Pure Haven Shampoo

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

Leuconostoc/Radish Root Ferment Filtrate is a natural preservative. It comes from fermenting radish roots with a bacteria called leuconostoc.

Leuconostoc comes from lactic acid.

Xanthan gum is used as a stabilizer and thickener within cosmetic products. It helps give products a sticky, thick feeling - preventing them from being too runny.

On the technical side of things, xanthan gum is a polysaccharide - a combination consisting of multiple sugar molecules bonded together.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

Panthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.

There are two forms of panthenol: D and L.

Lactobacillus is a type of bacteria with skin conditioning properties. This ingredient has antibacterial and antifungal properties (that's why we can eat fermented foods).

Learn more about the benefits of lactobacillus ferment here.

Cocos Nucifera Fruit Extract comes from the meat of the coconut fruit. It is an emollient and skin conditioner with antioxidant properties.

Coconut fruit is naturally rich in amino acids, sugars, and nutrients including Vitamin C and small amounts of vitamin B. Malic acid can also be found in coconut fruit extract.

We don't have a description for Mentha Piperita Extract yet.

We don't have a description for Yucca Schidigera Root Extract yet.

We don't have a description for Urtica Dioica Leaf Extract yet.

We don't have a description for Equisetum Arvense Leaf Extract yet.

Lavandula Angustifolia Oil is more commonly known as lavender essential oil.

Lavender imparts a famous scent. While the smell is lovely, this ingredient and may sensitize skin in topical products. This is because it contains linalool, a known allergen.

This oil is created by distilling the dried flower heads of the Roman Chamomile flower.

Chamomile is rich in antioxidants and has anti-inflammatory properties. Several compounds found in chamomile help with soothing, such as bisbolol.

Lavandula Hybrida Oil is an oil.

Juniperus Mexicana Oil is an oil.

Pelargonium Graveolens Oil is the pressed oil of the Rose Geranium plant.

Rose Geranium contains antimicrobial, anti-inflammatory, and antioxidant properties. It has been shown to reduce bacteria and fungus. The antioxidants may help reduce the signs of aging, such as fine-lines and wrinkles.

Fusanus Spicatus Wood Oil is an oil.

We don't have a description for Mixed Terpenes yet.

Ricinus Communis Seed Oil is the INCI name for castor oil.

Castor Oil helps moisturize the skin. It is rich in a fatty acid called ricinoleic acid. This fatty acid helps prevent moisture loss on the skin. This helps keep your skin soft and hydrated. Ricinoleic acid also has anti-inflammatory and pain reducing properties.

We don't have a description for P-Anisic Acid yet.

Sodium Phytate is the synthetic salt form of phytic acid. Phytic acid is an antioxidant and can be found in plant seeds.

Sodium Phytate is a chelating agent. Chelating agents help prevent metals from binding to water. This helps stabilize the ingredients and the product.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.