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Placent Activ Milano Hair Growth Shampoo Ingredients Explained

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Updated on December 15, 2023 Submitted by Runbjarn

Overview

What it is

Shampoo with 28 ingredients

Cool Features

It is fungal acne (malassezia) safe and reef safe

Suited For

It has ingredients that are good for dry skin, brightening skin and sensitive skin

Free From

It doesn't contain any oils, parabens or silicones

Fun facts

Placent Activ Milano is from Italy.

We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.

You should know

Here's our breakdown of the notable ingredients, benefits, and concerns we determined from the ingredients in this product. Click any item to learn more.

Benefits

Hydrating
Reduces Irritation
Brightening

Concerns

Drying (2)
Acne Trigger
Irritating (2)
Rosacea (3)
Eczema (7)

Ingredient Info

Click any item below to learn more and view relevant ingredients.
alcohol-free
silicon-free
fragrance-free
sulfate-free
paraben-free
oil-free
fungal-acne safe
reef-safe
eu-allergen-free
vegan
cruelty-free

Ingredients Overview

Here's our quick-to-read summary of the ingredients in this product. Keep scrolling if you'd like to learn more about what each ingredient does!
Ingredient
Features
1
Skin Conditioning, Solvent
2
Cleansing, Emulsifying, Foaming
Sulfate IconCan worsen Dry Skin Icon
3
Cleansing
May worsen Eczema Icon
4
Masking
Can worsen Dry Skin IconBad for Acne Prone Skin IconMay worsen Rosacea Icon
5
Cleansing
6
7
Skin Conditioning
8
Skin Conditioning
9
Emollient, Skin Conditioning, Solvent
10
Skin Conditioning
11
Humectant, Skin Conditioning
12
Humectant, Skin Conditioning
13
Skin Conditioning
0 / 0
Helps reduce irritation Icon
14
Masking, Perfuming
Fragrance IconMay worsen Eczema IconMay worsen Rosacea Icon
15
Humectant, Skin Conditioning, Skin Protecting, Solvent
0 / 0
Helps hydrate Dry Skin IconHelps brighten skin Icon
16
Humectant, Skin Conditioning, Solvent
0 / 0
May worsen Eczema Icon
17
Masking, Perfuming
Fragrance Icon
18
Buffering, Masking
AHA IconMay cause irritation IconGood for Skin Texture IconGood for Minimizing Pores IconGood for Scar Healing IconMay worsen Rosacea IconHelps brighten skin Icon
19
20
21
Perfuming, Solvent
Fragrance Icon
22
Perfuming
Fragrance IconEU Allergen Icon
23
Perfuming
Fragrance IconMay cause irritation IconEU Allergen Icon
24
Masking, Perfuming
Fragrance IconEU Allergen Icon
25
Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon
26
Perfuming, Preservative, Solvent
Alcohol IconFragrance IconPreservative IconCan worsen Dry Skin IconMay worsen Oily Skin IconMay cause irritation IconEU Allergen IconMay worsen Eczema IconMay worsen Rosacea Icon
27
Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon
28
Preservative
Preservative IconMay cause irritation IconMay worsen Eczema Icon

Ingredients Explained

This product contains 28 ingredients. Click on any ingredient to learn more about it
1
What it does: Skin Conditioning, Solvent
Community Rating: Loved

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.

You'll also recognize water as that liquid we all need to stay alive. Talk about multi-purpose! If you see this, drink a glass of water. Stay hydrated!

Learn more about Water
2
What it does: Cleansing, Emulsifying, Foaming
Community Rating: Very Disliked

Sodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.

SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.

Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.

Learn more about Sodium Laureth Sulfate
3
What it does: Cleansing
Community Rating: Disliked

Cocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine. Dimethylaminopropylamine is a diamine, an amine with two amino groups.

Cocamidopropyl Betaine is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.

Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.

While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.

Learn more about Cocamidopropyl Betaine
4
What it does: Masking
Community Rating: Very Disliked

Chances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.

This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.

You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.

There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.

The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.

Scrubs may use salt as the primary exfoliating ingredient.

Learn more about Sodium Chloride
5
What it does: Cleansing
Community Rating: Mixed

Lauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.

Lauryl Glucoside makes it easier to rinse oil, dirt, and other polluants away.

A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.

Learn more about Lauryl Glucoside
6
What it does:
Community Rating: Disliked

Acrylates Copolymer is used as a film-forming agent and texture enhancer.

After applied, Acrylates Copolymer forms a thin film cover that helps skin feel more soft. It can help sunscreens become more water-resistant.

It is also used to make a product more thick.

Learn more about Acrylates Copolymer
7
What it does: Skin Conditioning

We don't have a description for Peg-4 Distearyl Ether.

8
What it does: Skin Conditioning

We don't have a description for Distearyl Ether.

9
What it does: Emollient, Skin Conditioning, Solvent
Community Rating: Liked

Dicaprylyl Ether is created from caprylic acid. It is a texture-enhancer and emollient.

As an emollient, Dicaprylyl Ether is non-comedogenic. It helps soften and smooth the skin by creating a barrier on top. This barrier helps trap moisture in, helping to hydrate the skin.

Dicaprylyl Ether gives a non-greasy feel and better spreadability to products.

Learn more about Dicaprylyl Ether
10
What it does: Skin Conditioning

We don't have a description for Hydrolyzed Placental Protein.

11
What it does: Humectant, Skin Conditioning
Community Rating: Liked

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.

As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.

Learn more about Hydrolyzed Keratin
12
What it does: Humectant, Skin Conditioning
Community Rating: Liked

You can find hydrolyzed silk in both haircare and skincare products. According to a manufacturer, it can help improve skin and hair hydration.

