Overview
What it is
Exfoliator with 25 ingredients that contains AHA and BHA
Cool Features
It is vegan, cruelty-free, fungal acne (malassezia) safe, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
Believe Beauty is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Camellia Sinensis Leaf Water
MaskingWater
Skin ConditioningButylene Glycol
HumectantGlycolic Acid
BufferingGlycerin
HumectantPotassium Hydroxide
BufferingPhenoxyethanol
PreservativePanthenol
Skin ConditioningC12-14 Pareth-12
EmulsifyingSodium Benzoate
MaskingSalicylic Acid
MaskingAllantoin
Skin ConditioningMelaleuca Alternifolia Leaf Oil
AntioxidantSalix Alba Bark Extract
AstringentNelumbo Nucifera Root Extract
Skin ConditioningCitric Acid
BufferingUlmus Davidiana Root Extract
Skin ConditioningPueraria Lobata Root Extract
HumectantPinus Palustris Leaf Extract
TonicPachyrhizus Erosus Root Extract
Skin ConditioningOenothera Biennis Flower Extract
AstringentMalva Sylvestris Leaf Extract
Skin ConditioningCetraria Islandica Extract
CleansingBrassica Oleracea Botrytis Extract
Skin ConditioningSodium Citrate
BufferingCamellia Sinensis Leaf Water, Water, Butylene Glycol, Glycolic Acid, Glycerin, Potassium Hydroxide, Phenoxyethanol, Panthenol, C12-14 Pareth-12, Sodium Benzoate, Salicylic Acid, Allantoin, Melaleuca Alternifolia Leaf Oil, Salix Alba Bark Extract, Nelumbo Nucifera Root Extract, Citric Acid, Ulmus Davidiana Root Extract, Pueraria Lobata Root Extract, Pinus Palustris Leaf Extract, Pachyrhizus Erosus Root Extract, Oenothera Biennis Flower Extract, Malva Sylvestris Leaf Extract, Cetraria Islandica Extract, Brassica Oleracea Botrytis Extract, Sodium Citrate
Key Ingredients
Benefits
Concerns
Ingredients Explained
Camellia Sinensis Leaf Water is a tonic and helps with masking.
Tonics are used to remove soap residues. They also help moisturize the skin.
Masking ingredients are used to obscure or block properties of other ingredients. They are commonly used to block the scent of a product.
Camellia Sinensis leaves contain antioxidants, anti-inflammatory, and anti-microbial properties.
Learn more about Camellia Sinensis Leaf WaterWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
- It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
- It is a humectant, which means that it helps attract moisture into the skin.
- It helps improve product application.
- It has mild preservative properties.
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Glycolic Acid is arguably the most famous AHA with a ton of research to back up its benefits.
Its main role is to remove the top layer of dead skin cells, allowing newer skin cells to emerge.
Specifically, AHAs work by breaking down the structural "glue" holding the old skin cells in place. Getting rid of the old skin cells allows skin to regenerate newer skin cells in its place. A build up of dead skin cells can lead to tired and dull looking skin.
Due to this, glycolic acid helps with:
Fun fact: Glycolic acid increases skin hydration by playing a role in creating molecules that create hyaluronic acid naturally.
When starting glycolic Acid, it is normal to feel slight stinging.
The pH value and concentration of glycolic acid play a role in the effectiveness of the product. Concentrations between 5-20% glycolic acid have been shown to be effective in clinical studies.
Recent studies have shown Glycolic Acid may protect the skin against UV damage. However, you should always wear SPF, especially when using exfoliants.
Read more about some other popular AHA's here:
Learn more about Glycolic AcidGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPotassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.
Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.
Using high concentrations of Potassium Hydroxide have shown to irritate the skin.
Learn more about Potassium HydroxidePhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolC12-14 Pareth-12 is created from a mixture of synthetic C12-14 alcohols that have about 12 moles of ethylene oxide.
