ISEHAN Kiss Me Heroine Make Long & Curl Mascara Advanced Film Versus ISEHAN Heroine Make Long Up Mascara Super Waterproof
What's inside
What's inside
Key Ingredients
Benefits
Concerns
Ingredients Side-by-side
Isododecane
EmollientTrimethylsiloxysilicate
EmollientTalc
AbrasiveDisteardimonium Hectorite
StabilisingCeresin
Emulsion StabilisingCI 77499
Cosmetic ColorantDextrin Palmitate/Ethylhexanoate
EmulsifyingPEG-20 Sorbitan Isostearate
EmulsifyingHydrogenated Polyisobutene
EmollientBeeswax
Emulsion StabilisingMicrocrystalline Wax
Emulsion StabilisingPropylene Carbonate
SolventNylon-66
Aluminum Distearate
Emulsion StabilisingGlyceryl Isostearate
EmollientPolymethylsilsesquioxane
Diethylaminoethyl Methacrylate/Hema/Perfluorohexylethyl Methacrylate Crosspolymer
Titanium Dioxide
Cosmetic ColorantArgania Spinosa Kernel Oil
EmollientCamellia Japonica Seed Oil
EmollientRosa Canina Fruit Oil
EmollientSqualane
EmollientSilica
AbrasiveRoyal Jelly Extract
Skin ConditioningIsododecane, Trimethylsiloxysilicate, Talc, Disteardimonium Hectorite, Ceresin, CI 77499, Dextrin Palmitate/Ethylhexanoate, PEG-20 Sorbitan Isostearate, Hydrogenated Polyisobutene, Beeswax, Microcrystalline Wax, Propylene Carbonate, Nylon-66, Aluminum Distearate, Glyceryl Isostearate, Polymethylsilsesquioxane, Diethylaminoethyl Methacrylate/Hema/Perfluorohexylethyl Methacrylate Crosspolymer, Titanium Dioxide, Argania Spinosa Kernel Oil, Camellia Japonica Seed Oil, Rosa Canina Fruit Oil, Squalane, Silica, Royal Jelly Extract
Isododecane
EmollientTrimethylsiloxysilicate
EmollientTalc
AbrasiveCera Microcristallina
Emulsion StabilisingCeresin
Emulsion StabilisingDisteardimonium Hectorite
StabilisingDextrin
AbsorbentHydrogenated Polyisobutene
EmollientPropylene Carbonate
SolventPrunus Amygdalus Dulcis Oil
Skin ConditioningCamellia Seed Oil
Argania Spinosa Kernel Oil
EmollientRosa Canina Fruit Oil
EmollientDaucus Carota Sativa Root Extract
Skin ConditioningRoyal Jelly Extract
Skin ConditioningNylon-66
Sucrose Tristearate
EmollientAluminum Distearate
Emulsion StabilisingGlyceryl Isostearate
EmollientTrimethylsiloxysilylcarbamoyl Pullulan
Polymethylsilsesquioxane
Lauric Acid
CleansingZinc
AntioxidantSilica
AbrasiveSqualane
EmollientAcrylates/Ethylhexyl Acrylate Copolymer
Hydroxyethyl Acrylate/Methoxyethyl Acrylate Copolymer
Dimethicone
EmollientAmmonium Acrylates Copolymer
Sodium Dehydroacetate
PreservativeTocopherol
AntioxidantDiethyl Ascorbic Acid
Skin ConditioningIron Oxides
Titanium Dioxide
Cosmetic ColorantIsododecane, Trimethylsiloxysilicate, Talc, Cera Microcristallina, Ceresin, Disteardimonium Hectorite, Dextrin, Hydrogenated Polyisobutene, Propylene Carbonate, Prunus Amygdalus Dulcis Oil, Camellia Seed Oil, Argania Spinosa Kernel Oil, Rosa Canina Fruit Oil, Daucus Carota Sativa Root Extract, Royal Jelly Extract, Nylon-66, Sucrose Tristearate, Aluminum Distearate, Glyceryl Isostearate, Trimethylsiloxysilylcarbamoyl Pullulan, Polymethylsilsesquioxane, Lauric Acid, Zinc, Silica, Squalane, Acrylates/Ethylhexyl Acrylate Copolymer, Hydroxyethyl Acrylate/Methoxyethyl Acrylate Copolymer, Dimethicone, Ammonium Acrylates Copolymer, Sodium Dehydroacetate, Tocopherol, Diethyl Ascorbic Acid, Iron Oxides, Titanium Dioxide
Reviews
Ingredients Explained
These ingredients are found in both products.
