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Updated on June 13, 2024

Overview

What they are

These products are both vegan, cruelty-free, and reef safe serums. They have a total of 3 ingredients in common

Suited For

They're both likely to be good for anti aging, dry skin, brightening skin, sensitive skin, scar healing, dark spots and better texture

Free From

They both do not contain any harsh alcohols, common allergens, parabens, silicones or sulfates

We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.

Mad Hippie Vitamin C Serum
Mad Hippie Vitamin C Serum
Serum
American Brand United States
The Ordinary Granactive Retinoid 2% Emulsion

Ingredient Info

Click any item below to learn more and see relevant ingredients
ph level
5.5

At a glance

Click on any of the items below to learn more

Notable Ingredients

Benefits

Concerns

Notable Ingredients

Benefits

Concerns

Ingredients Side-by-side

found in both products
Vitamin C Serum
Sodium Ascorbyl Phosphate Antioxidant
Vitamin C IconAntioxidant IconHelps reduce Skin Redness IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps brighten skin Icon
Vitamin CVitamin C Icon AntioxidantAntioxidant Icon 6 Benefits

Sodium Ascorbyl Phosphate is a form of Vitamin C. It is the salt of ascorbic acid.

C16-17 Alkyl Benzoate Antimicrobial, Emollient, Skin Conditioning

We don't have a description for C16-17 Alkyl Benzoate.

Unknown Full details ->
Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Sodium Levulinate Skin Conditioning

Sodium levulinate is the a sodium salt of Levulinic Acid. If dissolved in an aqueous solution, the two ingredients become identical.

Sodium Anisate Antimicrobial

Sodium Anisate comes from fennel. It is used as a preservative and to add flavoring.

Salvia Sclarea Oil Masking, Tonic
Oil Icon
OilOil Icon

Salvia Sclarea Oil is a volatile oil obtained from the Clary Sage, Salvia sclarea L., Lamiaceae

Disliked Full details ->
Citrus Grandis

We don't have a description for Citrus Grandis.

Unknown Full details ->
Hyaluronic Acid Humectant, Moisturising, Skin Conditioning
Hyaluronic Acid IconGood for Skin Texture IconHelps with Anti-Aging IconGood for Scar Healing IconHelps brighten skin IconMay cause irritation Icon
Hyaluronic AcidHyaluronic Acid Icon 4 Benefits May cause irritationMay cause irritation Icon

Hyaluronic acid is naturally found in healthy skin. It is a humectant, meaning it draws moisture to your skin.

Amorphophallus Konjac Root Powder Abrasive
Exfoliant Icon
ExfoliantExfoliant Icon

Amorphophallus Konjac Root Powder is an exfoliant.

Unknown Full details ->
Aloe Barbadensis Leaf Masking
Helps reduce Skin Redness IconHelps reduce irritation Icon
2 Benefits

Aloe Barbadensis Leaf is a plant material from the leaves of the aloe, Aloe barbadensis, Liliaceae

Tocotrienols Skin Conditioning, UV Absorber

We don't have a description for Tocotrienols.

Ferulic Acid Antimicrobial, Antioxidant
Antioxidant IconHelps with Anti-Aging Icon
AntioxidantAntioxidant Icon Helps with Anti-AgingHelps with Anti-Aging Icon

Ferulic Acid is a plant based antioxidant. Antioxidants help fight free-radicals. Free-radicals are molecules that may damage your skin cells. Ferulic Acid can help reduce the formation of fine lines and hyperpigmentation.

Chamomilla Recutita Extract Skin Conditioning
0 / 0 Helps reduce irritation Icon
Helps reduce irritationHelps reduce irritation Icon

Chamomilla Recutita Extract comes from the Chamomile flower.

0 Com. / 0 Irr.
Sodium Phytate

Sodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.

Xanthan Gum Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

Disliked Full details ->
Hydroxyethylcellulose Emulsion Stabilising, Stabilising

Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.

Granactive Retinoid 2% Emulsion
Water Skin Conditioning, Solvent

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

Glycerin Humectant, Skin Conditioning, Skin Protecting
0 / 0 Helps hydrate Dry Skin IconHelps brighten skin Icon
2 Benefits

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

0 Com. / 0 Irr.
Caprylic/Capric Triglyceride Masking, Skin Conditioning

Caprylic/Capric Triglyceride is an emollient, solvent, and texture enhancer. It is considered a skin-softener by helping the skin prevent moisture loss.

Ethyl Linoleate Emollient, Perfuming
Fragrance IconNot safe for Fungal Acne Icon
FragranceFragrance Icon Not safe for Fungal AcneNot safe for Fungal Acne Icon

Ethyl Linoleate is a fragrance and isn't fungal acne safe.

