Updated on August 17, 2023
Overview
What they are
These products are both reef safe serums. They have a total of 5 ingredients in common
Cool Features
They both contain hyaluronic acid and niacinamide
Suited For
They're both likely to be good for fighting acne, anti aging, dry skin, brightening skin, oily skin, reducing pores and dark spots
Free From
They both do not contain any oils, parabens, silicones or sulfates
What's Inside
They both contain fragrances
We independently verify ingredients, and our claims are backed by peer-reviewed research. Spot a product that needs an update? Let us know.
Ingredient Info
Mitomo Moisturizing Rice Bran Serum 8 ingredients
Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
At a glance
Click on any of the items below to learn more
Mitomo Moisturizing Rice Bran Serum 8 ingredients
Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
Notable Ingredients
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Benefits
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Concerns
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Notable Ingredients
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This product contains 1 ingredient that may have this attribute:
This product contains 1 ingredient that may have this attribute:
Benefits
This product contains 3 ingredients that may have this attribute:
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Concerns
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Ingredients Side-by-side
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
Not safe for Fungal Acne
Galactomyces Ferment Filtrate (GFF) is a yeast traditionally used to make the Japanese alcoholic beverage, sake.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
6 Benefits
Niacinamide has emerged as an all-star ingredient due to its many benefits.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
Oryza Sativa Extract comes from the rice grain, Oryza sativa. Rice extract has wound healing, antioxidant, anti-inflammatory, and hydrating properties.
Disodium EDTA plays a role in making products more stable by aiding other preservatives.
2 Concerns
Parfum is a catch-all term for an ingredient or more that is used to give a scent to products.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
6 Benefits
Niacinamide has emerged as an all-star ingredient due to its many benefits.
Oryza Sativa Extract comes from the rice grain, Oryza sativa. Rice extract has wound healing, antioxidant, anti-inflammatory, and hydrating properties.
Squalane is an emollient that helps the skin hold onto moisture. It's an oily liquid that occurs naturally in certain types of fish and plant oils.
Sorbitol is a sugar alcohol. It is a hydrating and moisturizing agent created from the reduction process of glucose.
Pentylene glycol is typically used within a product to thicken it. It also adds a smooth, soft, and moisturizing feel to the product. It is naturally found in plants such as sugar beets.
Hydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
Rice Ferment Filtrate is created by fermenting rice, or oryza sativa. A common name for this ingredient is sake, the traditional Japanese fermented rice alcoholic beverage.
Butylene Glycol (or BG) is used within cosmetic products for a few different reasons:
Rosa Damascena Flower Water comes from the Damask rose. It is a dilluted version of the Rose Essential oil.
Caffeine is most associated with coffee, tea, and cacao. In skincare, it helps with calming inflammation and anti-aging.
Glycyrrhiza Glabra Root Extract is an extract of the roots of Licorice. It has been found to have several benefits such as skin hydrating, conditioning, and soothing.
Glycerin is already naturally found in your skin. It helps moisturize and protect your skin.
We don't have a description for Hydrolyzed Sesame Protein Pg-Propyl Methylsilanediol.
Fragrance Preservative 6 Concerns
Benzyl Alcohol is most commonly used as a preservative. It also has a subtle, sweet smell. Small amounts of Benzyl Alcohol is not irritating and safe to use in skincare products. Most Benzyl Alcohol is derived from fruits such as apricots.
Hydroxyacetophenone is antioxidant and helps with skin conditioning.
Caprylyl Glycol is a humectant and emollient, meaning it attracts and preserves moisture.
Sodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Antioxidant Helps brighten skin
Tocopheryl Acetate is AKA Vitamin E. It is an antioxidant and protects your skin from free radicals. Free radicals damage the skin by breaking down collagen.
This is the synthetic salt of gluconic acid, a form of PHA and mild exfoliant.
Water, Niacinamide 10%, Oryza Sativa Extract, Isodecyl Neopentanoate, Squalane 5%, Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate, Butylene Glycol, Rosa Damascena Flower Water, Caffeine 1%, Glycyrrhiza Glabra Root Extract, Glycerin, Acrylates Copolymer, Vp/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein Pg-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-6 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.
So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.
