Pure Haven Shampoo

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc.

Leuconostoc comes from lactic acid.

Caprylyl/Capryl Glucoside is an alkyl glucoside. This just means it is creating by reacting alcohol and sugar. It is a cleansing and foaming ingredient.

Caprylyl/Capryl Glucoside helps remove the dirt, oil, and other pollutants from your skin.

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

Lactobacillus is a type of bacteria with skin conditioning properties. This ingredient has antibacterial and antifungal properties (that's why we can eat fermented foods).

Learn more about the benefits of lactobacillus ferment here.

Cocos Nucifera Fruit Extract comes from the meat of the coconut fruit. It is an emollient and skin conditioner with antioxidant properties.

Coconut fruit is naturally rich in amino acids, sugars, and nutrients including Vitamin C and small amounts of vitamin B. Malic acid can also be found in coconut fruit extract.

We don't have a description for Mentha Piperita Extract yet.

We don't have a description for Yucca Schidigera Root Extract yet.

We don't have a description for Urtica Dioica Leaf Extract yet.

We don't have a description for Equisetum Arvense Leaf Extract yet.

This ingredient comes from honey made by bees. It is hydrating, antibacterial, anti-aging, and skin soothing.

Honey also contains amino acids, peptides, Vitamins A, C, and E.

Ficus Carica Fruit Extract comes from the fruit known as the fig. Figs are rich in antioxidants and helps hydrate the skin.

Figs also contain fatty acids and Vitamins A, B1, and B2.

Jasmine flower and leaf has perfuming, antioxidant, and antimicrobial properties.

The antioxidant activity in Jasmine comes from flavonoids - a compound found in many plants. While antioxidants are great - Jasmine flowers also contain coumarin, a known EU allergen.

Rosa Damascena Flower Extract is from the Damask rose.

The Damask Roses' petals have been found to help sooth skin. The petals also contain antioxidant compounds.

This ingredient is commonly known as Patchouli oil.

Patchouli exhibits slight antibacterial and antifungal activity from its patchoulol and alpha-patchoulene content.

We don't have a description for Dipteryx Odorata Seed Extract yet.

Lavandula Angustifolia Flower/Leaf/Stem Extract is a fragrance.

Trigonella Foenum-Graecum Seed Extract is a fragrance.

Ferula Galbaniflua Gum Extract is a fragrance.

We don't have a description for P-Anisic Acid yet.

Sodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.

Sodium Phytate is a chelating agent. Chelating agents help prevent metals from binding to water. This helps stabilize the ingredients and the product.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.