Here is the official definition from the The International Cosmetic Ingredient Dictionary and Handbook:

“Aroma is a term for ingredient labeling used to identify that a product contains a material or combination of materials normally added to a cosmetic to produce or to mask a particular flavor.”

INCI shows the only purpose of aroma to be "flavouring".

However, due to regulation differences, some companies may use aroma in place of parfum.

In Canada, this ingredient only has to be listed in concentrations above 1%.

On top of that - it is highly photostable and helps prevent the photodegration of other sunscreen ingredients such as avobenzone.

Tinosorb S is allowed in the EU, Australia, and Asia. It is close to being approved by the FDA and we'll hopefully get this ingredient in the U.S. by late 2025.

Fun fact: Tinosorb S is the most effective UV absorber at maximum concentration (measured by SPF) permitted in the EU.

This ingredient is oil-soluble, so your oil-cleansers will take this right off at night.

DHHB has been approved by the EU, Japan, Taiwan, and South America for use up to 10%. Unfortunately, it has not been approved for use in the US or Canada due to slow regulatory processes.

This ingredient is soluble in oils, fats, and lipids.