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Anastasia Beverly Hills Brow Genius Conditioning Brow Serum Ingredients Explained

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Updated on December 22, 2023 Submitted by tsmeu

Overview

What it is

Lash & brow serum with 32 ingredients that contains AHA, peptides and Vitamin E

Cool Features

It is vegan, cruelty-free, and reef safe

Suited For

It has ingredients that are good for dry skin, brightening skin, sensitive skin and reducing pores

Free From

It doesn't contain any parabens, silicones or sulfates

Fun facts

This product is used in 2 routines created by our community.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Notable Ingredients

AHA
Vitamin E (2)
Peptides (2)

Benefits

Hydrating (2)
Redness Reducing
Reduces Irritation
Reduces Large Pores
Brightening (4)

Concerns

Drying
May Worsen Oily Skin
Irritating
Rosacea (3)
Eczema (3)

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning, Solvent
2
Masking, Perfuming, Skin Conditioning
0-1 / 0
Fragrance IconOil IconNot safe for Fungal Acne Icon
3
Humectant, Skin Conditioning, Skin Protecting, Solvent
0 / 0
Helps hydrate Dry Skin IconHelps brighten skin Icon
4
Skin Conditioning
0 / 0
Helps reduce irritation Icon
5
Emulsion Stabilising
6
Humectant, Masking, Skin Conditioning, Solvent
1 / 0
7
Solvent
8
Humectant
9
Humectant
10
Skin Conditioning
Peptide IconNot safe for Fungal Acne Icon
11
Skin Protecting
Peptide Icon
12
Antiseborrhoeic, Skin Conditioning
13
14
Emollient, Skin Protecting, Tonic
Helps hydrate Dry Skin IconHelps reduce Skin Redness Icon
15
Astringent, Masking
Good for Minimizing Pores Icon
16
Skin Conditioning
17
Solvent
18
Antioxidant, Skin Conditioning
0 / 0
Vitamin E IconAntioxidant IconHelps brighten skin Icon
19
Cleansing, Emulsion Stabilising
20
Emollient, Emulsifying, Skin Conditioning
21
Antimicrobial, Astringent, Masking, Solvent
Alcohol IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconMay worsen Eczema IconMay worsen Rosacea Icon
22
Skin Conditioning
23
Solvent
24
Preservative
Preservative Icon
25
Buffering, Masking
AHA IconMay cause irritation IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconMay worsen Rosacea IconHelps brighten skin Icon
26
Emollient, Humectant, Skin Conditioning
27
Skin Conditioning, Solvent
28
Masking, Preservative
Preservative Icon
29
Buffering, Masking
AHA IconMay cause irritation IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconMay worsen Rosacea IconHelps brighten skin Icon
30
Masking, Preservative
Preservative IconMay worsen Eczema Icon
31
Perfuming, Preservative, Solvent
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon
32
Antioxidant, Masking, Skin Conditioning
0-3 / 0-3
Vitamin E IconAntioxidant IconHelps hydrate Dry Skin IconMay cause irritation IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin Icon

Ingredients Explained

This product contains 32 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
2
What it does: Masking, Perfuming, Skin Conditioning
Community Rating: Disliked

Ricinus Communis Seed Oil is the INCI name for castor oil.

Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.

Besides hydrating the skin, castor oil is also used to hydrate hair. By keeping the hair shaft moisturized, breakage is decreased. More studies are needed to show castor oil's effective on stimulating hair growth.

Castor oil is created by cold-pressing castor seeds and then purifying the oil with heat. It was used in Ancient Egypt as fuel in lamps and to help treat eye irritation.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Ricinus Communis Seed Oil
3
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
4
What it does: Skin Conditioning
Community Rating: Loved

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

lt is a humectant, meaning that it helps the skin attract and retain moisture.

Another benefit is the anti-inflammatory abilities. This means that it's great for sensitive, irritation-prone skin.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

Learn more about Panthenol
5
What it does: Emulsion Stabilising
Community Rating: Disliked

This is a synthetic polymer. It helps improve the texture of products by adding thickness and gel-like feel.

It is also an emulsifer, meaning it prevents ingredients such as oil and water from separating. It also helps evenly disperse other ingredients.

6
What it does: Humectant, Masking, Skin Conditioning, Solvent
Community Rating: Mixed

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

  • It is a solvent, meaning that it helps to dissolve other ingredients. This also enhances the absorption of the product into one's skin.
  • It is a humectant, which means that it helps attract moisture into the skin.
  • It helps improve product application.

Overall, Butylene Glycol is a safe and well-rounded ingredient. It is unlikely to irritate skin, and works well with pretty much all other ingredients.

7
What it does: Solvent
Community Rating: Liked

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Propanediol is not likely to cause sensitivity and considered safe to use.

It is derived from corn or petroleum with a clear color and no scent.

