Overview
What it is
Shampoo with 28 ingredients
Cool Features
It is fungal acne (malassezia) safe and reef safe
Suited For
It has ingredients that are good for dry skin, brightening skin and sensitive skin
Free From
It doesn't contain any oils, parabens or silicones
Fun facts
Placent Activ Milano is from Italy.
We independently verify ingredients and our claims are backed by peer-reviewed research. Does this product need an update? Let us know.
About this product
Ingredients List
Dive into the full list of ingredients.
Water
Skin ConditioningSodium Laureth Sulfate
CleansingCocamidopropyl Betaine
CleansingSodium Chloride
MaskingLauryl Glucoside
CleansingAcrylates Copolymer
PEG-4 Distearyl Ether
Skin ConditioningDistearyl Ether
Skin ConditioningDicaprylyl Ether
EmollientHydrolyzed Placental Protein
Skin ConditioningHydrolyzed Keratin
HumectantHydrolyzed Silk
HumectantPanthenol
Skin ConditioningParfum
MaskingGlycerin
HumectantPropylene Glycol
HumectantTriethylene Glycol
MaskingCitric Acid
BufferingMagnesium Nitrate
Magnesium Chloride
Limonene
PerfumingHexyl Cinnamal
PerfumingLinalool
PerfumingHydroxyisohexyl 3-Cyclohexene Carboxaldehyde
MaskingDMDM Hydantoin
PreservativeBenzyl Alcohol
PerfumingMethylchloroisothiazolinone
PreservativeMethylisothiazolinone
PreservativeWater, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Lauryl Glucoside, Acrylates Copolymer, PEG-4 Distearyl Ether, Distearyl Ether, Dicaprylyl Ether, Hydrolyzed Placental Protein, Hydrolyzed Keratin, Hydrolyzed Silk, Panthenol, Parfum, Glycerin, Propylene Glycol, Triethylene Glycol, Citric Acid, Magnesium Nitrate, Magnesium Chloride, Limonene, Hexyl Cinnamal, Linalool, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, DMDM Hydantoin, Benzyl Alcohol, Methylchloroisothiazolinone, Methylisothiazolinone
Key Ingredients
Benefits
Concerns
Ingredients Explained
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium Laureth Sulfate (SLES) is a foaming, cleansing, and emulsifying ingredient. It is created from palm kernel oil or coconut oil. SLES is not the same as sodium lauryl sulfate. It is much milder and less likely to irritate.
SLES helps create foam in personal products. It also prevents ingredients from separating, helping to elongate the shelf life.
Sodium Laureth Sulfate is a type of sulfate. It can be drying. We recommend speaking with a professional about using this ingredient if you have concerns.
Learn more about Sodium Laureth SulfateCocamidopropyl Betaine is a fatty acid created by mixing similar compounds in coconut oil and dimethylaminopropylamine, a compound with two amino groups.
This ingredient is a surfactant and cleanser. It helps gather the dirt, pollutants, and other impurities in your skin to be washed away. It also helps thicken a product and make the texture more creamy.
Being created from coconut oil means Cocamidopropyl Betaine is hydrating for the skin.
While Cocamidopropyl Betaine was believed to be an allergen, a study from 2012 disproved this. It found two compounds in unpure Cocamidopropyl Betaine to be the irritants: aminoamide and 3-dimethylaminopropylamine. High-grade and pure Cocamidopropyl Betaine did not induce allergic reactions during this study.
Learn more about Cocamidopropyl BetaineChances are, you eat sodium chloride every day. Sodium Chloride is also known as table salt.
This ingredient has many purposes in skincare: thickener, emulsifier, and exfoliator.
You'll most likely find this ingredient in cleansers where it is used to create a gel-like texture. As an emulsifier, it also prevents ingredients from separating.
There is much debate on whether this ingredient is comedogenic. The short answer - comedogenic ratings don't tell the whole story. Learn more about comegodenic ratings here.
The concensus about this ingredient causing acne seems to be divided. Research is needed to understand if this ingredient does cause acne.
Scrubs may use salt as the primary exfoliating ingredient.
Learn more about Sodium ChlorideLauryl Glucoside sugar- and lipid-based cleansing agent. It is created from glucose and lauryl alcohol.
