Overview
What it is
Exfoliator with 25 ingredients that contains AHA and BHA
Cool Features
It is vegan, cruelty-free, fungal acne (malassezia) safe, and reef safe
Suited For
It has ingredients that are good for fighting acne, anti aging, dry skin, brightening skin, sensitive skin, oily skin, reducing pores, scar healing, dark spots and better texture
Free From
It doesn't contain any harsh alcohols, common allergens, parabens, silicones or sulfates
Fun facts
Believe Beauty is from United States.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
What's inside
Ingredients List
Camellia Sinensis Leaf Water
MaskingWater
Skin ConditioningButylene Glycol
HumectantGlycolic Acid
BufferingGlycerin
HumectantPotassium Hydroxide
BufferingPhenoxyethanol
PreservativePanthenol
Skin ConditioningC12-14 Pareth-12
EmulsifyingSodium Benzoate
MaskingSalicylic Acid
MaskingAllantoin
Skin ConditioningMelaleuca Alternifolia Leaf Oil
AntioxidantSalix Alba Bark Extract
AstringentNelumbo Nucifera Root Extract
Skin ConditioningCitric Acid
BufferingUlmus Davidiana Root Extract
Skin ConditioningPueraria Lobata Root Extract
HumectantPinus Palustris Leaf Extract
TonicPachyrhizus Erosus Root Extract
Skin ConditioningOenothera Biennis Flower Extract
AstringentMalva Sylvestris Leaf Extract
Skin ConditioningCetraria Islandica Extract
CleansingBrassica Oleracea Botrytis Extract
Skin ConditioningSodium Citrate
BufferingCamellia Sinensis Leaf Water, Water, Butylene Glycol, Glycolic Acid, Glycerin, Potassium Hydroxide, Phenoxyethanol, Panthenol, C12-14 Pareth-12, Sodium Benzoate, Salicylic Acid, Allantoin, Melaleuca Alternifolia Leaf Oil, Salix Alba Bark Extract, Nelumbo Nucifera Root Extract, Citric Acid, Ulmus Davidiana Root Extract, Pueraria Lobata Root Extract, Pinus Palustris Leaf Extract, Pachyrhizus Erosus Root Extract, Oenothera Biennis Flower Extract, Malva Sylvestris Leaf Extract, Cetraria Islandica Extract, Brassica Oleracea Botrytis Extract, Sodium Citrate
Key Ingredients
Benefits
Concerns
Ingredients Explained
Camellia Sinensis Leaf Water is a tonic and helps with masking.
Tonics are used to remove soap residues. They also help moisturize the skin.
Masking ingredients are used to obscure or block properties of other ingredients. They are commonly used to block the scent of a product.
Camellia Sinensis leaves contain antioxidants, anti-inflammatory, and anti-microbial properties.
Learn more about Camellia Sinensis Leaf WaterWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterButylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Overall, Butylene Glycol is a safe and well-rounded ingredient that works well with other ingredients.
Though this ingredient works well with most skin types, some people with sensitive skin may experience a reaction such as allergic rashes, closed comedones, or itchiness.
Learn more about Butylene GlycolGlycolic Acid is arguably the most famous alpha hydroxy acid (AHA) with tons of research backing its benefits.
It is found naturally in sugar cane but the form used in skincare is usually synthetic for purity and stability.
Glycolic acid removes the top layer of dead skin cells to allow newer and fresher ones to emerge.
AHAs work by breaking down the structural “glue” that holds old skin cells in place. When that buildup is gone, your skin can renew itself more efficiently.
Research also shows glycolic acid stimulates collagen production, helping to firm and thicken the skin over time. This is one of its biggest advantages over other AHAs.
Overall, glycolic acid helps with:
Fun fact: Glycolic acid boosts skin hydration by helping it produce molecules that increase hyaluronic acid naturally.
To work best, glycolic acid products should have a pH between 3-4 (that’s where exfoliation is most effective but still gentle on skin).
The pH and concentration of a product are key to its effectiveness:
It is normal to feel a slight stinging sensation when using glycolic acid. This usually fades as your skin adjusts.
Because glycolic acid has the smallest molecular size in the AHA family, it can penetrate deeper, which enhances its effectiveness but also makes it more likely to irritate sensitive skin.
If your skin is very sensitive or prone to rosacea, glycolic acid may be too strong; in that case, try milder options like lactic acid or a PHA instead.
Recent studies suggest glycolic acid might even help protect against UV damage. But don’t skip sunscreen! Freshly exfoliated skin is more sensitive to the sun.
Glycolic acid is a skincare superstar. It smooths, brightens, hydrates, and firms the skin. Unless you’re highly sensitive, it’s well worth adding to your routine.
Read more about some other popular AHA's here:
Learn more about Glycolic AcidGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPotassium hydroxide is commonly known as caustic potash. It is used to fix the pH of a product or as a cleaning agent in soap. In cleansers, it is used for the saponification of oils.
Sapnification is the process of creating fatty acid metal salts from triglycerides and a strong base. During this process, Potassium Hydroxide is used up and is not present in the final product.
Using high concentrations of Potassium Hydroxide have shown to irritate the skin.
Learn more about Potassium HydroxidePhenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.
It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.
Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolC12-14 Pareth-12 is created from a mixture of synthetic C12-14 alcohols that have about 12 moles of ethylene oxide.
It is an emulsifying and cleansing ingredient. Emulsifier help prevent ingredients from separating, such as oils and waters.
Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.
Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.
Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.
It is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.
Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.