Learn more about Propanediol
8
What it does: Humectant

We don't have a description for Hydroxypropylgluconamide.

9
What it does: Humectant

We don't have a description for Hydroxypropylammonium Gluconate.

10
What it does: Skin Conditioning
Community Rating: Liked

Myristoyl Pentapeptide-17 isn't fungal acne safe and is a peptide.

11
What it does: Skin Protecting
Community Rating: Loved

Acetyl Tetrapeptide-3 is a peptide.

12
What it does: Antiseborrhoeic, Skin Conditioning
Community Rating: Liked

Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.

Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.

More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.

Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.

We recommend speaking with a professional if you have any questions or concerns about this ingredient.

Learn more about Biotin
13
What it does:

We don't have a description for Dextran.

14
What it does: Emollient, Skin Protecting, Tonic
Community Rating: Loved

Panax Ginseng Root is a popular herb from Asia. This root contains antioxidants, favonoids, and vitamins B12 and D.

Ginseng Root helps increase skin hydration, even out texture and tone, and helps improve wrinkles.

Ginseng root helps improve blood circulation and oxygen flow. This in turn helps nourish the skin and improve wrinkles. By speeding up circulation, ginseng root can also help drain fluids.

Ginseng root contains both Vitamin D and B12. Both of these vitamins help boost collagen production in your skin. Collagen gives you skin the appearance of looking plump and firm.

Ginseng Root can also aid in decreasing inflammation.

Studies also show ginseng may help with hyperpigmentation. Ginseng disrupts the production of tyrosinase, an enzyme that starts the process of skin darkening.

Historically, people in East Asia have used ginseng as both food and medicine.

Learn more about Panax Ginseng Root Extract
15
What it does: Astringent, Masking

Trifolium Pratense Flower Extract can help to reduce large pores.

16
What it does: Skin Conditioning
Community Rating: Loved

Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.

Caffeine is an antioxidants, which help with the signs of aging. This is because antioxidants help fight skin-damaging free radical molecules.

While caffeine is used to treat cellulite and and dark circles, further studies are needed to prove this. It has been believed to help with these skin conditions due to its ability to dilate blood vessels and increase blood flow.

Some studies are looking into caffeine's ability to protect against UV rays.

Learn more about Caffeine
17
What it does: Solvent

We don't have a description for C15-23 Alkane.

18
What it does: Antioxidant, Skin Conditioning
Community Rating: Liked

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

Tocopheryl Acetate is commonly found in both skincare and dietary supplements.

Learn more about Tocopheryl Acetate
19
What it does: Cleansing, Emulsion Stabilising
Community Rating: Mixed

Decyl Glucoside is a glucose-based surfactant. Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away.

It is created from the fatty acids in coconut oil.

Decyl Glucoside also helps stabilize the ingredients in a product by preventing them from separating.

This ingredient is biodegradable and non-toxic. This ingredient is commonly found in baby shampoos.

Decyl Glucoside is sometimes used to stabilize the UV filter Tinosorb.

Learn more about Decyl Glucoside
20
What it does: Emollient, Emulsifying, Skin Conditioning
Community Rating: Disliked

Lecithin is a term for a group of substances found in plants, animals, and humans. They are made up of mixture of fatty acids. These fatty acids usually are a mixture of phosphoric acid's choline ester connected to stearic, oleic, and palmitic acids. Most lecithins are created from plant ingredients scuh as sunflower.

Lecithin is an emollient. Emollients help soften the skin and creates a barrier to keep moisture in.

As an emulsifier, it also helps prevent water and oil ingredients from separating. Lecithin can help ingredients be better absorbed by the skin. The phospholipids in Lecithin can produce liposomes. Liposomes help other ingredients get through the skin barrier.

Learn more about Lecithin
21
What it does: Antimicrobial, Astringent, Masking, Solvent
Community Rating: Very Disliked

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is usually an astringent alcohol.

These alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Fatty alcohols come from plant oils such as coconut oil. These can help hydrate the skin and are non-irritating. Some fatty alcohols include cetyl and stearyl alcohol.

Learn more about Alcohol
22
What it does: Skin Conditioning
Community Rating: Mixed

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

You might see Ethylhexylglycerin often paired with other preservatives such as phenoxyethanol. Ethylhexylglycerin has been found to increase the effectiveness of these other preservatives.

23
What it does: Solvent

We don't have a description for C13-14 Alkane.

24
What it does: Preservative
Community Rating: Disliked

Potassium Sorbate is a preservative used to prevent yeast and mold in products. It is commonly found in both cosmetic and food products.

Potassium sorbate is potassium salt derived from sorbic acid. Sorbic acid is a natural antibiotic and effective against fungus.

Potassium sorbate and sorbic acid can be found in baked goods, cheeses, dried meats, dried fruit, ice cream, pickles, wine, yogurt, and more.

Potassium sorbate is often used with stronger preservatives.

