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grüum Pür Gentle Moisturiser Ingredients Explained

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Updated on February 28, 2024 Submitted by Soya

Overview

What it is

General moisturizer with 26 ingredients that contains AHA and niacinamide

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture

Free From

It doesn't contain any harsh alcohols, common allergens, fragrances, parabens, silicones or sulfates

Fun facts

grüum is from United Kingdom.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

AHA
Niacinamide

Benefits

Hydrating (2)
Good For Oily Skin
Redness Reducing (3)
Reduces Irritation (2)
Skin Texture (2)
Reduces Large Pores (3)
Anti-Aging (2)
Dark Spots (2)
Scar Healing
Acne Fighting (2)
Brightening (3)

Concerns

May Worsen Oily Skin (2)
Acne Trigger
Irritating
Rosacea (2)
Eczema (2)

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning, Solvent
2
Emollient, Emulsifying, Emulsion Stabilising
2 / 1
Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon
3
Humectant, Skin Conditioning, Skin Protecting, Solvent
0 / 0
Helps hydrate Dry Skin IconHelps brighten skin Icon
4
Cleansing, Emulsifying, Masking
1 / 3
5
Antimicrobial, Emollient, Skin Conditioning
6
Emollient, Emulsifying
1 / 0
Not safe for Fungal Acne Icon
7
Cleansing, Emulsifying, Emulsion Stabilising, Masking
2-3 / 0
May worsen Oily Skin IconNot safe for Fungal Acne Icon
8
Buffering, Humectant
9
Humectant, Skin Conditioning
0 / 0
10
Buffering, Skin Conditioning
11
Humectant
12
Buffering, Humectant, Skin Conditioning
Helps hydrate Dry Skin IconGood for Skin Texture IconMay worsen Eczema IconMay worsen Rosacea Icon
13
Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconGood for Minimizing Pores IconGood for Dark Spots IconHelps fight Acne IconHelps brighten skin Icon
14
Humectant
15
Masking, Skin Conditioning
Oil IconHelps reduce Skin Redness IconHelps reduce irritation Icon
16
Masking, Skin Protecting, Tonic
17
Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Skin Conditioning, Skin Protecting, Tonic
Antioxidant IconHelps reduce Skin Redness IconHelps reduce irritation IconGood for Minimizing Pores IconHelps with Anti-Aging IconHelps fight Acne Icon
18
Skin Conditioning
19
Buffering, Humectant, Skin Conditioning
AHA IconMay cause irritation IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconMay worsen Eczema IconMay worsen Rosacea IconHelps brighten skin Icon
20
Absorbent, Emollient, Emulsion Stabilising, Skin Conditioning
21
Cleansing, Emulsifying, Skin Conditioning
22
Buffering
23
Preservative
Preservative Icon
24
Skin Conditioning
25
Masking, Preservative
Preservative Icon
26
Preservative
Preservative Icon

Ingredients Explained

This product contains 26 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
2
What it does: Emollient, Emulsifying, Emulsion Stabilising
Community Rating: Very Disliked

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

Cetearyl alcohol is an emollient. Emollients help soothe and hydrate the skin by trapping moisture.

Studies show Cetearyl alcohol is non-toxic and non-irritating. The FDA allows products labeled "alcohol-free" to have fatty alcohols.

This ingredient is usually derived from plant oils such as palm, vegetable, or coconut oils. There is debate on whether this ingredient will cause acne.

Due to the fatty acid base, this ingredient may not be Malassezia folliculitis safe.

Learn more about Cetearyl Alcohol
3
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
4
What it does: Cleansing, Emulsifying, Masking
Community Rating: Mixed

Caprylic Acid is a fatty acid commonly found in plant oils, such as palm and coconut oils.

Much of the research is based on caprylic acid derived from coconut oil. Coconut oil is an emollient and helps moisturize the skin.

Caprylic Acid has antimicrobial and antifungal properties. Several studies found it to be effective at treating yeast infections. It also has anti-inflammatory properties. Besides cosmetics, this ingredient is also used for a variety of medical purposes such as treating digestive disorders.

This ingredient is minimally soluble in water.

Read more about a similar ingredient Caprylic/Capric Triglyceride.

Learn more about Caprylic Acid
5
What it does: Antimicrobial, Emollient, Skin Conditioning
Community Rating: Disliked

C12-15 Alkyl Benzoate is made up of Benzoic Acid and long chain alcohols. It has a low molecular weight.

C12-15 Alkyl Benzoate is an emollient and texture enhancer. Due to its solubility, it is often used in sunscreens to help evenly distribute active ingredients.

As an emollient, C12-15 Alkyl Benzoate helps soften and hydrate your skin. Emollients create a film on your skin that traps moisture within.

This ingredient has been reported to cause eye irritation.

Learn more about C12-15 Alkyl Benzoate
6
What it does: Emollient, Emulsifying
Community Rating: Disliked

Glyceryl Stearate is a mix of glycerin and stearic acid.

Glyceryl Stearate is used to stabilize the mixing of water and oil ingredients. By preventing these ingredients from separating, it can help elongate shelf life. It can also help thicken the product's texture.