Ingredients higher up in an ingredient list are typically present in a larger amount.
We don't have a description for Aluminum Distearate yet.
You may know this ingredient as argan oil. It has emollient and skin conditioning properties that help soften skin and reinforce the lipid barrier.
The fatty acid profile of argan oil is roughly 45-55% oleic acid, 28-36% linoleic acid, 10-15% palmitic acid, and 5-7% stearic acid. It also contains vitamin E, sterols, squalene, and polyphenols like ferulic acid.
Two clinical studies in postmenopausal women found that applying argan oil for 60 days significantly improved skin elasticity and moisturization (reduced transepidermal water loss and increased epidermal water content).
Since it is high in oleic and linoleic acid, this ingredient may not be fungal acne safe. Both of these fall in the C11-C24 range that Malassezia yeast can metabolize.
Learn more about Argania Spinosa Kernel OilCeresin is a wax derived from ozokerite. It is an alternative to beeswax.
The most common process of creating ceresin is by using heat and sulfuric acid.
Disteardimonium Hectorite comes from the clay mineral named hectorite. It is used to add thickness to a product.
It can also help stabilize a product by helping to disperse other ingredients.
Hectorite is a rare, white clay mineral.
Learn more about Disteardimonium HectoriteGlyceryl Isostearate is a mixture made from glycerin and isostearic acid.
It is an emollient, meaning it helps keep your skin hydrated and soft. This ingredient is also used to make the texture of a product thicker.
Glyceryl Isostearate may not be fungal acne safe.
Learn more about Glyceryl IsostearateHydrogenated Polyisobutene is a synthetic polymer. Polymers are compounds with high molecular weight. Hydrogenated Polyisobutene is an emollient and texture enhancer.
In one study, Hydrogenated Polyisobutene showed better skin hydration levels than Caprylic/Capric Triglyceride. As an emollient, it helps keep your skin soft and hydrated by trapping moisture in.
Hydrogenated Polyisobutene is often used as a mineral oil replacement.
Learn more about Hydrogenated PolyisobuteneIsododecane is a fragrance, emollient, and solvent.
As an emollient, it helps your skin stay soft and hydrated. Emollients help trap moisture into your skin.
Isododecane's role as a solvent makes it a great texture enhancer. It spreads smoothly on skin and does not leave a sticky feeling behind. Isododecane also helps prevent color transfer in makeup products.
Isododecane is not absorbed into skin.
The chemical name for this ingredient is 2,2,4,6,6-PENTAMETHYLHEPTANE.
Learn more about IsododecaneWe don't have a description for Nylon-66 yet.
Polymethylsilsesquioxane is a silicone used as a film forming agent.
When applied to the skin, this ingredient creates an invisible film on the surface. This film still allows oxygen to pass through, but prevents moisture from escaping. This can help condition and hydrate the skin. It also leaves a silky feel when applied.
Polymethylsilsesquioxane has not been shown to clog pores. It has been deemed safe to use up to 55%, but most cosmetics use much less.
If you have concerns about using this ingredient, we recommend speaking with a professional.
Learn more about PolymethylsilsesquioxaneThis ingredient is a solvent. It helps dissolve active ingredients and alter the texture of products.
Propylene Carbonate is commonly used in makeup and with clay, such as montmorillonite or bentonite.
Studies show this ingredient to be safe for cosmetics. When it is undiluted, it can cause skin irritation. (It is always diluted in skincare and makeup). This ingredient is water-soluble.
