grüum Kÿra Gentle Face Wash Bar

grüum Kÿra Gentle Face Wash Bar

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Overview

What it is

Face cleanser with 27 ingredients that contains Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for anti aging, dry skin, brightening skin, sensitive skin, scar healing and dark spots

Free From

It doesn't contain any harsh alcohols, parabens or silicones

Fun facts

grüum is from United Kingdom.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

What's inside

Key Ingredients

Benefits

Concerns

Ingredients Explained

Emollient, Emulsifying, Emulsion Stabilising

Cetearyl alcohol is a waxy mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is an emollient and emulsifier.

Despite having "alcohol" in its name, it has nothing to do with drying solvent alcohols; the FDA also allows "alcohol-free" products to contain fatty alcohols like this ingredient.

It plays several roles in a formula:

Typical use levels for this ingredient sit around 1-10% and the Cosmetic Ingredient Review Expert Panel has affirmed safety at concentrations up to 25% in leave-on products.

Multiple assessments have found it to be non-irritating and non-sensitizing to most people.

However, there have been some cases of allergic contact dermatitis in patients with chronically compromised skin barriers.

Cetearyl alcohol has a comedogenic rating of 2 and irritancy rating of 1. Both of these numbers come from the 1989 study that used rabbit ears; a "2" means mildly comedogenic and a "1" means low irritancy.

Here's the catch: rabbit skin is more sensitive than human skin and throws a lot of false positives. A 1996 reappraisal found that ingredients rated 1-2 in the rabbit ear tests are generally safe for humans.

Remember comedogenic ratings are unable to assess the entire formula of a product or how it will react on your skin. Just be sure to patch test if you are unsure about certain ingredients.

This ingredient is not fungal acne safe. Cetearyl alcohol is a fatty alcohol with chain lengths that fall within the range that Malassezia can metabolize.

Learn more about Cetearyl Alcohol

Ethylhexyl Palmitate, also known as octyl palmitate, is created from 2-ethylhexyl alcohol and palmitic acid. It is a fatty acid ester.

The fatty acid content of Ethylhexyl Palmitate makes it an emollient. Emollients help soften and hydrate your skin by trapping moisture within.

Ethylhexyl Palmitate is also used to help improve the texture of cosmetics. It helps other ingredient dissolve in products and help disperse ingredients more evenly.

You'll likely find this ingredient in sunscreen, as it is often used to mix UV-blocking ingredients such as avobenzone and ethylhexyl triazone.

It can also help stabilize the fragrances in a product as a fragrance fixative.

Ethylhexyl Palmitate can be used to substitute mineral oil.

Due to its high fatty acid content, it may not be fungal-acne safe.

Learn more about Ethylhexyl Palmitate
Emollient, Masking, Skin Conditioning

Helianthus Annuus Seed Oil is a plant oil derived from the seeds of a sunflower.

It is rich in fatty acids, primarily linoleic acid and oleic acid. This gives it emollient and skin conditioning properties.

The reason this ingredient is so effective is because it forms a thin film on the skin that reduces transepidermal water loss (TEWL) while supplying linoleic acid to the stratum corneum to improve barrier strength.

The high linoleic acid content is particularly noteworthy for acne-prone skin.

Research suggests that acne-prone skin tends to be deficient in linoleic acid in sebum. Topical application may help replenish this to support a healthier follicular environment and less comedone-promoting sebum.

One randomized study found sunflower seed oil preserved skin barrier integrity in adult volunteers with and without atopic dermatitis (outperforming olive oil).

This ingredient is well-studied, gentle, and an effective emollient suitable for most skin types.

On fungal acne: This ingredient may not be Fungal acne (Malassezia folliculitis) safe. This is because it contains fatty acids with carbon chain lengths in the C11-C24 range.

Learn more about Helianthus Annuus Seed Oil
Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!

Learn more about Water
Humectant, Skin Conditioning, Skin Protecting

Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.

Topically, glycerin does several things at once:

Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.

Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.

This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.

Just know very high concentrations (>40%) can feel tacky in low humidity.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Cleansing, Emulsifying

Sodium stearate is the sodium salt of stearic acid.

