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Urban Decay Original Eyeshadow Primer Potion Versus e.l.f. cosmetics Power Grip Primer

Eyeshadow
Face Primer
Brand
American Brand United States

Updated on October 25, 2023

Overview

What they are

These products are both cruelty-free and reef safe . They have a total of 1 ingredients in common

Free From

They both do not contain any harsh alcohols, fragrances, parabens or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Ingredient Info

Click any item below to learn more and see relevant ingredients

At a glance

Click on any of the items below to learn more

Notable Ingredients

Concerns

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Original Eyeshadow Primer Potion
Isododecane Emollient, Solvent

Isododecane is a fragrance, emollient, and solvent.

Disliked Full details ->
Talc Abrasive, Absorbent, Skin Protecting
1 / 0 Exfoliant Icon
ExfoliantExfoliant Icon

Talc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.

1 Com. / 0 Irr.
Very Disliked Full details ->
Cyclopentasiloxane Emollient, Skin Conditioning, Solvent
Silicon Icon
SiliconSilicon Icon

Cyclopentasiloxane is a silicone used to improve texture and trap moisture. An easier name for this is D5.

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Disteardimonium Hectorite Stabilising

Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.

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Trimethylsiloxysilicate Emollient, Skin Conditioning

This silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.

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Trihydroxystearin Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

This ingredient comes from Hydroxystearic Acid, a fatty acid, and glycerin. It is used to thicken oils.

Very Disliked Full details ->
Polyethylene Abrasive
Exfoliant Icon
ExfoliantExfoliant Icon

Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.

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Triethylhexanoin Masking, Skin Conditioning

Triethylhexanoin is created from glycerin and 2-ethylhexanoic acid. It is a solvent and emollient.

Hydroxystearic/Linolenic/Oleic Polyglycerides Emollient, Emulsion Stabilising, Skin Conditioning

We don't have a description for Hydroxystearic/Linolenic/Oleic Polyglycerides.

Unknown Full details ->
Sorbitan Sesquioleate Emulsifying
0-1 / 0 Bad for Acne Prone Skin IconNot safe for Fungal Acne Icon
2 Concerns

Sorbitan Sesquioleate is derived from sorbitol and oleic acid. It is an emulsifier and prevents ingredients from separating.

0-1 Com. / 0 Irr.
Very Disliked Full details ->
Vp/Eicosene Copolymer

We don't have a description for Vp/Eicosene Copolymer.

Unknown Full details ->
Dimethicone Emollient, Skin Conditioning, Skin Protecting
1 / 0 Silicon Icon
SiliconSilicon Icon

Dimethicone is a silicone used for making products smooth and silky. It also has the added benefit of sealing in hydration. The amount of dimethicone found in beauty products is considered safe and non-comedogenic, meaning it won't clog pores.

1 Com. / 0 Irr.
Very Disliked Full details ->
Peg-40 Stearate Emulsifying
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Peg-40 Stearate is a waxy solid made up of polyethylene glycol and stearic acid. It is an emulsifier and cleanser. Emulsifiers help oils and water mix.

Unknown Full details ->
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

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Synthetic Beeswax Emulsion Stabilising
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Synthetic beeswax is created to be identical in structure to beeswax. It possesses the same occlusive and emulsion properties.

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Propylene Carbonate Solvent

This ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.

Unknown Full details ->
CI 77891 Cosmetic Colorant

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

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CI 77491 Cosmetic Colorant

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

CI 77163 Cosmetic Colorant

This synthetic powder is used to add a pearly/white color in cosmetics.

Disliked Full details ->
Power Grip Primer
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Butylene Glycol Humectant, Masking, Skin Conditioning
1 / 0

Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:

1 Com. / 0 Irr.
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Peg-150 Distearate Emulsifying
2 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.

2 Com. / 0 Irr.
Unknown Full details ->
Polysorbate 80 Emulsifying
0 / 0 May worsen Oily Skin IconNot safe for Fungal Acne Icon
2 Concerns

Polysorbate 80 is a surfactant and emulsifier. It is used to keep ingredients together, and prevent oils and waters from separating.