As an emollient, it helps soften skin and supports barrier-replenishing ingredients.

In cosmetics, Glyceryl Stearate is often made from vegetable oils or synthetically produced. The human body also creates Glyceryl Stearate naturally.

Learn more about Glyceryl Stearate
7
What it does: Cleansing, Emulsifying, Emulsion Stabilising, Masking
Community Rating: Very Disliked

Stearic Acid is a fatty acid. It is an emollient, emulsifier, and texture enhancer.

As an emollient, stearic acid helps soften skin. It aids the skin's protective barrier by preventing water loss. It also provides a gentle cleansing effect without stripping away natural oils.

Stearic acid may also be used to enhance the texture of products. It can add volume and stabilize ingredients such as water and oil. This can help water and oil ingredients from separating.

Sources of stearic acid include animal or vegetable fats/oils such as coconut or shea. It can be naturally found in butter, cocoa butter, shea butter, vegetable fats, and animal tallow.

This ingredient may not be Malassezia folliculitis, or fungal-acne safe.

Learn more about Stearic Acid
8
What it does: Buffering, Humectant
Community Rating: Liked

Sodium Lactate is the sodium salt of lactic acid, an AHA. It is a humectant and used to adjust the pH of a product.

Sodium Lactate is part of our skin's NMF, or natural moisturizing factor. Our NMF is essential for the hydration of our top skin layers and plasticity of skin.

It also influences our skin's natural acid mantle and pH, which protects our skin from harmful bacteria.

Our NMF is formed from amino acids, lactic acid, sugars, minerals, peptides, and electrolytes. As we age, our NMF naturally depletes. Other sources of NMF depletion include harsh and drying ingredients such as denatured alcohol. Sodium lactate can help replenish our NMF, leading to more hydrated and plump skin.

High percentages of Sodium Lactate can have an exfoliating effect.

Sodium Lactate is produced from fermented sugar.

Learn more about Sodium Lactate
9
What it does: Humectant, Skin Conditioning
Community Rating: Loved

Sodium PCA is the sodium salt of pyroglutamic acid and is naturally occurring on human skin.

The PCA stands for pyrrolidone carboxylic acid, a natural amino acid derivative.

Sodium PCA is a has conditioning, anti-inflammatory, and humectant properties. Humectants help hydrate your skin by drawing moisture from the air. This helps keep your skin moisturized.

Learn more about Sodium PCA
10
What it does: Buffering, Skin Conditioning
Community Rating: Liked

Glycine is an amino acid that helps build proteins. It is already present in our skin as our bodies produce them naturally.

Glycine helps keep skin hydrated and reduce signs of aging. Amino acids help transport moisture throughout our skin; glycine already plays a role in helping keep our skin moisturized.

As collagen is made up of glycine and other amino acids, it is believed Glycine may help our skin produce more collagen. Collagen helps keep skin plump and firm.

Learn more about Glycine
11
What it does: Humectant
Community Rating: Liked

Fructose is fruit/plant sugar. It can be found in apples, figs, and honey.

This ingredient is a humectant. Humectants help draw moisture from the air to your skin, keeping your skin hydrated.

12
What it does: Buffering, Humectant, Skin Conditioning
Community Rating: Liked

Urea is also called carbamide and is the diamide of carbonic acid. In cosmetics, urea is used to hydrate the skin. It also provides exfoliation in higher concentrations.

As a humectant, urea helps draw moisture from the air and from deep within the skin. This helps hydrate your skin. Studies show urea is an effective moisturizer for dry skin conditions. 40% urea is typical in medications for treating eczema and other skin conditions.

Urea has the strongest exfoliation effect in concentrations higher than 10%. It is a keratolytic agent, meaning it breaks down the keratin protein in the top layer of skin. This helps remove dead skin cells and flaking skin.

In medicine, urea has been shown to help increase the potency of other ingredients, such as fungal treatments.

Humans and animals use urea to metabolize nitrogen-containing compounds. Urea is highly soluble in water. Once dissolved, it is neither acidic nor alkaline.

Learn more about Urea
13
What it does: Smoothing
Community Rating: Loved

Niacinamide has emerged as an all-star ingredient due to its many benefits.

It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.

Other benefits include smoothing wrinkles and minimizing redness.

The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.

When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.

Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.

Learn more about Niacinamide
14
What it does: Humectant
Community Rating: Liked

Inositol is a sugar alcohol naturally found in the human body. Our bodies use this ingredient in the process of growing new cells.

Studies show inositol to be a key component for keratinocyte growth.

Keratinocytes make up the majority of the outermost layer of skin. These cells protect our skin from UV exposure, infection, and help keep skin hydrated.

This ingredient is also considered a humectant. Humectants help hydrate the skin by drawing moisture to it.

Learn more about Inositol
15
What it does: Masking, Skin Conditioning
Community Rating: Disliked

Chamomilla Recutita Flower Oil comes from the chamomile flower (like the tea you drink).

Essential oils from chamomile have been found to improve wound healing due to its antimicrobial properties.

