Joico Blonde Life Brightening Shampoo

We don't have a description for Isopropylamine Dodecylbenzenesulfonate yet.

We don't have a description for Cocamide Mipa yet.

Decyl Glucoside is a glucose-based surfactant and emulsion stabilizer. It is created by reacting glucose with the fatty acids from plants.

Surfactants help clean the skin by trapping oil, sebum, and dirt to be washed away. As an emulsion stabilizer, it stabilizes the ingredients in a product by preventing them from separating.

Glycol Stearate comes from stearic acid and ethylene glycol.

It is a creamy wax used to stabilize ingredients as an emulsifier. Glycol stearate also contains emollient properties. Emollients sit on top of the skin to prevent moisture from escaping.

We don't have a description for Glyceryl Caprylate/Caprate yet.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Calophyllum Inophyllum Seed Oil comes from the Tamanu tree. This tree grows in tropical regions of Asia and Polynesian countries such as Fiji.

Calophyllum Inophyllum Seed Oil contains many fatty acids such as linoleic, oleic, stearic, and palmitic acid. These properties help your skin stay hydrated.

Cocos Nucifera Oil is obtained from the kernels of the coconut fruit. In other words, this is coconut oil.

Coconut Oil is rich in fatty acids with lauric acid making up the majority of these. It also contains linoleic acid. Due to this high fatty acid content, coconut oil helps trap moisture and soften skin.

We don't have a description for Arginine Hcl yet.

Hydrolyzed Keratin is derived from keratin. Keratin is a large protein that is naturally found in our hair and skin.

Studies show keratin is able to seal broken hair cuticles, helping to prevent split ends and breakage.

We don't have a description for Laurdimonium Hydroxypropyl Hydrolyzed Keratin yet.

Rosehip Oil is a nonfragrant plant oil. Rosehips are a fruit from a rose bush and are edible. This oil helps even out skin tone, has anti-aging properties, and is good for reducing inflammation.

Rosehip contains Vitamin C, Vitamin E, fatty acids and linolenic acids. These nourish your skin barrier. Having hydrated skin may help reduce the appearance of fine-lines and wrinkles.

We don't have a description for Gardenia Taitensis Flower Extract yet.

Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.

Most sorbitol is usually made from potato starch. It is also found in fruits such as apples and pears.

We don't have a description for Divinyldimethicone/Dimethicone Copolymer yet.

Phosphatidylcholine is a type of phospholipid. Phospholipids are naturally found in our skin as they are the main component of cell membranes. Phospholipids are skin-replenishing.

This ingredient can be found in the Lecithin of soybeans.

Bis-Cetearyl Amodimethicone is a type of silicone.

Polyquaternium-10 is an ammonium salt of hydroxyethylcellulose. It is a white and granular powder used as a film-former and anti-static agent.

This ingredient is commonly found in hair conditioning products. According to a manufacturer, its positive charge makes it great for absorbing hair proteins. The manufacturer also states this ingredient helps with curl retention.

Peg-150 Distearate is an emulsifier and thickening agent. It is created from stearic acid.

As an emulsifier, peg-150 distearate helps other ingredients dissolve. This helps prevent ingredient separation.

We don't have a description for Silicone Quaternium-16 yet.

This water-soluble silicone is used for its hydrating and softening properties. It is used to add a silky feel to skincare products and has great benefits for haircare.

In haircare, this ingredient:

• Adds shine
• Protects color
• Offers thermal protection
• Boosts hair strength
• Does not build up as easily

Tetrasodium Glutamate Diacetate is a chelating agent. Chelating agents help prevent metal ions from binding to other ingredients. This helps prevent unwanted effects and reactions from a product. These metal ions may come from water and are found in miniscule amounts.

Tetrasodium Glutamate Diacetate can also help other preservatives be more effective.

We don't have a description for PEG-90m yet.

We don't have a description for C12-13 Pareth-23 yet.

We don't have a description for C12-13 Pareth-3 yet.

Citric Acid is an AHA derived from citrus fruits (think oranges, lemons, and limes!).

As an AHA, Citric Acid removes the top layer of skin cells from the newer layer of skin underneath. This helps skin to remove dark spots and even out skin tone.

We don't have a description for Undeceth-11 yet.

Ceteareth-25 comes from Cetearyl Alcohol. (And Cetearyl Alcohol is created from cetyl alcohol and stearyl alcohol.

This ingredient is a fatty alcohol used as an emulsifier and surfactant. As an emulsifier, it helps oil mix with water.

Ceteareth-7 isn't fungal acne safe.

We don't have a description for C11-15 Pareth-7 yet.

We don't have a description for Trideceth-12 yet.

Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.

A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.

We don't have a description for Laureth-9 yet.

We don't have a description for Undeceth-5 yet.

We don't have a description for Butyloctanol yet.

PEG-4 Laurate isn't fungal acne safe.

Iodopropynyl Butylcarbamate is a preservative.

Sodium Hydroxide is also known as lye or caustic soda. It is used to adjust the pH of products; many ingredients require a specific pH to be effective.

In small amounts, sodium hydroxide is considered safe to use. However, large amounts may cause chemical burns due to its high alkaline.

Butylphenyl Methylpropional is a synthetic fragrance. You might know it as "lilial". The scent of this ingredient is floral-like and similar to the scent of lily flowers.

In March of 2022, the EU banned this ingredient in both rinse-off and leave-on products. This is because research found Butylphenyl Methylpropional to disrupt fertility in rats.

Limonene is a fragrance that adds scent and taste to a formulation.

It's found in the peel oil of citrus fruits and other plants such as lavender and eucalyptus. The scent of limonene is generally described as "sweet citrus".

Geraniol is used to add fragrance/parfum to a product. It is the main component of citronellol. It is a monoterpenoid and an alcohol.

Monoterpenes are naturally found in many parts of different plants.

Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.

Also called "fragrance", this ingredient can be a blend of hundreds of chemicals or plant oils. This means every product with "fragrance" or "parfum" in the ingredients list is a different mixture.