0 Com. / 0 Irr.
Very Disliked Full details ->
Niacinamide Smoothing
Niacinamide IconGood for Oily Skin IconHelps reduce Skin Redness IconGood for Minimizing Pores IconGood for Dark Spots IconHelps fight Acne IconHelps brighten skin Icon
NiacinamideNiacinamide Icon 6 Benefits

Niacinamide has emerged as an all-star ingredient due to its many benefits.

Rosmarinus Officinalis Leaf Water Masking

We don't have a description for Rosmarinus Officinalis Leaf Water.

Unknown Full details ->
Melissa Officinalis Flower/Leaf/Stem Water Skin Conditioning

We don't have a description for Melissa Officinalis Flower/Leaf/Stem Water.

Unknown Full details ->
Mentha Piperita Leaf Water Skin Conditioning

We don't have a description for Mentha Piperita Leaf Water.

Unknown Full details ->
Sodium Hyaluronate Humectant, Skin Conditioning
0 / 0 Hyaluronic Acid Icon
Hyaluronic AcidHyaluronic Acid Icon

Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.

0 Com. / 0 Irr.
Sodium Ascorbyl Phosphate Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin Icon
Vitamin CVitamin C Icon AntioxidantAntioxidant Icon 6 Benefits

Sodium Ascorbyl Phosphate is a form of Vitamin C. It is the salt of ascorbic acid.

Menthol Masking, Refreshing
May cause irritation IconEU Allergen IconMay worsen Rosacea Icon
3 Concerns

Menthol is a compound found in mint plants, such as peppermint. In its pure form, it is a clear crystalline substance.

Very Disliked Full details ->
Pentylene Glycol Skin Conditioning, Solvent

Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.

Propylene Glycol Humectant, Skin Conditioning, Solvent
0 / 0 May worsen Eczema Icon
May worsen EczemaMay worsen Eczema Icon

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

0 Com. / 0 Irr.
Disliked Full details ->
Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether Stabilising

We don't have a description for Peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether.

Unknown Full details ->
Peg-40 Hydrogenated Castor Oil Emulsifying
Oil IconNot safe for Fungal Acne Icon
OilOil Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Peg-40 Hydrogenated Castor Oil is derived from castor oil and polyethylene glycol (PEG). It is used as a emollient and emulsifier.

Very Disliked Full details ->
Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Caprylyl Glycol Emollient, Humectant, Skin Conditioning

Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.

Disodium EDTA

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

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Trideceth-9 Emulsifying

We don't have a description for Trideceth-9.

Unknown Full details ->
1,2-Hexanediol Skin Conditioning, Solvent

1,2-Hexanediol is a multi-tasker ingredient. It acts as a preservative to increase shelf-life and can aid other preservatives in preventing microbe growth. 1,2-Hexanediol also helps the skin retain moisture as a humectant.

CI 19140 Cosmetic Colorant

CI 19140 is also known as Tartrazine. Tartrazine is a synthetic dye used in cosmetics, foods, and medicine to add a yellow color.

Very Disliked Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Preservative
Very Disliked

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Ingredient Ratings

Here's what our community thinks of the ingredients in these products.

Original Eyeshadow Primer Potion
2
13
4
liked
mixed
disliked
not rated
Power Grip Primer
6
4
7
6
liked
mixed
disliked
not rated

When to use

7 Routines
86% use in am
14% use in pm
100% use every day
80 Routines
90% use in am
10% use in pm
95% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Urban Decay Original Eyeshadow Primer Potion 19 ingredients

4.7 /5
from 3 ratings
Long Lasting (1) Matte (1)
ClaireEstelle's avatar

Claire L.

1 month ago · Combination Skin
Review

This is the OG, the first, the gamechanger... this product allowed early-2000s me to wear eyeshadow, which previously ALWAYS creased on my young,...

This is the OG, the first, the gamechanger... this product allowed early-2000s me to wear eyeshadow, which previously ALWAYS creased on my young, greasy eyelids. The heavens opened, angels sang, etc etc. Since then, many duplicates have come out but I always come back to the OG because it never fails.

e.l.f. cosmetics Power Grip Primer 23 ingredients

5.0 /5
from 1 rating