Propylene Carbonate is created from propylene glycol and carbonic acid.
Learn more about Propylene CarbonateRosa Canina Fruit Oil is a non-fragrant plant oil that has earned its skincare reputation through chemistry.
It's dominated by fatty acids like linoleic acid (~35-55%), alpha-linolenic acid (~17-27%), and oleic acid (~14-22%). This is the exact profile that supports skin barrier, locks in hydration, and calms inflammation.
A 2024 review found evidence for the Rosa canina species supports its use for scarring, hyperpigmentation, wrinkles, and atopic dermatitis; this was mostly credited to its vitamin C content and fatty acid composition as the primary active mechanisms.
You might see this ingredient marketed as a "natural retinol". Some rosehip seed oils contains traces of all-trans-retinoic acid but these trace amounts are far below biologically active levels.
The Cosmetic Ingredient Review Panel has deemed this ingredient safe and it's well-tolerated.
Fungal acne: The fatty acids of this oil fall into the C11-24 range that Malassezia yeast can metabolize, so this ingredient may not be fungal acne safe.
Learn more about Rosa Canina Fruit OilRoyal Jelly Extract comes from a secretion made by worker honeybees. This secretion is white and described as creamy.
This compound has antibacterial, anti-aging, and anti-inflammatory properties.
Studies show Royal Jelly to contain amino acids, fatty acids, and a variety of vitamins, including Vitamin Bs. Many of these components are antioxidants, which help with anti-aging. The fatty acids in Royal Jelly make it a hydrating ingredient.
Several animal studies show Royal Jelly to boost collagen production and reduce inflammation.
The Vitamin Bs found in Royal Jelly include:
Royal Jelly is derived from honeybees. This means it is not vegan.
Learn more about Royal Jelly ExtractSilica, also known as silicon dioxide, is a naturally occurring mineral. It is used as a fine, spherical, and porous powder in cosmetics.
Though it has exfoliant properties, the function of silica varies depending on the product.
The unique structure of silica enhances the spreadability and adds smoothness, making it a great texture enhancer.
It is also used as an active carrier, emulsifier, and mattifier due to its ability to absorb excess oil.
In some products, tiny microneedles called spicules are made from silica or hydrolyzed sponge. When you rub them in, they lightly polish away dead skin layers and enhance the penetration of active ingredients.
Learn more about SilicaSqualane is the hydrogenated and shelf-stable form of squalene (a lipid that naturally occurs in human sebum).
It is an emollient and skin conditioning agent that is able to integrate seamlessly into the skin's lipid barrier without clogging pores.
This is due to how structurally similar it is to what your skin already produces.
Though it is mostly an emollient that helps soften and hydrate skin, it also has some humectant and occlusive action. Humectants help the skin retain moisture while occlusives seal it in, making squalane a triple-threat moisturizer.
Research shows it has antioxidant capabilities that help protect against stressors like UV exposure, specifically UVA induced oxidative stress. This study also found that it supports collagen biosynthesis in human dermal fibroblasts.
No clinical study has reported significant adverse effects and irritation reactions are very rare from this ingredient (even at 100% concentration).
Overall, it's a fantastic ingredient for hydration and is suitable for all skin types.
This depends on the source. Squalane can be derived from both plants and animals. Most squalane used in skincare comes from plants.
Please note: the source of squalane is only known if disclosed by the brand. We recommend reaching out to the brand if you have any questions about their squalane.
Read more about squalene with an "e".
Though squalane is often called an oil, it’s technically not one. It is a hydrocarbon, meaning it is only made of carbon and hydrogen. True oils are triglycerides and made of fatty acids and glycerol.
The term “oil-free” isn’t regulated so companies can define it however they want. Some exclude all oils, while others just avoid mineral oil or comedogenic oils.
Squalane has a comedogenic rating of 1 from the original 1972 study that tested raw ingredients under occlusion on rabbit ears. This system is not standardized or peer-reviewed, and using the raw ingredients is very different from how diluted cosmetic formulations are used on human skin.