The structure of sodium stearate makes it both a cleanser and emulsifier. As a cleanser, it helps dissolve dirt, oil, and other pollutants. As an emulsifier, it helps prevent ingredients from separating. This adds stability to the formula.

Humectant, Masking, Skin Conditioning

Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.

Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.

As a humectant, Sorbitol helps draw water to the skin. This helps keep the skin hydrated. Sorbitol also helps create a thicker texture in products. You might find sorbitol in your toothpaste and other gels.

It is a non-irritating ingredient that is great for those with dry skin.

Sorbitol is a prebiotic. It helps promote the growth of healthy bacteria on your skin. The bacteria on your skin form a microbiome. This microbiome helps protect your skin from infection and harmful bacteria.

Learn more about Sorbitol
Cleansing, Emulsifying

Sodium Laurate is the sodium salt of lauric acid. It is a cleansing and emulsifying ingredient.

Emulsifiers help prevent ingredients such as water and oils from separating.

Humectant, Skin Conditioning, Solvent

Propylene Glycol is a synthetic, colorless, odorless liquid that has been a staple in cosmetics for decades. It is a skin conditioning agent, humectant, and solvent.

As a humectant, it draw water to the skin to reduce flaking and restore suppleness. It's also a solvent that helps dissolve other actives and keeps formulas stable across temperature changes.

The CIR Expert Panel has confirmed this ingredient to be nontoxic and clinical studies show no sensitization at cosmetic use concentrations.

True allergic reactions are quite rare: a 15-year retrospective study of 6,751 patients found only 0.31% had a positive reaction (and less than half were considered clinically relevant).

It seemed that when sensitization does occur, it's most commonly linked to topical medication (like corticosteroids) and not cosmetics. Allergic contact dermatitis also appears largely limited to individuals with underlying skin conditions.

Overall, propylene glycol is a well-studied ingredient that most people can tolerate without issue.

Learn more about Propylene Glycol
Perfuming, Skin Conditioning

This oil is derived from the leaves of Eucalyptus Globulus, a type of Eucalyptus tree native to Australia.

Though this oil shows antibacterial and antioxidant activity, it is also a known skin-irritant due to its fragrance components.

Lavandula Angustifolia Herb Oil is a fragrance and is an oil. It can cause irritation.

Aloe Barbadensis Leaf Juice Powder comes from the aloe plant.

You may know Aloe to be a good sunburn reliever and inflammation reducer. This is because it contains many components that are known to help reduce irritation and itchiness.

Aloe leaves are also great moisturizers. They are naturally rich in polysaccharides, a carbohydrate made of sugars. Polysaccharides are able to mimic the carbs found in the top layer of your skin. This can help keep your skin hydrated.

Aloe contains the antioxidants Vitamins A, C, and E. These vitamins neutralize free radicals. Free-radicals are molecules that may damage your skin cells, such as pollution.

Aloe does not protect against UV rays, despite it soothing sunburns.

Learn more about Aloe Barbadensis Leaf Juice Powder
Antioxidant, Masking, Skin Conditioning

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol

Pelargonium Graveolens Flower Oil is the pressed oil of the Rose Geranium plant. It is volatile, meaning it evaporates off the skin.

Fragrant components of Rose Geranium include citronellol and geraniol. These may cause allergies and skin-sensitivity. We recommend speaking with a professional if you have any concerns.

The scent of Rose Geranium closely resembles traditional roses.

Learn more about Pelargonium Graveolens Flower Oil
Cleansing, Emulsifying, Foaming

Sodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.

SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.

Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.

Learn more about Sodium Laureth Sulfate
Masking

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt. This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

You might see people debate whether Sodium Chloride is comedogenic, but there actually haven't been any comedogenic tests done on it. Either way, the overall formulation of a product matters a lot more than any single ingredient.

You might see this ingredient used in scrubs as a primary exfoliating ingredient.

Learn more about Sodium Chloride
Cleansing, Emulsifying, Foaming

Sodium Lauryl Sulfate (SLS) is a surfactant, cleansing agent, and foaming agent. You'll find it in a wide range of products from shampoos to face cleansers.

It:

The Cosmetic Ingredient Review Panel has assessed it in 1983, 2002, and 2005 and found it to be safe in formulations at low concentrations.

