Shiseido Haku Melanofocus EV Whitening Serum

Xylitol is a humectant and prebiotic. It can help with dry skin.

In studies, xylitol has been shown to improve dry skin. It decreased transepidermal water loss, or when water passes through the skin and evaporates. Xylitol also showed to help improve the biomechanical properties of the skin barrier.

Lauryl Betaine is a surfactant. It helps cleanse your skin by gathering oil, dirt, and other pollutants to be rinsed away.

Agave Tequilana comes from the Blue Agave plant native to Mexico, and is a base ingredient in the alcohol Tequila.

It is an astringent, meaning it draws water out of pores to constrict them temporarily.

We don't have a description for Phthalic Anhydride yet.

Serine is an amino acid naturally found in our body. Our bodies use amino acids to create protein.

Amino-acids help give keep our skin hydrated. They play an important role in the skin barrier, which keeps the skin plump and firm.

Sodium Acetylated Hyaluronate is a type of Hyaluronic Acid.

Hyaluronic Acids help moisturize, soothe, and protect the skin.

We don't have a description for Hypericum Erectum Extract yet.

We don't have a description for Eel Extract yet.

We don't have a description for Potentilla Erecta Extract yet.

We don't have a description for Syringa Vulgaris Extract yet.

Thiamine Hcl is Vitamin B1. The HCL stands for hydrochloride. Thiamine HCL is created using thiamine chloride and hydrochloric acid.

Our bodies use Thiamine HCL for aerobic metabolism, cell growth, and transmission of nerve impulses.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Artemisia Vulgaris Extract is more commonly known as the common mugwort. It has strong antioxidant properties and helps soothe irritation.

Antioxidants protect skin from damage and the signs of aging.

This ingredient is derived from vitamin C.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

Dipropylene Glycol is a synthetically created stabilizer and solvent. It is a part of the glycol class in the alcohol family.

Dipropylene Glycol helps dissolve and evenly distribute ingredients. It also helps decrease viscosity and thin out texture.

A type of fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product. They are usually derived from natural fats and oils and therefore do not have the same drying or irritating effect as traditional alcohols.

Emollients help keep your skin soft and hydrated by creating a film that traps moisture in.

Alcohol Denat. is an alcohol with a denaturant property. It is created by mixing ethanol with other additives.

This ingredient gets a bad rep because it is irritating and drying - mostly due to its astringent property. Astringents draw out natural oils in tissue, constricting pores and leaving your skin dried out.

Polydiethylsiloxane is a type of silicone.

We don't have a description for Isodecyl Acrylate yet.

We don't have a description for Sodium N-Isostearoyl Methyltaurate yet.

Tetradecane is a fragrance.

Petrolatum is more commonly known as petroleum jelly. It is created by mixing waxes and mineral oils.

This ingredient is effective at reducing water loss by 99%. This is because it is an occlusive. Occlusives create a hydrophobic barrier on the skin to prevent evaporation. This property makes it great for hydrating dry skin.

We don't have a description for Maltitol yet.

We don't have a description for Polybutylene Glycol-10 yet.

Hydrogenated Egg Oil is an oil.

Myristyl Myristate is created from the fatty acids of myristyl alcohol and myristic acid. In skincare, it is an emollient and texture enhancer.

On its own, this ingredient has a comedogenicity index of 5/5. This means it has the potential to clog pores. When diluted with cetyl alcohol or propylene glycol, the comedogenicity will decrease.

We don't have a description for PEG/PPG-14/7 Dimethyl Ether yet.

Stearyl Alcohol is a type of fatty alcohol from stearic acid. It is a white, waxy compound used to emulsify ingredients.

Fatty Alcohols are most often used as an emollient or to thicken a product. Emollients help soothe and hydrate the skin by trapping moisture.

Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.

Polyethylene is also typically used within product formulations to help bind solid ingredients together and thicken oil-based ingredients. When added to balms and emulsions, it helps increase the melting point temperature.

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

• It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
• It is a humectant, which means that it helps attract moisture into the skin.
• It helps improve product application.
• It has mild preservative properties.

Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.

We don't have a description for Dimethylaminopropylacrylamide yet.

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

Dibutyldihydrofuranone is a fragrance.

Menthol is a compound found in mint plants, such as peppermint. In its pure form, it is a clear crystalline substance.

Menthol is known for its cooling sensation; however, the cooling is actually from your skin being sensitized. Menthol can worsen rosacea. We recommend speaking with a professional if you have concerns.

Potassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.

Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.

Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.

Its main functions are to maintain the pH of a product and neutralize metal ions.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

These alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Sodium Sulfite is a preservative. Preservatives help prevent mold and bacteria from growing in cosmetics.

This ingredient has been shown to break the bonds in hair, acting as a natural straightener.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.