Lauryl Glucoside makes it easier to rinse oil, dirt, and other polluants away.
A British study found lauryl glucoside to cause skin sensitivity for some people. We recommend speaking with a professional if you have concerns.
Learn more about Lauryl GlucosideAcrylates Copolymer is used as a film-forming agent and texture enhancer.
After applied, Acrylates Copolymer forms a thin film cover that helps skin feel more soft. It can help sunscreens become more water-resistant.
It is also used to make a product more thick.
Learn more about Acrylates CopolymerWe don't have a description for PEG-4 Distearyl Ether yet.
We don't have a description for Distearyl Ether yet.
Dicaprylyl Ether is created from caprylic acid. It is a texture-enhancer and emollient.
As an emollient, Dicaprylyl Ether is non-comedogenic. It helps soften and smooth the skin by creating a barrier on top. This barrier helps trap moisture in, helping to hydrate the skin.
Dicaprylyl Ether gives a non-greasy feel and better spreadability to products.
Learn more about Dicaprylyl EtherWe don't have a description for Hydrolyzed Placental Protein yet.
Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.
Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.
As a humectant, hydrolyzed keratin helps draw moisture from the air to your hair and skin. This helps keep your skin and hair hydrated.
Learn more about Hydrolyzed KeratinYou can find hydrolyzed silk in both haircare and skincare products. According to a manufacturer, it can help improve skin and hair hydration.
This ingredient is created by adding acid or enzymes to 'hydrolyze' silk protein.
Due to the origins of this ingredient, it is not vegan. Silk is an animal product from silkworms.
Depending on the source, this ingredient can be considered cruelty-free. It is created from left-over cocoons of silkworms. We recommend reaching out to the brand if you have questions about where their hydrolyzed silk comes from.
Learn more about Hydrolyzed SilkPanthenol is a common ingredient that helps hydrate and soothe the skin. It is found naturally in our skin and hair.
There are two forms of panthenol: D and L.
D-panthenol is also known as dexpanthenol. Most cosmetics use dexpanthenol or a mixture of D and L-panthenol.
Panthenol is famous due to its ability to go deeper into the skin's layers. Using this ingredient has numerous pros (and no cons):
Like hyaluronic acid, panthenol is a humectant. Humectants are able to bind and hold large amounts of water to keep skin hydrated.
This ingredient works well for wound healing. It works by increasing tissue in the wound and helps close open wounds.
Once oxidized, panthenol converts to pantothenic acid. Panthothenic acid is found in all living cells.
This ingredient is also referred to as pro-vitamin B5.
Learn more about PanthenolParfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.
For instance, Habanolide is a proprietary trade name for a specific aroma chemical. When used as a fragrance ingredient in cosmetics, most aroma chemicals fall under the broad labeling category of “FRAGRANCE” or “PARFUM” according to EU and US regulations.
The term 'parfum' or 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term.
For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance by INCI standards.
One example is Calendula flower extract. Calendula is an essential oil that still imparts a scent or 'fragrance'.
Depending on the blend, the ingredients in the mixture can cause allergies and sensitivities on the skin. Some ingredients that are known EU allergens include linalool and citronellol.
Parfum can also be used to mask or cover an unpleasant scent.
The bottom line is: not all fragrances/parfum/ingredients are created equally. If you are worried about fragrances, we recommend taking a closer look at an ingredient. And of course, we always recommend speaking with a professional.
Learn more about ParfumGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinPropylene Glycol is an odorless, colorless liquid. As a humectant, it helps skin retain moisture. It also aids in delivering active ingredients.
Another role of this ingredient is preventing a product from melting or freezing. Propylene glycol also adds antimicrobrial properties to a product, elongating product lifespan.
This ingredient is considered an organic alcohol and commonly added into both cosmetics and foods.
Those with sensitive skin or conditions may develop a rash when using this ingredient.
Learn more about Propylene GlycolTriethylene Glycol is a fragrance.
Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).
As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.
If you spot Citric Acid near the end of an ingredient list, it's likely there as a pH adjuster rather than an active ingredient.
Read more about some other popular AHA's here:
Learn more about Citric AcidWe don't have a description for Magnesium Nitrate yet.