Very Disliked Full details ->
Propanediol Solvent

Propanediol helps absorb ingredients into your skin, boosting their benefits. It can act as an emollient, making your skin softer. Propanediol can help products last longer by boosting the properties of preservatives within the formulation.

Dimethyl Isosorbide Solvent

Dimethyl Isosorbide is a solvent and helps deliver actives into your skin. It is created from sorbitol.

Cetearyl Isononanoate Emollient, Skin Conditioning

We don't have a description for Cetearyl Isononanoate.

Unknown Full details ->
Bisabolol Masking, Skin Conditioning, Soothing
Helps reduce irritation Icon
Helps reduce irritationHelps reduce irritation Icon

Bisabolol is pimarily used to add fragrance to a product. However, it is also famous for helping soothe skin.

Hydroxypinacolone Retinoate Skin Conditioning
Retinoid IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps fight Acne IconCan worsen Dry Skin IconMay cause irritation Icon
RetinoidRetinoid Icon 7 Benefits 2 Concerns

This ingredient is a retinoid. It usually goes by a more common name: "Granactive".

Retinol Skin Conditioning
Retinoid IconGood for Oily Skin IconGood for Skin Texture IconGood for Minimizing Pores IconHelps with Anti-Aging IconGood for Dark Spots IconGood for Scar Healing IconHelps fight Acne IconHelps brighten skin IconCan worsen Dry Skin IconMay cause irritation IconMay worsen Eczema Icon
RetinoidRetinoid Icon 8 Benefits 3 Concerns

Retinol is a gold-standard ingredient for anti-aging. It is a form of Vitamin A and belongs to the class of retinoids that also includes tretinoin.

Tasmannia Lanceolata Fruit/Leaf Extract Antioxidant, Skin Conditioning
Antioxidant Icon
AntioxidantAntioxidant Icon

Tasmannia Lanceolata Fruit/Leaf Extract is an antioxidant.

Inulin Lauryl Carbamate Emulsion Stabilising

We don't have a description for Inulin Lauryl Carbamate.

Unknown Full details ->
Glyceryl Stearate Emollient, Emulsifying
1 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Glyceryl Stearate is a mix of glycerin and stearic acid.

1 Com. / 0 Irr.
Disliked Full details ->
Ceteareth-12 Emulsifying

We don't have a description for Ceteareth-12.

Disliked Full details ->
Ceteareth-20 Cleansing, Emulsifying
2 / 3 May worsen Oily Skin Icon
May worsen Oily SkinMay worsen Oily Skin Icon

Ceteareth-20 is an emulsifier and cleansing agent. It is derived from cetearyl alcohol, a fatty alcohol.

2 Com. / 3 Irr.
Very Disliked Full details ->
Cetearyl Alcohol Emollient, Emulsifying, Emulsion Stabilising
2 / 1 Fatty Alcohol IconMay worsen Oily Skin IconBad for Acne Prone Skin IconNot safe for Fungal Acne Icon
Fatty AlcoholFatty Alcohol Icon 3 Concerns

Cetearyl alcohol is a mixture of two fatty alcohols: cetyl alcohol and stearyl alcohol. It is mainly used as an emulsifier. Emulsifiers help prevent the separation of oils and products. Due to its composition, it can also be used to thicken a product or help create foam.

2 Com. / 1 Irr.
Very Disliked Full details ->
Carrageenan
May worsen Oily Skin Icon
May worsen Oily SkinMay worsen Oily Skin Icon

Carrageenan comes from red seaweed or algae. It is made up of polysaccharides and a highly flexible compound. Red algae cell walls are rich in carrageenan.

Very Disliked Full details ->
Xanthan Gum Emulsifying, Emulsion Stabilising, Gel Forming

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

Disliked Full details ->
Acacia Senegal Gum Masking

We don't have a description for Acacia Senegal Gum.

Disliked Full details ->
Cetyl Palmitate Emollient, Masking, Skin Conditioning
0 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Cetyl Palmitate is a wax-like substance.

0 Com. / 0 Irr.
Very Disliked Full details ->
Sucrose Laurate Emollient, Emulsifying, Skin Conditioning
Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Sucrose Laurate isn't fungal acne safe.

Unknown Full details ->
Polysorbate 20 Emulsifying
0 / 0 Not safe for Fungal Acne Icon
Not safe for Fungal AcneNot safe for Fungal Acne Icon

Polysorbate 20 is made by combining ethoxylation of sorbitan, ethylene oxide, and lauric acid. It is a mild cleansing agent, surfactant, and emulsifier.

