L'Oreal Voluminous Original Washable Mascara - Blackest Black Versus Maybelline The Falsies Lash Lift Mascara - Ultra Black

Cetyl Alcohol is a fatty alcohol. Fatty Alcohols are most often used as an emollient or to thicken a product.

Its main roles are:

Copernicia Cerifera Cera isn't fungal acne safe.

Disodium EDTA plays a role in making products more stable by aiding other preservatives.

It is a chelating agent, meaning it neutralizes metal ions that may be found in a product.

Hydrogenated Jojoba Oil is created from the process of converting jojoba oil to a solid or semi-solid. Jojoba oil has occlusive and emollient properties, making it a great hydrator.

Due to the solid structure of this ingredient, it provides abrasive or exfoliating properties.

Hydrogenated Palm Oil is an oil and isn't fungal acne safe.

Hydroxyethylcellulose is used to improve the texture of products. It is created from a chemical reaction involving ethylene oxide and alkali-cellulose. Cellulose is a sugar found in plant cell walls and help give plants structure.

This ingredient helps stabilize products by preventing ingredients from separating. It can also help thicken the texture of a product.

Paraffin is a solid created from petroleum. The term 'paraffin' can also refer to either
petroleum jelly or mineral oil.

It has natural occlusive properties which can worsen oily skin. Due to its petrolatum base, this ingredient is not fungal-acne safe.

Phenoxyethanol is a preservative that has germicide, antimicrobial, and aromatic properties. Studies show that phenoxyethanol can prevent microbial growth. By itself, it has a scent that is similar to that of a rose.

It's often used in formulations along with Caprylyl Glycol to preserve the shelf life of products.

Potassium Cetyl Phosphate is the potassium salt of a mixture. This mixture consists of the esters from phosphoricacid and cetyl alcohol.

Potassium Cetyl Phosphate is an emulsifier and cleansing agent. Emulsifiers help stabilize a product. It does this by preventing certain ingredients from separating.

Silica is a mineral naturally found in our skin. It helps to thicken and smooth the texture of a product. It also acts as an agent for other ingredients by increasing the absorption of other ingredients into the skin.

Silica is often used for absorption and can help reduce shine when products are applied. Silica occurs in naturally in materials like clay and sandstone, and it can also be produced synthetically.

Steareth-20 is a waxy compound used to emulsify ingredients. It is created from stearyl alcohol.

It possesses surfactant properties. This means it reduces surface tension and helps oils, dirt, and pollutants to be washed away.

Water. It's the most common cosmetic ingredient of all. You'll usually see it at the top of ingredient lists, meaning that it makes up the largest part of the product.

So why is it so popular? Water most often acts as a solvent - this means that it helps dissolve other ingredients into the formulation.