Chamomile oil can help soothe and hydrate your skin.

Learn more about Chamomilla Recutita Flower Oil
16
What it does: Masking, Skin Protecting, Tonic

We don't have a description for Salvia Officinalis Leaf.

17
What it does: Antimicrobial, Antioxidant, Astringent, Emollient, Humectant, Masking, Skin Conditioning, Skin Protecting, Tonic
Community Rating: Loved

Camellia Sinensis Leaf Extract is derived from the leaves of the tea plant. Black tea, green tea, and oolong tea are all harvested from this plant.

Camellia Sinensis Leaf Extract has many benefits. It contains polyphenols, a strong antioxidant. Antioxidants help fight off free-radical molecules that damage skin cells. The antioxidants in green tea neutralize free-radicals from the sun. This gives the skin some extra UV protection, but should not replace sunscreen.

Many components of tea have anti-inflammatory properties. Polyphenols and L-theanine help soothe the skin and reduce irritation. L-theanine is an amino acid that makes up most of the amino acids found in tea leaves. The caffeine in Camellia Sinensis Leaf Extract helps calm inflamed blood vessels.

Camellia Sinensis Leaf Extract also contains Vitamin Bs, linoleic acid, magnesium, calcium, iron, and zinc.

Camellia Sinensis Leaf Extract also has antimicrobial properties.

Research has shown both drinking Camellia Sinensis Leaf Tea and applying it to the skin can help boost skin elasticity and hydration. Studies also show using tea extract may reduce sebum, or oil, production.

Learn more about Camellia Sinensis Leaf Extract
18
What it does: Skin Conditioning
Community Rating: Liked

Pyrus Malus Fruit Extract is extract from Apples. Apples are rich in Vitamin C, sugars, and antioxidants.

The sugar in Apples are humectants and help hydrate the skin. On top of that, apples also contain some acids, such as malic acid. These acids may have a mild exfoliating effect.

Last, the phytochemicals found in apples are strong antioxidants. These antioxidants help with anti-aging as they protect your skin cells against oxidative damage.

Learn more about Pyrus Malus Fruit Extract
19
What it does: Buffering, Humectant, Skin Conditioning
Community Rating: Loved

Lactic Acid is an AHA that is derived from fermenting lactose, a carbohydrate from milk. It removes the top layer of old and dead skin cells and helps increase cell turnover.

Benefits of Lactic Acid are that it can help to reduce large pores and reduce the effects of aging. Some potential downsides are that it can be bad for dry skin, cause irritation, worsen eczema, and worsen rosacea.

Not only does it help exfoliate the skin, it helps strengthen the skin's barrier. When applied, lactic acid helps the skin create ceramides.

Lactic acid is an over-the-counter chemical exfoliant that comes from the fermentation of lactose — a carbohydrate found in milk.

Legend has it that Cleopatra used to bathe in sour milk to help reduce wrinkles.

Read more about some other popular AHA's here:

Learn more about Lactic Acid
20
What it does: Absorbent, Emollient, Emulsion Stabilising, Skin Conditioning
Community Rating: Mixed

Sodium Polyacrylate is the sodium salt of polyacrylic acid.

Sodium Polyacrylate is a super-absorbent polymer. It can absorb 100 to 1000 times its mass in water. As an emollient, Sodium Polyacrylate helps soften and soothe skin. Emollients work by creating a barrier to trap moisture in. This helps keep your skin hydrated.

Sodium Polyacrylate is also used to stabilize products.

Learn more about Sodium Polyacrylate
21
What it does: Cleansing, Emulsifying, Skin Conditioning
Community Rating: Mixed

Sodium Stearoyl Glutamate is an emulsifier and helps condition the skin. It is amino acid-based.

In higher amounts, it may act as a cleansing agent.

22
What it does: Buffering
Community Rating: Mixed

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Your skin has a natural pH and acid mantle. This acid mantle helps prevent harmful bacteria from breaking through. The acid mantle also helps keep your skin hydrated.

"Alkaline" refers to a high pH level. A low pH level would be considered acidic.

Learn more about Sodium Hydroxide
23
What it does: Preservative
Community Rating: Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent germ and microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

24
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

25
What it does: Masking, Preservative
Community Rating: Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
26
What it does: Preservative
Community Rating: Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Potassium sorbate is often used with stronger preservatives.

Learn more about Potassium Sorbate
Embed Ingredients

Here's what our community thinks of the 26 ingredients in this product ✨

46% are loved or liked
19% have mixed ratings
31% are disliked or very disliked
4% have no rating yet

When to use

Here's some more info on how this product is used by our community.

Directions

Squeeze a small bead of pūr moisturiser onto your fingertips.
Apply evenly to the face and neck, and massage into the skin until absorbed.
Use morning and night to keep your skin looking fresh and hydrated.

Squeeze a small bead of pūr moisturiser onto your fingertips.
Apply evenly to the face and neck, and massage into the skin until absorbed.
Use morning and night to keep your skin looking fresh and hydrated.

Verified by SkinSort

We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.

The data we've presented on this page has been verified by a member of the SkinSort Team.

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