We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.
Learn more about Sodium BenzoateSalicylic Acid (also known as beta hydroxy acid or BHA) is a well-known ingredient for treating skin that struggles with acne and clogged pores. It exfoliates both the skin's surface and deep within the pores to help clear out buildup, control oil, and reduce inflammation.
Unlike AHAs (alpha hydroxy acids), salicylic acid is oil-soluble. This allows it to penetrate into pores which makes it especially effective for treating blackheads and preventing future breakouts.
Salicylic acid is also known for its soothing properties. It has a similar structure to aspirin and can calm inflamed or irritated skin, making it a good option for acne-prone skin that is also sensitive.
Concentrations of 0.5-2% are recognized by the U.S. FDA as an over-the-counter topical acne product.
It can cause irritation and/or dryness if one's skin already has a compromised moisture barrier, so it's best to focus on repairing that before introducing this ingredient into your routine.
While salicylic acid does not increase sun sensitivity, it’s still important to wear sunscreen daily to protect your skin.
If you are looking for the ingredient called BHA or Butylated Hydroxyanisole, click here.
Learn more about Salicylic AcidAllantoin plays a role in soothing and moisturizing the skin. Because of this, it is often added to products with strong active ingredients.
Some studies have shown this ingredient can promote wound healing with higher concentrations.
Allantoin is derived from the comfrey plant but produced synthetically for cosmetic products to ensure purity.
Learn more about AllantoinThis tea tree oil comes from the leaves of the Tea Tree plant. Tea tree oil has antioxidant, anti-inflammatory, and antimicrobial properties.
According to the book Journal of Profiles of Drug Substances, tea tree helps in reducing acne-causing bacteria such as Propionibacterium acnes. This is due to the Terpinen components of tea tree oil.
Tea tree may cause sensitivity and irritation for some people. This oil naturally contains fragrance such as linalool and limonene.
However, research shows irritation usually occurs when using pure tea tree oil and not in cosmetic products.
Tea tree oil was found to help relieve the symptoms of psoriasis in one study.
Tea tree oil is toxic when ingested. Another study showed it to caused damage to the nervous system of dogs and cats when applied to their skin or given orally.
Learn more about Melaleuca Alternifolia Leaf OilSalix Alba Bark Extract comes from the white willow tree, which is native to Europe and Central Asia.
Salix Alba Bark Extract has often been described as salicylic acid's cousin. This is due to the salicin it contains. However, studies are limited showing salix alba bark to be an effective salicylic acid alternative.
Salicin does have anti-inflammatory and antioxidant properties. It has shown to decrease the formation of inflammatory mediators, such as tumor necrosis factor-α and nuclear factor-kappa B. Salicin also has a mildly exfoliating effect on the skin.
Several other components in salix alba bark extract also contain antioxidant properties, such as flavonoids and polyphenols. Antioxidants may help with anti-aging as they neutralize harmful free-radical molecules.
Willow Bark extract has been used for thousands of years. Ancient civilizations used white willow to help treat pain and fevers.
Learn more about Salix Alba Bark ExtractWe don't have a description for Nelumbo Nucifera Root Extract yet.
Citric Acid is an alpha hydroxy acid (AHA) naturally found in citrus fruits like oranges, lemons, and limes.
Like other AHAs, citric acid can exfoliate skin by breaking down the bonds that hold dead skin cells together. This helps reveal smoother and brighter skin underneath.
However, this exfoliating effect only happens at high concentrations (20%) which can be hard to find in cosmetic products.
Due to this, citric acid is usually included in small amounts as a pH adjuster. This helps keep products slightly more acidic and compatible with skin's natural pH.
In skincare formulas, citric acid can:
While it can provide some skin benefits, research shows lactic acid and glycolic acid are generally more effective and less irritating exfoliants.
Most citric acid used in skincare today is made by fermenting sugars (usually from molasses). This synthetic version is identical to the natural citrus form but easier to stabilize and use in formulations.
Read more about some other popular AHA's here:
Learn more about Citric AcidThis tree is also known as the David Elm. It contains the ingredient bakuchiol.
Other great compounds found in this ingredient include galactose, glucose, and phenolics. The sugar content gives it great skin hydrating properties. Phenolics are potent antioxidants commonly found in fruits and veggies.
A 2020 study found the phenolics of this root to have an anti-inflammatory effect.
Fun fact: This ingredient is used in traditional Asian medicine.
Learn more about Ulmus Davidiana Root ExtractWe don't have a description for Pueraria Lobata Root Extract yet.
We don't have a description for Pinus Palustris Leaf Extract yet.
We don't have a description for Pachyrhizus Erosus Root Extract yet.
We don't have a description for Oenothera Biennis Flower Extract yet.
We don't have a description for Malva Sylvestris Leaf Extract yet.
We don't have a description for Cetraria Islandica Extract yet.
We don't have a description for Brassica Oleracea Botrytis Extract yet.
Sodium Citrate is the sodium salts of citric acid. In skincare, it is used to alter pH levels and acts as a preservative.
Its main functions are to maintain the pH of a product and neutralize metal ions.
The acidity of our skin is maintained by our glands and skin biome; normal pH level of skin is slightly acidic (~4.75-5.5).
Being slightly acidic allows our skin to create an "acid mantle". This acid mantle is a thin barrier that protects our skin from bacteria and contaminants.
Learn more about Sodium CitrateReviews
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Where it's from
Believe Beauty is a American brand
We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.
The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated January 15, 2025 • Added by orianahogan