often to give products a scent or cover up smells of different ingredients.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 7.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 8.
Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
It’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 8.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 7.
Methylparaben is a preservative and is a paraben. It is used to prevent the growth of fungus, mold, and other harmful bacteria. Parabens are chemicals used as preservatives in both cosmetics and food.
Methylparaben can be synthetically created. It can also be found naturally in some fruits, such as blueberries.
Oftentimes, Methylparaben is combined with other parabens to help increase the shelf life.
The safety of Methylparaben is currently being studied. While ongoing studies are looking into the safety of parabens, the results have been very mixed. Some studies have not found Methylparaben to be harmful.
Learn more about MethylparabenIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 9.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 9.
Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.
lt is a humectant, meaning that it helps the skin attract and retain moisture.
Another benefit is the anti-inflammatory abilities. This means that it's great for sensitive, irritation-prone skin.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
Learn more about PanthenolIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 10.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 10.
Propylparaben is a preservative and is a paraben with antifungal and antimicrobial properties.
This ingredient can be naturally found in plants and insects, but most of it is synthetically manufactured for human use. In cosmetics, it is usually created by reacting para-aminobenzoic acid and propanol (an alcohol).
You can usually find this ingredient in water-based products.
Parabens have come under controversy due to the claim they are hormone disruptors. Studies show conflicting results. We recommend speaking with a professional if you have any concerns.
Propylparaben is commonly found in food, medicine, and cosmetics.
Learn more about PropylparabenIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 11.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 11.
Ethylparaben is a preservative, is a paraben, and is not reef safe.
It’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 12.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 12.
Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxideIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 14.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 15.
Benzyl Benzoate is usually created from the condensation of benzoic acid and benzyl alcohol. It is used as a preservative, solvent, and has a floral/balsamic scent in large amounts.
As a preservative, Benzyl Benzoate works against bacteria and fungus. It is often used to treat scabies and lice in medicine.
Solvents are used to keep ingredients together in a product. They can help dissolve ingredients to stable bases or help evenly distribute ingredients throughout the product.
Due to its fragrance, Benzyl Benzoate can be sensitizing and may cause contact dermatitis. It is a known EU allergen. We recommend speaking with a professional if you have any concerns.
Benzyl Benzoate can be naturally found in cranberries and peaches.
Learn more about Benzyl BenzoateIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 19.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 21.
Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Linalool has the same effect as Limonene when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
Linalool has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolIt’s a 10 Potion 10 Miracle Leave-In contains this as ingredient number 23.
It’s a 10 Miracle Leave-In Plus Keratin contains this as ingredient number 24.
Here's what our community thinks of the ingredients in these two products.
It’s a 10 Potion 10 Miracle Leave-In 23 ingredients
It’s a 10 Miracle Leave-In Plus Keratin 24 ingredients
Usage
Here's some more info on how this product is used by our community.
When to use
It’s a 10 Potion 10 Miracle Leave-In 23 ingredients
It’s a 10 Miracle Leave-In Plus Keratin 24 ingredients
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