0 Com. / 0 Irr.
Very Disliked Full details ->
Isoceteth-20 Emulsifying
May cause irritation Icon
May cause irritationMay cause irritation Icon

Isoceteth-20 comes from Isocetyl Alcohol. It is an emulsifier. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

Very Disliked Full details ->
Rosmarinus Officinalis Leaf Extract Antimicrobial, Masking, Skin Conditioning

Rosmarinus Officinalis Leaf Extract comes from rosemary. Rosemary is native to the Mediterranean.

Hydroxymethoxyphenyl Decanone Skin Conditioning

Hydroxymethoxyphenyl Decanone is a synthetically created molecule made to mimic ginger extract.

Behentrimonium Chloride Preservative
Preservative Icon
PreservativePreservative Icon

This ingredient is a preservative and often used for it's anti-static properties. You'll most likely see this ingredient in hair conditioners.

Trisodium Ethylenediamine Disuccinate

Trisodium Ethylenediamine Disuccinate is used to help stabilize a product.

Disodium EDTA

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

Disliked Full details ->
Dehydroacetic Acid Preservative
Preservative Icon
PreservativePreservative Icon

Dehydroacetic Acid is fungicide and bactericide. It is used as a preservative in cosmetics. Preservatives help elongate the shelf life of a product.

Benzoic Acid Masking, Preservative
Preservative IconMay worsen Eczema Icon
PreservativePreservative Icon May worsen EczemaMay worsen Eczema Icon

Benzoic Acid is used to preserve and adjust the pH of products.

Disliked Full details ->
Ethylhexylglycerin Skin Conditioning

Ethylhexylglycerin (we can't pronounce this either) is commonly used as a preservative and skin softener. It is derived from glyceryl.

Phenoxyethanol Preservative
Preservative Icon
PreservativePreservative Icon

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

Very Disliked Full details ->
Chlorphenesin Antimicrobial, Preservative
Preservative Icon
PreservativePreservative Icon

Chlorphenesin is a synthetic preservative. It helps protect a product against bacteria in order to extend shelf life. In most cases, Chlorphenesin is paired with other preservatives such as phenoxyethanol and caprylyl glycol.

Disliked Full details ->

Ingredients Explained

These ingredients are found in both products.

Ingredients higher up in an ingredient list are typically present in a larger amount.

Humectant, Skin Conditioning, Skin Protecting
Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
Skin Conditioning, Solvent
Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
Emulsifying, Emulsion Stabilising, Gel Forming
Disliked

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Xanthan gum is a pretty common and great ingredient. It is a natural, non-toxic, non-irritating ingredient that is also commonly used in food products.

Learn more about Xanthan Gum

Ingredient Ratings

Here's what our community thinks of the ingredients in these two products.

Vitamin C Serum
11
1
2
3
liked
mixed
disliked
not rated
Granactive Retinoid 2% Emulsion
11
4
15
3
liked
mixed
disliked
not rated

When to use

263 Routines
87% use in am
13% use in pm
93% use every day
When to use See routines that use it ->
489 Routines
5% use in am
95% use in pm
71% use every day
When to use See routines that use it ->

Reviews

Here's what our community thinks

Mad Hippie Vitamin C Serum 17 ingredients

4.1 /5
from 7 ratings
Absorbs Well (1) Doesn't Work (1) Light (1)
samsasam's avatar

samsasam

12 months ago · Normal Skin
Review

Staple in my routine
It feels great and absorbs nicely into the skin. I've noticed that my skin has been brighter & a more even tone/less redness.

EM777's avatar

Adrienne Matthew

4 days ago · Skin
Review

It is more difficult to find studies and documentation on SAP in comparison to the other derivatives of vitamin C. The serum did nothing for my skin

The Ordinary Granactive Retinoid 2% Emulsion 33 ingredients

3.5 /5
from 2 ratings
Absorbs Well (1) Great Value (1) Hydrating (1)
AshN.'s avatar

AshN.

5 months ago · Oily Skin
Review

(Used from 2019-2022) This was my very first introduction to using retinoids in my evening routine. With this product I felt that my skin texture...

(Used from 2019-2022) This was my very first introduction to using retinoids in my evening routine. With this product I felt that my skin texture and complexion was smoother and brighter. Very gentle formulation, so I felt no irritation at any point. As with most of The Ordinary's products, they make for a great budget buy. Only moved on from this product because I felt that my face was getting too used to it, and I stopped noticing large changes in improvement. Definitely would recommend for beginners looking to add a gentle retinoid to their routine.