IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara Versus Ilia Limitless Lash Lengthening Clean Mascara
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Water
Skin ConditioningCopernicia Cerifera Cera
EmollientCyclopentasiloxane
EmollientOryza Sativa Bran Wax
Skin ConditioningHydrogenated Olive Oil Stearyl Esters
Emulsion StabilisingAlcohol Denat.
AntimicrobialStearic Acid
CleansingPalmitic Acid
EmollientTriethanolamine
BufferingAcacia Senegal Gum
MaskingEuphorbia Cerifera Cera
AstringentPropylene Glycol
HumectantPhenoxyethanol
PreservativeVp/Va Copolymer
Aminomethyl Propanediol
BufferingIsopropyl Alcohol
SolventPolyvinyl Alcohol
Chlorphenesin
AntimicrobialEthylhexylglycerin
Skin ConditioningTocopheryl Acetate
AntioxidantBiotin
AntiseborrhoeicGlycerin
HumectantT-Butyl Alcohol
PerfumingButylene Glycol
HumectantHydrolyzed Collagen
EmollientCarbomer
Emulsion StabilisingSodium Lactate
BufferingPolysorbate 20
EmulsifyingPalmitoyl Tripeptide-1
Skin ConditioningPalmitoyl Tetrapeptide-7
Skin ConditioningCI 77499
Cosmetic ColorantWater, Copernicia Cerifera Cera, Cyclopentasiloxane, Oryza Sativa Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Stearic Acid, Palmitic Acid, Triethanolamine, Acacia Senegal Gum, Euphorbia Cerifera Cera, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Isopropyl Alcohol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Tocopheryl Acetate, Biotin, Glycerin, T-Butyl Alcohol, Butylene Glycol, Hydrolyzed Collagen, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, CI 77499
Water
Skin ConditioningBeeswax
Emulsion StabilisingButyrospermum Parkii Butter
Skin ConditioningPolyglyceryl-6 Distearate
EmulsifyingDimer Dilinoleyl Dimer Dilinoleate
EmollientGlycerin
HumectantCopernicia Cerifera Cera
EmollientPolyglyceryl-10 Myristate
Skin ConditioningCetyl Alcohol
EmollientGlyceryl Caprylate
EmollientLeuconostoc/Radish Root Ferment Filtrate
AntimicrobialZea Mays Starch
AbsorbentXanthan Gum
EmulsifyingArginine
MaskingPhenethyl Alcohol
MaskingBiotin
AntiseborrhoeicUrtica Dioica Extract
Astringent1,2-Hexanediol
Skin ConditioningCaprylyl Glycol
EmollientSodium Benzoate
MaskingCitric Acid
BufferingPotassium Sorbate
PreservativeBenzoic Acid
MaskingMyristoyl Pentapeptide-17
Skin ConditioningCI 77499
Cosmetic ColorantWater, Beeswax, Butyrospermum Parkii Butter, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Copernicia Cerifera Cera, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays Starch, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, CI 77499
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Biotin is a B vitamin that is naturally produced by our bodies. It is also called Vitamin H.
Our bodies use biotin in the metabolism process. It also helps our bodies use enzymes and move nutrients around. A biotin deficiency can lead to brittle hair and nails.
More research is needed on applying biotin topically. However, taking biotin orally has been shown to help nourish the skin, hair, and nails. They play a role in forming skin-hydrating fatty acids.
Biotin is water-soluble. It can be found in foods such as fish, eggs, dairy, nuts, and meat. Vitamin H stands for "haar" and "haut". These are the German words for hair and skin.
Learn more about BiotinCi 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.
Iron III oxides are classified as inorganic chemicals for coloring.
This ingredient comes from a palm tree native to Brazil. This ingredient is used to thicken texture and leaves behind a film when applied.
Glycerin (or glycerol) is a compound naturally found in your skin. It's a powerhouse humectant that pulls water into the stratum corneum.
Topically, glycerin does several things at once:
Your skin makes glycerin on its own (mostly from sebaceous oil breakdown) and shuttles it to your outermost layer of skin, or your epidermis, via aquaporin-3.
Aquaporin-3 is a transporter that is essential for normal skin hydration, elasticity, and repair. Interestingly, mice lacking in AQP3 have dry and less elastic skin that can be fully corrected with glycerin.
This ingredient is non-irritating, plays well with almost every ingredient, and works across all skin types. Typical use is anywhere between 3-10% but can go up to 79% in some leave-on products.
Just know very high concentrations (>40%) can feel tacky in low humidity.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinWater. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Remember to stay hydrated!
Learn more about Water