Novo 9 Colours Soft Toast Eyeshadow Palette

Ci 77891 is a white pigment from Titanium dioxide. It is naturally found in minerals such as rutile and ilmenite.

It's main function is to add a white color to cosmetics. It can also be mixed with other colors to create different shades.

Silica, also known as silicon dioxide, is a naturally occurring mineral. It is used as a fine, spherical, and porous powder in cosmetics.

Though it has exfoliant properties, the function of silica varies depending on the product.

Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.

In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.

This ingredient comes as a powder made up of small, porous, microbeads. It is used to add a silky feel to products and also helps absorb oil.

We don't have a description for Magnesium Myristate yet.

Polyethylene is a synthetic ingredient that helps the skin retain moisture. It is a polymer.

It is also typically used within product formulations to help bind solid ingredients together and thicken oil-based ingredients. When added to balms and emulsions, it helps increase the melting point temperature.

Cetearyl Ethylhexanoate is derived from cetearyl alcohol and sorbic acid.

It is an emollient and helps hydrate the skin. Emollients form a barrier on the skin to prevent water from escaping.

Dimethicone is a type of synthetic silicone created from natural materials such as quartz. It is also known as polydimethylsiloxane.

What it does:

Triethoxycaprylylsilane is a silicon-based surface modifier that makes sunscreens feel silky and makeup stay put.

Its main job is to coat mineral particles like titanium dioxide, zinc oxide, and color pigments in a thin, oily layer so they spread smoothly, don't clump, and stick to skin better.

CI 77492 is also hydrated iron III oxide. It's sole purpose is to give a yellow hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Octyldodecyl Stearoyl Stearate is an emollient ester that mostly shows up in color cosmetics.

Functionally, it works as a skin-conditioning agent and a viscosity-increasing agent. This just means it helps soften skin while also thickening water-free formulas (like powders).

Ci 15985 is a dye made from petroleum. It is synthetically created and approved by the FDA for use in foods and cosmetics.

The color of this dye is orange/yellow.

Ci 77491 is also hydrated iron III oxide. It's sole purpose is to give a red/pink hue to products.

Iron III oxides are classified as inorganic chemicals for coloring.

Ci 77499 is also hydrated iron III oxide. It is created from mixing red and black iron oxides. This helps give shades of darkness to a product.

Iron III oxides are classified as inorganic chemicals for coloring.

Sodium Dehydroacetate is a synthetic preservative and sodium salt form of dehydroacetic acid. It stops bacteria, mold, and yeast from growing in your products at low concentrations.

Clinical testing found it to be non-irritating, non-sensitizing, and non-photosensitizing. It's also not significantly absorbed through skin.

Alumina is another name for the compound aluminum oxide. It is a white powder used as a thickener, absorbent, and abrasive.

As an absorbent, alumina can give a mattifying effect. It is used in mineral sunscreens to help coat nano-sized filters, such as titanium dioxide. By increasing the size of the UV filters, these ingredients stay on the skin for a longer time. By coating small sized ingredients, alumina helps thicken a product.

Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.

One study found using Tocopheryl Acetate with Vitamin C decreased the number of sunburned cells.

You may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.

The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.

Jojoba oil is one of the most well-studied plant-derived ingredients in cosmetics. It is an emollient with a special structure.

Because it is made up of 97-98% wax esters, it closely mirrors the linear monoesters found in human sebum. This makes it skin compatible, non-greasy, and lightweight.

Ethylhexyl Palmitate, also known as octyl palmitate, is created from 2-ethylhexyl alcohol and palmitic acid.

In cosmetics, it plays many roles:

Synthetic Fluorphlogopite is the synthethic version of mica. It consists of fluorine, aluminum and silicate.

Synthetic Fluorphlogopite is used to add volume to products.

Polymethylsilsesquioxane is a silicone used as a film forming agent.

When applied to the skin, this ingredient creates an invisible film on the surface. This film still allows oxygen to pass through, but prevents moisture from escaping. This can help condition and hydrate the skin. It also leaves a silky feel when applied.

Magnesium Stearate is a salt that is 2 parts stearic acid and 1 part magnesium.

It is a white powder that can be used to add bulk and color to products by binding to oil ingredients.

Ci 15850 is the pigment color red. It is an azo dye and created synthetically.

Azo dyes need to be thoroughly purified before use. This allows them to be more stable and longer-lasting.

CI 19140 is also known as Tartrazine. Tartrazine is a synthetic dye used in cosmetics, foods, and medicine to add a yellow color.

Tartrazine is created from petroleum and is water-soluble.

Calcium Aluminum Borosilicate is made up of calcium, aluminum, and silicates. It is a glass-like material. In cosmetics, it comes in the form of flakes or microspheres.

Calcium aluminum borosilicate is a bulking agent, meaning it helps thicken a product.

Ci 16035 is a synthetic dark-red dye. This dye is created from an acid called Allura red AC, an azo dye.

Azo dyes need to be purified thoroughly before use. This makes them more stable and longer lasting.

Boron Nitride is compound consisting of boron and nitrogen. It is used to absorb oil and modify adherence/ slip in products.

This means it is often used in makeup products to help them last longer.

This silica is mainly used to thicken oils and suspend particles in oils. It is not water soluble.

According to the manufacturer, it:

Tin Oxide is an inorganic oxide used to add opacity and volume to a product. In nature, it is already found in mineral form. The main ore of tin is an opaque and shiny mineral called casseterite.

Tin Oxide helps remove translucency in a product, or make it more opaque. Besides adding opacity, tin oxide is used for bulking to add volume.