A comedogenic rating of 1 means it is "unlikely to clog pores" according to the original rating system.
The overall formula of a product matters more than the individual ingredients on whether or not it will cause clogged pores.
Learn more about SqualaneTalc is a clay mineral. It helps absorb moisture and improve the texture of products. Like other types of clay, Talc can have a slight exfoliating effect on skin. Talc can be added to increase the volume of products.
Some Baby powders are made by combining talc with corn starch. The word "talc" comes from Latin and originates from Arabic. Talc is a mineral commonly found throughout the world.
If you have any concerns about using talc, we recommend checking out the FDA's official page.
Learn more about TalcTitanium Dioxide (TD) is a mineral UV filter widely used in sunscreens and cosmetics.
It's one of only two UV filters officially classified as "mineral" by regulatory agencies (the other being Zinc Oxide).
A really common myth is that mineral filters work by reflecting UV light off your skin like tiny mirrors.
They don't only do that; modern research shows TD protects mostly by absorbing UV radiation, the same way chemical filters do.
When researchers measured this, reflection accounted for only about 4-5% of the protection (and less than SPF 2 on its own). The other ~95% comes from absorption: the UV photons hit the particle and their energy gets soaked up by its semiconductor band gap rather than bouncing off.
So "reflects vs. absorbs" was never really the right way to split mineral from chemical filters.
TD gives broad-spectrum protection that's strongest in the UVB and UVA-2 range and weaker in the UVA-1 range. Its UVA protection isn't quite as strong as Zinc Oxide's which is why you'll often see the two paired together.
Together, they make a solid broad-spectrum system.
TD is a great pick for sensitive, acne-prone, or redness-prone skin because it's non-irritating and chemically inert. Regulatory reviews classify it as a non-sensitizer and mild-to-non-irritant.
It's also unlikely to cause the "eye sting" some chemical filters are known for.
The main trade-off is cosmetic; TD can leave a white cast and has a thicker texture. This is why mineral sunscreens are often less cosmetically elegant than chemical or hybrid formulas (and harder to shade-match on deeper skin tones).
Formulators often use micronized or nano-sized TD to cut down on white case and improve spreadability. Smaller particles scatter less visible light so the formula looks less chalky while still filtering UV.
TD is almost always bundled with coatings like Alumina, Silica, Stearic Acid, or Dimethicone. These coatings do two important jobs:
TD can be used at up to 25% in a finished sunscreen; this is the regulatory ceiling in both the US and the EU.
In practice, the amount in any given product varies a lot depending on the target SPF and whether it's paired with other UV filters.
TD is one of the most heavily vetted sunscreen ingredients out there. It is approved as a UV filter in all major markets worldwide, including the US, EU, UK, Japan, Korea, China, Australia, and Canada.
The safety evidence is solid. There was an old worry that nano particles might absorb through skin into the body but multiple studies (including on damaged, sunburned, and UV-irradiated skin) have shown that TD stays on the surface and the layer of dead skin cells on top of everything else.
There's also no evidence of carcinogenicity, mutagenicity, or reproductive toxicity from dermal exposure of this ingredient.
For those who have seen the headline about a 2022 EU ban on TD, that was on TD as a food additive (a complete separate use from topical sunscreen).
There are ongoing questions about how nano-TD might affect marine ecosystems. As of now, there has been no conclusive evidence that any form of TD (or any other sunscreen filter) harms coral reefs or marine life.
The science is still developing and it's a space worth watching rather than packing over.
However, several destinations have reef-safety sunscreen rules that restrict certain chemical filters and steer visitors toward mineral, non-nano options. If you're traveling somewhere with these rules, a non-nano mineral sunscreen is the safe bet.
Learn more about Titanium DioxideThis silicone is an emollient. Emollients create a thin film on the skin to prevent moisture from escaping.
It is not soluble in water and helps increase water-resistance in products.
According to a manufacturer, it can blend seamlessly with silicone oils, such as Cyclopentasiloxane.
Learn more about Trimethylsiloxysilicate