You'll also recognize water as that liquid we all need to stay alive. If you see this, drink a glass of water. Stay hydrated!
Learn more about WaterSodium Hyaluronate is hyaluronic acid's salt form. It is commonly derived from the sodium salt of hyaluronic acid.
Like hyaluronic acid, it is great at holding water and acts as a humectant. This makes it a great skin hydrating ingredient.
Sodium Hyaluronate is naturally occurring in our bodies and is mostly found in eye fluid and joints.
These are some other common types of Hyaluronic Acid:
Learn more about Sodium HyaluronateNiacinamide has emerged as an all-star ingredient due to its many benefits.
It is known to treat acne by reducing inflammation. It also helps fade dark-spots and strengthen the skin by promoting the growth of the ceramide barrier.
Other benefits include smoothing wrinkles and minimizing redness.
The cherry on top? Niacinamide can also help build keratin, a protein that keeps skin firm.
When incorporating niacinamide into your routine, look out for concentration amounts. Typically, 5% niacinamide provides benefits such as fading dark spots. However, if you have sensitive skin, it is better to begin with a smaller concentration.
Niacinamide can be mixed with other ingredients to boost benefits. For instance, it has shown to be effective when used with copper, folic acid, and zinc to treat acne.
Learn more about NiacinamideGlycerin is already naturally found in your skin. It helps moisturize and protect your skin.
A study from 2016 found glycerin to be more effective as a humectant than AHAs and hyaluronic acid.
As a humectant, it helps the skin stay hydrated by pulling moisture to your skin. The low molecular weight of glycerin allows it to pull moisture into the deeper layers of your skin.
Hydrated skin improves your skin barrier; Your skin barrier helps protect against irritants and bacteria.
Glycerin has also been found to have antimicrobial and antiviral properties. Due to these properties, glycerin is often used in wound and burn treatments.
In cosmetics, glycerin is usually derived from plants such as soybean or palm. However, it can also be sourced from animals, such as tallow or animal fat.
This ingredient is organic, colorless, odorless, and non-toxic.
Glycerin is the name for this ingredient in American English. British English uses Glycerol/Glycerine.
Learn more about GlycerinOryza Sativa Extract comes from the rice grain, Oryza sativa. Rice extract has wound healing, antioxidant, anti-inflammatory, and hydrating properties.
Rice grains contain numerous antioxidants which may help with anti-aging, such as vitamin E. Antioxidants help stabilize free-radical molecules. Unstable free-radical molecules may damage your skin cells and accelerate signs of aging.
A study from 2002 found rice to help increase the rate of wound healing. The same study found an improvement of skin barrier function in the patients after taking rice baths.
Numerous in-vitro studies have found rice water to help decrease sun damage by increasing collagen production and inhibiting the process of tyrosinase.
Long story short- tyrosinase is an enzyme that controls melanin production. Our bodies start producing melanin (AKA tanning) when exposed to UV radiation to protect against damage. Rice water is found to partially block this process.
Though more research is needed on rice's ability to help with UV protection, recent studies seem promising.
Wondering why rice is hydrating? The protein in rice have emollient properties. Emollients create a barrier on the skin to trap moisture in, keeping your skin moisturized.
Some rice extract may have mildly-exfoliating properties. These are mainly limited to Oryza Sativa (Rice) Bran and Oryza Sativa (Rice) Germ Powder.
This rice was first cultivated in China over 10,000 years ago. Many cultures throughout Asia have used rice water on skin and hair for centuries.
Learn more about Oryza Sativa ExtractIngredient Ratings
Here's what our community thinks of the ingredients in these two products.
When to use
Mitomo Moisturizing Rice Bran Serum 8 ingredients
Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
Reviews
Here's what our community thinks
Mitomo Moisturizing Rice Bran Serum 8 ingredients
Plum Goodness Niacinamide 10% Serum with Rice Water 27 ingredients
09._.aaryika
Even though it has a high concentration of niacinamide, it is very soothing. It is actually better than the ordinary 10% niacinamide (which did not...
Even though it has a high concentration of niacinamide, it is very soothing. It is actually better than the ordinary 10% niacinamide (which did not work for me). This product truly healed my breakout that was caused by the ordinary serum. This serum has also faded my dark spots and given me a glow.