It is an emulsifying and cleansing ingredient. Emulsifier help prevent ingredients from separating, such as oils and waters.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateSalicylic Acid (also known as beta hydroxy acid or BHA) is one of the most well-known ingredients for treating skin that struggles with blackheads and acne. It helps to exfoliate both the skin's surface and pores, and also acts as an anti-inflammatory agent.
This multitasking property makes it a great ingredient for cleaning out pores, controlling oil production, and reducing inflammation.
Unlike AHAs which are water soluble, Salicylic Acid is oil soluble. This means that it's able to exfoliate the inside of pores and reduce blackheads.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing a Salicylic Acid into your routine.
In general, Salicylic Acid is a great ingredient for oily acne-prone skin.
While salicylic acid does not increase sun-sensitivity, we still recommend wearing SPF.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidAllantoin plays a role in soothing and moisturizing the skin. Because of this, it is often added to products with strong active ingredients.
Some studies have shown this ingredient can promote wound healing with higher concentrations.
Allantoin is derived from the comfrey plant but produced synthetically for cosmetic products to ensure purity.
Learn more about AllantoinThis tea tree oil comes from the leaves of the Tea Tree plant. Tea tree oil has antioxidant, anti-inflammatory, and antimicrobial properties.
According to the book Journal of Profiles of Drug Substances, tea tree helps in reducing acne-causing bacteria such as Propionibacterium acnes. This is due to the Terpinen components of tea tree oil.
Tea tree may cause sensitivity and irritation for some people. This oil naturally contains fragrance such as linalool and limonene.
However, research shows irritation usually occurs when using pure tea tree oil and not in cosmetic products.
Tea tree oil was found to help relieve the symptoms of psoriasis in one study.
Tea tree oil is toxic when ingested. Another study showed it to caused damage to the nervous system of dogs and cats when applied to their skin or given orally.
Learn more about Melaleuca Alternifolia Leaf OilSalix Alba Bark Extract comes from the white willow tree, which is native to Europe and Central Asia.
Salix Alba Bark Extract has often been described as salicylic acid's cousin. This is due to the salicin it contains. However, studies are limited showing salix alba bark to be an effective salicylic acid alternative.
Salicin does have anti-inflammatory and antioxidant properties. It has shown to decrease the formation of inflammatory mediators, such as tumor necrosis factor-α and nuclear factor-kappa B. Salicin also has a mildly exfoliating effect on the skin.
Several other components in salix alba bark extract also contain antioxidant properties, such as flavonoids and polyphenols. Antioxidants may help with anti-aging as they neutralize harmful free-radical molecules.
Willow Bark extract has been used for thousands of years. Ancient civilizations used white willow to help treat pain and fevers.
Learn more about Salix Alba Bark ExtractWe don't have a description for Nelumbo Nucifera Root Extract yet.
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidThis tree is also known as the David Elm. It contains the ingredient bakuchiol.
Other great compounds found in this ingredient include galactose, glucose, and phenolics. The sugar content gives it great skin hydrating properties. Phenolics are potent antioxidants commonly found in fruits and veggies.
A 2020 study found the phenolics of this root to have an anti-inflammatory effect.
Fun fact: This ingredient is used in traditional Asian medicine.
Learn more about Ulmus Davidiana Root ExtractWe don't have a description for Pueraria Lobata Root Extract yet.
We don't have a description for Pinus Palustris Leaf Extract yet.
We don't have a description for Pachyrhizus Erosus Root Extract yet.
We don't have a description for Oenothera Biennis Flower Extract yet.
We don't have a description for Malva Sylvestris Leaf Extract yet.
We don't have a description for Cetraria Islandica Extract yet.
We don't have a description for Brassica Oleracea Botrytis Extract yet.
Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.
Its main functions are to maintain the pH of a product and neutralize metal ions.
The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).
Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Learn more about Sodium CitrateReviews
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Where it's from
Believe Beauty is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated January 15, 2025 • Added by orianahogan