Learn more about Potassium Sorbate
25
What it does: Buffering, Masking
Community Rating: Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.

Read more about some other popular AHA's here:

Learn more about Citric Acid
26
What it does: Emollient, Humectant, Skin Conditioning
Community Rating: Liked

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

It is a common ingredient in many products, especially those designed to hydrate skin. The primary benefits are retaining moisture, skin softening, and promoting a healthy skin barrier.

Though Caprylyl Glycol is an alcohol derived from fatty acids, it is not the kind that can dry out skin.

This ingredient is also used as a preservative to extend the life of products. It has slight antimicrobial properties.

Learn more about Caprylyl Glycol
27
What it does: Skin Conditioning, Solvent
Community Rating: Mixed

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

In products that are water-based, this ingredient can help stabilize perfumes and fragrances. It can also help make the texture of products softer and more smooth.

28
What it does: Masking, Preservative
Community Rating: Disliked

Sodium Benzoate is a preservative. It's used in both cosmetic and food products to inhibit the growth of mold and bacteria. It is typically produced synthetically.

Both the US FDA and EU Health Committee have approved the use of sodium benzoate. In the US, levels of 0.1% (of the total product) are allowed.

Sodium benzoate works as a preservative by inhibiting the growth of bacteria inside of cells. It prevents the cell from fermenting a type of sugar using an enzyme called phosphofructokinase.

Sodium Benzoate is the salt of benzoic acid. Foods containing sodium benzoate include soda, salad dressings, condiments, fruit juices, wines, and snack foods.

Studies for using ascorbic acid and sodium benzoate in cosmetics are lacking, especially in skincare routines with multiple steps.

We always recommend speaking with a professional, such as a dermatologist, if you have any concerns.

Learn more about Sodium Benzoate
29
What it does: Buffering, Masking
Community Rating: Mixed

Tartaric Acid is an AHA. It can help to improve skin texture, reduce large pores, heal scars, and brighten skin. It can cause irritation and worsen rosacea.

30
What it does: Masking, Preservative
Community Rating: Disliked

Benzoic Acid is used to preserve and adjust the pH of products.

The antimicrobial property of Benzoic Acid helps elongate a product's shelf life. Its main role is to reduce fungi growth and is not found to be effective at fighting bacteria. Therefore Benzoic Acid is always added along with other preservatives.

In its pure form, Benzoic Acid looks like a white crystalline solid. It has slight solubility in water.

The name of Benzoic Acid comes from gum benzoin, which used to be the sole source of deriving this ingredient. Benzoic Acid is the most simple aromatic carboxylic acid.

Benzoic Acid is naturally occuring in strawberries, mustard, cinnamon, and cloves. It has a slight scent but is not considered to be a fragrance.

Learn more about Benzoic Acid
31
What it does: Perfuming, Preservative, Solvent
Community Rating: Very Disliked

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
32
What it does: Antioxidant, Masking, Skin Conditioning
Community Rating: Liked

Tocopherol (also known as Vitamin E) is a common antioxidant used to help protect the skin from free-radicals and strengthen the skin barrier. It's also fat soluble - this means our skin is great at absorbing it.

Vitamin E also helps keep your natural skin lipids healthy. Your lipid skin barrier naturally consists of lipids, ceramides, and fatty acids. Vitamin E offers extra protection for your skin’s lipid barrier, keeping your skin healthy and nourished.

Another benefit is a bit of UV protection. Vitamin E helps reduce the damage caused by UVB rays. (It should not replace your sunscreen). Combining it with Vitamin C can decrease sunburned cells and hyperpigmentation after UV exposure.

You might have noticed Vitamin E + C often paired together. This is because it is great at stabilizing Vitamin C. Using the two together helps increase the effectiveness of both ingredients.

There are often claims that Vitamin E can reduce/prevent scarring, but these claims haven't been confirmed by scientific research.

Learn more about Tocopherol
Embed Ingredients

Here's what our community thinks of the 32 ingredients in this product ✨

38% are loved or liked
16% have mixed ratings
28% are disliked or very disliked
19% have no rating yet

When to use

Here's some more info on how this product is used by our community.

Directions

Before use, cleanse skin as normal and pat skin dry.
Apply directly to clean brows, focusing on sparse areas.
Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover...

Before use, cleanse skin as normal and pat skin dry.
Apply directly to clean brows, focusing on sparse areas.
Gently sweep one side of the brush from the front to the end of the brow. Flip to the other side of the brush and repeat across the other brow. One dip should cover both brows.
Use short, hair-like strokes starting at the root and working in the direction of hair growth.
Allow the formula one to two minutes to dry before grooming and styling your brows.
Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
Brow Genius requires continued use to maintain benefits.
Keep out of eyes. Discontinue use if irritation occurs.

When to use

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Verified by SkinSort

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The data we've presented on this page has been verified by a member of the SkinSort Team.

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Compared With

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