This ingredient is created by adding acid or enzymes to 'hydrolyze' silk protein.

Due to the origins of this ingredient, it is not vegan. Silk is an animal product from silkworms.

Depending on the source, this ingredient can be considered cruelty-free. It is created from left-over cocoons of silkworms. We recommend reaching out to the brand if you have questions about where their hydrolyzed silk comes from.

Learn more about Hydrolyzed Silk
13
What it does: Skin Conditioning
Community Rating: Loved

Panthenol (also referred to as pro-vitamin B5) is a common ingredient that helps hydrate and soothe the skin.

lt is a humectant, meaning that it helps the skin attract and retain moisture.

Another benefit is the anti-inflammatory abilities. This means that it's great for sensitive, irritation-prone skin.

Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.

Learn more about Panthenol
14
What it does: Masking, Perfuming
Community Rating: Very Disliked

Parfum is a catch-all term for an ingredient or more that is used to give aroma to products. Parfum, or fragrance, can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "Parfum" in the ingredients list is a different mixture.

In the US, the alternative name for parfum is 'fragrance'. The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.

For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance. One example is Calendula flower extract. Essential oil ingredients still impart a scent or 'fragrance'.

Depending on the blend, it can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.

Products use parfum often to give products a scent or cover up smells of different ingredients.

The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.

Learn more about Parfum
15
What it does: Humectant, Skin Conditioning, Skin Protecting, Solvent
Community Rating: Loved

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.

Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.

Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.

In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.

This ingredient is organic, colorless, odorless, and non-toxic.

Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.

Learn more about Glycerin
16
What it does: Humectant, Skin Conditioning, Solvent
Community Rating: Very Disliked

Propylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.

Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.

This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.

Those with sensitive skin or conditions may deliver a rash when using this ingredient.

Learn more about Propylene Glycol
17
What it does: Masking, Perfuming

Triethylene Glycol is a fragrance.

18
What it does: Buffering, Masking
Community Rating: Disliked

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and look more even.

Read more about some other popular AHA's here:

Learn more about Citric Acid
19
What it does:

We don't have a description for Magnesium Nitrate.

20
What it does:
Community Rating: Mixed

We don't have a description for Magnesium Chloride.

21
What it does: Perfuming, Solvent
Community Rating: Very Disliked

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Limonene acts as an antioxidant, meaning it helps neutralize free radicals.

When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.

The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.

Learn more about Limonene
22
What it does: Perfuming
Community Rating: Very Disliked

Hexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.

This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.

Hexyl Cinnamal is not water soluble but is soluble in oils.

Learn more about Hexyl Cinnamal
23
What it does: Perfuming
Community Rating: Very Disliked

Linalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.

Linalool has the same effect as Limonene when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.

Linalool has a scent that is floral, spicy tropical, and citrus-like.

Learn more about Linalool
24
What it does: Masking, Perfuming

Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde is a synthetic fragrance. The more common name for this ingredient is Lyral.

The scent of lyral is described as sweet and floral-like.

Lyral is a known EU allergen and causes contact dermatitis when applied to the skin.

Learn more about Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde
25
What it does: Preservative
Community Rating: Very Disliked

DMDM Hydantoin has antimicrobial and antifungal properties. It is a preservative that works by slowly releasing formaldehyde over time.

So what's formaldehyde?

DMDM Hydantoin is approved for use in cosmetics all around the world. In the EU, this ingredient is allowed in personal products up to 0.6 percent.

You might have heard of the class-action lawsuit about it causing hair loss. According to chemists, there has not been a link found between this ingredient and hair loss.

The Hydantoin part of this ingredient is created by reacting glycolic acid and urea.

You can check out alternatives to Dmdm Hydantoin: phenoxyethanol, potassium sorbate, and sodium benzoate.

Learn more about DMDM Hydantoin
26
What it does: Perfuming, Preservative, Solvent
Community Rating: Very Disliked

Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.

Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.

Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.

Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.

Other types of astringent alcohols include:

According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.

Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.

Learn more about Benzyl Alcohol
27
What it does: Preservative
Community Rating: Very Disliked

MCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.

Studies spanning several decades have shown this ingredient to cause skin irritation and allergies.

MCI is commonly combined with methylisothiazolinone (MI). Other names for this mixture include Kathon CG and Euxyl K 100.

The use of this ingredient varies around the world:

Learn more about Methylchloroisothiazolinone
28
What it does: Preservative
Community Rating: Very Disliked

MI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.

Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI). Trade names for this combination include Kathon CG or Euxyl K 100.

Since then, numerous studies have shown this ingredient to cause contact dermatitis, or skin irritation.

The use of this ingredient varies around the world:

Learn more about Methylisothiazolinone
Embed Ingredients

Here's what our community thinks of the 28 ingredients in this product ✨

21% are loved or liked
7% have mixed ratings
50% are disliked or very disliked
21% have no rating yet

When to use

Here's some more info on how this product is used by our community.

Directions

Apply the shampoo on the scalp, massage into foam, and rinse with water. Do not apply on ends, as this may dry your hair excessively.

Apply the shampoo on the scalp, massage into foam, and rinse with water. Do not apply on ends, as this may dry your hair excessively.

Verified by SkinSort

We're dedicated to providing you with the most up-to-date and science-backed ingredient info out there.

The data we've presented on this page has been verified by a member of the SkinSort Team.

Read more about us

Compared With

Here are some products that Placent Activ Milano Hair Growth Shampoo is often compared with.

Want to compare it with a different product? Head on over to our comparisons tool and you can!