We don't have a description for Magnesium Chloride yet.
Limonene is a fragrance that adds scent and taste to a formulation.
It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".
Limonene acts as an antioxidant, meaning it helps neutralize free radicals.
When exposed to air, oxidized limonene may sensitize the skin. Because of this, limonene is often avoided by people with sensitive skin.
The term 'fragrance' is not regulated in many countries. In many cases, it is up to the brand to define this term. For instance, many brands choose to label themselves as "fragrance-free" because they are not using synthetic fragrances. However, their products may still contain ingredients such as essential oils that are considered a fragrance.
Learn more about LimoneneHexyl Cinnamal is a fragrance ingredient with a similar scent to jasmine. It can be naturally found in chamomile essential oil.
This ingredient is a known EU allergen and may sensitize the skin. The EU requires this ingredient to be listed separately on an ingredients list.
Hexyl Cinnamal is not water soluble but is soluble in oils.
Learn more about Hexyl CinnamalLinalool is a fragrance and helps add scent to products. It's derived from common plants such as cinnamon, mint, citrus, and lavender.
Like Limonene, this ingredient oxidizes when exposed to air. Oxidized linalool can cause allergies and skin sensitivity.
This ingredient has a scent that is floral, spicy tropical, and citrus-like.
Learn more about LinaloolHydroxyisohexyl 3-Cyclohexene Carboxaldehyde is a synthetic fragrance. The more common name for this ingredient is Lyral.
The scent of lyral is described as sweet and floral-like.
Lyral is a known EU allergen and causes contact dermatitis when applied to the skin.
Learn more about Hydroxyisohexyl 3-Cyclohexene CarboxaldehydeDMDM Hydantoin has antimicrobial and antifungal properties. It is a preservative that works by slowly releasing formaldehyde over time.
So what's formaldehyde?
DMDM Hydantoin is approved for use in cosmetics all around the world. In the EU, this ingredient is allowed in personal products up to 0.6 percent.
You might have heard of the class-action lawsuit about it causing hair loss. According to chemists, there has not been a link found between this ingredient and hair loss.
The Hydantoin part of this ingredient is created by reacting glycolic acid and urea.
You can check out alternatives to Dmdm Hydantoin: phenoxyethanol, potassium sorbate, and sodium benzoate.
Learn more about DMDM HydantoinBenzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Benzyl Alcohol has both antibacterial and antioxidant properties. These properties help lengthen the shelf life of products. Benzyl Alcohol is a solvent and helps dissolve other ingredients. It can also improve the texture and spreadability.
Alcohol comes in many different forms. Different types of alcohol will have different effects on skin. This ingredient is an astringent alcohol.
Using high concentrations of these alcohols are drying on the skin. They may strip away your skin's natural oils and even damage your skin barrier. Astringent alcohols may also irritate skin.
Other types of astringent alcohols include:
According to the National Rosacea Society based in the US, you should be mindful of products with these alcohols in the top half of ingredients.
Any type of sanitizing product will have high amounts of alcohol to help kill bacteria and viruses.
Learn more about Benzyl AlcoholMCI is a preservative and known skin-irritant. It has anti-bacteria anti-fungal properties.
Studies spanning several decades have shown this ingredient to cause skin irritation and allergies.
MCI is commonly combined with methylisothiazolinone (MI). Other names for this mixture include Kathon CG and Euxyl K 100.
The use of this ingredient varies around the world:
Learn more about MethylchloroisothiazolinoneMI is a preservative and known skin irritant. In the past, MI was used for its ability to prevent bacteria, yeast, and fungi growth in low doses.
Nowadays, you'll most likely see MI combined with Methylchloroisothiazolinone (MCI). Trade names for this combination include Kathon CG or Euxyl K 100.
Since then, numerous studies have shown this ingredient to cause contact dermatitis, or skin irritation.
The use of this ingredient varies around the world:
Learn more about MethylisothiazolinoneReviews
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Where it's from
Placent Activ Milano is a Italian brand
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The data we've presented on this page has been verified by a member of the SkinSort Team.
Read more about us· Updated December 15, 2023 • Added by Runbjarn