Overview
What it is
Shampoo with 20 ingredients that contains BHA and zinc
Cool Features
It is cruelty-free and reef safe
Suited For
It has ingredients that are good for fighting acne, dry skin, brightening skin, oily skin, reducing pores, scar healing and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, oils, parabens or silicones
Fun facts
Principia is from Brazil.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Water
Skin ConditioningSodium Gluconate
Skin ConditioningGlycerin
HumectantPolyquaternium-10
Sodium Laureth Sulfate
CleansingCocamidopropyl Betaine
CleansingCoco-Glucoside
CleansingGlyceryl Oleate
EmollientCocamide DEA
EmulsifyingPEG-150 Pentaerythrityl Tetrastearate
EmulsifyingPPG-2 Hydroxyethyl Cocamide
EmulsifyingSodium Cocoamphoacetate
CleansingSodium Chloride
MaskingZinc PCA
HumectantPiroctone Olamine
PreservativeSalicylic Acid
MaskingSodium Hydroxide
BufferingPhenoxyethanol
PreservativeCaprylyl Glycol
EmollientParfum
MaskingWater, Sodium Gluconate, Glycerin, Polyquaternium-10, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Coco-Glucoside, Glyceryl Oleate, Cocamide DEA, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Sodium Cocoamphoacetate, Sodium Chloride, Zinc PCA, Piroctone Olamine, Salicylic Acid, Sodium Hydroxide, Phenoxyethanol, Caprylyl Glycol, Parfum
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about WaterThis is the synthetic salt of gluconic acid, a form of PHA and mild exfoliant.
It is mainly used to stabilize oil and butter formulations from going bad. Sodium gluconate is a humectant, pH regulator, and chelating agent.
Chelating agents help neutralize unwanted metals from affecting the formulation.
Sodium gluconate is water-soluble.
Learn more about Sodium GluconateGlycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPolyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.
This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.
For haircare friends: this ingredient is not a silicone.
Learn more about Polyquaternium-10Sodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfateCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineCoco-Glucoside is a surfactant, or a cleansing ingredient. It is made from glucose and coconut oil.
Surfactants help gather dirt, oil, and other pollutants from your skin to be rinsed away.
This ingredient is considered gentle and non-comedogenic. However, it may still be irritating for some.
Learn more about Coco-GlucosideGlyceryl Oleate is the monoester of glycerin and oleic acid. It is a skin-conditioning emollient that also helps form emulsions.
What makes glyceryl oleate special is its "re-fatting" effect.
When you wash your hair and skin with a surfactant-based cleanser, the surfactants grab onto everything. This includes your skin's natural lipids, or the fats that live in your skin barrier and sebum. Once you rinse these surfactants away, it leaves your skin feeling tight, dry, and clean (in a not-good way).
Re-fatting is essentially putting some of these lipids back. Glyceryl oleate deposits a thin layer of emollient lipids back on the skin or hair surface reduce some of the barrier damage.
Also, glyceryl oleate isn't a foreign molecule to your skin. It's chemically identical to something your skin already produces and manages naturally. This is why it tends to be well-tolerated with low risk of irritation.
Typical use levels range from 0.5-5%.
Glyceryl Oleate has a function of "perfuming" in the CosIng database. This just means that the ingredient has some scent character that can contribute to the product's overall smell.
The scent of this ingredient is described as "waxy".
As an ester of oleic acid, this ingredient may not be fungal acne safe. This is because oleic acid falls into the carbon-chain length that Malassezia can use as a substrate.
Learn more about Glyceryl OleateCocamide DEA is a coconut-derived cleansing agent that creates rich foam and helps to thicken the consistency of cleansing products.
This ingredient effectively removes dirt and oil while helping to stabilize formulations, making it a common addition to shampoos, body washes, and facial cleansers.
It has become less popular in recent formulations due to potential irritation in sensitive skin types and concerns about trace amounts of diethanolamine (DEA), which can potentially form nitrosamines.
While still considered safe at regulated concentrations, many manufacturers now opt for gentler alternatives like cocamidopropyl betaine or other surfactants that offer similar benefits with fewer potential drawbacks.
Learn more about Cocamide DEAPEG-150 Pentaerythrityl Tetrastearate is an emulsifier, thickener, and mild conditioner.
It's made by esterifying and pentaerythritol with stearic acid, and then attaching 150 units of ethylene oxide to make it water-friendly.
This structure lets it bridge oil and water to prevent ingredients from separating and keep formulas stable. It is also the reason it gives cosmetics a creamy feel without the greasiness.
The CIR Expert Panel has concluded this ingredient to be well-tolerated. Human repeated patch testing on the undiluted version has come back negative for irritation and sensitization. On top of that, its large molecule size makes skin penetration unlikely.
Usage concentration ranges from 5% in rinse-off to 1.8% in leave-on formulas.
Because this ingredient is made from stearic acid, it may not be fungal acne safe. Stearic acid is a C18 fatty acid that the Malassezia yeast can substrate.
Learn more about PEG-150 Pentaerythrityl TetrastearateWe don't have a description for PPG-2 Hydroxyethyl Cocamide yet.
We don't have a description for Sodium Cocoamphoacetate yet.
Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.
You might see this ingredient used in scrubs as a primary exfoliating ingredient.
Learn more about Sodium ChlorideZinc PCA (or "zinc salt") differs slightly from zinc itself. PCA stands for pyrrolidone carboxylic acid. However, Zinc PCA comes from zinc.
It can help reduce redness, regulate sebum, and promote the general healing process of the skin.
Zinc PCA tends to be especially useful for those with oily, acne-prone skin. It's certainly an ingredient worth trying out!
Learn more about Zinc PCAPiroctone Olamine is a synthetic antifungal and preservative ingredient.
Its main job is to keep the yeast, Malassezia, in check; this yeast is linked to dandruff, seborrheic dermatitis, and fungal acne (a.k.a. Malassezia folliculitis).
The way it works is pretty neat:
It slips into the fungal cell and grabs onto iron ions that the yeast needs for its energy metabolism; this basically starves it out. But the full mechanism isn't 100% pinned down and some research also points it to interfering with ergosterol (a building block of the fungal cell membrane).
Besides antifungal action, it also has mild anti-inflammatory and soothing effects to help calm itchiness in the scalp.
Typical usage concentrations are low. The EU permits it to be a preservative up to 1% in rinse-off products and 0.5% in leave-on products.
Though it's generally well-tolerated, a small number of people may notice itching or irritation (as with any active).
Learn more about Piroctone OlamineSalicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.
Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.
Salicylic acid is also known for its soothing properties. It has a similar structure to aspirin and can calm inflamed or irritated skin, making it a good option for acne-prone skin that is also sensitive.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing this ingredient into your routine.
While salicylic acid does not increase sun sensitivity, it’s still important to wear sunscreen daily to protect your skin.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidSodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.
In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.
Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.
"Alkaline" refers to a high pH level. A low pH level would be considered acidic.
Learn more about Sodium HydroxidePhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Caprylyl Glycol is a humectant, skin conditioner, emollient, and preservative booster derived from either caprylic acid or synthetically created.
Typical use levels vary from 0.3-1% as a preservative booster and go up to 2% to condition skin.
Because it is not a free-fatty acid, this ingredient is fungal acne safe (there's nothing for Malassezia to feed on).
Learn more about Caprylyl GlycolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumReviews
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Where it's from
Principia is a Brazilian brand
Product acidity level
This product has a PH level of 5.5
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated January 26, 2026 • Added by anitititi