SLS is a well-documented skin irritant at higher concentrations or with prolonged exposure. It's actually the gold standard positive control used in dermatological patch testing, meaning doctors use it because they know it will cause a reaction in people.

In one large study of 43,000 patiences tested with 0.25% SLS, about 22% showed some level of reactivity. It increases transepidermal water loss that disrupts your outermost layer of skin.

Face cleansers often pair this ingredient with mild co-surfactants like Cocamidopropyl Betaine to buffer its harshness.

Just so you know, SLS does not trigger true allergic contact dermatitis. This just means it can irritate your skin but doesn't cause your immune system to develop a lasting allergy to it.

Despite internet rumors, SLS is not considered a carcinogen by any major regulatory body.

Learn more about Sodium Lauryl Sulfate
Buffering, Masking

Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.

Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.

However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.

Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.

In skincare formulas, citric acid can:

While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.

Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.

Read more about some other popular AHA's here:

Learn more about Citric Acid
Perfuming

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

This ingredient has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
Perfuming

Citronellol is used to add fragrance/parfum to a product. It is often derived from plants such as roses. In fact, it can be found in many essential oils including geranium, lavender, neroli, and more. The scent of Citronellol is often described as "fresh, grassy, and citrus-like".

Since the Citronellol molecule is already unstable, Citronellol becomes irritating on the skin when exposed to air.

Citronellol is a modified terpene. Terpenes are unsaturated hydrocarbons found in plants. They make up the primary part of essential oils.

Citronellol is not able to be absorbed into deeper layers of the skin. It has low permeability,

Citronellol is also a natural insect repellent.

Learn more about Citronellol
Buffering, Masking

Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.

Its main functions are to maintain the pH of a product and neutralize metal ions.

The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).

Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.

Learn more about Sodium Citrate

We don't have a description for Tetrasodium Iminodisuccinate yet.

Emulsion Stabilising

We don't have a description for Tetrasodium Etidronate yet.

This ingredient is the essential oil from the leaves of cornmint. It is one of the richest natural sources of menthol on our planet (about 70-78%).

In cosmetics, this ingredient mostly works as a fragrance and/or masking agent used to cover up unpleasant smells of other ingredients.

The "cooling" sensation from mint isn't a real temperature change; menthol actives a nerve receptor in skin that gets triggered by cold. Your brain essentially gets a "cool" signal from it.

Just so you know, allergic contact dermatitis to menthol is documented in literature (but it's kind of uncommon). This is why the percentages allowed in leave-on products are quite low (0.2%). Be sure to patch test if you have sensitive skin.

Though this ingredient is not listed as an EU allergen, it's cousins (Mentha Piperita Oil, menthol and Mentha Viridis Leaf Oil) are.

Due to the high Menthol content of this ingredient, brands are required to label "menthol" as a separate ingredient on the list. The EU regulation labels the allergenic substance, not just the source ingredient, so the menthol carried in this ingredient still has to be declared.

Learn more about Mentha Arvensis Leaf Oil
Perfuming, Tonic

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

Monoterpenes are naturally found in many parts of different plants.

Geraniol can be found in many essential oils including Rose Oil and Citronella Oil. The scent of Geraniol is often described as "rose-like". Many foods also contain Geraniol for fruit flavoring.

Geraniol can irritate the skin when exposed to air. However, irritation depends on the ability of geraniol to penetrate into the skin. In general, geraniol is not able to penetrate skin easily.

Geraniol is colorless and has low water-solubility. However, it is soluble in common organic solvents.

Like citronellol, it is a natural insect repellent.

2,6-Octadien-1-ol, 3,7-dimethyl-, (2E)-

Learn more about Geraniol
Masking, Refreshing

Menthol is a compound found in mint plants, such as peppermint. In its pure form, it is a clear crystalline substance.

Menthol is known for its cooling sensation; however, the cooling is actually from your skin being sensitized. Menthol can worsen rosacea. We recommend speaking with a professional if you have concerns.

Menthol also has antimicrobial properties.

Learn more about Menthol
Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Ci 77891 is commonly found in sunscreens due to its ability to block UV rays.

Learn more about CI 77891

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Where it's from

grüum is a British brand

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· Updated February 28, 2024 Added by Soya